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YuMe Launches ACE for Advertisers, Giving Advertisers and Agencies Complete Control Over Their Video Advertising Campaigns
First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and COO
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with Networks During TRA’s Next Stage of Growth; Appointment Furthers TRA’s Commitment to Work with Networks To Provide Accountability For Their Media Inventory Announcement Comes on the Heels of TRA Winning BeyeNETWORK’s 2009 ‘Vision Award’ for Business Impact [...]
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board
Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12 senior executives from the nation’s leading creative, digital and media agencies. The new board’s objective is to spark dialogue among agencies, publishers and marketers, and [...]
Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients
Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the “Google Content Network” as well as on YouTube. Google content network, one of two Google network components, is made up of [...]
DG FastChannel® Names Former DoubleClick/Google Executive, Richard Kidd, Managing Director Europe
DALLAS – DG FastChannel, Inc. (NASDAQ: DGIT), a leading provider of digital media services to the advertising and broadcast industries, announced today that Richard Kidd has been named Managing Director Europe. In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and [...]
Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off
SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. Even as advertisers recognize the [...]
Platform-A’s ADTECH Provides Ad-Serving for React2Media
AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]
Stephen Allan Named CEO Of MediaCom Worldwide
NEW YORK–(BUSINESS WIRE)–Stephen Allan, previously CEO of GroupM UK, has been named Chairman & CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide. Stephen Allan joined The Media Business at the age of 18, and as its Managing Director, helped grow [...]
Eyeblaster Campaign Monitor Awarded Top 10 User Interfaces of 2008
Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises [...]
Smart AdServer Optimises Its Advertisement Campaign Management and Broadcasting Tool
Launch of Smart AdServer version 2.1 Paris, June 27, 2008 – Only two months after having launched a new version of its new advertisement campaign management interface, Smart AdServer, a major role player in adserving and digital marketing in Europe, announced the implementation of its new version, Smart 2.1. It is enriched by the addition [...]
Smart AdServer Crosses the Threshold of 100 Clients in France
Paris, June 25th 2008 – Smart AdServer, a major player in Europe in the field of adserving and digital marketing, is proud to announce that it just crossed the symbolic number of 100 French clients. Smart AdServer develops and markets an advertisement campaign management tool for agencies, advertisement departments and publishers. Created in 2001 by [...]
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