SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value Visa delivers versus cash and checks – including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts. The “More people go with Visa” campaign will debut today globally; television advertising launches in the United States on March 4.

The “More people go with Visa” campaign focuses on Visa’s core growth strategy – migrating consumer and business spending from cash and checks to a better form of electronic payment, Visa. The campaign establishes a single global marketing message that will be executed locally for maximum relevance, delivering Visa’s global message in an efficient and cost-effective way.

“Visa gives people the ability to take action – the actions that are most important to them,” said Antonio Lucio, chief marketing officer of Visa Inc. “The ‘More people go with Visa’ campaign is an invitation to make the most out of life every day, a powerful message. It’s not about spending more, it’s about using Visa for those things that are important to you every day.”

By focusing on encouraging Visa usage over cash and checks, the campaign helps grow the payments business of Visa’s financial institution clients. At the same time, it better enables them to focus their marketing efforts on differentiating their Visa products from those of competitors while strengthening their customer relationships. The campaign also supports Visa merchant partners by promoting the convenience of using electronic payments in key merchant categories like restaurants and online music, among others.

The “More people go with Visa” campaign is both optimistic yet grounded in the reality that people are seeking to live both in the moment and within their means. It recognizes that, even in uncertain times, people want to move forward and highlights that Visa helps them do so by offering a range of payment products, by empowering financial literacy, and by providing money management tools. (For more information on these products and other management tools, please visit www.visa.com/goresponsibly.)

“Underpinning the campaign is a simple and universal assertion that is fundamental to Visa’s view of the world and how we operate as a company,” added Lucio. “Simply put, this campaign is an invitation that reflects Visa’s belief that our products are for anyone who wants to go. And when they go, Visa offers them a better way to go, confidently, conveniently, safely and responsibly.”

Campaign Overview

The “More people go with Visa” platform is relevant across all geographic regions and demographics, and will be used to promote the vast product choices that Visa offers, as well as the Visa brand itself. The campaign is well suited for traditional and new media, and will strongly support Visa’s global sponsorship properties and merchant marketing programs.

In the United States, two national television spots – “Let’s go” and “Aquarium” – will premier on March 4 during “American Idol” on FOX. “Let’s go,” which will introduce the campaign, portrays an optimistic view of life that focuses on the possibilities of a new day – from stepping outside your comfort zone to challenging yourself to do things differently – and positions Visa as the brand to help consumers achieve their dreams and ambitions. “Aquarium,” celebrates moments where Visa’s debit product, the Visa Check Card, allows cardholders to experience the beauty of every day. In this spot, viewers are told the story of a father-daughter trip to the Aquarium viewed through the eyes of the child.

Visa’s international markets will launch with a television commercial named “Gofesto.” The spot, which will be customized by each Visa region, takes viewers on a journey across the globe showing different people from different places enjoying what the world has to offer – from experiencing the great outdoors to taking simple trips to the supermarket. The spot reminds cardholders that life is not about collecting possessions, but more importantly, about collecting experiences.

In the coming weeks, Visa will roll out a series of print advertisements focusing on the benefits of the Visa Check Card.

Visa has also created an array of digital extensions that provide consumers with tools and information to experience life – enhanced by the “More people go with Visa” campaign. Rich media banner advertisements will provide live video feeds of people taking action from six major cities around the world including Buenos Aires, New York and Ho Chi Minh City. Using Google Maps functionality, other banners will deliver local merchant recommendations based on user preference and time of day. Visa also has created a microsite for the campaign (www.visa.com/globaladvertising) that allows consumers to submit pictures and provides recommendations on different experiences to try, along with merchant offers.

Business Evolution

This campaign launch follows less than a year after the company’s historic initial public offering (IPO) and reorganization. The alignment of six Visa regions into a single, global company has enabled Visa, Inc. to realize the efficiencies, streamlined strategy and decision-making globally that was anticipated at the time of the IPO.

The campaign is part of a broader effort to reorganize the company’s marketing efforts through which Visa consolidated its global media buying and global creative advertising under a single holding company. This consolidation will deliver significant operational efficiencies as well as reductions in fees and production expenses – thus maximizing the effectiveness of its marketing expense.

To view Visa’s new campaign, visit www.visa.com/globaladvertising.

About Visa Inc.

Visa Inc. operates the world’s largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world’s largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

“The company’s focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.

“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”

By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

For more information on Campaign Monitor, visit http://www.eyeblaster.com/products/campaign_monitor.asp

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

TEMPE, AZ – 18 June 2008 – Limelight Networks, Inc. (Nasdaq: LLNW) today announced that Smart AdServer will use the LimelightDELIVER object delivery service to increase the quality of service SmartAdServer provides to international clients, manage peaks of online demand, and decrease the cost of bandwidth.
Smart AdServer is a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers. Since its founding in 2001, the company has quickly become a key player in France and is growing its business rapidly throughout Europe because of the unique and innovative functions of its solutions. Today the company has over 110 clients and 1000 Web sites on four continents.

As a company managing the delivery of rich online media content, Smart AdServer was challenged with dealing with a multitude of local and international clients with differing content sizes, and locations. Through LimelightDELIVER, Smart AdServer is now able to control how it publishes and presents content to customers, assuring that it is delivered to the correct audience reliably and in the best fidelity possible, whenever and wherever advertising content needs to be streamed.

In the competitive world of creative advertising, where every passing second can mean the difference between an effective or failed ad, successful content delivery is crucial. In order to ensure that customers locally and internationally receive content at a fast, reliable speed, Smart AdServer began progressively moving customers over to Limelight Networks on April 21. With Limelight Networks, Smart AdServer customers will receive faster response times and improved quality of delivery.

“Smart AdServer’s international activity is growing fast, this is why it was important for us to work with one of the leading providers in enabling content delivery across the internet. We’re pleased to be using LimelightDELIVER to help our customers better manage their online campaigns,” said Cyrille Geffray, Managing Director at Smart AdServer. “Equipping our customers with better management tools means we’re able to help our customers gain a clear competitive advantage.”

LimelightDELIVER offers advanced management tools to help with publishing and presenting content. With its Geo-Compliance option, users can ensure that content is not accessible outside of a defined geographic area, ideal for managing media licenses with geographic restrictions. In addition, with FLV Seek capabilities, downloads can start from any point users choose, so they enjoy faster access to the content they want.
“We are pleased to be working with Smart AdServer to enhance the performance of their international adserving and digital media business,” says Chris Townsley, director of strategic sales, Limelight Networks, United Kingdom. “The targeting and geocompliance features of our LimelightDELIVER product are perfectly suited to enable a growing business like Smart AdServer to provide targeted, international services to their customers.”

About Smart AdServer
Smart AdServer SAS develops and markets one of the main adserving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer has soon become a key player in France, posting the fastest growth in Europe in terms of customers compared with its competitors, thanks to the innovative and unique functionalities offered by its product, and its ease of use. Smart AdServer has more than 100 customers for 1000 sites spanning four continents.
Among its clients are large media agencies such as Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia, Magna … as well as a large number of sites and companies, including Boursorama, Allociné, 01Net, Reed Business, Groupe Express-Expansion, NRJ Global, MSD, Wolters Kluwer…