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Alloy Media + Marketing Wins PointRoll’s “Beanie Award” for Top Interactive Campaign with the Pentel “Hyper-G Smoothest Line” Contest
Social video ad ranks as PointRoll’s best performing rich media unit of the year NEW YORK – Alloy Media + Marketing, one of the country’s largest providers of media and marketing programs reaching targeted consumer segments, has been awarded a PointRoll “Beanie Award” for the Pentel “Hyper-G Smoothest Line” campaign. The rich media campaign was [...]
PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment
New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll’s “Demo Limo” SAN FRANCISCO – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]
PointRoll Teams with ScanScout to Provide Marketers with an Expanded In-Stream Video Network and Integrated Rich Media Suite
As More Consumers Embrace Online Video, the Partnership Increases Distribution Channels for PointRoll’s Video Ad Units and Expands ScanScout’s Overlay Rich Media Ad Solutions NEW YORK–(BUSINESS WIRE)–ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a leading provider of rich media advertising, announced [...]
Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms [...]
Adify Achieves 120 Premium Vertical Ad Network Milestone
Partnerships with SOAPNet, Forbes.com and Six Apart Solidify Adify’s Position as the Partner of Choice for Media Owners and Entrepreneurs SAN BRUNO, CA, June 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced the 120th premium vertical ad network on its platform. With the launch of SOAPNet [...]
Adify Widget Share Powers Content Syndication for Publisher Networks
New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
DoubleClick Launches Widget Advertising Through Rich Media
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2008 – DoubleClick Inc, a premier provider of digital marketing technology and services, today announced the support of widget advertising within the core DART for Advertisers (DFA) ad serving platform through the creation of the new [...]
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