Tag: media consumption

The Nielsen Company Set to Launch New Multicultural Ad Campaign

| April 12, 2010 | 0 Comments

CHICAGO – The Nielsen Company, the world’s leading marketing and media information company, is unveiling its new full scale 2010 “You Matter” advertising campaign this month. “You Matter” illustrates how ethnic communities are positively impacted by Nielsen’s ability to measure every day activities such as shopping and media consumption and drives home the importance of [...]

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People Prefer It. Businesses Depend On It. What’s Next For Print Media?

| November 3, 2009 | 4 Comments

Two out of Three Americans Prefer Print Media In Spite of the Benefits of the Digital Revolution NEW YORK – According to new research, digital media is no substitute for traditional printed media. A recent survey conducted by Harris Interactive® on behalf of Earthtone suggests that most people choose how they consume media based on [...]

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SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group

| November 13, 2008 | 2 Comments

As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted. Otilia Otlacan: [...]

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Master the Art of Digital Conversation at ad:tech San Francisco

| March 5, 2008 | 0 Comments

April 15-17 event features NBC Universal, Eastman Kodak Company, Microsoft, Google, Coca Cola and Nestlé, among others. San Francisco, CA (PRWEB) March 5, 2008 — ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters [...]

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