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VINDICO Accreditation Renewed by Media Rating Council
Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building [...]
VideoHub and Nielsen Alliance Integrates Nielsen Online Campaign Ratings Into Video Advertising Platform
- Nielsen Online Campaign Ratings delivers GRPs allowing advertisers to measure video buys like TV and evaluate effectiveness using VideoHub’s brand performance capabilities – VideoHub is the first online video advertising platform to fully integrate Nielsen Online Campaign Ratings – Nielsen Online Campaign Ratings GRP reports are now available to all advertisers on VideoHub platform [...]
Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold
New York – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released a semiannual Benchmark report titled, “Planning Audience Reach with ‘Adjusted Unique’.” The new research shows that traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold. [...]
IAB and Mobile Marketing Association Establish Standard Methodology for Measuring Mobile Web Ads
Organizations Publish First-Ever “Mobile Web Advertising Measurement Guidelines” PALM SPRINGS, Calif. – For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry. Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the assistance of the Media Rating [...]
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort PALM SPRINGS, Calif. – Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making. The [...]
Media Rating Council Accreditation Recognizes Business.com’s Ability to Deliver High-Quality Leads to Advertisers
SANTA MONICA, Calif. – Business.com, a wholly-owned subsidiary of Dex One Corporation and the Web’s leading B2B online destination for busy people interested in making more informed and effective business purchasing decisions, announced it has successfully received accreditation for its online search offerings by the Media Rating Council (MRC).
VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating Council
Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side [...]
IAB Opens West Coast Office
Appoints Steve Sullivan, Online Ad Ops Veteran, as Vice President to Spearhead Supply Chain Solutions NEW YORK – To provide support for its large contingency of members with West Coast headquarters, the Interactive Advertising Bureau (IAB) announced the opening of a San Francisco office. The IAB also announced that it had named Steve Sullivan as [...]
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
Leading Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools NEW YORK – Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. [...]
IAB Networks & Exchanges Committee Develops Guidelines and Proposes Compliance Program
“Networks & Exchanges Quality Assurance Guidelines” Provide Marketers and Agencies with Greater Brand Safety and Trust CARLSBAD, Calif. – In a move that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over placement and context, and builds brand safety, the Interactive Advertising Bureau (IAB) released “Networks & Exchanges Quality Assurance Guidelines” [...]
ADTECH Earns Media Rating Council Ad Serving Accreditation
NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
IAB Releases Update to “Digital Video Ad Impression Measurement Guidelines”
Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement NEW YORK – The Interactive Advertising Bureau (IAB) announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence–digital video content and ads that play automatically when a webpage loads. The first part of a broader auto-play initiative [...]
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