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Akamai Delivers Record Streaming and Web Content During Historic Presidential Inauguration
NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of [...]
Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time is Money” Advertising Model
HERZLIYA, Israel – Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer [...]
Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest
Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK – Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was [...]
Denny Wilkinson Appointed Chief Operating Officer at MirriAd
NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new [...]
E! Gets “Embed” with MirriAd
NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will [...]
Burst Media and Panraven Partner to Introduce Multimedia Storytelling Tools to Advertisers
Burlington, MA-July 29, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent web publishers, today announced an exclusive partnership with Panraven, the pioneer of online storytelling services. The partnership will enable advertisers to utilize Panraven’s cutting-edge digital StoryAds solution across Burst Network. Panraven’s StoryAds is a new form of rich-media [...]
Unicast Launches Premium Rich Media Platform, Universe
Unicast has just announced the launch of their premium rich media ad platform, named Universe. According to the announcement that found its way to my inbox just a bit earlier, “Universe leverages Unicast’s simple-to-use technology and enables agencies, advertisers and publishers to create and deliver highly engaging, interactive Premium Rich Media content that incorporates photorealistic [...]
Mediaplex Research Reveals 70% of Conversion Events Influenced by Multiple Channels Prior to Converting
WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–June 11, 2008–ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence of channels such as display, email and search in driving overall conversions. In analyzing aggregated results from campaigns conducted for clients over the past seven months, Mediaplex found that 70% of [...]
Industry Leader PointRoll to Serve Ads on the Google Content Network
CONSHOHOCKEN, Pa., May 19 – PointRoll, the leading provider of rich media technology solutions, announced today that the company has joined with Google to enable PointRoll’s advertisers to run rich media ad campaigns across the Google content network, one of the world’s largest advertising networks. PointRoll clients can now take advantage of the company’s full-service [...]
Pointroll To Doubleclick: “While Submitting Your Resume To Google, CC Us!”
In a not-so-subtle message to DoubleClick employees whose future is uncertain, PointRoll demonstrates their certainty of continued growth CONSHOHOCKEN, PA – March 26, 2008 – PointRoll, the leading provider of rich media technology solutions, announced today that they are continuing to experience rapid growth and are actively hiring highly-skilled, top performing candidates to add to [...]
YuMe Offers Video TickerBoy Ads Powered by PointRoll
YuMe Joins PointRoll “Included Program” to Enable Simple, Cost-Effective Rich Media Advertising Adoption for Clients Redwood City, CA— February 26, 2008— YuMe, the largest online video advertising network, today announced the addition of PointRoll’s TickerBoy video solution to its expansive selection of offerings available to advertisers. The in-stream video overlay ad unit is powered by [...]
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