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L.E.K. Consulting Research Uncovers Five New Media Usage Myths
Revenue Opportunities Expand for Media Companies BOSTON – A proprietary study of over 2,000 U.S. households released this week by L.E.K. Consulting, the global strategy consulting firm, found revenue opportunities for media companies hidden under five major new media myths. The five unearthed myths are: –
LSN Introduces Local Content Widgets in Yahoo! Go for Millions of Mobile Users
ATLANTA – LSN, Inc., Local Solutions Network, with the nation’s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (http://go.yahoo.com), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform. Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from [...]
Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies
Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]
Quattro Wireless Powers Ads for Island Def Jam Music Group’s Mobile Web Site
Quattro Gives IDJMobile.com Advertisers a Way to Reach Fans of Today’s Top Artists WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s best performing mobile ad network, today announced that it has teamed with Island Def Jam Music Group (IDJ) to provide Quattro’s ad serving technology for IDJ’s mobile Internet site, IDJMobile.com. With Quattro as its [...]
LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program
Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]
YANGAROO’s CEO Sets the Record Straight: YANGAROO’s Patents and Infringement Claims Not Affected by Competitor Activity
YANGAROO Inc., the industry’s leading secure digital media distribution company today issued an update of the status of its patents. “There will be no impact whatsoever from the recent allowance of Destiny Media Technologies Inc.’s (OTCBB:DSNY) U.S. patent application on our intellectual property rights. None of our two granted U.S. and Canadian patents, our pending [...]
Clearspring and SplashCast Launch Integrated Social Advertising Platform for Consumer Brands
Advertisers Gain New Distribution Tools and Compelling Content for Reaching and Engaging Consumers across Leading Social Networks MCLEAN, Va. & PORTLAND, Ore. – Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major [...]
blinkx and ConvoCast Partner to Power Audience-Generated Content
The move is likely to support monetization of ConvoCast’s content, improve the targeting and relevancy of the ads. blinkx, the world’s largest and most advanced video search engine, today announced a technology partnership with ConvoCast, a voice-enabled audio community company that has created an innovative platform for improving audience engagement and interaction for broadcast and [...]
VideoEgg Ad Network Delivers Enhanced Ad Capabilities for Deeper Engagement
SAN FRANCISCO, CA, July 9, 2008 – VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers: * LIVE: Use real-time RSS feeds to continually update [...]
Brightcove Partners with Bebo to Provide New Online Video Distribution and Monetisation Opportunities for Media Companies
LONDON, UK, April 7, 2008 – Brightcove, the leading Internet TV platform, today announced a partnership with global social media network, Bebo, enabling its media customers to distribute online video content to Bebo’s 40 plus million members, while retaining control over their advertising inventory and 100 percent of the related revenues. Brightcove customers already taking [...]
Local Solutions Network Chooses Ringleader to Serve Ads To Millions of Users on the Nation’s Largest Mobile Network of Local Media Content
NEW YORK – Ringleader Digital, the only third party ad serving network for mobile devices, today announced that Local Solutions Network (LSN) Inc. has selected Ringleader Digital to help deliver ads on its Local Wireless([R]) network. Local Wireless is the nation’s largest mobile network of local media content. Its addition to Ringleader’s third-party ad network [...]
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