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Ad Ops Daily Briefs: November 21 2004

Otilia Otlacan | November 21, 2008 | 0 Comments

- Yahoo! Breaks Audience Record and Wins 2008 Election! Yahoo! (NASDAQ:YHOO) today released new comScore Media Metrix figures showing that Yahoo! News attracted 7.6 million unique users on Election Day, November 4, the largest single-day audience in online news history. Yahoo!’s Election Day victory caps a banner year for Yahoo!’s media properties, which served as [...]

AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile

Otilia Otlacan | November 21, 2008 | 0 Comments

First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]

Ad Ops Daily Briefs: October 9 2008

Otilia Otlacan | October 9, 2008 | 0 Comments

- Acacia Subsidiary Licenses Fraud Protection Technology to National A-1 Advertising Acacia Research Corporation (Nasdaq:ACTG) announced today that its subsidiary, Credit Card Fraud Control Corporation, has entered into a non-exclusive patent license and settlement agreement with National A-1 Advertising, Inc. covering a patent that applies to fraud protection technology. This resolves a dispute between the [...]

Platform-A Launching Next-Generation Advertiser Marketplace Exchange

Otilia Otlacan | October 1, 2008 | 0 Comments

New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]

Platform-A’s ADTECH Provides Ad-Serving for React2Media

Otilia Otlacan | September 22, 2008 | 0 Comments

AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]

AOL’s Platform-A Debuts iPhone Ad Optimization Solution

Otilia Otlacan | September 5, 2008 | 0 Comments

Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the [...]

AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

Otilia Otlacan | August 13, 2008 | 1 Comment

NEW YORK–(BUSINESS WIRE)–Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part [...]

Publicis Groupe Creates First Open-Source Audience On Demand Network

Otilia Otlacan | July 28, 2008 | 0 Comments

The folks at Publicis and Vivaki seem unstoppable when it comes of creating new revenue streams in the online advertising world. They’re equal opportunity money-makers and work with all of the big 3: Microsoft, Google and Yahoo to build what they call an Audience on Demand Network, through the newly launched Vivaki Nerve Center. What’s [...]

Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network

Otilia Otlacan | July 28, 2008 | 0 Comments

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network [...]

AOL’s Platform-A Integrates Goowy Into Widget Ad Offering

Otilia Otlacan | July 25, 2008 | 0 Comments

NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]

Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving

Otilia Otlacan | July 15, 2008 | 0 Comments

New York, NY − July 14, 2008. AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. [...]

AOL’s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases

Otilia Otlacan | July 9, 2008 | 0 Comments

New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500, according to survey findings released by Platform-A’s ADlytics Strategic Insights Group. Platform-A, www.platform-a.com, is AOL’s digital advertising business. While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for [...]