Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts

Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”
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- Denise F. Warren, SVP and Chief Advertising Officer, The New York Times Media Group, Adds Role of General Manager, NYTimes.com
The New York Times Company today announced that effective immediately, Denise F. Warren will take on the role of general manager of NYTimes.com in addition to her current position as senior vice president and chief advertising officer, The New York Times Media Group. As general manager of NYTimes.com she will manage all business operations for the largest newspaper Web site on the Internet, and will report to Martin A. Nisenholtz, senior vice president for digital operations, The New York Times Company. Ms. Warren will also continue to lead all advertising sales efforts for The New York Times Media Group, reporting to Scott Heekin-Canedy, president and general manager, The New York Times.

- Catalina Marketing Responds to Unmet Marketplace Demands with New Advertising Network, Pointer Media
Today, Catalina Marketing Corporation announced the launch of Pointer Media Network, one of the world’s largest and most sophisticated addressable media networks. Pointer Media Network enables advertisers, media buyers, brand managers and marketers to leverage the network’s sophisticated database of 250 million weekly shopping transactions, representing buying behavior of nearly 80 percent of American households, for the development and execution of precise media campaigns.

Chitika’s new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites

MARLBOROUGH, Mass. – Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to engage prospects after they’ve moved beyond search listings pages and onto content-rich websites. Unlike ad programs that serve ads based on website content, SBM leverages an advertiser’s current keyword-based search engine marketing (SEM) strategy and serves relevant ads based on user’s search activity across Chitika’s network.

“After yielding great results from my AdWords campaigns, I was eager to find additional search traffic sources to capitalize on this trend. To date, Chitika has become one of my top traffic sources. I am confident that Chitika will continue to drive high-quality search traffic to GoFaxer.com as we head into the busiest and most lucrative online shopping months of the year,” said Mike Weber from GoFaxer Corporation (www.gofaxer.com), an online fax service.
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Sneak Preview to be Available at Ad:Tech New York
ad:tech New York
Booth No. 926

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:

* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.
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The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks

LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, detailing the state of the market in the second quarter of 2008 and beyond. Drawing on its unique third-party position between ad networks and website publishers, the Rubicon Project provides an insider perspective of the changing Internet advertising landscape based on a wealth of market data to provide a deeper understanding of the current industry climate and future trends. This market intelligence is based on analysis of 15 billion impressions served during Q2 alone across more than 130 ad networks.
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Targeting and potential reach of 20MM+ give edge to AdRx Media clients

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix.

AdRx Media is comprised of several well-known publishers, including Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites.
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Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns. Read the full story

Targeted Ad Network Expands to More Than 700 Websites Offering a Reach of 9 Billion Monthly Impressions

DEERFIELD BEACH, Fla.–(BUSINESS WIRE)–Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced four new exclusive representation deals with a collection of high profile, web-based portals targeting the gaming and entertainment communities. The new sites – QJ.net. Evil Avatar, Fpsbanana.com and NSider2.com – each offer three key tenets Intergi looks for in growing its network: the ability to deliver targeted content, an established community of gaming and entertainment enthusiasts and the opportunity for media buyers and planners to achieve billions of impressions. The four new sites include:
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