Rockfish, which is based in Rogers, AR, with offices in Little Rock, AR, Dallas and Cincinnati, boasts a client list that includes such major marketers as Walmart, Sam’s Club, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods. In 2010, Inc. magazine included the agency on its list of the 500 fastest-growing companies in the US.

“Rockfish is a fantastic addition to the WPP Digital family,” Mark Read, CEO of WPP Digital said. “Kenny Tomlin [CEO, Rockfish] and his team have built a smart company that understands how technology is changing communications and business. Its work demonstrates how it can apply this to drive innovation for clients. We’re delighted that under Kenny’s leadership we will be continuing to develop the Rockfish brand and helping the team to maintain the rapid growth they have shown since they started in 2006.”

“WPP is the most successful and highly awarded holding company in the world,” Tomlin said. “The rapid growth of Rockfish into one of the world’s foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish.”

Rockfish was founded in 2006 and employs 150 people. It provides clients with strategic consulting, technology, mobile, design and digital marketing services. It was named “Small Agency of the Year” by Advertising Age magazine in 2009 and was third on their “Agency A-List” in 2010. OMMA magazine, a publication devoted to coverage of online media and marketing, recognized Rockfish as its “Best Web Design and Development” agency of the year in 2010.

This acquisition continues WPP’s strategy of investing in fast growing sectors and markets and further strengthens its capabilities in the digital marketing sector. The transaction is subject to regulatory approval and the approval of Rockfish’s shareholders.

About WPP Digital

WPP Digital is the digital investment arm of WPP, the world’s leading communications services group, with billings of $66 billion and revenues of approximately $15 billion. Its remit is to act as a catalyst for change within the Group in the digital media space. Its prime goal is to champion digital technologies and new media innovations and to stimulate, support and enhance existing Group company activities in this area. Activities include identifying acquisitions/partnerships/investments, funding start-ups, establishing training programs and instigating cross-Group knowledge sharing forums. For further information, please visit www.wpp.com.

About Rockfish

Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam’s Club, Cisco, and Tyson Foods. Rockfish provides digital solutions for their clients that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design and Development, ranked third on the 2010 Ad Age Agency A-List that recognizes the ten best agencies in the world, and placed in the 2010 Inc. 500 Fastest Growing Companies. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR.

NEW YORK & PALO ALTO, Calif. – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and nPario, a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“Big Data”) for monetization and marketing optimization, announced a strategic alliance that will enable the two companies to work together and continue to drive digital media and marketing innovation. WPP Digital is also making a strategic investment in nPario and will assume seats on the nPario board.

Under the terms of the new partnership, WPP and nPario will integrate online and offline data from WPP companies into the nPario platform and jointly develop solutions that help marketers and publishers gain faster access to audience insights drawing from multiple systems and research partners.

“The application of technology to the management, mining and actioning of information has always been a core competency for direct marketers and their agencies, but over the past several years the data have become exponentially more diverse, faster-moving and higher volume,” said Mark Read, CEO of WPP Digital. “We are pleased to be partnering with nPario to help us scale marketing analytics for the new era.”

“In today’s digital world and proliferation of consumer channels, data is the single, most important asset in the tool box of marketers. The strategic relationship with WPP allows us to collaborate and deliver better products to advertising agencies and marketers,” said Bassel Ojjeh, president and CEO of nPario.

About WPP

WPP is the world’s largest communications services group with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 146,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

About nPario Inc.

With operations in North America and the EMEA region, nPario offers data products and services that enable organizations to understand and target consumer intent. Led by CEO and co-founder Bassel Ojjeh, nPario’s team has worked on the largest data sets in the world for companies like Microsoft, Yahoo, Adobe, Oracle and SAS. Today, we are channeling our expertise into nPario. For additional information visit www.npario.com

NEW YORK & LONDON – WPP (NASDAQ: WPPGY), the world’s largest communications services group, announces that it has agreed to acquire all the assets of privately held Blue State Digital, LLC (BSD) in the United States and the United Kingdom through WPP Digital, the digital investment and operating arm of WPP.

Blue State Digital is a full-service digital agency specializing in advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands. The company’s annual revenue has grown in excess of 30% per year since its founding in 2004. BSD employs 130 people across its offices in Washington DC, Boston, New York, Los Angeles and London.

“Blue State Digital will bring distinctive skills to WPP Digital through its formidable presence in cause-based marketing, its comprehensive core technology set and an impressive set of clients,” said Mark Read, Director of Strategy for the parent company and CEO of WPP Digital. “We are delighted they will be joining WPP Digital and are looking forward to working with a very talented management team, with unique credentials, to bring their skills to the entire WPP network and our clients.”

“I’ve witnessed first-hand Blue State Digital’s political prowess and I am very impressed by their ability to take their political and organizing skills and apply them to a wide array of challenges,” said Howard Paster, WPP’s Executive Vice President, Public Relations and Public Affairs. “Providing services that span the political, not-for-profit and commercial worlds is not always easy, but BSD masters it. They are a welcome addition to WPP Digital.”

Thomas Gensemer, Managing Partner of BSD, added, “We are excited to continue our growth within WPP Digital. We look forward to leveraging WPP’s vast resources, incredible talent, and deep client relationships around the world to grow our business and further extend our leadership for both non-profit and for-profit clients.”

“WPP Digital will be a great home for BSD as we pursue our mission of bridging traditional and new-media campaigns to deepen relationships between organizations and the people most important to them,” said Joe Rospars, Founding Partner and Creative Director of BSD.

BSD was founded in 2004 and has helped over 250 clients inspire and engage people for fundraising, membership, and advocacy-oriented programs, raising over $800 million in contributions to date and generating tens of millions of online signups and actions. Their work on the 2008 “Obama for America” campaign is demonstrative of their market-leading approach to technology and online communications. In recent years, the company’s management has successfully applied their strategies to a diverse list of clients around the world including major non-profits, consumer brands, media properties and political causes.

BSD’s proprietary technology offering, the BSD Online Tools (www.bsdtools.com), is a carefully architected technology suite that integrates tools for fundraising, advocacy, social networking, constituency development, email marketing and content management through a unified easy to use interface. Along with technology services, BSD also provides comprehensive web design and development services and strategic communications consulting.

By joining the portfolio of WPP Digital companies, BSD, with its digital outreach and social media strategies, will bolster the Group’s leadership position in providing best-in-class solutions, complementing WPP’s existing client service offering in marketing communications and public affairs. Terms of the deal were not disclosed.

About WPP

WPP is the world’s leading communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 140,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

About WPP Digital

Through WPP Digital, WPP makes acquisitions and strategic investments in companies that bolster the Group’s presence in the digital marketing & media and provide access for WPP companies and their clients to a portfolio of digital experts.

About Blue State Digital

Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. BSD provides clients with a variety of strategic services, including program development and management, mass email strategy and execution, website design, content development, video and motion graphics, offline PR and social media outreach, analytics and online advertising. In addition, the BSD Online Tools, the company’s licensed software toolset, offers organizations of any size a core CRM/CMS technology platform for community-building and other advocacy initiatives. BSD has offices in New York, Washington D.C., Los Angeles, Boston and London. For more information, visit www.bluestatedigital.com and www.bsdtools.com.

NEW YORK – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and Buddy Media, the Facebook management system of choice for seven of the world’s top 10 advertisers, announced a strategic partnership to help the world’s largest brands more effectively scale their marketing efforts on Facebook.

WPP Digital is making a cash investment of $5 million into Buddy Media under the terms of the partnership. The goal of the partnership is to simplify and improve the process by which WPP clients that want to engage with audiences on Facebook can do so via the Buddy Media Platform.

“As Facebook has surpassed the ‘half-billion-users’ milestone, and is effectively the third largest country in the world, it is no longer a matter of ‘if’ brands should have a presence on Facebook, but ‘how’ they can be successful,” said Mark Read, CEO of WPP Digital. “In the same way that brands have software for managing websites and search campaigns globally, it is also now appropriate that we have software that will help manage the fastest growing communication medium of all time, Facebook. We are pleased to be working with Buddy Media as our preferred partner to help clients manage their Facebook presences and capture the full benefits of the conversational marketing opportunity, at scale.”

“It’s clear that Facebook relationships work best when they’re an extension of an authentic relationship, which in the case of brands includes a wide range of communication channels and experiences,” said Michael Lazerow, Chairman and CEO Buddy Media. “We’re excited to be working with a company of the scope and caliber of WPP to help our many shared clients develop their Facebook presences as part of the wider marketing mix. As the world’s largest communications services group with over 140,000 people in 2,400 offices in 107 countries, WPP can be an important part of accelerating our business.”

WPP’s cash investment into Buddy Media is an add-on to the $23MM Series C the company recently announced, increasing the size of that round to $28 million.

Key elements of the partnership include:

Integration of the Buddy Media Platform with WPP’s suite of technology products and services so that brands can tie Facebook marketing efforts into their overall marketing programs.
Open access to the Buddy Media Platform, the most powerful integrated software solution for Facebook, which allows brands and marketers to optimize their presence on Facebook for a global audience, while achieving significant cost savings by reducing the need for one-off, custom development projects.
Training of WPP agencies on the Buddy Media Platform within the first year of the relationship, including comprehensive education on how to best use the Buddy Media Platform to enable clients to launch, maintain, scale and monitor their Facebook presence globally.
Co-development of new products and social applications exclusively for WPP clients.

About WPP

WPP is the world’s leading communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 140,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

About Buddy Media

The Buddy Media Platform is the Facebook management system of choice for the world’s largest brands and agencies. With its scalable, secure architecture and straightforward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebook’s social connections. The Buddy Media Platform offers the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. The Buddy Media Platform is the enterprise Facebook management system of choice for the largest brands in the world, including Procter & Gamble, Anheuser Busch, Starwood, Delta, Southwest Airlines, Samsung, L’Oreal, the National Hockey League and others. Based in New York, Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by Softbank Capital, Institutional Venture Partners, European Founders Fund, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, Howard Lindzon and others. For more information, visit http://www.buddymedia.com.

LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.

FAN will work with units of WPP’s Kantar and WPP Digital under the terms of the new partnership. These collaborations will provide marketers with better insight across inventory aggregated by both FAN and the Media Innovation Group of WPP Digital.

WPP companies will gain access to FAN’s Audience Segmentation service to enrich their insights, planning and measurement offerings. The enhanced audience segmentation services will enable WPP clients to understand and reach highly customized yet anonymous groups of consumers who share relevant interests, such as autos, games, movies or music. In addition, FAN will gain access to deep consumer insights from Kantar, the research arm of WPP, broadening the information available in its Audience Segmentation platform.

“There is more data than most online marketers know what to do with but not enough insight or action,” said Mark Read, CEO of WPP Digital. “We are delighted to be working with FAN to integrate Audience Insights into the various WPP platforms, extending FAN’s analytics across more publishers and more channels, online and offline, than ever before.”

“In working with WPP, we gain a valuable partner as we extend our Audience Insights platform, which already covers more than 80% of online consumers in the U.S., into the most comprehensive audience analytics service in the industry,” said Adam Bain, President of Fox Audience Network. “Together, we will create new insights for marketers about who is visiting their digital properties and how particular audience segments are responding to marketing messages.”

Specifically the partnership includes the following:

Compete, a division of Kantar Media, will integrate enhanced features from FAN’s Audience Insights platform into its Compete PRO offering, the leading online measurement and digital intelligence service (found at www.compete.com).
WPP Digital’s Media Innovation Group will incorporate elements of the FAN media planning suite into ZAP, its proprietary digital advertising platform.
FAN will aggregate additional retail and other information on an anonymous basis from Kantar Media into its Audience Insights platform to provide more robust audience segments to advertisers.
About WPP

WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 145,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.

About FAN

The Fox Audience Network (FAN) is a unit of News Corporation that supports monetization efforts across the company’s online content portfolio, as well as third-party publisher sites. FAN leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies. FAN works directly with hundreds of advertisers to develop customized marketing programs that optimize both branded and performance-based strategies. The company also developed and manages a self-serve advertising platform, which is currently utilized by more than 30,000 advertisers. In all, FAN reaches more than 158 million consumers each month* and owns partnerships with more than 700 online publishers.

*Source: comScore Media Metrix, September 2009

PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008′s dramatic events on the world of digital media and technology. The Symposium brings together the Stanford research community, high-technology business leaders, and entrepreneurs who are collectively driving developments in this rapidly changing arena.

The Accel symposium is geared towards entrepreneurs, academic and industrial researchers, investors and executives to learn first-hand how to be better informed about new trends in digital media, advertising, and next generation media-oriented business models. Attendees will explore the future of information technologies and services, and will gain critical direction and insight to take back to their companies and help drive their strategic and operational decisions.

Topics will include:

1. The Obama Administration Impact on Innovation Sectors

2. Digital Media Advertiser & Technology Priorities in a Downsizing World

3. Trends in Datacenter Infrastructure and Cloud Computing

4. Will the Recession Strengthen Open Source or Destroy Profitability?

5. SaaS Crossing the Chasm: Are We There Yet?

“We are very excited to be hosting our 15th Symposium,” stated Kevin Efrusy from Accel Partners. “We have great panelists and speakers this year that will explore what 2008 has meant for us and how it will impact the future of technology. It is important to learn from each other what we’ve done right and what has hindered our growth during this economic crisis.”

Symposium participants will include the following key industry figures:

Keynotes:

* John Donahoe, CEO, eBay Inc.
* Sir Martin Sorrell, Chairman and CEO, WPP

Speakers and Panelists:

* Jeremy Allaire, CEO and Founder, Brightcove, Inc.
* Adam Bain, President of Audience Network, Fox
* Jim Bankoff, CEO, SB Nation
* Matthew Barzun, National Finance Team for Barack Obama and Former Chief Strategy Officer, CNET Networks, Inc
* John Battelle, Chairman and CEO, Federated Media
* Rob Bearden, Former President, Jboss; President, Springsource
* Dave Berman, President of Worldwide Sales and Service, WebEx
* Tim Cadogan, CEO, OpenX
* Duke Chung, CEO, Parature
* Scott Dietzen, SVP of Communications and Products, Yahoo!
* Curt Hecht, President, Vivaki Nerve Center
* Chris Hughes, Facebook, and Architect of Obama’s Digital Campaign Strategies
* Bob Muglia, President Server and Tools Business, Microsoft Corp.
* Raghu Ramakrishnan, Chief Scientist for Audience and Research Fellow at Yahoo, Inc.
* Mark Read, Strategy Director, WPP
* Mike Schroepfer, VP Engineering, Facebook
* Quincy Smith, CEO, CBS Interactive
* David Thompson, CEO, Genius Inc., Former CMO, WebEx
* Jayshree Ullal, President and CEO, Arista Networks
* Zack Urlocker, VP of Products, Sun Microsystems
* Maynard Webb, CEO, LiveOps; Former COO, eBay, Inc.
* Jeff Weiner, President, LinkedIn; Former EIR, Accel Partners

The 15th Stanford Accel Symposium hosted by MediaX is a one-of-its-kind gathering place for technology experts, stakeholders, leaders, and media. The one-day conference offers insider views and industry intelligence on the changing trends and leading-edge services and experiences in technology and digital media.

What: The 15th Stanford Accel Symposium – The Delta Conference: The Impact of 2008′s Dramatic Events on the World of Digital Media and Technology

Where: Arrillaga Alumni Center at Stanford University, Palo Alto, CA

When: February 25, 2009, 7:30 am to 3:45 pm

A full agenda can be accessed by visiting: http://www.accel.com/symposium/index.html

To register for the event please visit: http://www.acteva.com/booking.cfm?bevaID=171594&CFID=14396248&CFTOKEN=74742849.

About MediaX

In a world where industry increasingly seeks inspiration from sources outside its own corporate walls, and modern research universities move toward the integration across disciplines of ideas borne out of basic research that have true impact in the world, MediaX embodies a new model to facilitate these activities.

MediaX builds bridges among the best faculty and student scholars at Stanford and thought leaders from influential companies to address questions of real importance within both academia and industry. Our activities are driven by a steadfast belief in the inspiration that emerges at the intersection of industry need and academic research; at the intersection of various disciplines addressing the same question; and at the intersection of people and technology.

Fundamental to our vision is the belief that we serve two customers: industry partners that affiliate with our program, and the research community within Stanford University. MediaX puts in place the building blocks that make these interactions work and make possible new models of innovation.

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation in the venture capital business and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, London, UK, and Bangalore, India as well as in China via the IDG-Accel Partnership.

With over $4 billion under management, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories include Actuate, Acopia, Agile Software, Alfresco, AMCC, Arrowpoint, BBN, Brightcove, ComScore, Etsy, Facebook, Foundry Networks, GlamMedia, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, Maven Networks, metroPCS, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, UUNet, Veritas, Walmart.com, Webroot, Wily Technology, XenSource and Zimbra. For more information, visit the Accel Partners web site at www.accel.com.

DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.

WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.

Key elements of the strategic partnership include:

* Joint approaches to mutual clients to develop enhanced analytical solutions
* Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products
* Sharing of marketing insights and consulting best practices
* Deployment of Omniture consultants inside WPP companies
* Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship

Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:

* Open AdStream (24/7 Real Media’s advertising management system)
* Decide DNA (24/7 Real Media and GroupM’s search engine marketing systems)
* 24/7 Real Media and GroupM’s custom media audience network
* TNS Compete™ (competitive web benchmarking data)
* TNS Stradegy™ (multimedia channel advertising occurrence and expenditure data)

“In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”

“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations – informed by data and supported by technology – to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”

“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”

James continued, “The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”

About WPP

WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

NEW YORK – Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making.

WPP and Google will contribute up to $4.6 million over three years to endow the Google and WPP Marketing Research Awards Program, which will immediately begin reviewing grant applications.

The program will be overseen by Professor John Quelch, Senior Associate Dean of Harvard Business School and a non-executive Director of WPP; Dr. Hal Varian, Google’s Chief Economist; and Professor Glen Urban, former Dean of the Sloan School of Management at the Massachusetts Institute of Technology. This committee will work with WPP and Google to decide which grant proposals will be funded and ensure the integrity, delivery and impact of the research.

“We want to encourage more research about how online and offline media work together to influence consumer choices. We think that such research will contribute to more effective and more measurable advertising performance,” said Hal Varian, Google’s Chief Economist and a co-director of the grants program. “I’m excited that we’re teaming up with WPP to fund these activities.”

“We’re very pleased to be working with WPP to encourage new insights into online advertising,” said Tim Armstrong, Google’s Senior Vice President and President of Advertising Operations for the Americas. “As it becomes more challenging to reach consumers through any one medium, we hope programs like this will help drive a deeper understanding of how marketers can engage consumers, both online and offline.”

Mark Read, CEO of WPP Digital and WPP’s Director of Strategy, said, “We are thrilled to join Google in supporting this research program. The industry, our clients and our companies will benefit from the application of some of the world’s finest academic research minds into how online media influences consumers. The digital age raises many complex and critically important questions for marketers and media owners. The meshing of the business and academic worlds puts us on the path to providing robust answers.”

Eric Salama, CEO of Kantar, WPP’s insight, information and consultancy division, added, “The industry needs a much better handle on how offline and online media interact with each other and how that interaction shapes consumer attitudes and behaviours. This initiative will be a critical part of that solution.”

In addition to funding, WPP will provide access to BrandZ — the annual study of brand perceptions published by The Kantar Group — and the media data and research generated at GroupM. Clients of WPP and Google will be able to volunteer to provide case studies and data for research being conducted by grant recipients.

In the first year, the Google and WPP Marketing Research Awards Program will aim to award up to a dozen grants.

For more information about the Google and WPP Marketing Research Awards Program, please visit http://research.google.com/university/marketingresearchawards/.

Mr. Hsu, 36, previously served as 24/7 Real Media’s Executive Vice President and Chief Operating Officer, where he was responsible for its global operations, including Technology Development, Technology Operations, Corporate Development, Finance, Marketing, Product Management, Human Resources and various administrative functions. As CEO, he will focus on day-to-day operational responsibilities, enhancing 24/7’s award-winning services for advertisers and publishers, and overseeing the company’s international expansion.

As Chairman of 24/7 Real Media, Mr. Moore will focus on strengthening the company’s industry position, strategic relationships, recruitment and business development. Mr. Moore will also continue to work closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.

“Dave and Jon have exemplified a formidable leadership team since late 2001,” said Mark Read, CEO, WPP Digital. “These changes give both executives new responsibilities that will be both challenging and rewarding, and further enhance the future of the company and WPP Digital.”

“I have spent more than a decade at the helm of 24/7 Real Media and have experienced the best and worst of the responsibility that comes with the CEO position. It is not an easy job, however,” said Mr. Moore. “Jonathan Hsu is an exceptional leader and brilliant strategist. He has consistently demonstrated an ability to identify new opportunities to grow the business. He will make an outstanding chief executive and I look forward to continuing our work together in these new roles. I love this business and look forward to continuing to build 24/7, WPP and our exciting industry.”

Mr. Hsu joined the company in March 2000, and as COO was instrumental in the company’s acquisition by WPP and numerous strategic partnerships with industry leaders such as Yahoo! and Dentsu. Previously, Mr. Hsu served as CFO, where he oversaw a 500 percent jump in revenue growth over four years. As Senior Vice President – Corporate Development and Strategic Planning, he was responsible for driving the company’s geographic and product line expansion, overseeing the acquisitions of Insight First in January 2002, Real Media Korea in December 2003, and Decide Interactive in August 2004.

“It has been an incredible experience working with a true visionary and leader like David, and I am honored to succeed him as CEO of 24/7 Real Media,” said Mr. Hsu. “With online ad spending set to grow double digits for years to come, there are outstanding opportunities for 24/7 to expand our relationships with advertisers and publishers, while maintaining the innovative technology development and exceptional customer service that set us apart.”

Prior to joining 24/7 Real Media, Mr. Hsu worked for JP Morgan Chase Securities, where he specialized in M&A activities for new economy companies, telecommunication firms, and financial sponsors. He also served as a venture capitalist at American Lead Ventures and founded a magazine distributed internationally by Time Warner.

Mr. Hsu holds an M.B.A. in Finance and Strategic Management from the Wharton School of Business and a B.A. in Economics from Harvard University.

For more information on 24/7 Real Media, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Press Contact:
Mike Manning
Cohn & Wolfe for 24/7 Real Media
415-365-8526
mike_manning@cohnwolfe.com

“More and more, we see the need for agencies and media and technology companies to work together to create a new level of value,” said Mark Read, WPP’s Director of Strategy and CEO of WPP Digital. “We are very pleased to have established this partnership with Yahoo! which, enabled by our earlier acquisition of 24/7 Real Media, will turn this vision into a reality.”

As part of the agreement, WPP agencies, working through 24/7 Real Media, will develop a proprietary media trading platform that connects to Yahoo!’s Right Media Exchange. WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a highly targeted and cost-effective basis.

“As marketers take new approaches to understand and engage consumers, we are thrilled to partner with a powerhouse like WPP to evolve and grow their digital practice with our next-generation solutions,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “We are committed to providing the technology, insights and media expertise required to deliver the most relevant audiences across the web and to power the seamless conversation with consumers that drives greater brand awareness, consideration, intent and most importantly – action.”

WPP will also work with Yahoo! to develop a WPP marketplace, giving WPP’s agencies even greater access to inventory, visibility across the market and insight into value. WPP intends to draw inventory for the WPP marketplace from Yahoo!’s owned- and-affiliated networks and 24/7’s Global Web Alliance. The marketplace would also be open to third-party publishers.

“This partnership with Yahoo! will give our agencies and, in turn, our clients, an advantage in securing more relevant, high-quality digital media inventory. And, it will be aggregated to our bespoke needs, at the best value for our clients,” said Irwin Gotlieb, CEO of GroupM.

About WPP

WPP is a world leader in communications services. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services to national, multinational and global clients. For more information, visit www.wpp.com.

GroupM is WPP’s media investment management arm – comprising leading media agencies MediaCom, Mediaedge:cia, MindShare Worldwide and MAXUS – which focuses on the intelligent application of volume and scale in trading, innovation and quality of services.

24/7 Real Media, a member of WPP, is a leading global digital marketing company which empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!’s strategic partnership with WPP’s GroupM, 24/7 Real Media and WPP Digital (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned implementations of the partnership described may be delayed, may not ultimately be implemented, or if implemented may not be successful; and that the anticipated benefits to Yahoo!, WPP’s GroupM, 24/7 Real Media and WPP Digital, marketers and consumers may not be realized. More information about potential factors that could affect Yahoo!’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007 and Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, which are on file with the SEC and available at the SEC’s website at www.sec.gov.

NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, publishers, and global brands. Among the topics that will be addressed at OPA ’08 London: Forum for the Future include leveraging innovation to increase value, the mobile Web, online video advertising, marketing to the social Web, and more.

Among the confirmed speakers for the event, which will take place at the Landmark Hotel in London from May 14-16, 2008, are:

Chris Ahern – Reuters Media; President
Saul J. Berman – IBM; Global Strategy & Change Services Leader 
Dr. Scott Gallacher – BskyB; Director of Online & Partner Marketing
Alex Hungate – HSBC Holdings; Head of Personal Financial Services and Marketing 
Carol Kruse – Coca-Cola; VP of Global Interactive Marketing 
Andy Lark – Dell Inc., VP Global Communications & Marketing 
Caroline Little – CEO and Publisher, Washingtonpost.Newsweek Interactive 
Tero Ojanperä – Nokia; Executive VP, Entertainment and Communities 
Simon Pestridge – Nike, Marketing Director 
Mark Read – WPP; Director of Strategy 
Dr. Stefan Roppel – Holtzbrinck eLAB; CEO 
Doug Scott – Ogilvy Entertainment; Senior Partner and Executive Director 
Rishad Tobaccowala – Publicis Groupe; CEO, Denuo and Chief Innovation Officer
For a full list of speakers, visit www.online-publishers.org/globalforum
In two days of speeches, panel discussions and case studies, the event will address pressing topics in digital media, including:

The Business Model and Monetization of Media: Transforming the economics of a media business and leveraging innovation.
The Internationalization of Global Media Brands: How major media brands are extending their reach beyond local borders.
Marketing to the Social Web: How digital customer communities build businesses.
Managing a Global Brand: What marketers are doing to leverage online media to build global brands.
The Mobile Platform: What media companies, suppliers and marketers should do to scale their mobile business.
Getting Beyond Pre-roll: How marketers and publishers are building innovative video formats.
The Future of Media: Inspiration, irritation and illumination.
Additional details and registration information can be found at: www.online-publishers.org/globalforum.

What: OPA ’08 London: Forum for the Future
Who: Advertising and Media Executives From Around the Globe
When: May 14 to May 16, 2008
Where: The Landmark London Hotel, 222 Marylebone Road, London NW1 6JQ, United Kingdom

About the OPA

Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 131.7 million visitors, or 73% percent of the total U.S. Internet audience (Source: comScore Media Metrix, July 2007 combined home/work/university data). For more information, go to www.online-publishers.org.