DX Social enables brands to drive social engagement across multiple media channels. As part of an integrated, cross-channel platform, DX Social creates and uses consumer insights to maximize digital marketing effectiveness. By employing DataXu’s core impression-level decisioning capability for online display, mobile, and video campaigns, DX Social uncovers unique consumer insights that are used to target and optimize ad spend in social media platforms like Facebook.

“Social networks like Facebook present a huge opportunity for brands and agencies. But the most successful social campaigns work within a holistic marketing strategy, using insights from mobile, online display, and video efforts,” said Mark Miller, SVP of Strategy and Analysis at Digitas, a top global integrated brand agency. “Consumers don’t live in silos, and smart, active brands understand the need to reach them as they move across multiple channels in their day-to-day lives. DX Social facilitates that through one central platform that manages and reports on all multichannel campaigns, capturing unique consumer insights for driving future campaign strategies.”

DX Social introduces three powerful tactics to harness the social Web to achieve marketing objectives:
-       Social Discovery – Increases brand-relevant social activities, such as “likes” or “event RSVPs” using display, video, or mobile media
-       Social Media Optimization – Increases the effectiveness of social media, such as Facebook, by leveraging insights gained from running non-Facebook media
-       Social Retargeting – Targets known influencers to drive social marketing objectives or traditional online KPIs

“The increase in Facebook followers we achieved during our campaign using DX Social is unlike anything we previously generated,” said Steven ‘Lounge’ Price, director of digital strategy at SIMPLE Mobile. “We added hundreds of fans every hour, and achieved a monthly lift of 661% in just four days. Also notable was the lack of erosion (unlikes) from new fans. ”

For more on SIMPLE Mobile’s use of DX Social to leverage online display insights for driving Facebook campaign performance, please go to: http://www.dataxu.com/for-you/case-studies/dx-social-simple-mobile-gets-connected-on-facebook

“True to our overarching vision of delivering a unified view of the consumer, DX Social harnesses the full power of the social Web in a new, powerful way ,” stated Mike Baker, CEO of DataXu.  “Even with the granular targeting offered by platform like Facebook, adding behavioral audience insights moves the needle big time.  It’s clear that marketers with a superior understanding of their audience will gain more social mindshare.”

About DataXu
Headquartered in Boston, Massachusetts, DataXu provides the only cross-channel Demand Side Platform for online, mobile, social and video advertisers. Impression level decisioning and actionable analytics increase digital campaign performance, improves operational efficiencies and delivers unique consumer insights to advertisers. DataXu’s executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com or follow us on Twitter at @dataxu.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.