Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment

NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media communications, announced a first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments.
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Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Integration Will Streamline Media Planning with Buying, Execution and Billing Processes

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in order to streamline the media planning and buying processes. The platform integration will enable media planners and buyers to more seamlessly navigate between the media planning and buying, execution and billing processes.
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DUBLIN, Ireland – Research and Markets has announced the addition of Frost & Sullivan’s new report “Online Search and Advertising Market Opportunity in Asia Pacific” to their offering.

This research service provides insights into the progresses made in the online search and advertising markets in Asia Pacific.
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U.S. advertisers can now benefit from only true semantic ad network available

NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and linguistic approach to online advertising, iSense solves the prolific problem of misplaced or out of context online display ads.

iSense Network combines ad pepper’s 10 years of ad network best practice with proprietary cutting edge technology. Underpinning iSense is a patented technology that provides real-time semantic analysis of web pages to identify their true meanings and serve relevant display ads. The result of 11 years of research and development by Professor David Crystal, one of the world’s leading linguists, iSense leverages an extensive semantic ontology in order to derive the subject matter of a page with unprecedented accuracy. Unlike other so-called semantic technologies that use a mathematical approach, iSense benefits from a deeper analysis of each and every word on a page. As a result, publishers profit from targeted ad monetization opportunities on every webpage, while advertisers benefit from more precise ad placement that eliminates wasted impressions whilst increasing contextual relevance and ROI.
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NEW YORK – Epic Advertising (www.EpicAdvertising.com) was named one of the worlds most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Epic Advertising’s rebranding encompassed an entire corporate website redesign which included added functionality, better messaging and use of technology and expansion of pertinent information. The rebranding occurred on the heels of the company’s office renovation in New York City, which was completed in early 2008.

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.
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