Ad Operations Online » media preferences http://www.adoperationsonline.com Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike. Thu, 09 Feb 2012 13:26:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ad Ops Daily Briefs: October 1 2008 http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/ http://www.adoperationsonline.com/2008/10/01/ad-ops-daily-briefs-october-1-2008/#comments Wed, 01 Oct 2008 21:46:57 +0000 Otilia Otlacan http://www.adoperationsonline.com/?p=1127 - Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day
The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other media to help them pack 27 hours of activities – including eight hours spent with media – into 16 hours of waking time each day, according to a new study by AOL’s Platform-A and global communications agency OMD. The study, called “Living La Vida Rapida: Today’s Parents Living a Double Life at Double Time,” explored online moms’ lifestyles and media preferences, as well as how advertisers and marketers can leverage these insights to communicate with them more effectively. Platform-A, http://www.platform-a.com, is AOL’s digital advertising business.

- Epic Advertising Appoints Rob Wilson
Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that it has appointed international online marketing veteran Rob Wilson to the position of Senior Vice President and General Manager, Europe. Mr. Wilson will be based in London, England, and will start his new post on October 16, 2008. In his position at Epic Advertising, Mr. Wilson is responsible for the further development and general strategic oversight of the company’s European-based businesses. He will also oversee all operational facets of the European-based division, including office expansion and staffing, as well as strategic oversight and P&L. Prior to joining Epic Advertising, Mr. Wilson served as Regional Director for the US and UK markets for Zanox, a performance marketing company headquartered in Berlin.

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