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Leading Advertisers Launch Branded Entertainment Campaigns on Social Music Television Network, Akoo
New Arbitron audience measurement research finds that Akoo delivers advertisers 64.5 million monthly engaged viewers, of which 13.4 million watch Akoo programming and advertising for 30 minutes or longer, 14.8 million watch for 15-29 minutes, and 36.3 million watch for up to 14 minutes per visit
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Ad Ops Daily Briefs: November 5 2008
- AMA Houston Presents: Why Personality Matters: Social Media Marketing Houston AMA’s November 12 luncheon focuses on “Why Personality Matters: The untold secret of marketing in the social network era”. Rohit Bhargava, SVP of Ogilvy & Mather and founding member of the international agency’s pioneering Digital Influence group, will take you inside some of the [...]
24/7 Real Media Introduces Lifecycle Media Management for Strategic Online Targeting
Top Ad Network Helps Advertisers Reach the Right Customers at Each Stage of the Purchase Cycle NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced its Lifecycle Media Management model, a unique approach to help online advertisers maximize the value of 24/7 Real Media’s leading media network and extensive targeting [...]
Digital Entertainment and Advertising Innovators Come Together to Create Interactive In-Bar Media Network
TouchTunes Enhances Strategic Growth; Acquires Barfly Interactive Networks NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its [...]
24/7 Real Media Announces Agreement with Realogy to Deliver New Advertising Offering Across Its Real Estate Networks
NEW YORK – July 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced an agreement with Realogy Corporation, a global provider of real estate and relocation services, to provide advertisement management for Realogy’s participating network of residential real estate Web sites. The network includes premier brands in the real [...]
24/7 Real Media Becomes First Network to Deploy Psychographic Targeting from Mindset Media
NEW YORK – April 28, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced that it is the first media network to deploy psychographic targeting through a partnership with Mindset Media, LLC. The new Mindset Buys™ will enable brand advertisers to target consumers with specific personality traits that drive buyer [...]
Adify Widget Share Powers Content Syndication for Publisher Networks
New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the [...]
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