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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content
NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]
AOL Names Greg Coleman President of Platform-A
Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK – AOL named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
Sun-Times Media Group Names Jim Dyer Vice President, Classified Advertising
CHICAGO – Sun-Times Media Group, Inc. (OTCBB:SUTM) announced it has hired Jim Dyer, 46, as Vice President, Classified Advertising, Sun-Times News Group, effective today. Mr. Dyer has more than 25 years of experience in the newspaper and online news industry. Mr. Dyer was a classified executive for several media companies, including Gannett Co. Inc., E.W. [...]
The New York Times to Offer Front Page Ads
CBS is First Advertiser to Appear in the Ads That Debuted Last Week NEW YORK – The New York Times announced that it has begun offering ad placements on its front page below the fold. CBS was the first to appear. “This high impact placement represents an exciting new opportunity for our advertisers to reach [...]
Sun-Times News Group and Monster Form Strategic Job Search and Recruitment Services Alliance; Launch Co-Branded Career Sites
Companies to Deliver Extensive Online and Print Recruitment Reach in the Greater Chicago Area via Chicago Sun-Times and 70 Suburban Newspaper Titles CHICAGO & MAYNARD, Mass. – The Sun-Times News Group, the premier source of local news and information for the greater Chicago area and principal operating subsidiary of Sun-Times Media Group, Inc. (OTCBB:SUTM), and [...]
AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers
Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by 29%; all figures signal higher advertiser returns moving into 2009 NEW YORK – AOL’s Platform-A announced that the new AOL.com homepage is delivering advertisers record performance on their homepage advertising and [...]
26% of Small Business Advertisers Plan Increased Ad Spending in 2009
WESTERVILLE, Ohio – Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. The Ad-ology Small Business Marketing Outlook survey found that small business owners are cautiously optimistic going into 2009. While 25% [...]
Verve Wireless Signs New Partners, Building Out the Largest Local Mobile Ad Network Covering the Top 200 DMAs; Launches Mobile Couponing Applications for Publishers
Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh [...]
AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide
Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with [...]
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