VENTURA, Calif. & NEW YORK – As viewing audiences increasingly move online, The Trade Desk, Inc. – a leading digital media buying platform for agencies and advertisers – announced the…
New case study explores how SiteScout averages 1-millisecond response times and ensures continuity across three data centers using Aerospike MOUNTAIN VIEW, Calif. - The rise of real-time bidding (RTB) has created…
Global brands and agencies are seeing improved ad performance by leveraging MediaMath’s TerminalOne buying platform to access Facebook®Exchange. MediaMath is one of the Facebook Preferred Marketing Developers given early access to inventory on the Facebook Exchange.
Fast-growing mobile media buying platform adsmobi announced today the hiring of two mobile advertising veterans to key sales management positions in New York and Singapore.
Adap.tv, the company that provides a programmatic way to plan, buy, sell and measure television and video advertising, today announced the launch of the Adap.tv Upfront Marketplace, the first media buying platform to automate the way of securing future inventory across multiple screens. The new offering will reduce the amount of time and money spent by media buyers and sellers on managing this once time-consuming process.
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the…
Industry Innovator Gives Marketers RTB Controls Over Private Inventory NEW YORK – MediaMath, the first and only enterprise-class DSP, has introduced another powerful enhancement to its TerminalOne® platform – one…
Ad Revenue Report Breaks Down Online Display Advertising Ecosystem Into Nine Primary Segments That Help Premium Publishers Increase Revenue PALO ALTO, Calif. – PubMatic, (www.PubMatic.com), a global ad revenue optimization…
