LiveIntent Announces LFX – New Platform Designed to Unlock the Value of Subscribers
LiveIntent today announces LFX, the first platform designed to allow publishers to manage and monetize their valuable subscribers wherever they are – in email, on mobile devices and across the web. LiveIntent’s LFX provides premium publishers with the tools they need to control access and optimize yield of direct-sold, house, DSPs and Agency Trading Desks’ demand. It also allows advertisers to efficiently reach subscribers in the same way they access premium display on the web – programmatically or through a publisher’s direct ad sales force.
