Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.

“Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,” said Don Byrnes, EVP of Media Sales at Burst Media. “The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.”
About redOrbit

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes foreseen are not cyclical, and show no sign of improving quickly, irrespective of upward movement in the nation’s economy. For local interactive media, the big slowdown has begun a year earlier than we anticipated. The spending levels by local advertisers – which have grown at a frenetic 47% this year – are expected to slow down to a relatively paltry 8% in 2009. Local media companies projecting double-digit and even triple-digit increases in their interactive budgets next year will have a very difficult time meeting those expectations – especially if they rely on banner ads. Traditional forms of interactive advertising such as banner ads are quickly falling out of favor and site publishers should begin looking at expanding their ad arsenal with other offerings. Download the executive summary to read more.

Forecasting how businesses will spend their precious ad dollars next year is like skeet- shooting in a windstorm. We’ve got the velocity and trajectory down pat, but the gusts caused by the credit crisis make it harder to pinpoint the target. The generalities, however, are certain for 2009: spending on traditional media will decline, while spending on interactive will increase. Our latest forecast has onine media dropping 1.4 percent next year, while interactive media increases 7.2 percent.

For local interactive media, the big ad slowdown has begun a year earlier than we anticipated. Spending by local advertisers – which has grown at a frenetic 47 percent this year – is expected to diminish to a paltry 7.8 percent in 2009. Local media companies projecting double-digit and even triple-digit increases in their interactive budgets next year will have a very difficult time meeting those expectations – especially if they rely on banner ads. The credit crisis has magnified trends that were already in motion. For most of this decade, advertisers have been viewing interactive media as a more effcient, less costly way of reaching consumers than traditional media buys. “Adjusting the dials” of advertising expenditures is normal business behavior in bleak economic environments. It can be seen in prior downturns as far back as 75 years ago, when radio advertising got a big boost (at the expense of newspapers) during The Great Depression, and 17 years ago when cable advertising expenditures accelerated during the 1991-92 recession. The dials are just about adjusted for interactive media, with some final tweaking occurring next year.

Key Topics Covered:

Executive Summary

CHAPTER 1 – The National Forecast

- Fig.1: US Media Ad Revenue 2007-2009

- Fig.2: Interactive Ad Format Spending, 2007-2009

- Fig.3: Change in National & Local “Standard Format” Ad Spending, 2004-2009

- Fig.4: 2008 Interactive Ad Spending – B2B versus B2C Components

CHAPTER 2 – Credit Crisis Impact

- Fig.5: Original and Recast 2008 US Ad Media Revenue Projections Compared

- Fig.6: Original and Recast 2008 US Interactive Ad Format Spending Projections – Compared

- Fig.7: Forecast Effect of Credit Crisis on “Standard Format” Ad Sales, 2004-2009

- Fig.8: Forecast Effect of Credit Crisis on Paid Search Ad Sales, 2004-2009

- Fig.9: Forecast Effect of Credit Crisis on Direct E-mail Ad Sales, 2004-2009

CHAPTER 3 – Promotions Spending – the Rest of the Story

- Fig.10: Promotions Spending 2007-2009

- Fig.11: Online Promotions Spending, 2006-2013

- Fig.12: Percentage Growth in Online Promotions Spending From Previous Year, 2007-2013

- Appendix A – How Borrell Associates Forecasts

- Appendix B – 2009 Local Interactive Ad Spending Forecast by DMA

For more information visit http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.

Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.

“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”

The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.

“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”

Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined the best and most actionable views into the Path to Conversion data, and used these findings to develop the new online reports. As a result, these reports present data in a way that makes it easy for clients to gain immediate insights into how to best improve campaign performance as opposed to having to sift through massive amounts of raw data.

Mediaplex introduced Path to Conversion more than a year ago to help clients gain deeper insight into their data and obtain a more holistic view of their online marketing programs by evaluating performance beyond the “last click wins” methodology. With the new reporting package, Mediaplex clients are empowered with summarized, near real-time Path to Conversion reports that are easy to understand, enabling them to better evaluate the performance of their media buys and make quick and informed decisions regarding how to adjust their spend on marketing programs across all the channels they are tracking.

“Since we introduced Path to Conversion to clients last year, we have experienced a tremendous growth in the demand for the data and services we offer as part of this solution. We wanted to extend the benefits of this data to a far greater number of our clients in a way that makes it easy for them to act upon findings from the data,” said Ann Hoey, general manager of Mediaplex. “By providing self-serve Path to Conversion reports, we are able to provide a deep level of data in a way that takes the challenge out of the analysis for our clients, helping them further improve their campaign performance for optimal results.”

“Online Path to Conversion reporting has been a tremendous resource in helping us quickly view and understand all the activity in the conversion path,” said John Ward, global director of online media at American Apparel. “The fact that we can get these reports on-demand enables us to be more flexible and proactive when making decisions regarding how to continuously improve performance across all of our marketing campaigns.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”

Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks – thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader’s On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

By integrating with common campaign management systems such as DoubleClick and Atlas, Ringleader Digital’s On-Demand Network gives agencies and brands the power of real-time campaign tracking from their own single administration interface. Further, this open infrastructure allows agencies and brands to place advertisements precisely where they will be most effective, while eliminating the traditional complexities associated with working with multiple publishers and networks for mobile advertising campaigns. Agencies have the added benefit of monitoring digital campaigns across both web and mobile mediums using existing standardized tools and metrics. Advertisers can then optimize their ads immediately based on performance.

“Mobile advertising is appealing to many brands because it is the only medium that stays with the consumer throughout the entire day,” said Greg Hallinan, VP of Marketing & Operations at Verve Wireless, a major publisher for local news content including Associated Press’ Mobile News Network as well as hundreds of other local newspapers, broadcasters, and radio stations. “As a publisher offering up-to-date inventory, we looked to partner with an ad network that helps us leverage the power of the mobile medium. Ringleader Digital’s On-Demand Network is an original solution to a complex problem, and enables any brand or agency to advertise on our partner sites quickly and easily. It’s that simple.”

Ringleader Digital’s open network model breaks down mobile advertising barriers created by closed networks through the use of third-party ad serving. Due to the third-party ad serving approach, no additional software such as Server-Side Include (SSI) is required to serve ads to publisher sites outside of Ringleader Digital’s network.

“Cost, control and ease-of-use are important features that other mobile ad networks are unable to provide,” said Bob Walczak, CEO of Ringleader Digital. “Other mobile ad networks force advertisers and agencies to master a whole new way of advertising. Ringleader Digital has taken the simple approach of serving mobile ads in the same way advertisers and agencies serve advertising on the Web. The result is faster adoption, easier campaign management, and the paradigm shift necessary for mobile advertising to finally take off.”
Other mobile advertising networks require agencies and advertisers to purchase inventory through their closed networks — thereby preventing a single view of an entire mobile advertising campaign, creating unnecessary complexity, and limiting an ad campaign’s success. Closed ad networks cannot serve to out-of-network sites because of software limitations. What’s more, other ad networks don’t offer agencies the ability to monitor campaigns in real-time. Instead, to evaluate a campaign’s performance, the agencies receive a post-campaign report that they have to merge with other ad network reports, each employing different methodologies. Post-campaign review of reports is ineffective and does not allow agencies to make the necessary modifications during the campaign.

For more information about becoming part of Ringleader Digital’s On-Demand Network, please contact ondemand@ringleaderdigital.com.

About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel

The new features also enable marketers to better target vertical sectors, beginning with the automotive, entertainment, retail and wireless industries. VideoEgg’s automotive solution, for example, allows an ad unit to display nearby dealerships in interactive maps, while the entertainment industry can target local consumers by adding nearby movie listings to theatrical previews.

Leading brands such as Sprint and Puma are using VideoEgg’s network to connect users with brand content and encourage sharing across many social environments, such as Facebook, MySpace and Digg.

“VideoEgg provides an extremely rich ad experience with viral tools that let consumers accelerate and perpetuate our media buys,” said Edward McLoughlin, Media Director at Mindshare Interaction. “The VideoEgg pricing model also provides accountability as it guarantees engagement with our target audiences.”

VideoEgg offers brands an unprecedented approach to advertising, with a pricing model based on cost per engagement (CPE) that delivers accountability and unmatched insight into ad effectiveness. Ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. In just four months since launching its CPE engagement model , over 50 leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

“The ad experience is ripe for innovation,” said Troy Young, chief marketing officer, VideoEgg. “We need to replace the banner with portable media experiences that leverage the power of video, feeds, maps and localization. We can get consumers to engage—we just have to make online advertising more interesting.”

To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com/adlabs

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 50 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.

Not to badmouth the very industry I’m in, but online media is known to be the black sheep when it comes to buying discrepancies. This whitepaper, developed by an authority, comes as a very welcome first step towards setting regulations and guidelines to limit processing errors.

Online Media Buying Facts: the vast majority of operations in regard to online media buys are still manual, in spite of the existance of several 3rd party data processing systems that can be used to manage these buys electronically (Mediaplex, for example). This is causing endless issues, the high discrepancy rate for agencies and advertisers being the most disturbing one.

I’m glad to see that IAB’s new whitepaper was created following input from several major ad agencies (Avenue A/Razorfish, Digitas, MediaVest, and Horizon Interactive) and is structured quite well:
- steps to creating and scheduling an online advertising campaign, broken down to advertiser and publisher level;
- workflow recommendations;
- managing data for insertion orders (IO’s) and invoicing.

Highlights of recommendations:

- using a clear, simple language that both agency and publishers understand and can input into an ad server;
- establish clear billing methods between the agencies and publishers;
- raise awareness of the rich media fees among media buyers.

You can download the full whitepaper here.

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

Former CBS executive and MarketWatch co-founder, Derek Reisfield, has been appointed Chairman of the new venture. “The BBN will fill a critical need by connecting B2B publishers with the advertisers and agencies trying to reach their high quality audiences in a way that provides greater reach,” said Reisfield. “The BBN is excited to launch with so many great B2B sites. At launch, we are the leading network for advertisers to reach high quality B2B audiences.” The BBN will also be inviting other B2B publishers to participate later this year.

The BBN properties are the latest addition to 24/7’s digital media offering, which consists of over 1,500 sites serving advertising impressions in countries around the world. 24/7 Real Media’s network reaches around 150 million unique viewers each month, with participants achieving optimal ROI through the industry’s most advanced targeting solutions including lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The BBN network will be utilizing Open AdStream®, 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

“This partnership will be a valuable opportunity for Cygnus to reach new advertisers and generate greater revenue for our online B2B properties,” said Carr Davis, CEO Cygnus Business Media. “24/7 Real Media has provided us with the tools and ad management expertise to ensure we are gaining the best value for our ad inventory across each of our publications.”
For more information on the BBN network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network for online communities, is launching the AdFramesSM Brand Response Network, an innovative program that provides advertisers a more measurable way to reach highly engaged consumers using video and rich media.

To date, advertisers buy online inventory based on impression, spending a set amount per thousand delivered views, what’s known as CPM. While CPM provides reach and potential, it lacks accountability and forces a high level of risk onto advertisers to determine ad effectiveness. AdFrames allows advertisers to negotiate a price for engagement, a more valuable indicator of consumer interest, and an approach that will help reframe the focus of the industry from quantity to quality.

“Advertisers need to move beyond the metrics of eyeballs and evolve from ‘how many’ to ‘how good,’” said Troy Young, CMO of VideoEgg, the company that pioneered the video ad overlay. “AdFrames leverages our keen understanding of how to drive engagement with innovative ad units and takes risk away from the advertiser. It offers advertisers a predictable approach to distributing highly targeted video and rich media content.”

Microsoft will be one of the first companies to use AdFrames and to benefit from VideoEgg’s accountable brand advertising model. The company plans to use AdFrames to distribute video content promoting Microsoft Office. The product is a natural fit for the marketing program, offering a systematic solution to push out Microsoft’s long-form, entertaining brand content featuring comedian Amy Sedaris. The ads will run across the Eggnetwork which includes hundreds of social sites and applications.

“VideoEgg’s AdFrames approach allows us to deliver high-impact video messaging to an engaged audience, helping us to reach our media objectives, effectively and efficiently,” said Jamie Conner, Media Manager with Microsoft.

The AdFrames solution distributes video or rich media through an innovative, expandable ad unit that can be dynamically formatted to fit any size on a page, widget or online game. This flexibility will enable publishers to better integrate the ad message into their environment. Importantly, Adframes will align incentives across the delivery network by compensating publishers on user engagement. Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has expanded into an overlay. AdFrames includes a countdown during the roll-over to ensure the user is not engaging with the ad inadvertently.

“Our goal is to bring rich media advertising into the meebo platform and maintain flexibility—the flexibility to deliver a variety of ad experiences,” said Martin Green, Vice President, Business for meebo, the Web’s live interaction platform with a monthly reach of 24 million users. “VideoEgg will help us create ad experiences that work for our users, and we get paid when consumers engage. It makes a lot of sense for everyone.”

Additionally, because VideoEgg manages the entire process, advertisers avoid paying further money to third-party rich media companies that traditionally format the advertising assets—a transaction that can account for 10-20 percent or more of the advertiser’s cost.

“We see tremendous opportunity to use pages, games and widgets to deliver video experiences inside of a brand-focused performance-based ad solution,” said Matt Sanchez, CEO of VideoEgg. “Video is the richest, most effective way to deliver brand messages.”

AdFrames is the latest innovation from the EggnetworkSM, which provides rich media cross leading social networking environments, video sites and gaming applications. Publishers get great brands and dynamic ad sizes, while the consumer has the opportunity, through VideoEgg’s respectful, invitation-based approach, to interact with powerful brand messages. VideoEgg will also continue to provide the classic Eggnetwork model, which is based on targeted CPM-based media buys.

For a demo of the product, go to www.videoegg.com/adframes