IRCE 2011
HUNTINGTON BEACH, Calif. – For Ancestry.com, 2010 was a banner year for its new television advertising campaign, with home page visits climbing 64 percent and TV-attributable registrations up 55 percent from the previous year.

Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency with offices in Huntington Beach and Los Angeles, was the media architect behind the successful campaign. Ancestry.com selected the firm in late 2009 to handle strategic media planning, buying and ad placement for a campaign that would cover the United States and, for the first time, Canada. Ancestry.com (www.ancestry.com), which has been advertising on TV in the U.S. since 2007, is the world’s largest online family history resource with more than 1.4 million paying subscribers globally.

To support Ancestry.com’s objectives, Ocean Media developed a campaign that optimized both national and direct response networks and used its proprietary media attribution software to optimize the campaign by spot length, creative and network performance. Other elements of the campaign included an integrated national broadcast initiative and multi-channel promotions.

According to Lisa Johnson, Ancestry.com’s senior director of Acquisition Marketing, the company’s chief goals for its ad campaign were growth, awareness and ROI – and Ocean Media’s sharp focus on analytics was the key reason for its selection as the company’s agency of record.

“Our guiding principle is that return on investment, or ROI, should be at the forefront of every campaign,” said Mike Robertson, chairman and co-CEO, Ocean Media. “We’re risk averse by nature, which means we bring a disciplined approach to testing, evaluation, comprehensive analytics and optimization.

“Ocean Media’s commitment to analytics, in turn, helps us hone our strategies to reach the right audience and generate results, which has been our game plan for Ancestry.com, just as it’s been for the many online brands we’ve helped build through ROI-driven advertising,” Robertson said. “Since its online launch in 1997, Ancestry.com has done a phenomenal job building the world’s largest online community of people interested in their family histories. At Ocean Media, we’ve been thrilled to have the opportunity to show how we can help Ancestry grow its subscriber base in the U.S. and elsewhere.”

With more than six billion historical records and documents it has digitized and put online along with proprietary online search technologies and tools, Ancestry.com enables its subscribers to research their family history, build their family trees and make meaningful discoveries about the lives of their ancestors.

The campaign’s creative, from Penabrand, tells viewers: “You don’t have to know what you’re looking for; you just have to start looking.”

About Ocean Media

Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif., with an office in Los Angeles. Adhering to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign, Ocean Media develops media strategies that reach the right audience, incite action and generate results. With transparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media has been the media architect behind campaigns that built such name brands as priceline.com (13 years of service), FreeCreditScore.com (12 years), Overstock.com (8 years) and Angie’s List (3 years), among others.

Digital Signage Expo 2011
SAN FRANCISCO – MARSYS (www.marsys.com) introduced the MARSYS Advanced Digital Media Platform, the premier solution enabling advanced digital media management and delivery, proof-of-play monitoring and unified analytics across multiple digital media networks via a single integrated platform.

The MARSYS Advanced Digital Media Platform both simplifies and expands the capabilities of advertisers and media planners to create national, regional and hyper-local ad campaigns by providing a single integrated platform that provides interconnectivity to multiple ad network platforms. Advanced venue profiling, demographic research capabilities and the ability to import existing research provide a highly flexible platform designed to meet the growing needs of advertisers for more precise messaging. The platform performs analysis of user interaction at the point of play, providing an unprecedented amount of data to allow media planners to optimize messaging, control costs and mitigate risks.

Additionally, hyper-local campaigns are enabled by the platform, wherein a single advertisement is day-parted across multiple ad network screens at different locations within a single geographic area for maximum impact.

“The launch of this platform is a benchmark event for the digital signage industry,” said Rick Maharaj, CTO of MARSYS. “A single, unified platform that provides quality data and analytics, massive ad network integration and content management capabilities – with an interface that appeals to both businesses and end users – will intelligently expand the reach of media buyers to more potential customers than ever before. These services are the realization of years of work at MARSYS, and we are proud to unveil the MARSYS Advanced Digital Media Platform to the world.”

Created using a mixture of new and existing MARSYS technologies and the worldwide infrastructure supporting the existing MARSYS global service portfolio, the platform operates from fifty-plus points of presence in twenty-two countries. The platform is initially available for MARSYS Media Gateway products—a line of digital signage systems developed jointly with IBASE Technology.

The MARSYS Digital Platform will be available for viewing at the IBASE booth (#1203) at the Digital Signage Expo in Las Vegas from February 22-24, 2011.

About MARSYS

MARSYS is a global provider of advanced IT business solutions, with 29 years of service to the global Fortune 500 and a robust technology infrastructure on five continents. MARSYS helps companies enable, deliver, and optimize IT business services.

REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management

The ACE for Advertisers solution gives advertisers and agencies complete control over a digital video campaign’s entire lifecycle, streamlining processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics. It can deliver video ads to online, mobile and IPTV devices, giving advertisers multi-channel flexibility and future-proofing their investment. It also helps them to optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI.

“Our new ACE for Advertisers solution gives advertisers, agencies, and trading desks a platform through which they can engage in large-scale video advertising – with direct-private publishers, through ad networks and exchanges, and across mobile devices and connected TVs,” said Jayant Kadambi, co-founder and president of YuMe. “ACE for Advertisers enables them to run their own private network, giving them control, visibility, and the means to incorporate and leverage their own data and processes.”

A Layered Solution for Advertisers
In addition to empowering advertisers and agencies with total control over their video campaigns, ACE for Advertisers combines the best attributes of both ad management and demand-side platforms. ACE for Advertisers enables advertisers and agencies to create their own private networks and buy premium inventory at scale from their direct publishers; from YuMe’s network of more than 600 premium publishers, such as Microsoft, Viacom, and NBC; or from any other video ad network or exchange. These private networks can leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities.

Ultimately, ACE for Advertisers is a ‘layered’ offering with a variety of solutions for advertisers and agencies to leverage as needed. It integrates with leading display advertising solutions like DFA/Mediavisor and Atlas, as well as supporting VAST and VPAID standards. ACE for Advertisers is “exchange ready,” enabling marketers to bid for and buy video pre-roll inventory dynamically off popular exchanges using custom APIs.

“YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns,” said Steve Katelman, Director, Strategic Partnerships at Omnicom Media Group. “By automating the planning and buying process for video campaigns, ACE for Advertisers lets agencies spend less time shuffling spreadsheets around and more time focusing on what they do best: creating innovative, strategic media plans that engage viewers and improve campaign ROI.”

The New Face of YuMe
The new ACE for Advertisers solution exemplifies YuMe’s position as the industry’s leading video advertising technology company. As its solutions set has evolved, so too has YuMe’s visual identity. Recently, YuMe refreshed its corporate Website to better promote its mission to create the most comprehensive, innovative, and effective video advertising technologies and services in the media industry. Its new corporate logo, a monitor emitting three RGB rays, represents YuMe’s ability to reach all screens: PC, mobile and IPTV. The RGB rays also represent the three pillars that support YuMe’s business, with green representing YuMe’s premium video ad network; blue representing its industry-leading enterprise solutions and services; and red representing its underlying focus on innovation.

About YuMe
YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for Advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers including MSN, NBC and Fox News. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.

Advertising Week
NEW YORK – Have you ever had “one of those days”—rife with pratfalls that combine clients, creatives, logistics, technology… maybe even personal hygiene? A day you can’t forget, no matter how hard you try? You’re not alone – and for one night, that might be a good thing. This Advertising Week, some of the most celebrated creative names in advertising have gathered for a Moth StorySLAM to share their hilarious and sometimes sordid tales of their worst days in advertising.

Co-hosted by Organic, Inc. and Contagious, the event took place on Thursday, September 30th. Storytellers and judges included industry luminaries like:

Gerry Graf, former CCO at Saatchi & Saatchi
Anne Bologna, New York general manager at Cramer-Krasselt
Ernest Lupinacci, founder and CCO at Ernest Industries
Susan Credle, U.S. CCO at Leo Burnett
Con Williamson, CCO at Saatchi & Saatchi
Joyce King-Thomas, CCO at McCann New York
Eric Silver, CCO at Amalgamated, NYC
Conor Brady, CCO at Organic
Nick Parish, North American editor of Contagious

“We’re thrilled to join Organic in honoring one of the most important aspects of advertising,” said Nick Parish, Contagious’ North American editor. “How we tell stories will constantly change, but the root of it – the tale told live, with friends – is something we’re glad to be celebrating.”

The event was held September 30th from 5-7pm at Lucille’s Grill at the B.B. King Blues Club, 237 West 42nd Street between 7th & 8th Avenues. The StorySLAM format is simple: five minutes, no notes, no stand-up comedy routines, rants or essays.

StorySLAM marks the re-launch of Threeminds, Organic’s acclaimed digital marketing blog. Since its debut in April 2005, Threeminds has predicted major digital milestones while providing greater clarity and insight on a wide range of topics, including creative, emerging technologies, media, analytics, design and user experience. The newly designed site provides a refreshed look and feel and features six new channels aimed at the varied disciplines of the expanding digital marketing universe.

If you couldn’t attend the StorySLAM, you’re encouraged to visit Threeminds to see event coverage, videos and the storytelling contest winner.

About The Moth

The Moth is an acclaimed nonprofit organization dedicated to the art of storytelling. The Moth conducts seven ongoing programs – The Moth Mainstage, Moth StorySLAMs, MothSHOP Community, MothUP, MothSHOP Corporate, The Moth on the Road, and the annual Moth Ball – and has presented more than three thousand stories told live and without notes from people of all walks of life. In 2008, The Moth Podcast was launched and has since been downloaded more than 20 million times. Since its launch, in August 2009, The Moth Radio Hour, produced by Jay Allison and distributed by PRX, has been licensed to more than two hundred stations across the country. The third season of The Moth Radio Hour is on air now. www.themoth.org

About Contagious

Contagious was launched in London in 2004 and has fast become the benchmark of non-traditional marketing and the ideas and innovation that fuel it. At the heart of Contagious lies its flagship magazine, DVD and online resource. Contagious also operates Contagious FEED, a bespoke online intelligence resource and alerts service for advertisers and agencies and provides consultancy and trend briefings/workshop services for advertisers and agencies, as well as publishing a series of Special Reports and specialist events.

About Organic, Inc.

Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, Toronto and London and is part of Omnicom Group Inc.

Omnicom (NYSE: OMC) is a leading global advertising, marketing and corporate communications company (http://www.omnicomgroup.com). Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the AdReady Partner Summit 2010, the company’s first annual user conference for digital advertisers, agencies and publishers. AdReady partners and customers can register online now.

During the two-day event, AdReady and its partners will provide attendees – such as Yahoo! and Pandora – with actionable information about display advertising, including overviews of new technology applications and techniques, as well as best practices in digital display advertising. Attendees will have the exclusive opportunity to learn more about AdReady 3.0, the latest version of AdReady’s award-winning display advertising platform, scheduled to be released in early October.

Industry visionary Clark Kokich, Chairman, Razorfish will open the event with a keynote presentation on the rapid evolution of the display advertising market. CEO of BlueKai Omar Tawakol will provide attendees with an overview of the growing opportunities surrounding online consumer intent data. Yahoo!, Pandora, eGencia and digital marketing agency Avala Marketing will also participate in a number of other partner and customer sessions.

AdReady CEO Karl Siebrecht and Jamie Lomas, Vice President, Sales and Client Services, will lead sessions designed to provide attendees with in-depth educational sessions designed to help advertisers increase their return on advertising spend (ROAS). Sessions include an overview of precision campaigning, or the ability to target specific messages to specific people at specific times, as well as the latest tips and tricks for using AdReady 3.0 for media planning, creative automation, reporting, optimization and more.

“We are thrilled to host an event where our customers and partners can come together to advance their knowledge of display advertising by talking with us and each other,” said Siebrecht. “It’s the perfect stage to unveil our new platform, as partner and customer feedback is what made this latest round of improvements possible. Our customers are just as excited to see our new platform as we are to show it off.”

To view detailed speaker, agenda, venue and registration information, visit http://learn.adready.com.

About AdReady

AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. AdReady’s platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.

SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. Mr. Patel will be responsible for the direction of the digital media and integrated media programming for existing clients and will be a vital part of creating strategies for new clients.

“Throughout his career, Sankar has developed exciting, highly-integrated and effective programs that consistently represent the best of innovation in emerging media,” said Susan Taylor, Managing Director, West Coast at Carat. “We look forward to working with Sankar to drive digital media programs for our clients to new levels of creativity and impact.”

Previous to joining Carat, Patel created and managed communications plans for prestigious and innovative consumer brands including MINI USA, YouTube, Priceline.com and Columbia Sportswear Corporation. He brings an in-depth understanding of digital and emerging media, and proven experience taking a strategic and integrated approach to connections planning for his clients. His media agnostic approach to communications strategies, including broadcast, OOH, print, online and nontraditional formats, has brought together the online and offline worlds to great advantage for his clients.

“Sankar has honed his digital skills with top-tier consumer brands and is for us a deep, strategic asset,” said Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. “We provide our clients with digitally-centric integrated media planning and his experience is a perfect fit. The Carat team and our clients will benefit immediately from his addition.”

Patel commented, “The agency’s commitment to always staying digitally ahead of the curve and creating truly consumer-centric campaigns drew me to them. Carat is taking a leadership position in emerging media and I’m excited to be a part of it.”

Patel and his teams have been the recipients of numerous awards such as JDPowers Catalyst award for Most Innovate Automotive Campaign and Creative Media Awards for Most Creative Media Plan by Media Post. His previous agency experience includes Grey Worldwide and Universal McCann.

About Carat

Carat, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. For more information, visit the company’s website at www.carat.com.

Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately see how targeting and bid price choices affect audience size, available impressions, and daily spend before ever purchasing the first impression. Additionally, as planners hone detailed targeting criteria, the size of an audience can shrink to the point of limited effectiveness. With one click, Turn’s audience extension multiplies audience reach by layering Turn data with third-party data providers to paint a rich picture of “look alike” segments that achieve the scale needed for successful campaigns.

We can finally test various buying strategies against our audiences prior to going live with any campaign. –Keith Pieper, Director of R&D at Cadreon The new paradigm includes a shift from buying placement on websites to buying audiences in real time as agencies seek to reduce media waste and boost campaign performance.
“We believe that in order to make online advertising more effective and efficient, we need to be buying audiences rather than inventory,” said Quentin George, Chief Digital Officer of Mediabrands. “Turn is an important technology and platform partner for us that enables real-time decision making, valuation, optimization and campaign transparency. They play a crucial role in the solution set that we are building for our agencies and advertisers.”

Turn’s bid forecasting and audience extension places the power of “what if” in the hands of media planners. Planners can now clearly see audience reach, optimum frequency, and bid estimates on inventory across every real-time ad exchange. From a single screen, planners can define inventory sources, targeting criteria, and pricing models, while audience estimates are graphed visually in real-time using various metrics. Estimates are based on a sliding window of blended benchmark data maintained within the Turn platform.

“Fully-informed planning and buying decisions put agencies and brands in a better position to boost performance and improve overall ROI,” said Bill Demas, CEO at Turn, Inc. “These insights are delivered when planners need them the most – before the campaign begins, leading to significantly improved efficiencies.”

Turn is NAI certified and an active member in The Centre for Information Policy Leadership.

To learn more about Turn, visit www.turn.com.

About Turn Inc.
Turn empowers the world’s best advertising agencies and brands to deliver the most effective data-driven digital advertising. Our focus is to build intimacy between premium brands and their targeted audience. Turn’s real-time media planning, buying and optimization platform delivers custom audiences at scale with unmatched performance and actionable analytics, across the highest-quality inventory available. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit www.turn.com.

NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media communications, announced a first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments.

The agreement marks the first time that an online advertising platform and media agency have forged an integrated partnership to create more effective consumer segmentation, and more efficient bidding and buying strategies.

“In a marketplace that is defined by both challenge and change, industry leaders need to work together to drive innovations that will optimize client investment,” said Matt Spiegel, CEO, Omnicom Media Group. “This groundbreaking partnership between Omnicom Media Group and Fox Audience Network exemplifies that dynamic, allowing us to deliver the information consumers want in the environments that matter most to them — quickly and cost effectively.”

“One of our priorities going forward is to deliver sophisticated tools and services to advertising agencies that will empower them to make more informed choices on behalf of their clients,” said Adam Bain, President of the Fox Audience Network. “By giving companies such as Omnicom Media Group this real-time audience planning and buying platform at scale, we know that FAN will quickly become not only a partner, but an invaluable resource to both agencies and marketers in the future.”

Under the terms of the agreement, Omnicom Media Group gains access to FAN’s Audience Insights, Audience Planner and Real-Time Bidding platforms — a suite of digital advertising campaign products that significantly enhance planning and buying efficiencies and effectiveness across all media environments for Omnicom Media Group clients.

FAN’s advanced audience segmentation services allow marketers to reach highly-customized yet anonymous groups of consumers who share mutual interests — such as autos, games, movies or music. The network’s proprietary Audience Insights tool will help power Living Segments by allowing Omnicom Media Group planners and buyers unprecedented access to the wealth of trends provided by FAN’s over 150 million unique U.S. users — an audience that Omnicom Media Group Director of Business Intelligence and Living Segments designer John Donahue describes as “the largest consumer panel in the world, delivering various insights that are invaluable to both online and offline marketers.”

According to Donahue, access to the FAN integrated suite of digital resources – including the Real-Time Buying platform that enables optimum bidding and buying efficiencies across online audiences, and the Audience Planner customization tool – enables Living Segments to “create brand message intersection across consumer passion points.”

About FAN

The Fox Audience Network (FAN) is a unit of News Corporation that supports monetization efforts across the company’s online content portfolio, as well third-party publisher sites. FAN leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies. FAN works directly with hundreds of advertisers to develop customized marketing programs that optimize both branded and performance-based strategies. The company also developed and manages a self-serve advertising platform, which is currently utilized by more than 30,000 advertisers. In all, FAN reaches more than 158 million consumers each month* and owns partnerships with more than 700 online publishers.

About Omnicom Media Group:

Omnicom Media Group is the media division of Omnicom Group, Inc. (NYSE: OMC). In addition to its OMG Entertainment and Sports unit, it includes client media service companies, OMD Worldwide, PHD and Prometheus, as well other media related businesses. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.

“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.

About Tom Iler:

Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in order to streamline the media planning and buying processes. The platform integration will enable media planners and buyers to more seamlessly navigate between the media planning and buying, execution and billing processes.

“A common problem among digital media planners and buyers today is the lack of integration between vendor services used during various stages of the media planning and buying processes,” said Linda Boland Abraham, comScore executive vice president. “An  integration of comScore’s and MediaBank’s platforms will make the lives of the media buyer easier by directly linking these processes, mirroring the process that exists today in TV. We are excited to join forces with MediaBank for what we believe is the first step towards delivering greater value to media planners by integrating the disparate elements of the larger media buying process.”

”We are pleased that our relationship with comScore will help to address the pervasive disconnect that currently occurs between the planning and buying processes of digital media,” said Brad Keywell, co-founder of MediaBank. “The interoperability of MediaBank O|X and comScore Media Planner will improve visibility and enable smarter buying.”

comScore Media Planner to Link to MediaBank O|X

The new partnership will link comScore Media Planner, a media planning platform that integrates several syndicated comScore data sources, with MediaBank O|X, a media procurement platform that facilitates the management of media buying lifecycle for print, digital/web/emerging media, out of home, spot/cable, network, direct response and production. In conjunction, the two services will enable media planners to move more easily between these two services so critical to the overall process of planning and buying online media.

“Media buying and planning across all media platforms will become increasingly transactional and sophisticated,” said Jack Myers, well-known media industry luminary and consultant. “Integrated platforms that facilitate the connections between buyers and sellers will evolve, expand and play an essential role in the media economy of the future.”

“The digital environment represents the future of media planning, but it will continue to take a backseat to TV until the end-to-end media planning process is as fluid as its traditional media counterparts,” said Yaakov Kimelfeld, SVP, Director of Analytics at MediaVest. “This powerful new link between two industry-leading stakeholders will accomplish just that, further facilitating the flow of advertising dollars to this medium and fulfilling the promise of cross-platform integration.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

About MediaBank, LLC

Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated procurement technology and advanced analytics to the advertising industry. For more information on MediaBank, visit: www.mbxg.com.

This research service provides insights into the progresses made in the online search and advertising markets in Asia Pacific.

This Frost & Sullivan research service titled Online Search and Advertising Market Opportunity in Asia Pacific provides a detailed analysis of the existing online advertising ecosystem. It also provides key insights and highlights the strategic levers for the growth of online advertising in the APAC. In this research, Frost & Sullivan’s expert analysts thoroughly examine the following markets: display advertising, paid search, online directories, and online classifieds.

Online Advertisements Overcome Initial Resistance from the Media Community to Emerge an Integral Part of Media Planning

Next-generation digital marketing strategies provide all the metrics necessary to evaluate advertisement reach and effectiveness, helping advertisers save costs and create highly targeted campaigns. Online advertising in the Asia Pacific is all set to grow due to a greater number of large-brand advertisers adopting the online model, followed by the rapid growth of advertisement networks over the last two years. The paid search advertising market will also get a leg up from the overall growth of search and innovative targeting options and proliferation of search engine marketing (SEM) agencies and advertisement networks. “Throughout 2007, cross-media integration was an emerging trend in the Asia Pacific and this is expected to aid the overall online advertising industry,” says the analyst of this research. “Frost & Sullivan believes that with the anticipated scenario of market participants shifting toward co-existence, online advertising will continue to thrive among various other advertising media.”

By Product Segment:

* Display advertising
* Paid search
* Online directories
* Online classifieds

By Geographic Region:

* India
* Malaysia
* South Korea
* Singapore

Online Search and Advertising Market Opportunity in Asia Pacific

Key Topics Covered:

1 INTRODUCTION

* Executive Summary
* Market Coverage
* Forecast Methodology

2 INDIA ONLINE SEARCH AND ADVERTISING MARKET

* Market Overview
* Market Dynamics
* Online Advertising Pricing Structures
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* India Online Advertising Market Key Findings
* Strategic Recommendations and Conclusions

3 SOUTH KOREA ONLINE SEARCH AND ADVERTISING MARKET

* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Advertising
* Online Directories Market
* South Korean Online Advertising Key Findings
* Strategic Recommendations and Conclusions

4 SINGAPORE ONLINE SEARCH AND ADVERTISING MARKET

* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* Strategic Recommendations and Conclusions

5 MALAYSIA ONLINE SEARCH AND ADVERTISING MARKET

* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* Strategic Recommendation and Conclusions

For more information visit http://www.researchandmarkets.com/research/9893a5/online_search_and

NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.

iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.

“Every word in the English language has nearly three meanings, making sense disambiguation key to adequate and relevant contextual ad placement,” said Sacha Carton, President of iSense and Director of the Board for ad pepper media. “Our semantic approach to the analysis and classification of all the content on a webpage makes contextually relevant page-level targeting of display ads across a broad range of structured and unstructured online media a very effective process.”

Initially launched in the U.K. in January 2008, iSense is already successfully used by more than 200 clients including global brands 3M, EMI, Fujitsu Siemens, HSBC, Microsoft and T-Mobile, and agencies including Mediacom, Universal McCann, Mindshare, OMD and Media Planning.

“The tried and true iSense Network enables advertisers to put to more effective use, the near $5 billion projected to be spent on display ad campaigns in 2009,” said Carton.

iSense is the recipient of the Internet Advertising Bureau UK and E-Consultancy’s Digital Innovator award. Interested publishers and advertisers can visit http://www.isense.net for details on the network.

About ad pepper media

Ad pepper media is a leading independent international online advertising marketers, offering media agencies, advertisers and websites effective online advertising solutions in the areas of branding, performance marketing, affiliate marketing and ad serving.

With 16 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with an extensive range of efficient marketing solutions, innovative proprietary technology system, and powerful ability to operate internationally so that transnational advertising campaigns can be conducted efficiently. For more information, visit http://www.adpepper.com/.

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.

To select winners, jurors reviewed the work which was required to transcend cosmetic changes. In addition to specific review guidelines they followed, strong consideration was given to execution and strategies that made an emotional connection, and met the stated objectives and needs of the identified target market. In true democratic fashion, a one-person entity had as much opportunity to be selected as did global organizations, since jurors were unaware of the brand strategist’s name and size when reviewing the projects.

Over 40 industries and 21 countries are represented among the 2009 winners. Some of the world’s best known branding consultants such as Interbrand, The Brand Union, DDB Canada, and more competed, as did in-house teams, small agencies, and representatives of multinational corporations. The jury panel, new each year, consists of a multidisciplinary mix of prominent, international, industry experts. The 2009 panel of 10 included CEO for InterbrandHealth Jane Parker, Burt Helm of BusinessWeek, and Creative Director of Australia-based Principals, Simon Wright.

“I am thrilled for our company in receiving this well-deserved honor,” said Michael Sprouse, Chief Marketing Officer for Epic Advertising. “When we re-branded the company and embarked on development of our corporate web presence, we had the singular goal of making the site itself the best, most informative, sleekest, easy-to-navigate B2B site in the industry. To have our names alongside some of the world’s most respected brands speaks volumes about the job we did in achieving our goal.”

Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension. Winning rebrands are showcased for inspiration and learning at www.rebrand.com.

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 38,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display, Search and Social Media consumer web traffic. Epic scales its solutions through enormous internet reach, technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus), a 2008 Inc. 5000 company, and a 2009 ReBrand 100 winner.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About ReBrand™ and the ReBrand 100® Global Awards:

ReBrand is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, ReBrand’s leading program, the annual ReBrand 100® Global Awards, has entry deadlines in late September of each year. To view winning case studies or to learn how to enter, visit www.rebrand.com.

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