Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08

LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion impressions, 18 billion of which have been for 150 Premium News category publishers to date, including 8 of the top 15 newspaper publishers in the U.S.

Inventory opportunities from ad networks are proving a reliable – and growing – source of revenue as newspaper and media companies navigate the bumpy terrain of re-structuring organizations and experimenting with digital ad strategies. The Premium News category is one of the Rubicon Project’s fastest growing, with more than 8 billion ads served already in Q1 2009 (a 20% increase from total category impressions served in Q4 2008). Revenue within the Premium News segment across the Rubicon Project is trending upward even more dramatically – the company’s optimization technology has driven 80% more dollars for Premium News publishers in the first two months of Q1 versus the same portion of Q4.
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Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network

NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.

Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
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An interactive sports community for the tech savvy motor sports fan

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of an innovative Web 2.0 NASCAR enthusiast site, All Left Turns. The new site will offer a fresh spin on the daily news, race analysis, driver interviews and profiles, rumors and cutting-edge commentary, all with an informed opinion and Break’s trademark sense of humor.

All Left Turns was developed by and for NASCAR fans who crave an online community to celebrate the racers, racetracks and the fans themselves. Users will be able to live vicariously through other users as people upload photos from race-day, create fan pages and interact through forums. Break has hired seasoned sports writer Stephen Thomas as Managing Editor to provide in-depth editorial coverage as well. Thomas has covered NASCAR for Sports Illustrated, CNNSI.com, FOXSports.com, and has written numerous articles for both ESPN The Magazine and Sporting News.
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Bucking the Trend: CPMsStay Flat While Revenue Rises
IAB Summit

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q4 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks and Website publishers, the Rubicon Project provides a unique and un-biased perspective of the changing Internet advertising landscape.

“The end of 2008 demonstrated, stronger than ever, the need for innovation in Internet advertising. The industry’s long and short-term survival depends on adapting and integrating digital solutions, especially ad strategies,” said Frank Addante, CEO and Founder. “Amidst the screaming headlines of a crashing ad industry, report after report talked of digital media being the one bright spot. We experienced 30% revenue growth in Q4 across our entire publisher base, the majority of the revenue was derived from the Internet’s largest publishers including media and entertainment. There is enormous opportunity ahead for this industry for those who choose to take it and innovate.”
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CHENNAI, India & LOS ANGELES – ZestADZ (www.ZestADZ.com) a leading performance based mobile advertising network announced that it has started expanding its mobile advertising network to mobile advertisers and publishers in US, Europe, South Africa and in Indonesia. ZestADZ initially was focused at the Asian market. After more than a year of significant growth in the region and after having completed several mobile marketing campaigns for marquee advertisers, the company has begun expanding into these larger markets. In last few months, the company has already acquired traffic and started servicing advertisers in these regions.

“This is the next stage of growth for our company. We intend to capture a significant share of the market with our strategy, a great product and a better execution of the campaigns. We offer a highly differentiated alternative to the existing large players in the mature markets and are willing to go the extra mile of servicing the clients through managed execution of campaigns to deliver significantly better results at no additional cost,” said Terry Uppal, President and CEO of the company.
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AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five
25 Sites Rank in Technorati Top 100

NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million.

In addition, the recently reinvented AOL.com, which opened the site to third-party content, e-mail, social networks and more in 2008, grew 5% in page views, 12% in unique visitors, 33% in total minutes — achieving an all-time high2 — and 6% in total visits year-over-year.

AOL announced the formation of MediaGlow in January, centralizing AOL’s publishing efforts with the goal of expanding AOL’s efforts to reach targeted audiences and expanding AOL’s global reach. MediaGlow announced plans to launch 30 targeted sites in 2009.
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Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents

LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients.

In the U.S., organizations spend more than $150 billion annually on advertising. The advertising spend worldwide is expected to reach $500 billion by 2010, according to recent reports. As consumers become increasingly distracted by a constant barrage of television commercials, print ads and Internet banners, organizations have the growing challenge of reaching their audience with impactful messages amidst a tight economy and shrinking marketing and advertising budgets.
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Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score”

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
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