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comScore Media Metrix Ranks Top Growing Properties and Site Categories for November 2009

Posted on 06 January 2010

Traffic to Online Retail Sites Surges as Holiday Shopping Season Takes Off; Deal-Seeking Americans Flock to Coupon and Incentive Sites

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for November 2009 based on data from the comScore Media Metrix service. Retail sites experienced a surge in activity as Americans began their holiday shopping. Free shipping, price cuts, and discounts drove traffic to online Coupon and Incentive sites as shoppers scoured the Web for money-saving opportunities.

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Tags: americangirl.com, Ask Network, blackfriday.info, comScore, comScore Media Metrix, consumer electronics shopping, cyber monday shopping report, Google sites, gottadeal.com, Jack Flanagan, jcpennet sites, lego group, Macy's Inc.;, Microsoft sites, november 2009 core search rankings, online holiday shopping;, online incentives, sears.com, toysrus, us web activity, walmart.com, Yahoo sites

Posted in Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Online Advertising Challenges, Online Media, ROI Measurement, Reports and Studies, comScoreComments (4)

Sales During Online Holiday Shopping Season Decline by 3 Percent

Posted on 05 January 2009

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007.
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Tags: (000) , (000), Apple Inc., Best Buy, Christmas Eve;, Christmas;, Circuit City Stores Inc.;, comScore Inc., Dell, e - commerce, e-commerce spending;, eBay, Gian Fulgoni, Hewlett-Packard, Macy's Inc.;, Online Holiday Shopping Season Decline;, online holiday shopping season;, Online Non-Travel;, Online Retail Spending;, Online Shopping Day;, retail e-commerce spending;, soft online sales;, Target Corporation;, Thanksgiving;, United States, USD, visited retail site;, Wal-Mart, www.comscore.com/companyinfo;

Posted in Ad Operations, Behavioral Targeting, Digital Marketing, Internet Marketing Services, Internet Strategy, Reports and StudiesComments (0)

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