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Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network
Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]
Ad Ops Daily Briefs: December 15 2008
- Denise F. Warren, SVP and Chief Advertising Officer, The New York Times Media Group, Adds Role of General Manager, NYTimes.com The New York Times Company today announced that effective immediately, Denise F. Warren will take on the role of general manager of NYTimes.com in addition to her current position as senior vice president and [...]
Chitika Lets Online Advertisers Tap the Power of Consumer Search
Chitika’s new search-driven ad program lets SEM advertisers target prospects based on their search activity across 34,000 Chitika network websites MARLBOROUGH, Mass. – Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing (SBM), is now available to advertisers in Chitika’s OnDemand ad program. SBM lets advertisers continue to [...]
TRAFFIQ Announces Next Generation Advertising Marketplace
Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and [...]
Q2 2008 Advertising Report Highlights Evidence of Continued Growth for Online Ad Networks; Makes Predictions for International Ad Market
The Rubicon Project Provides Analysis Based on Data from 15 Billion Impressions in Q2 across More Than 130 Ad Networks LOS ANGELES – The Rubicon Project, an advertising technology company focused on global ad network optimization, unveils the latest edition of the 2008 Online Advertising Market Report, the Q2: Ad Network Landscape, Trends and Outlook, [...]
ValueClick Launches Premium Health & Wellness Network
Targeting and potential reach of 20MM+ give edge to AdRx Media clients WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix. AdRx Media is [...]
Eyeblaster Campaign Monitor Awarded Top 10 User Interfaces of 2008
Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises [...]
Intergi’s Video Game & Entertainment Advertising Network Continues to Grow with Addition of Four New Partners
Targeted Ad Network Expands to More Than 700 Websites Offering a Reach of 9 Billion Monthly Impressions DEERFIELD BEACH, Fla.–(BUSINESS WIRE)–Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced four new exclusive representation deals with a collection of high profile, web-based portals targeting the gaming and entertainment communities. [...]
IAB’s New Document to Help Reduce Discrepancies in Online Media Buys
The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of interactive advertising campaigns and reduce discrepancies in online media buys. The document comes under the form of a whitepaper and is titled ‘Interactive Campaign Setup Best Practices’. Not to badmouth the [...]
YuMe Lets Publishers Take Control of Their Video Advertising with New NetworkMe Solution
Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology Redwood City, CA—April 28, 2008 —YuMe, the largest dedicated advertising network created and optimized for broadband video, said it will make available today the first free platform that will allow any publisher or [...]
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