The ad sales offices of Ad Systems Communications Inc. continue to grow its Regional TV ad revenue. This month the company’s ad sales team added McDonalds to its regional advertiser roster now for all four quarters of 2010 and are in negotiations for 2011. The company hopes to bring them into all new and future systems as deployed. With the continued and projected expansion of new ad insertion cable TV systems being deployed nationally McDonalds and other Fortune 500 advertisers add an important ad revenue segment.

“McDonalds, like other national companies, targets a lot of regional TV advertising and we are a perfect fit for these targeted new markets. Having solid anchor advertisers also facilitates subscriber growth,” stated J. Michael Heil, C.E.O.

About Ad Systems Communications, Inc.

Ad Systems Communications, Inc. is a digital media and video communications services Company which provides quality advertising inventory for all the major cable TV networks such as ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS and TNT by deploying its patent pending insertion and streaming media technology into the cable, satellite and IP television markets. The company derives revenue from this inventory by selling it to advertisers to insert both long and short form video commercials into highly targeted markets.

For more information, visit: http://www.adsystemscatv.com/.

SAN FRANCISCO – The world’s leading brands have embraced the power of the real-time web, and CoTweet is playing a key role in their success. CoTweet announced that companies including Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust, Whole Foods and others have enrolled in the CoTweet Enterprise Innovators Program, a new program that includes exclusive Enterprise Edition product features and services that help companies manage their brands on Twitter. The program is available to customers for a fee, demonstrating one of the first examples of a Twitter ecosystem application to generate revenue.

Companies recognize that Twitter has become an essential channel for communication with customers and other constituents – one that is uniquely direct, genuine and immediate – with significant upside potential for enterprises that can “crack the Twitter code.”

CoTweet’s Enterprise Innovators Program offers companies a set of uniquely-tailored business tools that include:

Reach analytics – provides visibility into the true reach of Twitter messages and click-through rates on embedded links
Engagement analytics – reports on inbound and outbound message types (DM, @replies, @mentions), response rates and times, most active users
Influence analytics – measures the social media influence of brands and users, including those most influential in specific industries and topics; provided through partnership with Klout.
Extended customer conversation history – a lifetime archive of customer interactions
Priority updates – faster access to Twitter updates
Dedicated account management – a single point of contact providing account analysis and priority product support and training

Additionally, Enterprise Innovator Program participants will play a key role in shaping the future direction of the CoTweet product based on their emergent requirements.

“In social media, the experience you give people on their first effort to reach you had better be the way you want them to remember you,” said Scott Monty, Digital and Multimedia Communications Manager at Ford. “CoTweet helps us engage customers in authentic two-way conversations that ensure we’re consistent and coordinated as a team and that we leave a positive impression.”

“Successful social business design requires focus on people, process and technology,” said Peter Kim, Managing Director, North America at Dachis Group. “At a time when so many social technology companies are struggling to prove an effective business model, the CoTweet team has shown they know what it takes to help a growing number of companies derive measurable value from their social media initiatives.”

CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. A sophisticated workflow engine enables users to manage multiple accounts from a single dashboard, support multiple editors for each account, track conversations, assign tasks, create follow-up tasks and schedule posts, and designate who is replying on a company’s behalf. CoTweet also offers direct integration with bit.ly, enabling users to tap into real-time click tracking and analytics from the industry’s leading URL shortening service.

“Businesses have different requirements than consumers when it comes to social media engagement,” said Jesse Engle, CEO of CoTweet. “Companies must monitor their brands, provide customer service and measure the impact of outbound marketing. Team collaboration is key. CoTweet is the only tool that’s focused exclusively on the needs of enterprises, from grocers to bankers, and everyone in between.”

For more information on the CoTweet Enterprise Innovator Program visit: http://CoTweet.com/eip. The CoTweet public beta remains free for consumers and enterprises.

About CoTweet, Inc.

CoTweet is the real-time business collaboration platform for Twitter. Working with companies such as Coca-Cola, Dell, Ford, JetBlue, McDonald’s, Microsoft, Pepsi, Sprint, Starbucks, the City of San Francisco/311, Southwest Airlines, Twitter and Whole Foods, CoTweet has established itself as the tool of choice to brands to connect and engage with customers and stakeholders. Founded in 2008, CoTweet is based in San Francisco, CA.

ADDITIONAL CUSTOMER QUOTES

“McDonald’s is mentioned on Twitter every 10-20 seconds. We are embracing this tremendous opportunity to engage in conversations with our customers and others through @McDonalds each and every day. CoTweet enables us to have those real-time conversations across multiple business units, including our marketing, customer satisfaction, public relations and media relations teams.” –Bill Whitman, vice president of communications, McDonald’s USA.

“We’ve got dozens of Microsoft-branded Twitter accounts, each with a unique focus and set of followers. All together, that represents a significant volume of tweets. We love CoTweet. It’s been the key way for our teams to tweet as individuals and still retain our brand identity.” – Marty Collins, Group Marketing Manager, Windows Digital Marketing, Microsoft

“Social Media based service is being woven into the fabric of our daily lives. Over the next several years it will be as ubiquitous as the telephone. At SunTrust, we strive to help our clients Live Solid and Bank Solid, which includes leveraging Social Media to connect with our clients, wherever they are, communicating with them on their terms, rather than ours. Co-Tweet helps us hear the voice of client from within the Twitterverse and respond to their questions, concerns, compliments, and complaints.” — Robert W. Ross, Relationship & Planning Manager, Enterprise Client, SunTrust

CHICAGO – Leading production and post production house, Optimus, announced that it has completed and aired “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest. The contest was staged last August in partnership with the firm’s brand marketing agency, Scott & Victor, LLC. It was a rallying call to the Chicago advertising community to showcase genuine creativity and generate excitement about Chicago as a creative environment. “Done” was initially aired on Comcast on January 22, and will be aired in 11 Chicago regions from January 26 through February 2.

“We came up with the idea to give away a spot that would be created by Chicago’s freshest young talent and produced start-to-finish by Optimus and our new in-house production arm, ONE. We also would handle media placement of the spot,” said Tom Duff, president of Optimus. “After developing the ‘One Shot’ contest concept with Scott & Victor last August, we issued a creative brief and asked for the most creative and original expressions of it.”

Based on a script developed by Jane Ackerson and Nate DeLeon from advertising agency DDB Chicago, “Done” was created with the challenge of “capturing the feeling and/or act of being done.” Conspicuously devoid of any product, the script was then executed by Optimus, whose job is to finish commercials – making them “done.”

One Shot Contest Eligibility Criteria

Eligibility for the contest was limited to advertising creatives with five years or less experience, as these professionals are the most in need of quality material for their reels and are less likely, in this market, to secure production opportunities. The contest also served as a chance to introduce Optimus to this younger target audience.

Based on the criteria of content, style, originality and creativity, Ackerson and DeLeon’s script was chosen by a panel of judges that included noted directors and agency creative directors. ONE and Optimus together provided the director, production and post production teams and aired the finished spot. “Done” was filmed using the RED digital motion picture camera, a key area of expertise for Optimus and ONE.

“Optimus is a house full of wildly innovative and inventive people bursting with original ideas,” said Scott English, partner of Scott & Victor, LLC. “The winning script made us laugh out loud, and the winning team of Jane and Nate won over all of us. They’re smart, funny, curious, meticulous – everything we’d hoped for. And so is the spot. We’re incredibly happy with the outcome.”

To view “Done”, please visit www.optimus.com.

About Optimus

Optimus is a leading production and post-production house with offices in Chicago and Santa Monica. A true one-stop shop, Optimus offers a full suite of creative services, including production, editing, film transfer, color correction, visual effects and design, audio mixing and finishing. With ONE, the company’s live-action production arm, Optimus offers all production services, from shoot through post, under one roof – a singular, streamlined creative-driven machine. For more information, please visit www.optimus.com and www.oneatoptimus.com.

About Scott & Victor

Scott & Victor, LLC is a strategic creative marketing communications agency based in Chicago. For more than 20 years, Scott & Victor’s leading talent has developed original, memorable and effective ideas built on true market insight for companies such as Turner Classic Movies, McDonald’s, Villiger (a division of Trek), Diageo (Oronoco Rum), Kellogg’s (Pop-Tarts), Coca-Cola, Ball Park Franks, Fila and many more. For more information, please visit www.scottandvictor.com.

The process of “disciplined imagination” used by AMA and DSI gives marketers a way to organize all of the uncertainty in the market and create possible stories or pictures of the future.

AMA’s CEO Dennis Dunlap challenged industry leaders to use the scenarios and be flexible enough to market in the moment while still planning for a continuum of possibilities.

“If you really want to be a strategic force within your organization, you have to live in today and tomorrow,” said Dunlap. “The marketers who will win in the new marketsphere will be the ones who systematically plan for future scenarios. They will identify not only the strategies and tactics best suited to the future, but also their role in navigating what they foresee.”

Marketing Luminaries Share Expertise

Chief Executive and Marketing Officers from Xerox Corporation, American Express and McDonald’s revealed their innovative leadership skills in navigating the marketing industry through today’s information age. The speakers discussed both the opportunities and challenges organizations face while building and maintaining a brand in both a local and global market.

Keynote speaker, Anne Mulcahy, Chairman and CEO, Xerox Corporation, followed Dunlap by offering her point of view on what really matters in today’s world of information. Named 2008 CEO of the Year by Chief Executive Magazine, Mulcahy said organizations must reach consumers who are living in a world of information overload. She noted that more than 4,000 new blogs were created while she was delivering her remarks at Mplanet.

“I think we can all agree that there is more information available to us than ever before,” Mulcahy said. “We spend more time sifting through it. It’s less reliable. And it’s all getting faster and more pervasive than ever – - not just by a little, but by a lot.”

Mulcahy said companies can make their message stand out in a sea of information by using technology for more personalization and by really listening to the customer.

“Staying in touch with customers used to be considered a ‘nice’ thing,” she said. “Today smart marketers know it is critical. We bring customers into our research and development labs. We open up their eyes and their minds to what is possible. We ask them to identify their ‘pain points’ and to dream along with us on how we can make their business problems disappear.”

Additional program content:

* John Hayes, Global CMO, American Express, said, “The consumer is going through a massive shift in their behavior. People are redefining what’s possible, what’s real and what’s next.” Consumers today need to be heard and understood – and this generation of marketers must courageously step outside communication that is comfortable and continually adapt to consumers needs. “Our generation of marketers has the opportunity – no, make that the responsibility – to help lead our country back on the road to economic recovery. We create hope. We create a better tomorrow,” said Hayes.
* Mary Dillon, EVP and Global CMO, McDonald’s, brought the conversation about new technologies and innovation back to a central theme focusing on the brand promise. By focusing on the promise, Dillon said, “We put a stake in the ground and we crystallized what we stand for. Your brand promise needs to be a part of your company’s DNA so that it’s genuine, but also it must be aspirational. It’s your brand on its very best day…Think about your brand promise as a beacon that guides your actions.”

Throughout the day, break-out sessions of strategic forums and application spotlights emphasized specific issues in the marketing industry. John Aiello, CEO and Co-Founder of the SAVO group was joined by Joseph Galvin, VP and Research Director, Sirus Dicisions, to explain how winning marketing organizations are driving greater impact on sales and where to focus time and resources in 2009

Presentation Information and Interviews

To view a full listing of Mplanet speakers, please visit http://www.mplanet2009.com/speakers.shtml. For further information on AMA’s Future Role of Marketing in 2015 report, a session or to request an interview with AMA or a speaker, media may contact Christine Heath at christine.heath@fleishman.com or 312-932-2804.

About the American Marketing Association

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong.

For more information on the American Marketing Association or Mplanet 2009, please visit www.MarketingPower.com.

“Especially in today’s changing climate, marketing has the opportunity to create an enduring brand,” said Dennis Dunlap, CEO of American Marketing Association. “By bringing together our industry’s best and brightest to explore new strategies, media and tactics, Mplanet is helping to ensure marketing’s role in creating a brand’s long-term innovation and sustainability.”

Digital Marketing Lab Learnings

Mplanet, hosted in partnership with Wharton School and Bain & Company, commenced with a pre-conference digital marketing lab Monday afternoon where speakers explored the growing toolkit of digital marketing techniques, social media, mobile marketing technologies and next generation devices.

Stephanie Diamond, president of Digital Media Works, Inc., opened the Digital Marketing Lab. Discussing the importance of storytelling across multiple platforms, Diamond set the stage for the subsequent sessions that reviewed new methods for directly engaging customers and businesses when and where they want.

“Pick your tactics last,” counseled Diamond. “Start with your story and develop your strategy before launching any tactics.”

“There is no single formula when it comes to digital, the best thing you can do is question everything,” said presenter Julie Fleischer, vice president/group director of account planning and innovations with DIGITAS. Fleischer provided additional thoughts on the evolving art of marketing:

* Start thinking about digital marketing as a way to give consumers’ what they need and deliver it where they want it, whether on Facebook, Twitter, Second Life or through other digital media.
* Consider platforms beyond common digital and social media. Explore virtual worlds and gaming, digital advertising, and mobile marketing as targeted extensions to a campaign.
* Digital is still evolving, so what worked for one company or organization may not be exactly right for another.
* Stop thinking about marketing as filling the gaps of that traditional media puts out to consumers. Become the content with your digital marketing, whether with podcasts or videos on YouTube or elsewhere.

Toby Bloomberg, president of Bloomberg Marketing and blogger of MarketingDiva, also talked about the power of social media and the consumer to shape a brand. We are “returning our relationship with consumer back to the days when people knew their neighborhood merchants,” Bloomberg said, but customer opinions now spread more quickly and with reach beyond the neighborhood. Marketers must keep the powerful opinions of customers top of mind when trying to shape a brand top with social media efforts, she said.

“In today’s environment, digital marketing requires a new mindset that focuses on what’s right for the customer and the brand,” said Dunlap. “Empowered customers give brands greater credibility and reach.’”

Mplanet’s Keynote Speakers

During the next two days, Mplanet speakers – executive leaders from today’s most respected brands – will share new models and tools, research, case studies and best practices with attendees in “podium-free” sessions. Giving the opening address, Dunlap will review possible scenarios on the role of marketing in the organization in the year 2015 and the strategic implications for today’s marketing leaders.

Anne Mulcahy, Chairman and CEO of Xerox, will share her insights and vast experience on one of the most pressing issues that marketers face today: “Getting Heard in a Sea of Information.” Mulcahy will discuss smart technologies that leverage collaboration, automate information transmission and categorize data for getting your message to the right audiences amid the unprecedented volume of information.

RK Krishna Kumar, Chairman of Tata Coffee and Vice Chairman of Tata Tea and Indian Hotels of Tata Sons Ltd, offers his expertise in “Brands Without Borders: The New Marketing Imperative.” Helping to protect and promote the Tata brand in India and across the globe, Kumar will provide an international perspective on lessons learned working across product lines, customers and cultures.

Larry Grisolano, Senior Communications Strategist for the Obama Presidential Campaign, will reveal the “Marketing Story of the Year and What Marketers Can Take Away from It.” Grisolano will discuss his role in directing and supervising a sophisticated opinion research program that drove the groundbreaking success of the Obama Campaign and how marketers can create similar consumer loyalty online for their own brands.

Conference attendees will have even more opportunities to hear from great marketing minds. Other highlighted speakers include:

* John Hayes, CMO, American Express
* Mary Dillon, EVP & Global CMO, McDonald’s
* Stephen Quinn, EVP and CMO, Wal-Mart
* Michael Fasulo, CMO, Sony
* Cammie Dunaway, EVP Sales and Marketing, Nintendo

“Each speaker was specifically chosen because of the knowledge they bring to the marketing industry,” said Dunlap. “Collectively, the ideas and innovation at Mplanet demonstrate the coming age of marketers in this new marketsphere.”

Presentation Information and Interviews

To view a full listing of Mplanet speakers, please visit www.mplanet2009.com and http://www.mplanet2009.com/speakers.shtml. For further information on a session or to request an interview with AMA or a speaker, media may contact Christine Heath at christine.heath@fleishman.com.

About the American Marketing Association

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 40,000 strong.

For more information on the American Marketing Association, please visit www.MarketingPower.com.

Publicis Groupe (Paris:PUB) announced the acquisition of the Chinese full-service advertising agency W&K Communications. Effective immediately, the agency will be re-branded as Leo Burnett W&K Beijing Advertising Co. and will become part of Leo Burnett Greater China operations. W&K Communications will continue to be led by Mr. Guo Weijun, current Chairman, and Mr. Wang Yi, Managing Director. Both will now report to Michael Wood, CEO of Leo Burnett Greater China.

Founded in 2004, W&K Communications employs nearly one hundred communications specialists between its Beijing and Guangzhou offices. The Chinese agency provides extensive services in advertising, promotions, television production and media buying. Major clients include Air China, Mengniu (Dairy), Yutong (Bus), Holiland (Food), Totole (Condiments) COFCO (Oils and Foodstuffs), PICC (Insurance), Tsingtao Beer and Daliyuan (Food). W&K Communications has been recognized by a number of national awards such as the China Agency Awards (2005-2006), Five Star Diamond Brand (2006), Great Wall Awards (2004-2008), China Creative Awards (2004-2008) and the China EFFIE Awards (2005-2008).

This strategic move once again demonstrates Publicis Groupe’s ongoing determination to strengthen its presence in emerging economies, particularly in China, and increase revenue share from these high-growth markets. The acquisition of W&K Communications follows a series of other recent acquisitions in China, such as EmporioAsia in May, CCG in 2007, as well as Betterway Marketing Solutions and Emotion in 2006. According to ZenithOptimedia forecasts, Chinese advertising expenditure has more than tripled since 2000. The Shanghai World Expo in 2010 and the Asia Games are the next major global events that are expected to stimulate high demand for advertising between 2008 and 2010.

Tom Bernardin, Chairman & CEO of Leo Burnett Worldwide, welcomed this development. “This is a very important step for our operation in Greater China especially since it follows Leo Burnett’s acquisition of EmporioAsia earlier this year. We are thrilled to be making this move with Mr. Guo Weijun and Mr. Wang Yi of W & K Communications. Together, we will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership.”

Mr. Guo Weijun, Current Chairman of W & K Communications and Mr. Wang Yi, Managing Director of W & K Communications, “We’ve continued to grow at a very steady pace over the past years, and we’ve reached a point where we need to make the jump from local to global. We are very excited about leveraging the resources and international reach of Leo Burnett, and tapping into the wealth of opportunities offered by joining Publicis Groupe. “

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web Site: www.publicisgroupe.com

Leo Burnett Worldwide

Leo Burnett Worldwide, comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe, the world’s fourth-largest communications company. Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story.

With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, Procter & Gamble and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a “pioneer on the frontier of marketing” and continues to be ranked as one of the world’s top five creatively awarded networks worldwide.

Web Site: www.leoburnett.com

W&K Communications

W&K Communications is one of China’s most outstanding local advertising and communications agencies. Headquartered in Beijing, and also present in Guangzhou, W&K Communications employs nearly 100 communications experts. The agency was founded in January 2004 upon the merger of two local agencies, Welldone and Kap. The majority of W&K Communications’ clients are leading brands in their own industry. Major clients include Mengniu(Dairy), Yutong (Bus), Holiland (Food), Totole (Condiments), COFCO (Oils and Foodstuffs) , PICC (Insurance), Tsingtao Beer, Air China, and Daliyuan (Food).

Web Site: www.wkgroup.com.cn

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.

‘As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,’ Kokich said. ‘Nevertheless, we are making it easier to do business with us by using a single name–Razorfish.’

Since the merger, the company has grown from 800 people in 11 U.S. offices to more than 2,200 people in 20 offices across the United States, Australia, China, France, Germany, Japan and the United Kingdom. Razorfish is one of the largest interactive marketing companies in the world, and also one of the largest buyers of digital advertising space and paid search.

‘Today, a global network of Razorfish professionals, from New York to Beijing, helps our clients build stronger brands for the digital world, whether we’re launching a media campaign for Best Buy, designing websites for the likes of The Financial Times, Hindustan Times and The New York Times, or helping Levi’s use social media to engage brand advocates,’ Chief Strategy Officer Jeff Lanctot said.

The agency’s offices are adopting the Razorfish name as follows (effective immediately unless otherwise noted):

All U.S. offices use the Razorfish brand name.
Amnesia Group in Australia is Amnesia Razorfish.
Avenue A | Razorfish London will become Razorfish London early next year.
Dentsu | Avenue A | Razorfish in Japan will become Dentsu Razorfish early next year.
Duke in France is Duke, a Razorfish company.
e-Crusade in greater China (Beijing, Shanghai and Hong Kong) will become Razorfish early next year.
Neue Digitale in Germany is Neue Digitale/Razorfish.

Additionally, Razorfish has launched a new all-Flash website, www.razorfish.com, with abundant content for everyone–from job seekers, journalists and peers, to clients and prospects.

The site embodies the core attributes of global, social, simple and experimental – providing easy access to:
A visually-rich portfolio of 45 case studies categorized by industry
Razorfish special reports, including the DOR, in PDF & audio format
50 white papers (‘Insights’) filtered by topic
Client summit video highlights
Links to company blogs & newsletters, as well as the company’s Facebook page
Landing pages for each service offering with helpful links
Careers Center
Partners form to qualify publishers & vendors
Events calendar

About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information.

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”

This year, submissions jumped by nearly 40 percent, and were sent in from hundreds of leading agencies, representing traditional advertising agencies and native digital shops which entered work across virtually every major vertical industry.

The gala’s ultimate honor, Best in Show, went to TEQUILA\ and Nissan for its “Rogue Launch.” TEQUILA\ and Nissan took home additional honors for digital video, digital integration and VOD and interactive television, winning golds in all three categories. “The Rogue Launch” was based on consumer insights geared to Generation X males who wanted to still feel “in the game” and tap into a sense of playfulness. The campaign was credited as the most successful new car launch in Nissan’s history.

Goodby Silverstein & Partners, last year’s Best in Show agency winner, won two golds this year in Product Launch and Business-to-Business for its campaign “Adobe Layer Tennis” for the launch of Adobe’s Creative Suite 3. And in a testament to the breadth and variety of brands’ interactive campaigns, some marketers were honored in multiple categories for work with different agencies. BMW, for example, was honored for its work with three different agencies—Dotglu, JOGO Media and GSD&M Idea City across the categories of Direct Response and Lead Generation, In-Game Advertising and Social Marketing, respectively.

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. To view the complete gallery of the MIXX Winners please visit: www.mixx-awards.com/gallery

The Complete List of 2008 MIXX Award Winners:
Best in Show

Nissan and TEQUILA\ for “Rogue Launch”

Brand Awareness and Positioning
GOLD: American Express OPEN and Digitas for “OPEN Forum”

SILVER: I Can’t Believe It’s Not Butter! and BlockDot for “I Can’t Believe It’s Not Butter! Now You Know Better!”

BRONZE: U.S. Army and Universal McCann for “U.S. Army Halo 3 Experience”

Product Launch
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Verizon and Campfire for “My Home 2.0”

BRONZE: P&G/Downy and Digitas for “Discovering Radiance”

Direct Response and Lead Generation
GOLD: ING of the Americas and BBDO Atlanta for “ING Numbers”

SILVER: BMW North America and Dotglu for “1 Series Interactive Launch”

BRONZE: McDonald’s and OMD for “Dollar Menunaires”

Business-to-Business
GOLD: Adobe Creative Suite 3 and Goodby, Silverstein & Partners for “Adobe Layer Tennis”

SILVER: Dell and T3 for “Times Square We believe: in small business”

BRONZE: Motorola and BBDO New York for “Cityscape”

Public Service/Not-for-Profit
GOLD: The Ad Council / U.S. Department of Justice / National Center for Missing & Exploited Children and Merkley + Partners for “Think Before You Post”

SILVER: The Bridgespan Group and Sapient Interactive for “One Hen: How One Small Loan Made a Big Difference”

BRONZE: Roundabout Theatre Company and Situation Marketing for “Sunday in the Park with George – Connect: The Dot Project”

Search Marketing
GOLD: Honda Certified Used Cars and RPA for “Custom Search Program”

SILVER: Covad Communications and Geary Interactive for “Localized Search Campaign”

BRONZE: Adobe Systems Incorporated and Adobe Search Marketing for “AIR/RIA”

Super-Rich Media
GOLD: Apple Inc. and TBWA\Media Arts Lab for “ Don’t Give Up”

SILVER: Apple Inc. and TBWA\Media Arts Lab for “Banging, Knocking & Hiding”

BRONZE: HBO and Deep Focus for “Flight of the Conchords”

Multicultural
GOLD: U.S. Army and Sensis for “Leaders Among Us”

SILVER: The Home Depot and The Vidal Partnership for “Colores Origenes “Mixer” Campaign”

Widget Marketing
GOLD: Honda Civic and RPA for “Honda Civic Tour: Panic at the Disco”

SILVER: Kimberly-Clark and MindShare for “Huggies Baby Countdown”

BRONZE: Samsung and Cheil Worldwide for “Juke by Samsung”

In-Game Advertising
GOLD: BMW and JOGO Media for “BMW M3 Challenge”

SILVER: Nissan and OMD for “Forza 2”

BRONZE: The Coca-Cola Company and MediaVest for “Sprite NBA Gaming”

Digital Video
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: Neutrogena and Tribal DDB Worldwide for “The Wave Power Cleanser”

BRONZE: Microsoft Small Business Products and Cole & Weber United for “Microsoft Small Business Summit”

Social Marketing
GOLD: Alberto-Culver Company and Carat for “Extreme Style by VO5”

SILVER: BMW and GSD&M Idea City for “1 Series – Facebook Graffiti Contest”

BRONZE: Verizon and Campfire for “My Home 2.0”

International Award
GOLD: Vodafone and OgilvyOne Worldwide, Athens for “Livefeeds”

SILVER: Air New Zealand and Host for “Home Sweet As”

BRONZE: Coke Europe and Sapient Interactive for “Coke Burn Alter Ego”

Mobile Platforms
GOLD: Virgin Atlantic Airways and McKinney for “ Love from Above”

SILVER: MasterCard Worldwide and MRM Worldwide for “Peyton Pep Talks with Peyton Manning”

VOD and Interactive Television
GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER: AXE and BrightLine iTV for “Art of Skin Contact”

BRONZE: I Can’t Believe It’s Not Butter! and BrightLine iTV for ”Sprays in the City”

Brand Destination Site
GOLD: MasterCard Worldwide and MRM Worldwide for “Priceless.com”

SILVER: American Airlines and TM Advertising for “AAdvantage Milestones”

BRONZE:
Pabst Brewing Company and Cole & Weber United for “The Tales of Colt 45”

Digital Integration

GOLD:

Nissan and TEQUILA\ for “Rogue Launch”

SILVER:

Liberty Mutual and Hill Holliday for “The Responsibility Project”

BRONZE:

ING of the Americas and BBDO Atlanta for “ING Numbers”

Cross-Platform Integration
GOLD: Liberty Mutual and Hill Holliday for “The Responsibility Project”

SILVER: ING of the Americas and BBDO Atlanta for “ING Numbers”

BRONZE: Verizon and Campfire for “My Home 2.0”

MIXX 2008 Judges:

Marketers:

* Cheryl Guerin – VP, Global Digital Marketing, MasterCard Worldwide
* Jenny Howell – Manager of Interactive Marketing, American Honda Motor Co., Inc.
* Carole Irgang – SVP, Integrated Marketing Communications, Kraft Foods
* Carol Kruse – VP, Global Interactive Marketing, The Coca-Cola Company
* Tim Murphy – Senior Director Digital Marketing, Anheuser-Busch
* David Roman – VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company
* Debbie Jo Severin – VP, Marketing, Covad Communications Group, Inc.

Agencies:

* Marty Cooke – Chief Creative Officer, SS+K
* Jean-Philippe Maheu – Chief Digital Officer, Ogilvy North America
* Hans Neubert – Executive Creative Director, Avenue A | Razorfish
* Michael Prieve – Chief Creative Officer, Doremus New York
* Alan Schulman – SVP, Executive Creative Director, Executive Director of User Experience, imc2
* Baba Shetty – EVP Chief Media Officer, Hill Holliday
* Joanne Zaiac – President, Digitas, New York

Publishers:

* Heidi Browning – SVP, Client Solutions, FOX Interactive Media
* Mark D’Arcy – Chief Creative Officer, Time Warner Global Media Group
* Jane Grenier – VP, CondéNet
* Wonya Lucas – EVP & Chief Marketing Officer, Discovery Communications
* Suzie Reider – Director of Advertising, YouTube
* David Sturman – Chief Technology Officer for Massive (a Microsoft company)
* Lauren Wiener – SVP, Meredith Interactive Media

MIXX Awards Sponsors:
Adweek Media
Brightcove.com
Broadband Enterprises
Comcast Spotlight
Forbes.com
International Data Group (IDG)
Microsoft Advertising
Terra Networks
Traffiq
ValueClick Media
Yahoo!

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

CHICAGO – The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company.

“This techno-driven, borderless world has created many new challenges and consumers are becoming resistant to traditional marketing,” said Dennis Dunlap, Chief Executive Officer of the American Marketing Association. “From rapidly changing computing and communication platforms to a weakening economy, today’s marketing leaders need fresh insights to improve performance and to drive results within their organizations.”

To help marketers navigate the magnitude and pace of change in this new environment, Mplanet 2009 will explore four core themes:

* Brand Building in a Digital World
* Connecting with Empowered Customers
* Marketing Mix in a Fragmented World
* Global Marketing on a Borderless Planet

Speakers from the World’s Best Brands

The marketing event will feature executive leaders from today’s most respected brands. Top CEOs, CMOs and other marketing executives and luminaries will share innovative practices and actionable takeaways in three different types of “podium-free” sessions:

* Perspectives – Trends, knowledge and experiences from C- level leaders and luminaries.
* Forums – Strategic-oriented dialogue on niche topics from leading marketing minds.
* Spotlights – Tools, techniques and takeaways from subject matter experts.

Headlining the marketing event are two keynote speakers. Anne Mulcahy, Chairman and CEO of Xerox will share her insights and vast experience on one of the most pressing issues that marketers face today: “Getting Heard in a Sea of Information.” Mulcahy was recently named the first female CEO of the Year by Chief Executive Magazine.

RK Krishna Kumar, Chairman of Tata Coffee and Vice Chairman of Tata Tea and Indian Hotels of Tata Sons Ltd, will also share his expertise in a keynote address on “Brands Without Borders: The New Marketing Imperative.” In his role helping to protect and promote the Tata brand in India and across the globe, Kumar will provide an international perspective on lessons learned working across product lines, borders and customer segments.

Mplanet attendees will also have the opportunity to hear from today’s best marketing minds. Other highlight speakers include:

* Mary Dillon, EVP & Global CMO, McDonald’s
* John Hayes, CMO, American Express
* Stephen Quinn, EVP and CMO, Wal-Mart
* Michael Fasulo, CMO, Sony
* Cammie Dunaway, EVP Sales and Marketing, Nintendo
* Jon Iwata, SVP Marketing & Communications, IBM
* Michael Mendenhall, SVP and CMO, Hewlett-Packard
* Mark Addicks, SVP and CMO, General Mills
* Julie Fasone-Holder, SVP, Chief Marketing Sales and Reputation Officer, Dow Chemical

“The decision to bring back Mplanet was based entirely on the response we received from the first event. Eighty-two percent of our attendees said they would recommend Mplanet,” said Dennis Dunlap, Chief Executive Officer of the American Marketing Association. “From our keynote speakers to the conference content and our strategic partners, Mplanet 2009 will deliver on American Marketing Association’s commitment to remain a marketing advocate, thought leader and resource for marketing professionals.”

Registration

To register for Mplanet, please visit www.mplanet2009.com or by phone at 800-AMA-1150.

About the American Marketing Association

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers nearly 25,000 strong.

American Marketing Association offers highly acclaimed Training Series, professional conferences and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. American Marketing Association’s website, MarketingPower.com, is the everyday connection to marketing information, articles, case studies, best practices and a robust job board. Additionally, the American Marketing Association is the source for the field’s top magazines and journals, including Marketing News.

For more information, visit our website at www.marketingpower.com.

Seattle September 22, 2008 – Avenue A | Razorfish, one of the largest interactive marketing companies in the world, today named Jeff Lanctot as the agency’s new chief strategy officer. Lanctot is also named for the second time in the 2nd annual MediaWeek 50, a list of the country’s top media executives that was published today.

Lanctot joined media-buying concern Avenue A in 1999, five years before the merger with Razorfish. He most recently served as SVP, global media. He replaces Darin Brown, who moved in June from the CSO position to president of Avenue A | Razorfish Europe.

Lanctot will work closely with CEO Clark Kokich to develop the company’s capabilities in the United States and abroad, build processes and teams to bring those capabilities to market, and oversee partnership and investment strategy.

“In his nine years at Avenue A | Razorfish, Jeff has proven himself as a leader who has the vision and intellect needed for this key position,” said Clark Kokich, CEO of Avenue A | Razorfish. “As one of the industry’s foremost experts on critical media and marketing issues, he is ready to take the company to the next level globally.”

In addition, Lanctot will remain the senior editor of the Avenue A | Razorfish Digital Outlook Report, a highly anticipated annual report on trends in digital spending and consumer behavior. He will also continue to share thought leadership through his blog at jefflanctot.com.

Lanctot is also listed in today’s MEDIAWEEK 50, the 2nd annual list of top media innovators who, according to the magazine, drive revenue, establish standards, create new models and generate buzz. Honorees were chosen by industry experts who compiled and evaluated information on each executive’s management duties, ad sales data and overall impact on the industry.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit http://www.avenuea-razorfish.com for more information.

Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness

LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services.

“MySpace Music is our biggest initiative since we launched MySpace itself,” said Jeff Berman, president of sales and marketing, MySpace. “With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline.”

MySpace Music is the first industry-wide music solution that has secured partnerships with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group to create an e-commerce platform based off of the users’ ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site’s five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.

McDonald’s

McDonald’s integration on MySpace Music also includes presence on MySpace Music’s personal music player, which gives users unique tools and applications they can’t find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, enhancing users’ music experience and providing them with the opportunity to discover and listen to new artists.

“We’re excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way,” said Anja Carroll, Marketing Director, McDonald’s USA. “This venture provides customized tools and applications to a large, passionate audience, helping them to discover, download and enjoy the music they love.”

Sony Pictures

Currently, MySpace users can only add one song to their profiles, but once MySpace Music launches, users will be able to create and post full playlists of songs. To promote the opening of Sony Pictures’ comedy “Nick & Norah’s Infinite Playlist,” the movie studio will be skinning all MySpace Music user’s profile playlists for an entire week with branding from the film. This is an unprecedented MySpace ad campaign whereby all users, upon login, will be automatically presented with a “Nick & Norah” appropriately-themed skinned playlist, creating an opportunity for users to engage with the movie’s MySpace profile page. Sony will also be taking out roadblocks on MySpace Music’s homepage. Nick & Norah’s Infinite Playlist will be in theaters nationwide on October 3, 2008.

State Farm

The insurance company will have a much more overarching brand presence on MySpace Music. With no dominant real estate in one particular area of the site, State Farm will have a rotational presence among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists.

“State Farm, through our NowWhat.com efforts, has created a strong connection with our younger, more music-savvy audience because of our ability to offer a variety of music programming that caters to diverse crowds,” said Ed Gold, advertising director of State Farm. “MySpace Music will offer an even deeper breadth of artist selections and music genres to create a more impactful relationship with our current and potential customers.”

Toyota

Toyota’s partnership with MySpace Music will help the company engage with music fans across a wide variety of genres. With “Toyota Tuesdays,” the company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year. The Personal Music Player, also referred to as the “online jukebox,” is found by popping out any playlist. Toyota will also have a presence on the Featured Playlist page, which helps music fans discover new tunes recommended by their favorite celebrities and artists.

“This unprecedented opportunity lets us engage with a wide array of customers in an authentic way through their music interests and passions,” said Kim McCullough, corporate manager, marketing communications, Toyota.

About MySpace Music

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

New York, NY September 17, 2008 — Avenue A | Razorfish, one of the largest interactive marketing firms in the world, has announced that it will sponsor Advertising Week V, North America’s largest and most prestigious annual gathering of industry decision-makers, which takes places in New York on September 22-26 and also speak on September 23 at MIXX Conference and Expo, the official interactive event of the Week.

Social Advertising at MIXX Conference & Expo
Terri Walter, vice president of emerging media at Avenue A | Razorfish, will take a hard look at social advertising during her panel discussion at the MIXX Conference on September 23. Walter will move past the buzz surrounding sites such as Facebook and Twitter and answer the question that really matters to marketers: Is social advertising producing results?

The MIXX panel details are as follows:
Social Advertising – Does it work?
Tuesday, September 23, 2008
Crowne Plaza Hotel, New York
1:30-2:15 pm ET
Workshop 5
Room 404, 4th floor

Avenue A | Razorfish and Levi’s Named Finalist in the MIXX Awards: Awards Gala Is September 23
Avenue A | Razorfish is being recognized for its innovative work in the design and development of a widget for the 23/501 Levi Strauss & Co® campaign. The campaign was chosen as a finalist for the MIXX Awards category “Widget Marketing.”

The nominated widget featured one-click scrolling through a gallery of 23/501 product shots, a countdown icon that marked time until the products were available for purchase and store location information. It also incorporated a soundtrack of popular hip-hop tracks from Sony’s Jive Records, chosen specifically to appeal to the 23/501 target demographic. All Gold, Silver and Bronze winners will be announced during Advertising Week at the MIXX Awards Gala on September 23.

Adverting Week’s Futures Program
Avenue A | Razorfish is participating in this year’s Advertising Futures Program, designed to connect the ad industry to high school students with an interest in marketing, advertising and graphic design.

Since 2004, Futures has been a staple of Advertising Week as a way for the industry to give back to the community and also show its commitment to fostering talent and diversity. Avenue A | Razorfish and its team of students from In-Tech Academy in New York, along with the 19 other agency-student teams, is tasked with creating a print ad for “Boost Up,” a public-service campaign that seeks to change the perception of dropping out of school by chronicling a student’s fight to graduate.

The students will present the ad to a live audience and a panel of judges during Advertising Week, where a winning team will be selected. The winning ad will run in The New York Times and be turned into a Flash presentation that will go live on AOL.

About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital ad space. With a demonstrated commitment to innovation, Avenue A | Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Avenue A | Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients–many of them served in multiple markets–include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Visit www.avenuea-razorfish.com for more information.

BEDFORD, Mass. – Jingle Networks, Inc., the leader in free advertiser-supported directory assistance and operator of 1-800-FREE411, has launched “JingleConnect,” an in-call advertising network service to connect advertisers with millions of ready-to-buy consumers. Using its own ad-serving technology, Jingle Networks will help advertisers and companies with high call volume earn revenue by selling in-call ad time – a proven way to reach consumers via a one-to-one calling environment.

JingleConnect allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by taking advantage of Jingle’s existing base of more than 130,000 advertisers on 1-800-FREE411. Jingle’s technology can distribute audio advertising to other companies that operate call centers, information lines, or any calling environment where their consumers are on hold.

JingleConnect is already serving millions of advertisements each month for more than a dozen publishers. These include companies such as SayNow, which enables fans to send phone and text messages to celebrities and Slydial, which lets you slip a message directly into voicemail. Other publishers include Snoozester, Inc. and RH Brands, operators of The Rejection Hotline.

“JingleConnect is a logical evolution for us, as we’ve already created a profitable ad-supported directory assistance service that has served more than 900 million ads to date,” said John Roswech, president of Jingle Networks. “JingleConnect has the ability to attract advertisers that are looking for new and effective ways to talk to a large audience of consumers – and to help companies easily monetize in-call time.”

In-call advertising is becoming an increasingly important media channel for advertisers who are looking for new ways to reach a fast growing mobile population. Given that wait times for customer service lines now average up to 15 minutes or more per call, converting dead air into a revenue stream while capturing a captive audience on hold has become an attractive revenue opportunity for companies of all types and sizes.

Since launching 1-800-FREE411 in 2005, Jingle has assembled one of the largest telephonic audio ad networks in the world, with more than 130,000 advertisers. Partners such as Idearc and Citysearch.com, marquee brands like McDonald’s, Wal-Mart, Ford and Radio Shack, and small independent retailers use Jingle’s interactive audio campaigns to engage target audiences.

“A successful in-call ad network requires an ad inventory that will attract companies looking to build a revenue stream from their customer hold time, and having the technology to deliver the ads,” said Matt Booth, senior vice president and program director, Interactive Local Media for The Kelsey Group. “With its track record in bringing in-call advertising to its own customers in the free directory assistance business, Jingle Networks is well positioned to deliver JingleConnect to other markets.”

For more information, or to join the JingleConnect, contact bizdev@free411.com or go to www.jingleconnect.net.

About Jingle Networks

Jingle Networks is transforming the way advertisers view the telephone. Jingle runs the nation’s leading ad-supported directory assistance service 1-800-FREE411 (www.free411.com), providing consumers an anytime, anywhere source of free information by phone. 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. The company also operates JingleConnect, an in-call advertising network that allows any company with high call volume to easily and seamlessly insert audio advertisements in their calls, by leveraging of Jingle’s base of over 130,000 advertisers. For more information on Jingle Networks and 1-800-FREE411 go to www.free411.com and for information on JingleConnect go to www.jingleconnect.net.

Standard, Flash or Rich Media Banner
Agency: A&E Television / Client: Gene Simmons’ Family Jewels
Agency: IAC Advertising Solutions / Client: Bacardi
Agency: MS3 Marketing / Client: Castrol SYNTEC

Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero
Agency: Liquid / Client: Paramount/The Spiderwick Chronicles
Agency: Unicast / Client: Warner Brothers/Harry Potter and the Order of the Phoenix

Homepage Takeover/Sponsorship
Agency: AvatarLabs / Client: Sony Pictures/Pineapple Express
Agency: AvatarLabs / Client: Walt Disney Pictures/Wall-E
Agency: The Visionaire Group / Client: Universal Pictures/Wanted

Content Integration
Agency: Digitas / Client: American Express OPEN
Agency: Monster Worldwide Inc. / Client: PBS/Military.com
Agency: Sojern / Client: Delta Air Lines/E-Ticket

Standalone E-mail
Agency: Digitas / Client: American Express and DailyCandy, “Local Deals”
Agency: Merkle Inc. / Client: Corporate Express
Agency: Yesmail / Client: HP

E-mail Campaign
Agency: Moxie Interactive / Client: Verizon Wireless
Agency: Smith-Harmon Inc. / Client: REI
Agency: Tribal DDB / Client: Pepsi-Cola North America, “Pepsi Stuff Insider”

Search Campaign
Agency: 90octane / Client: Globus Family of Brands
Agency: Bigmouthmedia / Client: Hilton Hotels
Agency: Stinson Partners / Client: Costa Cruise Lines

Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit
Agency: A&E Television / Client: A&E Television
Agency: TM Advertising/Janimation/EyeWonder – Client: Superpages.com
Agency: VML / Client: Dr Pepper

Standalone Video (Not Principally Deployed on YouTube)
Agency: AKQA / Client: AOL News, “Where Are They Now?”
Agency: Enlighten / Client: Bioré, “Let’s Face It”
Agency: Vibrant Media / Client: Unilever, “Blondes vs. Brunettes”

YouTube Video Ad
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: Intuit / Client: TurboTax, “Ping Pong and Taxes Made Easy”
Agency: KulaVortex.com / Client: Twentieth Century Fox Home Entertainment, “28 Seconds Later”

Rich Media Campaign
Agency: A&E Television / Client: Paranormal State
Agency: Avenue A | Razorfish/Euro RSCG Worldwide / Client: Nabisco/Ritz, “Open for Fun”
Agency: PointRoll/Armchair Media/Turf / Client: College Board

Contest/Promotion/Sweepstakes
Agency: Dailey / Client: Intuit/TurboTax, “Tax Rap”
Agency: Exopolis/MMA Creative Group / Client: Roxy and Schick Quattro, “Follow Your Heart”
Agency: Liquid Advertising / Client: After Dark Films, “Miss Horrorfest”

Campaign in Social Media
Agency: Avenue A | Razorfish / Client: Washington Mutual
Agency: McCann Erickson / Client: VeriSign Inc.
Agency: Sapient / Client: Coca-Cola Co./Burn

Mobile or Wireless Campaign
Agency: Ad Infuse/Mindshare/Phonevalley / Client: Strongbow Cider, “Flirtogram”
Agency: AKQA / Client: Nike, “PHOTOiD”
Agency: Moxie Interactive / Client: Twentieth Century Fox/Jumper

Use of Gaming
Agency: AKQA / Client: McDonald’s
Agency: MS3 Marketing / Client: Colgate Palmolive/Speed Stick 24/7
Agency: Play/Denuo / Client: General Motors/Buick

Use of Widgets
Agency: Cheil Worldwide / Client: Samsung/Juke
Agency: Euro RSCG 4D / Client: iShares
Agency: Mediaedge:cia/Mindshare / Client: Ford/Sync

Viral Campaign
Agency: Brief Attention Span Communications / Client: Serena Software, Inc., “Just @#$% It” and “Go @#$% Yourself”
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: McKinney / Client: Virgin Mobile, “Promiscuous Text”

Advertising/Promotion Web Site or Microsite
Agency: 65 Media / Client: Twentieth Century Fox/The Simpsons Movie
Agency: Goodby, Silverstein & Partners / Client: Adobe Creative Suite 3, “Adobe Layer Tennis”
Agency: Q Interactive / Client: UPS, “UPS Whiteboard Headquarters”

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, the reach and frequency of an advertiser’s campaign, and provides samples of the creative ad units with information on ad sizes.

McDonald’s Captures 34 Percent Share of Voice among Top 10 QSR Advertisers McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).

*Excludes QSRs where beverages are the primary menu item

**Share of advertising voice among Top 10 online advertisers in the category

Pizza Hut’s Share of Site Visits Outpaces Online Advertising

To provide some dimension to the share of voice ranking, the study also looked at the share of visits to the Web sites of each of the top 10 restaurant companies to see if there is any relationship with the share of voice. It appears that there is little relation between the two metrics, since site traffic seems to be more heavily influenced by televised promotions and online ordering functionality at a few of the companies. For example, PizzaHut.com, whose online advertisements promote online ordering for home delivery or in-store pick up, has a disproportionately high share of site traffic (23.3 percent) relative to its share of online advertising voice (6.8 percent).

*Index = share of site visits/share of advertising voice x 100; Index of 100 represents parity

Online Represents Substantial Opportunity for QSR Advertisers

Despite McDonald’s position as one of the top U.S. advertisers (#16 in 2006, according to Ad Age), in terms of overall dollars spent on advertising, the company ranked just #113 in terms of the total number of online display ads delivered in March 2008, according to comScore Ad Metrix.

“It’s clear that that the quick-serve restaurant industry has been slower than many other industries to move its advertising dollars online,” said comScore Chairman Gian Fulgoni. “But, given the Internet’s broad reach and ability to selectively reach consumer segments, its potential as a brand-building advertising medium is beginning to attract more attention. The reality is that while most working Americans do not watch TV during the day and therefore cannot be reached via this medium, many do use computers during this daypart. For the working population, online advertising is a highly effective way to put one’s QSR brand top of mind with the consumer in the hours and minutes before they decide where to eat lunch.”

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

“Google’s move to open up its network to PointRoll is a win for everyone involved,” said Jason Tafler, CEO, PointRoll. “PointRoll advertisers now have the option to run creative, engaging and effective rich media campaigns on the world’s largest ad network. Using PointRoll’s precise targeting technology and measurement capabilities, advertisers are able to reach their desired audience with the most relevant and salient messages, and definitively analyze campaign effectiveness. Additionally, this signals Google’s commitment to creating a truly agnostic environment that, in the end, creates the best experience for users and advertisers.”

The Google content network encompasses hundreds of thousands of websites, including premium publishers and long-tail niche sites. Google and PointRoll worked together to ensure that the ads served to the Google content network meet Google’s policies and specifications. After completing Google’s certification process, PointRoll’s sophisticated targeting technologies can now optimize the breadth of Google’s sites and categories, matching advertisers’ messages to the users who find them most relevant.

“We are thrilled that Google has decided to open up the network to PointRoll rich media,” said Darren Herman, Head of Digital Media at The Media Kitchen. “PointRoll’s ability to develop and implement new and innovative technology has allowed us to consistently deliver engaging campaigns to our clients. Measurement and analytics are consistently evolving and interaction and engagement are hot topics that we’re addressing at The Media Kitchen. PointRoll has allowed us to go beyond the click [CTR], and now we can continue to drive our clients’ messages to the Web’s largest audience.”

The Google content network joins the more than 3,000 online publishers-including elite sites such as AOL, MSN, Yahoo! and The New York Times-that leverage PointRoll rich media to provide powerful, engaging brand experiences to users. PointRoll’s unparalleled service ensures that its ads seamlessly integrate on the many sites with which the company works.

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because it proactively offers best-in-class solutions that enable more engaging, effective online advertising, but also because it consistently outmatches the competition with its full-service approach and ability to solve complex problems.

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness-without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

“As there’s a great deal of activity in the industry with mergers, acquisitions and IPO’s, at PointRoll, we remain focused on constant innovation and working closely with advertisers, agencies and publishers to enable creativity and results,” said Jason Tafler, CEO of PointRoll. “We’re sticking to our core competencies and are adding to our team as we continue to drive the future of online advertising.”

Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald’s turn to PointRoll not only because they proactively offer best-in-class solutions that enable more engaging, effective online advertising, but also because they consistently outmatch the competition with their full-service approach and ability to solve complex problems for clients.

“As the rich media industry continues to grow at a fast pace, we are always looking for the best of the best,” continued Tafler. “What we’ve learned over our eight years in business is that a resume doesn’t always tell the full story. We look at the person behind the resume and that has helped us build a team of incredibly knowledgeable, dedicated and long-term employees who have pride in PointRoll. As other companies in the industry shake up their teams, we’ll be taking resumes.”

About PointRoll

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness—without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.