Still, Google Chrome in itself is not what I wanted to bring your attention to: it’s the window (pun intended!) of opportunity it opens for Google in regard to gathering even more data on users and their behavior. In today’s ever tightening world of online advertising, with rapidly dropping CPM levels and advertisers pressuring for accurate targeting, the ones able to fine-tune ad targeting will be the winners. Google has already enough information coming from all those using Google accounts and applications such as the toolbar – with Chrome, they have just taken a bigger bite from the pie and one step forward in user targeting.

The Google Chrome privacy policy states that it will log the IP addresses of whoever downloads the browser and all URLs or other queries typed into Chrome’s address bar will be sent to Google, which will use that information to make suggestions to users.

The browser will also retrieve and process information received from its users but doesn’t specify if it will retain the data or for how long: “Information that Google receives when you use Google Chrome is processed in order to operate and improve Google Chrome and other Google services,” the policy states. Since Google AdWords, AdSense, Ad Manager and DoubleClick are all providing “Google services” now, it’s really not difficult to see how this browser may greatly leverage Google’s advertising capabilities. Fair or not? Let’s sit back and see reactions from the market – I’m sure it won’t take long before we hear back!

For your reading pleasure, see below the full press release for Chrome’s launch.

MOUNTAIN VIEW, Calif. (September 2, 2008) – Google Inc. (NASDAQ: GOOG) today launched Google ChromeTM, a new open source browser intended to create a better web experience for users around the world. Available in beta in more than 40 languages, Google Chrome is a new approach to the browser that’s based on the simplicity and power that users have come to expect from Google products.

In the early days of the Internet, web pages were frequently little more than text. But today the web has evolved into a powerful platform that enables users to collaborate with friends and coAd Operations Online › Create New Post — WordPresslleagues through email and other web applications, edit documents, watch videos, listen to music, manage finances and much more. Google Chrome was built for today’s web and for the applications of tomorrow.

“We think of the browser as the window to the web – it’s a tool for users to interact with the web sites and applications they care about, and it’s important that we don’t get in the way of that experience,” said Sundar Pichai, Vice President of Product Management, Google Inc. “Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable the modern web.”

Making the web experience better for users
Google Chrome was designed to make it easy for users to search and navigate the web for the content they’re looking for.

* A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes.
* When users open a new tab in Google Chrome, they’ll see a page that includes snapshots of their most-visited sites, recent searches and bookmarks, making it even easier to navigate the web.

Google Chrome was engineered to deliver a seamless web experience for users. At its core is a multi-process platform that helps provide users with enhanced stability and security.

* Each browser tab operates as a separate process; by isolating tabs, should one tab crash or misbehave, others remain stable and responsive, and users can continue working without having to restart Google Chrome.
* Google also built a new JavaScript engine, V8, which not only speeds up today’s web applications, but enables a whole new class of web applications that couldn’t exist on today’s browsers.

Contributing to the innovation of browsers through openness
“While we see this as a fundamental shift in the way people think about browsers, we realize that we couldn’t have created Google Chrome on our own,” said Linus Upson, Director of Engineering, Google Inc. “Google Chrome was built upon other open source projects that are making significant contributions to browser technology and have helped to spur competition and innovation.”

To further advance the openness of the web, Google Chrome is being released as an open source project under the name Chromium. The intent is that Google will help make future browsers better by contributing the underlying technology in Google Chrome to the market, while continuing to develop additional features.

How to get Google Chrome
Google Chrome can be downloaded at www.google.com/chrome. It is being released in beta for Windows in over 100 countries in the following languages: Chinese (Traditional), Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese (Portugal), Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Turkish, English (US), English (UK), Arabic, Czech, Danish, Hebrew, Hindi, Norwegian, Polish, Swedish, Indonesian, Ukrainian, Bulgarian, Catalan, Croatian, Filipino, Finnish, Greek, Hungarian, Latvian, Lithuanian, Romanian, Serbian, Slovakian, Slovenian, Thai, Vietnamese, and Estonian.

Google Chrome for Mac and Linux users will be available in the coming months. For more information on the open source project, Chromium, visit www.chromium.org.

EDITOR’S NOTE: For screen shots or b-roll, visit www.google.com/chrome/press.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

August 6, 2008 – ATLANTA — EyeWonder, Inc., a leading innovator in Interactive Digital Advertising technologies and services, today announced the launch of its AdWonder 9.3 Flash Component, the latest version of its video and rich media advertising authoring tool. AdWonder was originally introduced in November 2006 and revolutionized the creative and production process for agencies building and deploying in-page online rich media and video ad campaigns. This new 9.3 upgrade also includes authoring capabilities for EyeWonder’s next generation of interactive in-stream ad campaigns, enabling agencies and advertisers to centralize their production of the most compelling and effective in-page and in-stream rich media and video ad campaigns through one platform.

“Our AdWonder 9.3 Component marks another huge leap forward for agencies and advertisers looking to utilize industry-leading interactive features, video, and audio into the in-stream ad environment,” said Ricky McClellen, CIO of EyeWonder. “With AdWonder 9.3, advertisers can now not only repurpose their traditional TV spot into a pre-roll ad campaign, but they can now create interactive, engaging in-stream ad experiences that engage and encourage audiences to interact and spend more time with the advertiser’s brand – all with one easy-to-use authoring tool.”

AdWonder 9.3 gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder in-page or in-stream ad unit without ever leaving the Adobe® Flash® Professional CS3 authoring environment – drastically reducing the time needed to deliver traffic-ready video and rich media ads, while also dramatically improving the level of creativity. Flash Professional is currently the preferred authoring tool of the world’s agencies and advertisers, and the Adobe Flash Player runtime reaches more than 98 percent of today’s Internet–connected PCs and more than 500 million mobile devices and handsets worldwide.

“Enhancing customer options with more video and interactivity is a primary focus for Adobe. EyeWonder’s newest AdWonder Component furthers this mission for agencies building interactive ads using Adobe Flash CS3 Professional,” said Jennifer Taylor, director of product management, Flash creation and distribution at Adobe. “By providing the advertising community a platform for creating today’s most interactive in-page and in-stream ad campaigns, EyeWonder shares our goal of making it easy to rapidly develop and easily deliver the richest interactive content to the widest possible audience.”

AdWonder now makes it easy for agencies to repurpose creative and media assets and functionality directly from in-page ads rich media into in-stream ads. EyeWonder interactive features like Send to a Friend, Tabbed Panels, Multiple Videos, Mobile Reminders, Downloads and more can now be integrated directly into in-stream ads, encouraging users to explore them further, resulting in measurably higher interaction rates and time spent than current in-stream options.

With this 9.3 release, creative directors, media planners, agencies and publishers will now benefit from:
• Full interactive in-stream rich media and video ad authoring and support (including templates)
• New customizable user interface to best suit individual creative needs
• Improved work-flow management featuring campaign-based asset management
• Improved scalability and efficiency due to enhanced upload functionality
• New and improved templates for widget creation
• New staging environment for synched RoadBlock ad units, including a unique debug window
• New operating system-specific APIs to reduce system complexity and improve communications
• Consolidated reporting for all in-page rich media and in-stream placements – ability for clients to compare and optimize campaigns across both types of placement

Some of the key features retained from the previous version of AdWonder include:
• Full support for both Mac and PC users
• Full in-page rich media and video ad authoring and support (including over 50 built-in templates)
• Compatible with all versions of ActionScript
• Efficient demo creation which enables users to create and modify demos without affecting the published ads

AdWonder 9.3 supports agencies and designers using Adobe Flash Professional CS3, and delivers enhanced creative capabilities, greater audience reach and improved workflow efficiencies than many competitive platforms. AdWonder is already the choice of eight of the top ten agencies in the U.S. and is leveraged by more than 500 agencies worldwide.

About EyeWonder
EyeWonder, Inc. is the pioneering Interactive Digital Advertising provider that extends the reach of online rich media and interactive video ads to any interactive, digital device displays. Through its renowned technology, products and services, the company empowers advertisers, advertising agencies, and content publishers to centrally create, deliver, manage and optimize all of their interactive digital ad campaigns. EyeWonder’s unique development process and campaign management platform enables the industry’s most comprehensive creative capabilities, resulting in digital advertising campaigns that are proven to drive the best results.
EyeWonder, Inc., headquartered in Atlanta, Georgia, U.S.A., continues to rapidly grow its business domestically and internationally in response to increasing worldwide demand for its innovative Interactive Digital Advertising solutions.
For more information on the company’s digital advertising solutions or its global office network, please visit http://www.eyewonder.com.