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Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network
Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]
Spending by Local Advertisers – Which Has Grown at a Frenetic 47 Percent This Year – Is Expected to Diminish to a Paltry 7.8 Percent in 2009
DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.’s new report “2009 Outlook: Big Slowdown Begins for Local Interactive Advertising” to their offering. Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline. The changes [...]
Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences
Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]
Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package
Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined [...]
Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network
Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital’s On-Demand [...]
Ringleader Digital Launches On-Demand Mobile Ad Publishing Network, the Industry’s First All-Inclusive Ad Network
Agencies Increase ROI with the First Mobile Ad Network that Provides Limitless Access to Inventory on Any Site; Features Real-Time Campaign Tracking Tools NEW YORK CITY, Sep 15, 2008 – Ringleader Digital, the only mobile third-party ad serving network, today announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging [...]
VideoEgg Ad Network Delivers Enhanced Ad Capabilities for Deeper Engagement
SAN FRANCISCO, CA, July 9, 2008 – VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers: * LIVE: Use real-time RSS feeds to continually update [...]
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of interactive advertising campaigns and reduce discrepancies in online media buys. The document comes under the form of a whitepaper and is titled ‘Interactive Campaign Setup Best Practices’. Not to badmouth the [...]
24/7 Real Media Partners with Four Major Publishers to Launch BBN, the Largest Business to Business Online Advertising Network
Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7’s New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest [...]
VideoEgg Unveils Brand Response Advertising Model
Microsoft First to Deploy Pioneering Ad Model Priced by Audience Engagement SAN FRANCISCO, CA. Feb. 20, 2008 – VideoEgg Inc., the leading video advertising network for online communities, is launching the AdFramesSM Brand Response Network, an innovative program that provides advertisers a more measurable way to reach highly engaged consumers using video and rich media. [...]
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