CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of the Inauguration of Barack Obama as the 44th President of The United States.

As the largest day ever for the delivery of concurrent live streaming over the Akamai EdgePlatform, the Company reported it delivered a peak of over 7 million active simultaneous streams (the majority being live streams) at approximately 12:15 p.m. ET today. A real-time view of streaming on the Akamai EdgePlatform can be seen at: http://www.akamai.com/html/technology/dataviz3.html.

“In addition to the historic nature of the Inauguration, it is now clear that this event has driven unprecedented demand from a global online audience,” said Robert Hughes, executive vice president of Global Sales, Services, and Marketing at Akamai. “With the Inauguration occurring during work-day hours in the U.S., we witnessed record numbers of live streams served in support of many leading news businesses. For an event of this scale, Akamai’s globally-distributed EdgePlatform is unique in its ability to bypass congestion points on the Internet, and to ensure a reliable, high-quality experience for our customers. While this event was supported flawlessly for our broadcast customers, it is also important to point out that Akamai continued to deliver perfect quality of service for the remainder of our 2,800 enterprise customers. This is just the beginning of what is possible when broadcasting live to audiences around the world.”

Today also represented a single-day peak on the Akamai EdgePlatform for concurrent live streams utilizing Adobe Flash technology, serving over 800 Gbps of Flash streaming.

“It is an honor to provide the underlying media technology required for leading broadcasters and media organizations, as they delivered live online coverage of this momentous event,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “With so many viewers eager to see the ceremonies and hear the first words of our 44th President, we knew the combination of Adobe Flash technology and Akamai would bring this inauguration to the broadest possible online audience.”

Total traffic on the Akamai network surpassed a rate of more than 2 terabits per second at approximately 12:15 p.m. ET. Akamai also delivered over 12,000,000 requests per second at the same time.

Akamai’s Net Usage Index for News (http://www.akamai.com/html/technology/nui/news/index.html) also recorded a significant traffic peak today. Akamai’s index is the world’s first and only daily Web traffic report with information on aggregate total visitors per minute to over 100 news portal sites. The index indicated that at approximately 11:45 a.m. ET today, over 5.4 million visitors per minute were looking for news and information content online.

Adobe Flash Player is on over 98 percent of connected computers and delivers more than 80 percent of Web video worldwide, ensuring that content and applications are presented consistently in the format users want. For more information on the Adobe Flash Platform, please visit http://www.adobe.com/flashplatform.

The Akamai Difference

Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com

Cellcom, Israel’s largest mobile phone operator with 3.1 million subscribers, launched last month the new advertising model based on the SMART system. The “Time is Money” program enables subscribers to accumulate up to 45 monthly minutes of free air time in exchange for watching commercials on Cellcom’s Web site. After watching each minute-long commercial, viewers answer one or two questions from the advertiser to prove they had indeed been watching. In the future, the program is planned to expand to include also SMS and mobile Internet credit.

Adi Cohen, Cellcom’s vice president of marketing, said the initiative entitled “Time is Money” was targeted mainly at teenagers, students and others up to age 30. “It is a way for us to attract young new subscribers,” said Mr. Cohen, noting it will allow Cellcom to make its service cheaper to customers without the company having to finance it. Major advertisers such as Coca-Cola, Nokia and Sony-Ericsson have already signed contracts to advertise on Cellcom, he said.

Media Layers’ SMART system was chosen by Cellcom and Logia and is already deployed in Cellcom’s network. Advertising over mobile video services will be launched soon, and this will be expanded to additional content services and channels.

Media Layers’ SMART system is uniquely based on a real-time approach, enabling mobile operators and content providers to insert mobile ads into all content channels – Mobile Internet, messaging, video and audio streaming and download, Ringback Tone, and more. In video, the cutting edge of mobile content, SMART provides for ad insertion in multiple fashions – before, during or after viewing the chosen content; in a split screen; as an overlay (picture in picture); and in various other methods. Additionally, the matching of ads to the users is done in real time, thus presenting each and every user with relevant ads which are perceived as valuable and which lead to a high return on investment for the advertisers.

About Media Layers

Media Layers is a world pioneer in multi-channel, real-time personalized mobile advertising. The company’s SMART solution provides a “one-stop-shop” synchronizing players across the entire value chain – mobile operators, advertisers and content providers – enabling the targeting of users with highly personalized and rich media ads, creating an optimal user experience.

SMART, an end-to-end, 3-layered solution, encompasses mobile advertising’s 3 key elements – end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting, while maximizing relevance and end-user value. This unique real time approach, combined with innovative video and rich media technology, provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers and superior ROI for advertisers and brands.

For more information please visit www.mlayers.com

About Cellcom

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its 3.073 million subscribers (as at December 31, 2007) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel’s technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling the fastest high speed content transmission available in the world, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel’s broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Cellcom Israel’s shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL).

For more information please visit http://investors.ircellcom.co.il

About Logia

Logia is a leading mobile content company located in Israel with activities in the USA, Europe and Asia. The company has developed a full suite of unique mobile applications that are marketed worldwide, and manages all content-related value-added services for Cellcom, Israel’s largest mobile operator with more than 3 million customers.

For more information please visit www.logia.co.il

NEW YORK – Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was a top performer for the month of October and garnered the highest interaction rate for any dynamic ad served through PointRoll’s innovative technology this year. Pentel partnered with Alloy Media + Marketing for a comprehensive back to school campaign, utilizing Alloy’s leading youth targeted online advertising network, TEEN.com, to promote its new line of eco-friendly Hyper-G pens to the college market.

The Pentel ad was designed and produced by Alloy and served by PointRoll, which powers 90 billion rich media impressions worldwide annually. Upon rollover, the ad unit expanded, streamed a collection of smooth and irreverent pickup lines by college students and invited users to submit their own “Smoothest Line” video at www.yoursmoothestline.com for a chance to win a national sweepstakes. According to PointRoll metrics, the Pentel ad unit performed at an interaction rate 284% greater than average.

Alloy’s interactive campaign for Pentel also included an on-campus experiential component on 37 college campuses, which captured students’ “Smoothest Line” videos and posted them to a dedicated Pentel contest microsite. In addition, the campaign was promoted in college newspapers, on campus posters and through on-location brand buzz squads.

“We wanted to introduce college consumers to our new Hyper-G pen in a unique way that would get them talking about us and connect them to our product with a fun and interactive experience,” commented Marty Furman, Chief Operating Officer at Pentel. “Alloy created an exciting program that delivered on that by placing us in the right environments, directly in front of students, and we are thrilled with the incredible response and recognition the campaign has received.”

Selected from over 800 campaigns each month, Beanie Award winners are part of an elite group and represent the most outstanding use of rich media technology through exceptional design and customized, digital technologies, which measurably increase conversions and brand awareness. Less than one percent of all PointRoll campaigns are recognized with a Beanie Award.

Ken Graffeo, COO for PointRoll commented, “We’re pleased to present Alloy with a Beanie Award, representing the best-of-breed in dynamic rich media advertising. They have earned this recognition for an impressive campaign that delivered on creativity and generated tremendous click-through rates.”

Jamie Elden, VP, Interactive for Alloy Media + Marketing commented, “The Pentel program hit the mark by giving young consumers a voice and engaging them across their preferred social spaces. We are extremely proud of this campaign and thrilled to receive this honor from PointRoll. This achievement is testament to the targeting capabilities of TEEN.com and the ability of our team to achieve superior return on investment for our clients.”

TEEN.com is a distributed media content and ad network reaching an audience of over 22 Million young consumers and includes proprietary web properties www.alloy.com, www.delias.com, www.gURL.com and www.channelone.com, among others, along with select partners representing the best of social web innovators. The network offers the highest concentration of millennials available online, with premium content and highly targeted and scalable advertising programs connecting brands with the coveted youth consumer.

About Alloy Media + Marketing

Alloy Media + Marketing (AM+M) (NASDAQ: ALOY) is one of the country’s largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.

Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.

Wilkinson will report to MirriAd CEO Mark Popkiewicz who said, “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his U.S. knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”

“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age,” commented Wilkinson. “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences while maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”

About MirriAd Limited

MirriAd Limited seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and with high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.

“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry,” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realize new revenues from brand owners, without compromising the viewing experience.”

MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

About Comcast Networks

Comcast Networks is comprised of distinct channels that appeal to the passionate viewer looking for the best in entertainment, sports, lifestyle and children’s programming. Its core networks include E!, VERSUS, GOLF CHANNEL, Style, G4, and Select On demand for Video On demand and HD programming through VERSUS / GOLF CHANNEL HD.

For more information: www.comcastnetworks.com

“Panraven’s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,” said Cecyl Hobbs, CFO of Panraven. “Burst’s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.”

With highly interactive capabilities, Panraven’s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven’s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.

As a partner to Panraven, Burst Network can distribute an advertiser’s StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven’s rich media technology will be able to employ Burst Network’s robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst’s commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other “out-of-the-box” interactive ad units.
About Panraven

Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

According to the announcement that found its way to my inbox just a bit earlier, “Universe leverages Unicast’s simple-to-use technology and enables agencies, advertisers and publishers to create and deliver highly engaging, interactive Premium Rich Media content that incorporates photorealistic visual fidelity, HD3D, video and Flash components.”

There are four dimensions to the Universe platform:

- uCreate – creation of premium rich media with simple tools and templates
- uMedia – employment of new media intelligence tool sets
- uDeliver – using a dynamic ad platform to efficiently deliver ads
- uMetrics – campaign performance reporting

Benefits of the Universe Platform:

- flexible plug-and-play solution for creation, delivery and reporting of premium rich media;
- rich media technology empowers creatives and media planners to think outside of the browser for innovative premium rich media executions;
- insightful engagement tracking and reporting capabilities to truly measure how users connect with the advertised brand.

The Unicast Universe Platform seems to be both creatives and media planners centric – you can check out their rather cool demo here.

While much of the credit for final conversion events continues to be attributed to the “last click” – which is often paid search – Mediaplex’s Path to Conversion findings reveal how consumers interact with multiple online channels prior to that final conversion event. This in turn is helping Mediaplex’s clients gain a more holistic understanding of their paid search, natural search, display, email and performance-based online marketing campaigns and the influence they have on each other and, ultimately, overall campaign results.

Mediaplex’s studies also showed that paid search links are often simply used as navigational tools as opposed to new lead generators, with 70% of paid search conversions coming from branded keywords. These findings further demonstrate the importance of looking beyond just the last click in order to gain a richer understanding of what is driving conversions.

“For years Mediaplex has been addressing the importance of tracking and managing marketing campaigns across multiple channels through our industry-leading single tracking platform,” said Ann Hoey, general manager of Mediaplex. “As our clients began tracking a greater number of marketing channels, it became apparent that they also needed greater transparency into their data on a much deeper level, which is why we introduced our Path to Conversion data and analytics service offering last year.”

Unlike other products currently being beta-tested in the industry, Mediaplex’s Path to Conversion offering:
- Has been proven successful with a number of client installations for well over a year
- Includes all online marketing channels rather than just paid search and display
- Provides customized analysis for each individual client so that they can define a custom attribution formula, vs. a one-size-fits all approach.

“We understand the value of tracking and analyzing marketing programs for our clients along with the interaction between the different online channels, which is why we became interested in Mediaplex’s Path to Conversion solution,” said Josh Dreller, director of media technology for Fuor Digital. “Our goal was to go deeper into the analytics and data to find what was happening beyond the last click. By utilizing Mediaplex’s data and analytic service offering, we have been able to achieve greater insight into the data path across multiple channels and touch points to further maximize programs for our clients.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

“Google’s move to open up its network to PointRoll is a win for everyone involved,” said Jason Tafler, CEO, PointRoll. “PointRoll advertisers now have the option to run creative, engaging and effective rich media campaigns on the world’s largest ad network. Using PointRoll’s precise targeting technology and measurement capabilities, advertisers are able to reach their desired audience with the most relevant and salient messages, and definitively analyze campaign effectiveness. Additionally, this signals Google’s commitment to creating a truly agnostic environment that, in the end, creates the best experience for users and advertisers.”

The Google content network encompasses hundreds of thousands of websites, including premium publishers and long-tail niche sites. Google and PointRoll worked together to ensure that the ads served to the Google content network meet Google’s policies and specifications. After completing Google’s certification process, PointRoll’s sophisticated targeting technologies can now optimize the breadth of Google’s sites and categories, matching advertisers’ messages to the users who find them most relevant.

“We are thrilled that Google has decided to open up the network to PointRoll rich media,” said Darren Herman, Head of Digital Media at The Media Kitchen. “PointRoll’s ability to develop and implement new and innovative technology has allowed us to consistently deliver engaging campaigns to our clients. Measurement and analytics are consistently evolving and interaction and engagement are hot topics that we’re addressing at The Media Kitchen. PointRoll has allowed us to go beyond the click [CTR], and now we can continue to drive our clients’ messages to the Web’s largest audience.”

The Google content network joins the more than 3,000 online publishers-including elite sites such as AOL, MSN, Yahoo! and The New York Times-that leverage PointRoll rich media to provide powerful, engaging brand experiences to users. PointRoll’s unparalleled service ensures that its ads seamlessly integrate on the many sites with which the company works.

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because it proactively offers best-in-class solutions that enable more engaging, effective online advertising, but also because it consistently outmatches the competition with its full-service approach and ability to solve complex problems.

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

“As there’s a great deal of activity in the industry with mergers, acquisitions and IPO’s, at PointRoll, we remain focused on constant innovation and working closely with advertisers, agencies and publishers to enable creativity and results,” said Jason Tafler, CEO of PointRoll. “We’re sticking to our core competencies and are adding to our team as we continue to drive the future of online advertising.”

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because they proactively offer best-in-class solutions that enable more engaging, effective online advertising, but also because they consistently outmatch the competition with their full-service approach and ability to solve complex problems for clients.

“As the rich media industry continues to grow at a fast pace, we are always looking for the best of the best,” continued Tafler. “What we’ve learned over our eight years in business is that a resume doesn’t always tell the full story. We look at the person behind the resume and that has helped us build a team of incredibly knowledgeable, dedicated and long-term employees who have pride in PointRoll. As other companies in the industry shake up their teams, we’ll be taking resumes.”

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness—without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by the “TickerBoy” technology developed by PointRoll, the leading provider of rich media technology solutions, as another creative alternative to pre-roll ads. YuMe will also support PointRoll’s suite of rich media ad formats and has joined PointRoll’s select Included Program to open the door for a wider range of opportunities as well as significant cost savings for advertising agencies and their clients.

As online video grows in popularity among consumers, advertisers are seeking new and creative ways to reach this key audience in a non-intrusive, fully interactive manner. PointRoll’s TickerBoy technology enables an interactive banner ad to be integrated within a streaming video, without obstructing the viewing experience. When the ad overlay is clicked on by a consumer, the ticker expands to launch a video or interactive rich media ad within the player window while the video pauses.

“TickerBoy lets advertisers provide consumers with a fully interactive, branded dialogue that complements their online video experience rather than distracting from it,” said Jayant Kadambi, CEO of YuMe. “We’re pleased to expand our growing roster of innovative ad products with this new format, and to be the first video advertising network to offer our clients the benefits afforded by membership in PointRoll’s Included Program.”

With more than 30 members, including iVillage, AOL, MSN, Yahoo!, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN and Advertising.com, PointRoll’s Included Program makes discounted pricing available for advertisers seeking to adopt rich media solutions. By collaborating with online publishers who understand the strategic value of rich media, PointRoll removes traditional price and distribution barriers often encountered in such initiatives. PointRoll’s large agency/advertiser sales force leverages the Included Program in the thousands of sales calls the company conducts each year, acting as an extension of the publisher’s sales force and providing access to a broader range of advertising media buys.

“We are thrilled to have YuMe as a strong video partner in the Included Program. In-stream video advertising is on the rise and marketers are increasingly utilizing online advertising with video as a key brand vehicle,” said Jason Tafler, CEO of PointRoll. “TickerBoy creates a deeper, longer brand dialogue that encourages participation without being disruptive to the user, and we believe this will benefit advertisers and publishers in the YuMe network.”

TickerBoy will also now be supported by YuMe’s Adaptive Campaign Engine (ACE), a recently launched feature of YuMe’s ad management system, which helps publishers in its network match each video ad impression with the best money-making ad placement in real time. A unique capability of YuMe’s platform, ACE supports the delivery of ads from multiple sources: publisher sales team, YuMe sales team, third-party ad networks, third-party syndication feeds, and now PointRoll’s TickerBoy and rich media ad formats. With this announcement, YuMe adds yet another option to its leading ad management platform to help publishers maximize inventory revenue.

To view demos of the various ad placements available on the YuMe video network, including TickerBoy, visit the ad gallery at http://www.yume.com/ad_gallery/gallery.html.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com

About YuMe

YuMe is the first dedicated video advertising network and ad management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both scale and quality for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.