Single Global Campaign Creates Operational Efficiencies – Focuses on Migrating Spending to Electronic Payments

SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single theme that highlights the superior value Visa delivers versus cash and checks – including more security, more control and more convenience. The campaign also enables Visa to achieve cost efficiencies by consolidating its global marketing efforts. The “More people go with Visa” campaign will debut today globally; television advertising launches in the United States on March 4.

The “More people go with Visa” campaign focuses on Visa’s core growth strategy – migrating consumer and business spending from cash and checks to a better form of electronic payment, Visa. The campaign establishes a single global marketing message that will be executed locally for maximum relevance, delivering Visa’s global message in an efficient and cost-effective way.
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Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns. Read the full story

Limelight Networks Enables Major European Online Advertising Campaign Management Company to Deliver Targeted Campaigns Reliably

TEMPE, AZ – 18 June 2008 – Limelight Networks, Inc. (Nasdaq: LLNW) today announced that Smart AdServer will use the LimelightDELIVER object delivery service to increase the quality of service SmartAdServer provides to international clients, manage peaks of online demand, and decrease the cost of bandwidth.
Smart AdServer is a large European provider of adserving and digital marketing services to media agencies, ad networks and publishers. Since its founding in 2001, the company has quickly become a key player in France and is growing its business rapidly throughout Europe because of the unique and innovative functions of its solutions. Today the company has over 110 clients and 1000 Web sites on four continents.
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