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IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program

Otilia Otlacan | March 5, 2010 | 0 Comments

“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” [...]

ADTECH Earns Media Rating Council Ad Serving Accreditation

Otilia Otlacan | January 27, 2010 | 1 Comment

NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.

IAB Releases Update to “Digital Video Ad Impression Measurement Guidelines”

Otilia Otlacan | December 24, 2009 | 1 Comment

Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement NEW YORK – The Interactive Advertising Bureau (IAB) announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence–digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative [...]

IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Otilia Otlacan | June 23, 2009 | 4 Comments

Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying [...]

IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks

Otilia Otlacan | May 19, 2009 | 0 Comments

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK – To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying and selling of [...]

IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

Otilia Otlacan | March 6, 2009 | 0 Comments

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]

IAB Issues Click Measurement Guidelines for Public Comment

Otilia Otlacan | March 3, 2009 | 3 Comments

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]

Edmunds.com’s Ad Impression Measurement Service Accredited by Media Rating Council

Otilia Otlacan | December 12, 2008 | 0 Comments

SANTA MONICA, Calif. – Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed choices. Edmunds.com, the premier online resource for automotive information, is proud to announce it is now the first dedicated automotive website to receive Ad Impression Measurement accreditation by the Media Rating [...]

The IAB Issues Ad Campaign Measurement Process Guidelines

Otilia Otlacan | September 26, 2008 | 0 Comments

New Roadmap for Process Improvement and Discrepancy Reduction in Interactive Advertising NEW YORK, NY (September 22, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “Ad Campaign Measurement Process Guidelines,” at its annual MIXX Conference & Expo in New York. The guidelines address the process of a publisher’s or advertising agency’s use of a [...]

The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment

Otilia Otlacan | July 25, 2008 | 0 Comments

What seemed to be a slow news Friday (I haven’t had anything prepared to post today!) turns out quite different. The IAB has yet another release of the ad campaign measurement guidelines, Aegis acquired a SEM firm (the umptieth acquisition this year) and I am supposed to figure out why some people arrived on this [...]

Massive Inc. Is First Dynamic In-Game Advertising Network Validated Through Third-Party Auditing Process

Otilia Otlacan | July 9, 2008 | 0 Comments

I have neglected the in-game advertising topic for a while and am clearly behind with the news… some 1 month behind. I’ve just come across an announcement from Massive Inc. – Microsoft owned ad network for in-game advertising – that I thought it’s too interesting to pass even if it’s 1 month old. Check out [...]

Eyeblaster first to be accredited by MRC for compliance with three IAB ad measurement guidelines

Otilia Otlacan | April 16, 2008 | 0 Comments

New York, New York (April 15, 2008)— Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving: • [...]