The 2012 North American Effie Effectiveness Index rankings were revealed at the 44th annual Effie Awards Gala. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.
LONDON – 73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate…
NEW YORK – BuzzMetrics was named a “Leader” in, independent research firm, Forrester Research, Inc.’s The Forrester Wave™: Listening Platforms Q3 2010 (July 2010) report. Originally an offering from The…
CALGARY, Alberta & CHICAGO – Critical Mass (www.criticalmass.com), a digital marketing agency and unit of Omnicom’s Star Marketing Group (www.starmsgroup.com), announced the launch of a new multi-channel measurement group aimed…
Global Marketing Effectiveness Tracking company notes decreasing effectiveness of advertising campaigns around the world LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking,…
