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AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
Strategy Analytics: Mobile Advertising Coming to US Consumers
Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]
The Onion Selects Quattro Wireless
Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership. As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and [...]
Media Advisory: Forrester’s Marketing Forum 2009, April 23-24, 2009, In Orlando, Fla.
CAMBRIDGE, Mass. – Forrester Research, Inc. (Nasdaq: FORR): WHAT: Forrester Research, Inc. (Nasdaq: FORR) Marketing Forum 2009: Using The Down Economy To Catalyze Marketing Change In this economic climate, Marketing & Strategy professionals are faced with lower customer spending and marketing budget cuts. As a result, many brands go into “survivalist mode” — slashing experimental [...]
Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well [...]
OneSource Announces an Insightful Free Resource for Sales, Marketing, and Research Professionals
OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content
NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media
New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. – Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, according to new research [...]
Constant Contact Reveals Top 5 Tips for Franchise Marketing in 2009
Leader in email marketing identifies proven techniques to help franchise businesses succeed WALTHAM, Mass. – As the franchise industry gears up for the IFA’s 49th Annual Convention to exchange ideas, explore new opportunities and learn about new tools to grow their business, the economic outlook is a common concern. To help franchise businesses overcome these [...]
SingTel Selects Comverse HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests
Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels Mobile World Congress 2009 WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels. [...]
Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace
Mobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 [...]
Constant Contact Releases Survey Results on Small Business Economic Outlook and Attitudes
Fourth Annual Survey Highlights Valentine’s Day Predictions and Small Business Concerns WALTHAM, Mass. – Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys, announced the results of its 2009 U.S. Small Business Valentine’s Day Outlook* survey. This is the fourth consecutive year that Constant Contact has conducted the survey, which [...]
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