As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.
Otilia Otlacan: Online streaming media – audio or visual – is perceived to be really taking off, eating away audience from traditionally broadcast media. Is that a reality, or a myth? What is the growth rate of audio and video consumption online?
Mark Lassoff: Reality.
This is a great question. There have been many published studies which have show two simultaneous trends: The growth of online media consumption and the decline of traditional media consumption. The big question remains is one causing the other. I would say, in part, yes. However traditional media is often being its own worst enemy.
