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CAMBRIDGE, Mass. – Forrester Research, Inc.: WHAT: Forrester Research, Inc., (Nasdaq: FORR) Consumer Forum 2010: Unleash Your Organization To Serve Empowered Customers With the advance of social tools such as Twitter, YouTube, and foursquare, firms are transforming how they interact with their customers. That’s because with these tools in hand — accessible on smartphones, tablets, [...]
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New Business, Renewals Propel ExactTarget Year-to-Date Performance to Levels Achieved by Few Software as a Service Companies Worldwide INDIANAPOLIS – On-demand email marketing and one-to-one marketing provider ExactTarget announced it surpassed $100 million in sales year-to-date, making it one of the few software as a service companies in history to exceed the nine-figure mark.
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eWayDirect, Inc., offers free ebook with social media, search, and emarketing predictions for the new year SOUTHPORT, Conn. – Leading emarketer eWayDirect, Inc. (www.ewaydirect.com; 203-254-0404, info@ewaydirect.com) is distributing a free ebook that includes predictions for 2010 from leading experts in social media, search marketing, and emarketing via its website at www.ewaydirect.com.
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Holiday VII, Last Minute This holiday season, the need for cost-effective marketing tools is more important than ever – especially for small businesses. With a continued shift of shopping to the Web expected, using social media to reach customers with special coupons and other incentives will be critical to success. In addition to using social [...]
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HOUSTON – The Houston Chapter of AMA will host a number of events in October. The monthly luncheon, scheduled October 14, will feature JC Fassino, Senior Vice President of Marketing at Gulf States Toyota, whose topic, “Utilizing Customer Engagement Strategies in Ultra-Competitive Markets” will provide insight on making customer engagement strategies a secret weapon for [...]
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Discounts and Incentives Offered To New Members HOUSTON – The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, announces its Fall Membership Campaign, which runs until November 6, 2009. During the campaign, new members will receive:
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LocaModa powers campaign for new VH1 program, The Great Debate NEW YORK – Zoom Media and Marketing, a leading provider of targeted and digital out-of-home media programs for brand advertisers, and VH1, the world wide authority on all things pop culture, announced that VH1 program The Great Debate will feature a groundbreaking interactive initiative that [...]
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COLUMBIA, Md. – Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the availability of its newest white paper in its ongoing Thought Leadership Series. Entitled “Integrated Customer Marketing™,” the paper introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers [...]
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Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile BOSTON – Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations [...]
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Commercials Address Consumer Concerns About Real Estate DENVER – RE/MAX is taking their message directly to consumers regarding the current real estate market with a series of new television spots that offer a serious message to homebuyers and sellers. Featuring straight-talk about the reality of today’s market, the three 30-second commercials feature Margaret Kelly, Chief [...]
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Includes nine tips for succeeding at customer retention in unconventional marketplace SALT LAKE CITY – Now available from Allegiance, Inc., a new white paper titled “Retaining Customers in Tough Economic Times” provides nine tips for succeeding at customer retention in a marketplace that does not follow traditional rules. The paper includes insights on how to [...]
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DUBLIN – Research and Markets has announced the addition of the “Word of Mouth and Viral Marketing in the United States 2009” report to their offering. Consumers are inundated with advertising every day, and as a result, conventional forms of advertising have lost some of their influence. Simply put, the high number of ads seen [...]
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