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New Hire Strengthens Specific Media’s Global Category Focus
Daniel Stephenson Joins Specific Media as Senior Director of Category Development IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointment of Daniel Stephenson to the newly created role of senior director of category development. Based out of Specific Media’s UK office, Stephenson is responsible for developing business planning and marketing [...]
Specific Media Adds Three Media Heavyweights to Advisory Board
IRVINE, Calif. – Specific Media, a next generation media platform company, announced the addition of three new members to its advisory board. Broadcast industry leaders Larry Goodman and Bill Burke along with distinguished publishing expert Ed McCarrick will lend their expertise and insight to the Specific Media executive team.
Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports
IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns. Leveraging data from Nielsen’s new NetEffects product, Specific [...]
Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search
Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness [...]
Specific Media Launches Dynamic Circular Platform to Expand Retail Circulars Into Targeted Online Ads
New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads. While [...]
Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences
Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]
Publicis Groupe Partners with Yahoo Through VivaKi, Targeting the Mobile Advertising Market
The ink barely dried on Publicis’ previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from the giant communications group: they’ve already partnered the newly-launched VivaKI with Yahoo, with the goal of seizing advertising opportunities across mobile content. The move plans to allow VivaKi and Yahoo’s mobile [...]
CheckM8 Releases a Richer, Rich Media Manager for Publishers
New York (February 29, 2008) CheckM8 Inc. (pronounced “checkmate”), the largest independent ad technology provider for publishers, announced it has released a new version of its Rich Media Manager (RMM) platform for publishers. CheckM8’s RMM is an advanced rich media system that enables online publishers to produce their own sophisticated rich media formats in-house, without [...]
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