NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

With widgets becoming an integral part of every web publisher and marketer’s arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world’s largest media & entertainment companies, the company recently launched an internal initiative around the development of WidgeADsTM, KickApps’ new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore’s Widget Metrix report.
“Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner,” said Alex Blum, CEO of KickApps. “As we’ve done with social networking, user-generated content and video players, we’re reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity.”

Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher’s web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again.

“Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel,” said Hooman Radfar, founder and CEO of Clearspring. “We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web’s most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets.”

Clearspring’s advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget’s viral performance.

About Kickapps

KickApps provides on demand social media applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, viral Widgets and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: ABC Family, CW Television, Guinness World Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and over 21,000 other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

About Clearspring

Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.