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New TV Ad Strategy from Ocean Media Delivers Substantial Growth for Ancestry.com
ROI-focused TV Campaign Credited with 55 Percent Boost in Registrations IRCE 2011 HUNTINGTON BEACH, Calif. – For Ancestry.com, 2010 was a banner year for its new television advertising campaign, with home page visits climbing 64 percent and TV-attributable registrations up 55 percent from the previous year.
MARSYS Introduces Cloud-based Advanced Digital Media Platform
Platform manages digital signage systems worldwide Digital Signage Expo 2011 SAN FRANCISCO – MARSYS (www.marsys.com) introduced the MARSYS Advanced Digital Media Platform, the premier solution enabling advanced digital media management and delivery, proof-of-play monitoring and unified analytics across multiple digital media networks via a single integrated platform.
YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
Organic, Contagious to Host Industry Luminaries and Their Emotional Baggage at The Moth StorySLAM at Advertising Week
Advertising Week Storytelling Contest Invited Big Names to Share Their Worst Days; Entertaining Tales of Woe Will Be Featured On Threeminds – the Premier Digital Marketing Blog Advertising Week NEW YORK – Have you ever had “one of those days”—rife with pratfalls that combine clients, creatives, logistics, technology… maybe even personal hygiene? A day you [...]
AdReady Announces First Annual Partner Summit in Seattle
• Event Dates: September 22-23, 2010 • Speakers: TIG Global, Razorfish, BlueKai, eGencia, Avala Marketing and others • Venue: Bell Harbor Conference Center, Seattle, WA SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the AdReady Partner Summit 2010, the company’s first annual [...]
Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team
Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. [...]
Marketers Reduce Media Waste with Fully-Informed Planning & Buying Across Real-Time Exchanges
Turn Platform v2.1 provides actionable bid & audience insights in real time. Redwood City, CA – Turn Inc., the smart platform for digital advertising, today unveiled visually intuitive bid forecasting and audience extension tools that empower agencies and brands to make fully-informed media planning and buying decisions across real-time ad exchanges. Media planners can immediately [...]
Fox Audience Network Partners with Omnicom, Driving Consumer-Centric Media Planning, Real-Time Buying Platform
Media Agency’s New “Living Segments” Consumer Insights Platform Leverages FAN’s Digital Information and Advertising Assets to Optimize Media Investment NEW YORK & LOS ANGELES – Fox Audience Network (FAN), a division of News Corporation, and Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) and a global leader in innovative media [...]
TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in [...]
Research and Markets: Online Search and Advertising Market Opportunity in Asia Pacific
DUBLIN, Ireland – Research and Markets has announced the addition of Frost & Sullivan’s new report “Online Search and Advertising Market Opportunity in Asia Pacific” to their offering. This research service provides insights into the progresses made in the online search and advertising markets in Asia Pacific.
ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.
U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]
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