Akoo’s programming features music videos from all four major record label groups with whom the company has licensing agreements – Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI – as well as live performances, exclusive artist interviews, and original branded content.

Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select their favorite music videos via text message request or Akoo’s mobile application and share them on the network, free and on-demand. Viewers can also access Akoo’s free Wi-Fi service to interact with programming, as well as participate in location-based digital marketplaces and social media activities.

Arbitron research findings validate Akoo’s ability to engage viewers. Of the 64.5 million monthly engaged viewers, 13.4 million monthly viewers spend 30 minutes or more watching Akoo programming and advertising, 14.8 million viewers watch for 15-29 minutes, and 36.3 million viewers watch for up to 14 minutes per visit.

“Akoo has raised the media performance standard by measuring and reporting against engaged viewers, rather than gross impressions,” said Niko Drakoulis, Akoo’s CEO. “No other media network delivers 64.5 million monthly engaged viewers while fully integrating brand partners within a socially immersive consumer experience.”

About Akoo

Akoo is the world’s largest social music television network. The company delivers major label music videos and original programming to 89.6 million monthly consumers in premium out-of-home environments across the U.S. Akoo empowers social engagement by uniquely enabling viewers to control programming on its high-definition TV screens with their mobile devices. Viewers can select music videos from Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI, via text message request or Akoo’s mobile app, and share them on the network, free and on-demand. Akoo’s ability to engage media-elusive demographics, while integrating brand sponsors within the media experience, results in increased advertising effectiveness. Founded in 2001, Akoo is headquartered in Chicago, Illinois. For more information, visit www.akoo.com.

TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With this launch, Platform-A clients in Canada (http://www.platform-a.ca) now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.

Platform-A Canada aligns AOL’s existing Canadian advertising operations including: Advertising.com, one of Canada’s leading ad networks; and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver, a leading online automotive magazine. This combination positions Platform-A’s ad network as the leader in Canada with an audience of 22.5 million unique visitors per month, reaching more than 93% of the online audience in Canada.*

“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly,* in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada. “With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”

Platform-A Canada also offers industry-leading technologies and a suite of products and services for Canadian publishers, including ad serving solution ADTECH and Quigo’s AdSonar sponsored link network.

*Source: comScore Media Metrix, January 2009

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.ca.

- Martini Media Secures Series A Funding from Venrock
Martini Media Network (http://www.martinimedianetwork.com), a leading media network targeted to affluent individuals, today announced that it has raised financing from Venrock and added Brian Ascher and David Siminoff to its board of directors. The company, which enables premier brand advertisers to target upscale consumers, will use the funds to drive product development, sales and marketing efforts.
“Even in this tough economic climate, premier brands are moving an increasing percentage of their marketing mix online because it works, it’s where the audience is and it’s good bang for the buck,” said Brian Ascher, general partner at Venrock. “Martini Media delivers highly targeted access to the affluent consumer in contexts that yield strong positive brand associations.”

- InFocus Announces Third Quarter 2008 Financial Results
InFocus® Corporation (NASDAQ: INFS) today announced its third quarter 2008 financial results. For the third quarter, the Company reported revenues of $70.6 million and a net loss of $4.2 million, or $0.10 per share, compared to a net loss of $3.8 million, or $0.10 per share, in the second quarter of 2008 and a net loss of $2.8 million, or $0.07 per share, in the third quarter of 2007. Gross margin for the third quarter of 2008 was 16.1 percent, a reduction of 2.1 percentage points compared to both the second quarter of 2008 and the third quarter of 2007.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting capabilities.

Marketers have long used the customer lifecycle, or purchase funnel, in order to understand and segment customers and position advertising accordingly. 24/7 Real Media incorporates this approach to provide strategic guidance on which online ad targeting methods are most effective to reach and engage customers as they move through the four Lifecycle phases: awareness, preference, purchase and loyalty.

Lifecycle Media Management works by first understanding where an advertiser’s customers are in the purchase cycle, and then by deploying a strategic combination of targeting techniques to effectively reach them with a particular campaign. A sample approach for an advertiser aiming to drive brand awareness could include demographic and geographic targeting, in conjunction with Mindset Media buys. A sample approach for an advertiser whose goal is retaining and upselling customers could center on behavioral targeting or retargeting.

Each advertiser’s message is given prominent reach across the 24/7 Real Media network, one of the ten largest networks with over 123 million monthly unique visitors in the US (comScore Media Metrix, August 2008) across more than 1,500 publishers. The 24/7 Real Media ad network has grown 37% in 2008, and now reaches 65% of all U.S. Internet users, ensuring advertisers have access to a large segment of their target customers.

“Lifecycle Media Management offers advertisers unparalleled precision to accomplish specific program goals like increasing brand awareness, driving sales and retaining or up-selling customers,” said Ari Bluman, President of North American Sales and Operations for 24/7 Real Media, Inc. “With so many innovative targeting options available to advertisers, we can help formulate a clear strategy for distributing each unique advertising message, and help them ensure that message reaches the right customers across our massive media network.”

For more information on 24/7 Real Media’s network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.

As a leader in the out-of-home (OOH) digital media market, the TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.

“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited.”

The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.

“Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets,” said Bob Weinschenk, CEO and president of Barfly. “The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results.”

Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Bush, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on televisions in bars. Barfly augments its ad line-up with information about the host bars’ events and specials, trivia contests and other interactive entertainment.

TouchTunes’ new alignment will further advertising partners’ opportunity to rapidly increase their reach and connect with key audiences in new and entertaining ways. Now, marketers with the world’s leading brands will be able to reach consumers effectively at the point of purchase and within the right environment. Additionally, Barfly also will allow TouchTunes to work more closely with its operator and distributor partners – in a new and innovative way – and will bring TouchTunes fresh opportunities for growth.

Barfly Networks currently has about 30 employees and is headquartered in Austin, Texas. The company will continue to be run by its current management team and will retain the Barfly name. The complete terms of the deal, effective immediately, were not released.

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Barfly Interactive Networks

Barfly Networks is the leading “In-Bar Media” network – a new, disruptive technology that facilitates marketing of beer and spirits brands or products through the digital delivery of dynamic, interactive and customized content. Barfly is positioned to deliver top brand content with support from highly respected and known beer and spirits brands. Importantly, Barfly is 100 percent compliant with state liquor laws.

Realogy is now able to serve targeted ads and online displays to valuable home buying and selling audiences, and enable each participating site to view measurable analytics around the success of campaigns. The advanced targeting capabilities of 24/7 Real Media will enable advertising agencies and advertisers to reach specific targets among Realogy’s over 5 million monthly unique users for the first time.

“We chose 24/7 to deliver this new advertising capability for our Web sites because of its proven experience and targeting capabilities,” said Cathy Hoag, Realogy vice president of marketing. “This partnership combines our leading online real estate destination sites, with 24/7’s reach and digital marketing expertise, to provide advertisers and agencies with a powerful marketing vehicle.”

Realogy will utilize the full extent of 24/7’s advertising operations, including ad serving, data analysis and ad representation, to form relationships with top-tier brands seeking engagement with its extensive audience of home buyers and sellers. Customization based on content, geography, demographics, psychographics and consumer interaction will enable advertisers to maximize reach to focused audiences. In addition, co-branded and integrated relationships, content sponsorships, video and other custom solutions will also provide advertisers with a variety of advertising opportunities and flexibility for simple implementation of any digital format.

“Our new relationship with Realogy strengthens our media network and vertical market offering, and gives advertisers exclusive access to exceptional residential real estate brands with extraordinary reach,” said Ari Bluman, Senior Vice President of North American Sales and Operations for 24/7 Real Media. “We look forward to delivering significant cost efficiencies and measurability for advertisers through these real estate properties, and will demonstrate the benefit of 24/7’s unique targeting and technology capabilities.”

For more information on 24/7’s media network, visit www.247realmedia.com.

About Realogy Corporation
Realogy Corporation, a global provider of real estate and relocation services, has a diversified business model that also includes real estate franchising, brokerage, relocation and title services. Realogy’s world-renowned brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. Headquartered in Parsippany, N.J., Realogy (www.realogy.com) has approximately 13,000 employees.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Now advertisers can make Mindset Buys on 20 different elements of personality, including creativity, assertiveness, self-esteem, and spontaneity. Each Mindset Buy on 24/7 Real Media can reach millions of U.S. consumers with the same personality trait, on a completely anonymous basis. The 24/7 network reaches 150 million unique viewers each month, across more than 1,500 sites globally.

“One primary reason top advertisers and publishers partner with 24/7 Real Media is our commitment to deploying the industry’s most innovative and effective targeting solutions,” said David J. Moore, CEO of 24/7 Real Media, Inc. “Combining 24/7’s reach with Mindset Media’s targeting gives brand advertisers a distinct advantage in reaching their intended audience regardless of browsing or purchase activity.”

Psychographic targeting through Mindset Media represents the latest addition to 24/7’s advanced portfolio of targeting solutions, which also includes lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom. Many of these can be combined to form an endless number of specific targeting options that can be delivered to any digital medium.

“Every brand in the modern market has a psychographic target, and the more competitive the category, the more that target matters on the bottom line,” said Jim Meyer, CEO and co-founder of Mindset Media. “We are very proud to partner with 24/7 Real Media. Together, we make the internet work harder for brands.”

To start a Mindset Media psychographic targeting campaign for your brand, or get more information, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

About Mindset Media
Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media enables brand advertisers to target millions of people with the personality traits that fit their brands in online media buys. The company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit www.mindset-media.com.

24/7 Real Media and Mindset Media are members of the NAI and adhere to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media or Mindset Media cookies, go to: www.networkadvertising.org.

SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the quantity and quality of content viewed across sister sites, thereby visually branding their network to increase reader loyalty and engagement.

Adify Widget Share transforms online networks from simple advertising vehicles into communities with captive audiences. By providing access to exclusive content and publicizing the most recent updates across the entire network, widgets drive more traffic across all network sites. As a result, media owners can generate higher advertising rates through increased page views and traffic, and better targeting based on valuable information about their sites’ readership interests. Different from viral widgets, only publishers whose content is on-target and reviewed by the editorial team of Adify’s Network Builders can access and showcase these widgets.
“The challenge with widgets has always been simplifying distribution and reporting, tracking how readers use them, and translating the data to increase the value of your sites for advertisers. In addition to being the secure syndication platform to distribute content exclusively within an editorially selected community of sites, Adify Widget Share also measures how widget content is boosting impressions.” said Russ Fradin, CEO of Adify. “Advertisers are constantly looking for new ways to engage audiences with their brand. Widgets with exclusive content can drive this engagement on high quality, premium niche sites, where Adify enables advertisers to track how publisher quality delivers engaged audiences who support the marketer’s brand.”

Adify Widget Share is a new product available on Adify’s vertical ad network platform for creating, managing and commercializing vertical advertising communities. It delivers a comprehensive, secure framework to create or drop-in widgets exclusively for distribution on Adify customer’s networks. Adify Widget Share can distribute image, HTML/Javascript, RSS, iFrames, Video and Flash widgets. The configurable reporting features show performance by widget, by site hosting the widget and by individual content feed within the widget.

“IDG TechNetwork uses Adify Widget Share to distribute unique widgets which help drive qualified traffic among the premium technology publishers in our media network,” said Kevin Normandeau, vice president, sales and business development, IDG Tech Network. “IDG TechNetwork and our publishers now have unmatched flexibility in content syndication along with visibility through easy to use, drill down reporting.”

Adify enables media owners to deliver brand advertising solutions to targeted premium niche audiences across their portfolio of editorially selected Web sites. Adify’s infrastructure delivers content sponsorships, video, image and rich media advertising as well as behavioral targeting and now widget distribution. Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.

About Adify

Adify is changing the rules of Web advertising by creating brand networks anchored by leading media companies and entrepreneurs where brand advertisers unlock value from hard to reach audiences. Adify’s Build Your Own Network (BYON) technology capitalizes on the increasing fragmentation of the Internet, offering marketers the reach of a branded advertising network with the quality of a premier property buy. Through a unique mix of technology, expertise and key business services, Adify customers can rapidly define, assemble, merchandize and manage highly targeted ad networks with little or no upfront cost. Entrepreneurs and global media partners such as adChakra, Comcast Corp., The Guardian, HotChalk, Houseblogs, Martha Stewart, NBC Universal, Reuters, Time Warner, The Washington Post Co. and Yardbarker use Adify’s solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications — the first successful direct-response online advertising solution — and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.