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iAdvertiZing.com Provides Stimulus

Otilia Otlacan | April 2, 2009 | 0 Comments

WPM Group Launches Division for Businesses That Want Agency Look Without the Cost RALEIGH, N.C. – The WPM Group, LLC is pleased to announce the launch of its new division, iAdvertiZing.com. The new initiative has been set up to allow business professionals to select the marketing items/services that they need, receive real-time quotes on the [...]

Vivendi to Emphasize Its Position as a World Leader in Communications and Entertainment with Its New Advertising Campaign

Otilia Otlacan | March 17, 2009 | 0 Comments

PARIS – On March 9, 2009, Vivendi launched its new communication campaign. The campaign highlights in a clear and attractive way, the link between Vivendi and its multiple brands. It provides Vivendi with an opportunity to remind the financial community, opinion leaders and informed members of the public, of the rich diversity of its businesses, [...]

MIVA, Inc. Completes All-Cash Asset Sale of MIVA Media Business to Adknowledge

Otilia Otlacan | March 16, 2009 | 0 Comments

MIVA, Inc. Focuses on ALOT Search-Related Products; Streamlines Ongoing Operations; Defines 2009 Strategy NEW YORK – MIVA, Inc. (NASDAQ:MIVA) announced the completion of the sale of assets relating to its MIVA Media operations to advertising network, Adknowledge, for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain [...]

Social Media Enabler Wyndstorm Corporation and Marketing Strategy Leader AIMS Worldwide Partner To Offer Rapid, Measurable, One-Stop Social Media Solutions

Otilia Otlacan | November 11, 2008 | 0 Comments

ad:tech New York Booth #1125 NEW YORK – Wyndstorm Corporation (www.wyndstorm.com) (OTCBB:WYND), the ideas-to-revenues social media company, announced today at adTech: New York (Booth#1125) a strategic alliance with AIMS Worldwide, Inc. (www.aimsworldwide.com) (OTC:BB/AMWW), an integrated marketing communications firm. The alliance teams two corporate leaders in creative marketing, social media, and analytics technology for the benefit [...]

Marketing Strategy: 7 Steps to Market Segmentation

Otilia Otlacan | April 14, 2008 | 0 Comments

Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand [...]