SAN FRANCISCO – MarketTools, Inc. announced the full launch and expansion of MarketTools.com, the first and only fully integrated, centralized research platform that brings together a comprehensive set of research applications and fraud-free data collection, combined with research expertise and flexible services. The MarketTools.com platform is the only market research hub that brings all of these capabilities together in one centralized location available anywhere, at any time.

Although new technologies have helped make research easier, these advances have also caused new complications. Incompatible survey tools and data sources often deployed in piecemeal fashion create isolated islands of research and increase the number of one-off or repeated projects. What’s more, online panels have given rise to “professional respondents”—people who join multiple panels to earn survey rewards—and other forms of gaming the system that cast doubt on the reliability of survey results. These problems combine with today’s challenging economic climate, in which researchers must complete more projects, faster, with smaller margins of error and reduced budgets. The result is often a loss of control over the research process and less confidence in the results of market research.

First available in October 2008, the complete and enhanced MarketTools.com now includes Panel Manager, a solution to help marketers and researchers manage their own panels of targeted groups of people willing to provide input and advice. With the addition of Panel Manager, MarketTools.com delivers a full suite of tools, applications and capabilities that significantly reduce the barriers and improve the quality of online research to help make marketers and market research professionals more productive in delivering innovative, insightful and impactful research.

“It’s a tough time to be a researcher,” said Mike Waite, VP, panels and communities at MarketTools. “Today, market research professionals are being asked to do more with less while the market dynamics they are trying to understand are becoming more complex. The best research organizations are learning to work more effectively and collaboratively by assuming more control of the research process. MarketTools.com empowers our customers to easily control and seamlessly manage every aspect of the research lifecycle in a way never before possible.”

In the online era, the key to more intelligent market research is continuous learning made possible by the integration of resources and a centralized hub for accessing the full range of research applications, collaboration tools, and respondent validation technologies. MarketTools.com now includes:

    * Panel Manager––MarketTools has applied its experience creating easy-to-use, powerful applications to simplify the complex tasks of managing a panel. With the new Panel Manager, both professional market researchers and those wanting to manage lists, such as marketing professionals, are able to easily and directly manage groups of consumers who have opted in to provide feedback.

    * Research Manager––MarketTools has expanded its powerful productivity center to include content management capabilities for uploading and managing all research project assets through a secure, centralized research portal. MarketTools.com enables researchers to extract more value from research and uncover new insights by tying together fragmented research using MarketTools’ innovative knowledge repository. This is an easily accessible record of all the projects and research that an organization has completed.

    * Survey Manager––Survey Manager (formerly zTelligence) provides all the benefits of a sophisticated, yet easy-to-use survey platform and now includes a powerful survey creation function that gives users the unique ability to import a text-based survey (in Microsoft Word or plain text format) via a one-step wizard. This enables users to quickly create an interactive survey and save hours of survey programming time and expense.

    * TrueSample Manager––MarketTools.com gives researchers access to TrueSample, the industry’s first quality-assured sample technology. TrueSample is based on a three-part process aimed at ensuring that survey respondents are Real, Unique, and Engaged™. It brings to the world of market research the same automated, real-time, large-scale validation technologies that prevent other types of online fraud.

The advantages of the MarketTools.com platform extend well beyond the obvious efficiency and productivity benefits. With MarketTools.com, researchers and research teams gain coordinated control over a wide range of research activities to accelerate results. The tools don’t just work, they work well together to eliminate re-work, minimize one-offs and ensure better management of projects, in less time. In addition, MarketTools.com gives organizations access to a full range of services—from self-service survey tools to full-service research programs—or a blend of services to meet any need and any budget and keeps options open as research progresses.

Pricing and Availability

MarketTools.com is a modular solution that enables companies to purchase and access only the applications they need. Organizations can also tap into MarketTools’ full-service research expertise on a project basis for assistance with research design, service bureau programming and advanced analytics. The MarketTools.com platform, along with Panel Manager, Research Manager, Survey Manager, Real-time Reporting, and TrueSample Manager, are now generally available.

About MarketTools

MarketTools is the leading technology and service provider of Customer Insight Management solutions for the world’s market leaders. Through a unique combination of best-in-class insight and feedback platforms, quality-assured global panels and research innovation, MarketTools enables companies to better identify new opportunities, fuel greater product success and build customer advocacy. As the first company to make online surveys widely available on the web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools’ premier portfolio of technology-based insight brands includes MarketTools.com,™ Zoomerang,™ CustomerSat,™ TrueSample,™ and ZoomPanel.™

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com.

LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.

Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.

Birgitte Jöhncke will become the country manager of Specific Media’s new Denmark office. She brings with her with nine years of experience from Yahoo!, where most recently she held the title of Head of Sales and Business development for Scandinavia. Johncke was instrumental in establishing the Yahoo! Denmark office and building strong relationships with advertisers in the region.

Supporting Chabert and Johncke will be Claus Osterby, who also joins from Advertising.com and fills the role of Sales Director. The combined team boasts more than 30 years experience in the online advertising space and brings with them great competitive insights and knowledge to build Specific Media’s offering in Northern Europe.

Colin Petrie-Norris, International Managing Director for Specific Media, said: “Growing our presence in Scandinavia plays a central role in our aggressive expansion plans for Europe and we are delighted to welcome such industry heavyweights such as Michael, Birgitte and Claus to Specific Media. Their industry experience and local expertise will help us to develop in the Scandinavian market and further expand our offering to advertisers across Europe.”

Chabert added, “Denmark was the natural choice for Specific Media’s Northern European headquarters. Its location, transport links and flexible workforce make it perfect hub for the company as we begin to offer our services across Scandinavia. Our extensive knowledge of the Scandinavian market combined with Specific Media’s powerful targeting technology will make a compelling offering for advertisers in the region over the coming months.”

Specific Media is a global technology and online media company that enables advertisers to reach target audiences with unprecedented scale and accuracy. The company connects advertisers with target audiences across its premium network of name brand publishers through advanced demographic, behavioural, contextual, geographic and retargeting technologies.

About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, leads the industry with ground-breaking technology which enables advertisers to target consumers throughout Western Europe and North America based on demographics, behaviours, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 30 million consumers each month in the U.K and 225 million consumers globally. The combination of reach and proprietary targeting technologies allows Specific Media to create highly customised audience segments for advertisers. Since 1999, Specific Media has been enabling advertisers to build relationships with their target audiences across the top consumer branded publishers.

Visit www.specificmedia.co.uk

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced two key appointments within its executive suite. The announcement comes on the heels of a wave of recent positive news for the company, including the opening of its London office and strong 2008 revenue growth and business expansion.

The first appointment is the naming of Charles Nowaczek to the position of Chief Operating Officer. In this role, Mr. Nowaczek is responsible for Epic Advertising’s global business operations, including product development, program management, Sales support, facilities and administration, and oversight of the organization’s strategic and tactical initiatives. Additionally, he has successfully led the company’s first-ever Management Training Program, which has resulted in other key employee promotions internally. Previously, Mr. Nowaczek was the Senior Vice President of Operations for the company, and has been with Epic since March 2006. He is based in the New York City headquarters.

The second appointment was the naming of Young Kim to the position of Senior Vice President of Finance. In this role, Mr. Kim is responsible for all aspects of the company’s accounting and finances. Under his direction, he has overseen the group’s improvements in operational, budget and process efficiencies, the implementation of new projects and the support of the company’s international expansion. Previously, Mr. Kim was the Vice President of Finance for the company, and has been with Epic since 2005. He is based in the Toronto, Canada office.

The two appointments further solidify Epic’s senior executive team following a successful 2008, and will provide further momentum to its prospects for further growth in 2009. The company sees the appointment of Mr. Nowaczek and Mr. Kim as crucial in its ability to maintain flawless organizational execution and commitment to its product growth and corporate strategy roadmap.

“We are extremely proud of both Charlie and Young for their dedication, commitment, and achievement,” said Don Mathis, CEO of Epic Advertising. “They have each earned deep goodwill and respect from their peers, and solidifying these two well-deserved appointments was important overall for our company, covering its most important functions. We wish Charlie and Young well in their roles and have the utmost confidence in their contributions going forward.”

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

“Online privacy is a prevailing concern for web surfers,” said Chuck Moran, VP of Marketing for Burst Media. “Advertisers must take concrete actions to mitigate consumers’ privacy concerns and at the same time continue to deliver their message as effectively as possible. In addition and as recently seen in the news flare up regarding Facebook’s privacy controversy, publishers need to be completely transparent about their privacy policies.”

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

To view the full copy of Burst’s Online Insights report on privacy please visit http://www.burstmedia.com/research/current.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.

Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).

______________________________________________________________________
European Social Networking Reach by Country
Total Europe, Age 15+ – Home & Work Locations*
December 2008
Source: comScore World Metrix
______________________________________________________________________
Country            Total Unique Visitors (000)   % Reach of Country’s
to Social Networking            Total Internet
Category                     Audience
______________________________________________________________________
Europe                      210,950                         74.6
United Kingdom               29,263                         79.8
Spain                        13,185                         73.7
Portugal                      2,705                         72.9
Denmark                       2,390                         69.7
Italy                        14,408                         69.3
Belgium                       3,668                         68.2
Germany                      24,901                         67.3
Ireland                       1,131                         66.9
Finland                       2,061                         66.2
Sweden                        3,733                         65.4
Switzerland                   2,804                         64.7
France                       21,745                         63.9
Russia                       18,427                         63.5
Netherlands                   7,438                         63.0
Norway                        1,732                         58.9
Austria                       2,120                         49.7
_______________________________________________________________________

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Now the Most Popular Social Networking Site in France
More than 21.7 million French Internet users visited a social networking site in December 2008, up 45 percent versus the previous year. Facebook.com ranked as the most popular social networking site with 12 million visitors, growing 443 percent over the course of the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8 percent), followed by another French site, L’internaute Copains d’Avant, which enjoyed impressive 112 percent growth throughout the year to reach 5.8 million visitors in December. MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.

______________________________________________________________________
A Selection of Leading Social Networking Sites
Ranked by Total French Unique Visitors (000)*
Total France, Age 15+ – Home & Work Locations
December 2008 vs. December 2007
Source: comScore World Metrix
_______________________________________________________________________
Property                        Dec-2007        Dec-2008      % Change

Total French Internet Audience    28,729          34,010           18%
Social Networking                 14,984          21,745           45%
Facebook.com                       2,211          11,996          443%
Skyrock                           10,221          11,042            8%
Linternaute Copains d Avant        2,709           5,753          112%
MySpace Sites                      2,597           2,994           15%
Flickr.com                           824           1,809          120%
Trombi.com                         1,144           1,456           27%
Hi5.com                              528             980           86%
Netlog.com                           738             920           25%
Viadeo                               334             904          171%
Badoo.com                            563             733           30%
_______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

“2008 was a significant year for social networking in France,” said Mike Read, SVP and Managing Director of comScore, Europe. “Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive revenue growth, and the hiring of Rob Wilson in October 2008 as the SVP and General Manager of the company’s European business.

“The global trend that we are seeing in performance marketing, not just in North America but in Europe, puts us in a very good position to execute in 2009,” said Mr. Wilson. “It was very important for Epic to establish roots here in London, and to be able to hire talented employees to form the foundation of the company’s worldwide growth. To now have our London office fully opened, staffed and operational is critical in our ability to execute right away in the 1st quarter.”

Other key staffers in place in the London office include: Heidi Kinsey (Network Director), Jason Kilby (Director of Gaming Operations) and Anna Mazziotti (Office Manager).

The company said that the expansion into London was an opportunity created out of intense demand, as the UK market is currently the company’s second largest revenue-producing territory, holding a lot of opportunity for advertisers and publishers alike.

“We have seen, even in the early stages of focusing our efforts in Europe, that the opportunity to expand our footprint in the global performance marketing industry in the UK is there,” said Don Mathis, CEO of Epic Advertising. “The important first step of hiring a talented GM like Rob, and then putting key team members in place in a new office is now complete. We look forward to growing our presence in Europe even further under this team’s leadership.”

The address for Epic Advertising’s London office is:
Amadeus House
Floral Street, Covent Garden
London, England WC2E 9DP
Telephone: 0207 812 7012

General Email: epicUK@epicadvertising.com

About Epic Advertising

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 38,000 publishers in its highly-acclaimed network AzoogleAds, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in London, San Francisco, and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008′s dramatic events on the world of digital media and technology. The Symposium brings together the Stanford research community, high-technology business leaders, and entrepreneurs who are collectively driving developments in this rapidly changing arena.

The Accel symposium is geared towards entrepreneurs, academic and industrial researchers, investors and executives to learn first-hand how to be better informed about new trends in digital media, advertising, and next generation media-oriented business models. Attendees will explore the future of information technologies and services, and will gain critical direction and insight to take back to their companies and help drive their strategic and operational decisions.

Topics will include:

1. The Obama Administration Impact on Innovation Sectors

2. Digital Media Advertiser & Technology Priorities in a Downsizing World

3. Trends in Datacenter Infrastructure and Cloud Computing

4. Will the Recession Strengthen Open Source or Destroy Profitability?

5. SaaS Crossing the Chasm: Are We There Yet?

“We are very excited to be hosting our 15th Symposium,” stated Kevin Efrusy from Accel Partners. “We have great panelists and speakers this year that will explore what 2008 has meant for us and how it will impact the future of technology. It is important to learn from each other what we’ve done right and what has hindered our growth during this economic crisis.”

Symposium participants will include the following key industry figures:

Keynotes:

* John Donahoe, CEO, eBay Inc.
* Sir Martin Sorrell, Chairman and CEO, WPP

Speakers and Panelists:

* Jeremy Allaire, CEO and Founder, Brightcove, Inc.
* Adam Bain, President of Audience Network, Fox
* Jim Bankoff, CEO, SB Nation
* Matthew Barzun, National Finance Team for Barack Obama and Former Chief Strategy Officer, CNET Networks, Inc
* John Battelle, Chairman and CEO, Federated Media
* Rob Bearden, Former President, Jboss; President, Springsource
* Dave Berman, President of Worldwide Sales and Service, WebEx
* Tim Cadogan, CEO, OpenX
* Duke Chung, CEO, Parature
* Scott Dietzen, SVP of Communications and Products, Yahoo!
* Curt Hecht, President, Vivaki Nerve Center
* Chris Hughes, Facebook, and Architect of Obama’s Digital Campaign Strategies
* Bob Muglia, President Server and Tools Business, Microsoft Corp.
* Raghu Ramakrishnan, Chief Scientist for Audience and Research Fellow at Yahoo, Inc.
* Mark Read, Strategy Director, WPP
* Mike Schroepfer, VP Engineering, Facebook
* Quincy Smith, CEO, CBS Interactive
* David Thompson, CEO, Genius Inc., Former CMO, WebEx
* Jayshree Ullal, President and CEO, Arista Networks
* Zack Urlocker, VP of Products, Sun Microsystems
* Maynard Webb, CEO, LiveOps; Former COO, eBay, Inc.
* Jeff Weiner, President, LinkedIn; Former EIR, Accel Partners

The 15th Stanford Accel Symposium hosted by MediaX is a one-of-its-kind gathering place for technology experts, stakeholders, leaders, and media. The one-day conference offers insider views and industry intelligence on the changing trends and leading-edge services and experiences in technology and digital media.

What: The 15th Stanford Accel Symposium – The Delta Conference: The Impact of 2008′s Dramatic Events on the World of Digital Media and Technology

Where: Arrillaga Alumni Center at Stanford University, Palo Alto, CA

When: February 25, 2009, 7:30 am to 3:45 pm

A full agenda can be accessed by visiting: http://www.accel.com/symposium/index.html

To register for the event please visit: http://www.acteva.com/booking.cfm?bevaID=171594&CFID=14396248&CFTOKEN=74742849.

About MediaX

In a world where industry increasingly seeks inspiration from sources outside its own corporate walls, and modern research universities move toward the integration across disciplines of ideas borne out of basic research that have true impact in the world, MediaX embodies a new model to facilitate these activities.

MediaX builds bridges among the best faculty and student scholars at Stanford and thought leaders from influential companies to address questions of real importance within both academia and industry. Our activities are driven by a steadfast belief in the inspiration that emerges at the intersection of industry need and academic research; at the intersection of various disciplines addressing the same question; and at the intersection of people and technology.

Fundamental to our vision is the belief that we serve two customers: industry partners that affiliate with our program, and the research community within Stanford University. MediaX puts in place the building blocks that make these interactions work and make possible new models of innovation.

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation in the venture capital business and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, London, UK, and Bangalore, India as well as in China via the IDG-Accel Partnership.

With over $4 billion under management, Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories include Actuate, Acopia, Agile Software, Alfresco, AMCC, Arrowpoint, BBN, Brightcove, ComScore, Etsy, Facebook, Foundry Networks, GlamMedia, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, Maven Networks, metroPCS, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, UUNet, Veritas, Walmart.com, Webroot, Wily Technology, XenSource and Zimbra. For more information, visit the Accel Partners web site at www.accel.com.

Web Analytics Wednesday (WAW), the world’s largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. “Having the web analytics industry’s professional association and the industry’s most popular conference join as sponsors of Web Analytics Wednesday is great for the event series,” says Eric T. Peterson, co-founder of Web Analytics Wednesday and CEO of the web analytics consulting group Web Analytics Demystified. “Our hope is to make the thousands of web analytics professionals that attend WAW events every year more aware of the WAA and eMetrics Summit.”

“Becoming a Community Sponsor of WAW will ensure that every eMetrics Marketing Optimization Summit around the world can have a Web Analytics Wednesday gathering,” says Jim Sterne, founder of the growing conferences. “This is exciting because now we have an open, grass-roots networking opportunity for everyone coupled with the conference which will help increase participation for both events.”

Community Sponsorship status allows the Web Analytics Association and eMetrics to help support Web Analytics Wednesday hosts, events, and participants around the world. Now, WAA volunteers wanting to host a Web Analytics Wednesday event can do so knowing they are supporting the Association’s community building goals.

“The Web Analytics Association is excited to become a WAW Community Sponsor since it provides a terrific networking opportunity for our membership,” says Seth Romanow, President of the Web Analytics Association. “It’s wonderful that Web Analytics Wednesday happens all over the world since the Association is a global organization working to serve the needs of all web analytics professionals.”

All web analytics professionals are welcome to host or attend Web Analytics Wednesday events. Find out more at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Wednesday

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz to provide local networking opportunities for web analytics professionals around the world. Events are regularly held in San Francisco, Boston, New York, Chicago, Paris, London, Sao Paulo, Stockholm, Beijing, Sydney, Seattle, Copenhagen, Dallas, Toronto, and Bangalore, India. More information about Web Analytics Wednesday can be found at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O’Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit http://www.webanalyticsdemystified.com or call (503) 282-2601.

About the Web Analytics Association

Founded by Web analytics industry leaders in 2004, the mission of the WAA is to lead and support the online marketing analytics profession by educating, creating community, and developing standards and best practices that facilitate best use of data, technology and processes. The organization has more than 1,800 members worldwide, representing forty countries and a broad spectrum of expertise. In addition to serving as a forum for members to discuss a wide range of issues related to the Web analytics profession, the Web Analytics Association works to build and elevate the profession through advocacy and education, and serves as the industry’s unbiased reference for standards and practices.

For more information about the WAA, or to become a member, visit the WAA Web site at www.webanalyticsassociation.org.

About the Emetrics Marketing Optimization Summit

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. The Web Analytics Association was founded by eMetrics audience members and speakers.

For more information about the eMetrics Marketing Optimization Summit please visit their web site at http://www.emetrics.org.

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent growth in Q4, accelerating to a 26 percent growth rate in December over the year ago period, in the midst of the starkly slowing overall economy and advertising marketplace. Profits increased apace with solid gains across key advertising categories. All growth came through ongoing operations, as the firm made no acquisitions during 2008.

“We believe 2009 is the year online performance marketing will take its rightful, and permanent, seat at the table alongside other major vehicles in marketing planning and execution, as the difficult environment drives advertisers to demand more from their marketing programs,” said Don Mathis, Epic’s CEO. “Strong growth in challenging times is gratifying and validates our performance-focused strategy, robust technology investments and hard work. But what’s most important and compelling is the story behind the numbers, and what it foretells for our category.”

Consumer products, insurance, entertainment and casual gaming were among Epic’s standout categories, as recession-resistant marketers stepped up activity and consumers responded in kind. E-commerce and direct response-based offerings added a boost towards the end of the year and into early 2009, with the company recording record revenue days throughout early January. The company’s performance is a function in part of Epic’s broad, high-quality publisher network and proprietary, patent-pending technologies.

Mathis said marketers, agencies and analysts are increasingly realizing that the measurement of online marketing campaigns must go beyond clicks and traditional CPM measures, and towards what makes them most effective and scalable.

“There’s a growing understanding that the real promise of Internet marketing is best unlocked by performance-based advertising – that is, thoughtfully calibrated and integrated campaigns, harnessing the power of search, display, and social media and leveraging brand awareness to drive superior customer acquisition,” he said. “Such integrated campaigns need measurement tools that can capture awareness and response, and place the right value on that mix.” Mathis said Epic is fine-tuning its patent-pending brand and performance measurement system that simplifies reporting for advertisers and continually optimizes campaigns based on usage and data.

Mathis cited a recent Gridley & Company media conference that shined a spotlight on performance marketing’s maturation and power. “There was a real sense among network executives, agency heads and other major industry players that while the current downturn in advertising may be cyclical, one of its effects – the rise and importance of performance marketing – will be an enduring legacy of this period,” he said.

About Epic Advertising

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and can therefore be considered wasted.

Specialised in tracking, measuring and auditing the real-time performance of marketing and advertising campaigns deployed in both traditional and online media, Fournaise used its proprietary marketing effectiveness tracking solutions to measure the ability of the advertising campaigns to generate both direct and indirect engagement with their target audience, and therefore their ability to boost the advertisers’ Profit & Loss (“P&L”) through:

- increase in retail traffic;
- increase in sales;
- increase in leads/prospects captured; and/or
- increase in positive target audience conditioning.

Through the campaigns it tracked across offline and online media, Fournaise revealed that while the average Marketing Wastage Rate (“MWR”) in the business-to-consumer (B2C) industry is 65%, it falls to 47% in the business-to-business (B2B) industry.

“We noticed that the majority of B2B marketers are very focused on making their campaigns deliver hard, tangible results, i.e. leads or prospects that they can convert afterwards. On the other hand, the majority of B2C marketers tend to rely heavily on the old and traditional model of brand building: by mainly going after awareness and recall through expensive and impact-driven media buys, they hope to deliver more sales and/or in-store traffic down the line – a fundamental mistake nowadays given the high level of advertising clutter, which leads to high levels of wastage” says Jerome Fontaine, CEO & Chief Tracker of Fournaise.

“The good news is that with our solutions, marketers are able to pinpoint real time what worked and what did not, all the way down to media, insertions and even formats. From there they can put in place strategies to reduce this wastage and increase effectiveness, real time” Fontaine added.

Fournaise identified that the 3 most effective media for the campaigns it tracked in 2008 (i.e. the media with the lowest MWRs) were:
1. Text emails and eDMs (online category)
2. Direct mailers (direct marketing category)
3. Newspapers (print category)

While the 3 least effective media tracked (i.e. the media with the highest MWRs) were:
1. Sponsoring (sponsorship/endorsement category)
2. Posters/billboards (outdoor/out-of-home category)
3. Banner/display ads (online category)

To help their company successfully ride this recession storm, Fontaine believes marketers around the world must overcome 4 challenges:

1. They must first pull their head out of the sand, get out of their comfort zone and accept their reality once and for all: their job as a marketer is to grow their company’s P&L, nothing else;

2. They must change their approach by starting to be much more bottom-line-focused and embrace P&L-related key performance indicators: every single advertising spend must be tracked and must deliver tangible results;

3. They must be prepared to handle the truth, to take the necessary action to adjust their plans and to move their budgets to where the results are coming from in order to achieve the highest yields, real time – even if it means to cut or reduce the areas that they spend on out of tradition; and

4. They must start thinking like business owners and treat their budgets as if it was their own money. Would you agree to give away 60% of your own money every month without getting anything back in return?

About The Fournaise Marketing Group – The Tracker of Marketing Effectiveness™
The Fournaise Marketing Group (“Fournaise”) is one of the world’s leading Marketing Effectiveness Tracking Companies. Using its proprietary and revolutionary Marketing Effectiveness Tracking solutions (called wTAMs™ – pronounced weetams), Fournaise has the unique ability to help brands, advertisers and advertising agencies track, measure, analyse and maximise the actual performance of all their marketing campaigns – deployed offline and online – on a real-time basis for better results and incremental growth. Its portfolio of clients includes MNCs from the FORTUNE 500 group of companies, leading International Advertising Agencies and Small & Medium Enterprises (SMEs) seeking to grow locally and/or internationally. Its wTAMs™ are used and/or accessed by more than 50,000 organisations and individuals in more than 14 countries worldwide. www.fournaisegroup.com

LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference.

Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor, Search Engine Land, Jill Whalen, founder of HighRankings.com and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors will, for the first time, join together for the Keynote Orion Panel, SEO, Where to Next?!, a special strategy session moderated by SES host, Mike Grehan, Global KDM Office at Acronym Media.

The all star line-up has collectively been responsible for generating £billions of business for some of the world’s most recognised brands through expert consultancy and creative digital marketing solutions. The Orion Panel on 18th February will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. It’s a not to be missed session for any businesses looking to build an effective marketing plan to maintain stability and growth through a tough year ahead.

Each member of the panel has been monitoring the flow of conversation in the SEO world for up to ten years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates and universal search.

Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“This panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing. The key questions on everyone’s lips this year will undoubtedly be “where is SEO going? How will the market develop? And how can developments in SEO help my business?” The expert panel will discuss these issues, then throw the session over to the audience to help individual cases with valuable and practical advice for their business.”

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world’s leading businesses gather to review the very latest search engine marketing and optimization techniques.

With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business’s return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.

The conference will be hosted by SEM expert Mike Grehan.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london.

For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit http://www.SearchEngineStrategies.com/london.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

Silicon Valley, CA and New York, NY—January 12, 2009—Brash.com, (www.brash.com) the recently launched vertical content network for men from Glam Media, Inc., today announced the Brash 50 Women. The Brash 50 Women list includes the most sought-after women poised for great success in 2009 from across industries, including film, sports, television, modeling and music.

The Brash 50 Women list represents a dynamic range of women, including long-time favorites such as Jennifer Lopez, as well as up-and-coming “it” girls like Megan Fox and Taylor Swift. A number of diverse personalities are represented among the Brash 50 Women ranging from reality TV hosts (Heidi Klum) to Grammy winning recording artists (Alicia Keys) and from tennis stars (Maria Sharapova) to award winning screenwriters (Tina Fey). The full list can found in full at www.brash.com.

“The appreciation of a smart, beautiful and successful woman is something all men can relate to,” said Richard Pérez-Feria, editorial director and curator of Brash.com. “The Brash 50 Women list is a tribute to the women who have gained our respect and admiration in 2008, and who we won’t be able to take our eyes off of in 2009.”

Launched in October 2008, the Brash Network is an edgy, upscale vertical network that caters to men’s desires and needs focusing on lifestyle, entertainment, automotive and gadgets, and news both from a national perspective and with local influence. To commemorate its launch Brash released the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Those lists can be found at http://brash.com/brash100/.

About Glam Media

Glam Media is the pioneer and global leader of Vertical Content Networks, leveraging a revolutionary new media model that brings brand advertisers to targeted vertical audiences online. With more than 900 publishers worldwide, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is the comScore Top 10 Web property, with a total reach of 54 million unique monthly visitors in the U.S. and 98 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is #1 for Women in US, UK, and Germany, and has been the fastest growing company in 2007 and 2008. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.

“Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,” said Don Byrnes, EVP of Media Sales at Burst Media. “The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.”
About redOrbit

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media distribution company, is pleased to announce that it has received allowance of its United States Patent Application #10/431,854 titled “Content Distribution System and Method” from the United States Patent and Trademark Office (USPTO). The formal Letters Patent grant is expected to follow shortly.

The patent in the U.S. for “Content Distribution System and Method” covers a method of distributing digital content, such as music and advertising, to selected individuals over the Internet, in which the uploading content provider selects the individuals that are entitled to access the content and sets release conditions, like a time and date, and where the identities of the selected individuals are verified at login and are provided with access to the uploaded content if the release conditions are met.

YANGAROO’S Digital Media Distribution System (DMDS) is the only such system available to the North American record, radio and advertising industries today that has U.S. and Canadian patent protection for all of these crucial features.

“The allowance of this broad, industry-defining patent confirms YANGAROO as the foremost innovator in its field,” said John Heaven, President and CEO of YANGAROO. “This patent will provide us with a further significant competitive advantage and will add substantial value to our company. The music and advertising industries understand and respect the value of intellectual property and we will continue to lead our sector through innovation and invention. We will maintain our focus on expanding our patent portfolio and plan to vigorously protect our intellectual property rights.”

This U.S. patent will complement YANGAROO’s Canadian patent number 2,407,774 of the same title that was granted in 2005, providing a North America-wide safeguard for the company’s intellectual property. These “Content Distribution System and Method” patents augment YANGAROO’S intellectual property portfolio which includes U.S. patent No. 7,003,670 titled “Biometric Rights Management System”, which is also pending in Canada as patent application number 2,349,797, and pending U.S. patent application No. 11/854,289 titled “Media File Distribution System and Method”.

About YANGAROO:

YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO’s DMDS has made over six million deliveries of over 12,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 US broadcast chains. U.S. record labels made 1.3 million deliveries of songs via DMDS in the first nine months of 2008. DMDS is the only system that can digitally deliver music across the U.S., Canada and the UK.

YANGAROO has offices in Toronto, New York, Los Angeles, and London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry.

Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. A highly regarded expert on the future of television, interactive TV and online advertising, Mr. Chandratillake is well-qualified to receive the honor.

Recipients will be honored at a reception at the 2nd Annual Digital Media Insider at CES 2009. In addition, all honorees will be featured in the January 9th issue of Daily Variety and the January 12th issue of Variety’s Video Business magazine. This year’s list of recipients also includes executives from MySpace, MTV Networks, Facebook, Paypal, and Pandora.

“It’s a great honor to be recognized as one of Digital Media Wire’s ‘25 Executives to Watch’,” said Suranga Chandratillake, founder and CEO, blinkx. “blinkx has released a number of innovative products this year, including blinkx Beat and blinkx BBTV, our Broadband television offering. We are delighted to be recognized for our thought-leadership in the industry, and to be included among the other visionaries in this group.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action

- The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
- As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video, generated by blinkx’s patented, award-winning technology.
- The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s Web site.

“We’re proud to offer our advertisers a unique and effective alternative to traditional pre- and post-roll video advertising,” said Suranga Chandratillake, founder and CEO, blinkx. “Although click-through rates for pre-roll advertisements tend to be positive, some viewers are reluctant to watch 30 seconds of advertising for videos that sometimes last only one minute. Now, using the Un-roll, brands and agencies, like Shell and MediaCom, can tell their story through highly targeted advertisements within online television because blinkx technology understands video better than any other service available today.”
Shell Oil – in search of stronger online engagement around alternative energy

Shell’s goal was to establish an effective mechanism for communicating their alternative energy initiatives to international audiences.

“The exponential growth of online video – both long- and short-form – presents tremendous opportunities for advertisers and publishers alike. The blinkx Un-roll unit is a new format to the market that provides high impact branding in and around online video content, complete with a return path to garner response,” said Stefan Bardega, director of Digital, MediaCom, Shell’s digital media agency. “These types of formats are the future of online video advertising and will become more ubiquitous than the traditional online ‘pre-roll’ ad, which affords no interactivity. Both MediaCom and Shell have a rich history of innovation and we are pleased to be driving this digital innovation online with blinkx.”

blinkx engineers tested approximately 40 different formats before settling on the Un-roll format, which had the lowest “annoyance factor” and strongest brand identity stickiness. In tests, the Un-roll format maintained between two and 12 percent click-through rates, and less than 20 percent of users clicked away from the video before it was finished. Only 15 percent clicked away because of an ad. blinkx estimates that the format will maintain a three to five percent click-through rate over time.

Additional blinkx partners will be deploying similar campaigns in the coming weeks and months. The new ad unit is timely as the blinkx network continues to expand significantly. As reported during its most recent half-year results, unique visitors were up 106 percent year-on-year to 64 million, and pageviews were up 267 percent year-on-year to 668 million in September 2008 (comScore). blinkx returned more than 7 million searches a day in September 2008.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

To see the Un-roll in action, visit http://www.blinkx.com/category/shell_unroll_demo.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites.

Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ever-changing content – including videos, images, contests, and discussion boards – and require a globally-distributed platform to deliver rich, dynamically-generated content. For rich, interactive websites, like the many in Gorilla Nation’s portfolio, the ability to accelerate page downloads, increase consumption and improve the overall site experience leads to increased and repeat visitors, incremental ad revenue, page view increases and an improved competitive edge.

“Akamai covers all the bases. Akamai sees our vision and provides Gorilla Nation with innovative solutions to support our expanding business model,” said Alex Godelman, Vice President of Technology, at Gorilla Nation Media. “Akamai is a true partner. When Gorilla Nation realized the need for an alternative CDN service provider, there was no need for an exhaustive review. We went straight to Akamai.”

Since leveraging Akamai, Gorilla Nation is experiencing significantly higher download success rates for rich media, compared to the success rates using other CDN providers. Gorilla Nation has quickly realized the effectiveness of Akamai’s services and the resulting benefits: a much faster experience for the end user, and reduced infrastructure and bandwidth costs that are passed along to its publishers by offloading the traffic to Akamai’s globally-distributed platform.

Gorilla Nation is also leveraging Akamai’s advanced services portfolio. Through the use of Akamai’s Stream OS solution, the company has delivered many successful live events, some garnering more than 60,000 concurrent users. When preparing for prior live events, the Gorilla Nation team would spend hours developing custom solutions for each webcast. With Stream OS’ Live Event Manager module, the efficiencies are many, from easy point and click technology to the ability to toggle between different content sources.

“Akamai’s broad set of solutions are a perfect match for the entire Gorilla Nation portfolio. With Akamai in place, Gorilla Nation delivers faster Web site performance for highly interactive content, scales capacity on demand to support peak traffic, and improves the user experience,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. “Gorilla Nation’s dedication to building targeted sites with dynamic, personalized content is a critical step toward making online advertising a success moving forward. Akamai looks forward to cultivating our relationship with Gorilla Nation as they continue to pioneer innovation in the online publishing and advertising worlds.”

Enterprises have long relied upon content delivery networks (CDNs) to help ensure the scalability, performance, and availability of their static Web sites. Many CDNs, though, have not evolved to meet the delivery challenges posed by today’s sophisticated interactive content. While dynamically-generated content offers an unprecedented opportunity to engage with consumers, it also presents businesses with a new challenge: richer content takes longer to load in a Web page. As site traffic increases, generating pages on-the-fly for thousands of consumers simultaneously can lead to increased delays — and even failures — in delivering content. Akamai’s advanced acceleration solutions are designed to address these challenges.

About Gorilla Nation Media, LLC

Gorilla Nation (www.gorillanation.com) is the world’s largest online ad sales rep firm. The company exclusively represents the online ad inventory of over 500 leading midtail web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN’s expertise within 35 select vertical markets provides advertising clients the ability to build high impact, rich media programs across one or more properties to provide superior audience reach. The company is committed to delivering integrated creative media programs, from concept through execution, and exceptional customer service. Founded in 2001, the company is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Toronto and London.

The Akamai Difference

Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests.

The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. The inclusion of WiFi on popular new smartphones such as the G1 and BlackBerry Bold indicates WiFi usage will continue to grow in the coming months. WiFi only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic.

Other highlights from the November 2008 report:

* In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
* In the UK, 8 percent of requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
* Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10 percent month over month. These increases were offset by a decline in Indonesian inventory.
* The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2 percent share of smartphone operating system traffic in the US.

The full November 2008 report with additional data and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in alphabetical order by brand:

Brand Advertised: Kenmore Pro
Parent Company: Sears
Research Commissioned by: NBC Universal/Bravo.com

Brand Advertised: Olay Regenerist
Parent Company: Procter & Gamble
Media Agency: MediaVest
Research Commissioned by: Wild Tangent

Brand Advertised: PLAYSKOOL
Parent Company: Hasbro, Inc.
Media Agency: Beyond Interaction
Research Commissioned by: MTV Networks/NickJr.com

Brand Advertised: Samsung Bordeaux LCD TV
Parent Company: Samsung
Research Commissioned by: Yahoo!

Also among the top 10 campaigns, but not shown here, were campaigns produced by GSD&M Idea City and Publicis Modem.

Note: The criteria for inclusion were campaigns measured by Dynamic Logic in 2007 with the highest Online Ad Awareness scores, which were characterized by statistically significant increases at 90% or above. Additionally, the top-ranked campaigns performed in the top 20th percentile compared to other online campaigns within their industry category in either Brand Favorability or Purchase Intent, the two persuasion metrics measured for each campaign.

“It’s an honor to be included with this group of respected brands who are creating successful online brand advertising campaigns,” said Dan Hamilton, Olay Brand Manager, Procter & Gamble. “The power of online is really starting to shine through — these campaigns help to identify and illustrate some guidelines that other marketers may be able to learn from and apply.”

The top campaigns represented several brand verticals, mostly in the CPG & Technology categories. Similar to the top campaigns in last year’s ranking, many of the most noticed campaigns this year utilized some form of video. “We are often asked about what is working best with online video — optimal video length, re-purposed TV ads versus original content created for viewing on the Web, and in-page versus in-stream,” said Ken Mallon, senior vice president of custom solutions, Dynamic Logic. “What we know so far is that the creative concept is more important than tactical elements and the best answer depends on the product, audience and other factors. Thus, it’s important for these variables to be tested in-market.”

Media usage was another key factor in the success of the best campaigns. They were extremely effective at reaching their target audience and communicating with them at the right time by placing media on contextually relevant sites. Other ads ran in areas where site visitors spend a lot of time engaged on the page such as surrounding an online game, as seen in the Olay Regenerist campaign.

“It’s evident that one creative execution may not appeal to everyone. As marketers are leveraging different media channels to reach their target audience, they are also using a combination of online creative formats to convey their message,” said Mallon. “Many of these top campaigns achieved success by combining engaging and interactive creative executions with relevant media placement.”

Each quarter, Dynamic Logic uploads hundreds of AdIndex® studies, which measure online advertising impact, into their MarketNorms® database, an online planning and benchmarking tool. Using MarketNorms, Dynamic Logic identified the most effective online campaigns in terms of online brand performance as compared to all measured U.S. studies last year. The best campaigns were among the most noticed, with their Online Ad Awareness scores ranging from 12-38 percentage-point increases after exposure to online advertising. The ads were also highly persuasive, ranking in the top 20th percentile compared to other online campaigns within their industry category in either Brand Favorability or Purchase Intent.

To see creative examples of the best U.S. online ad campaigns, please visit:

http://www.dynamiclogic.com/na/research/topcampaigns.

About Dynamic Logic

Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex® to test and analyze digital advertising campaigns including online, mobile, and gaming elements; CrossMedia ResearchTM to evaluate multimedia campaigns; MarketNorms®, a syndicated ad effectiveness planning and benchmarking database; and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Hong Kong. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. www.dynamiclogic.com

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About The Arts Ad Network

The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.

Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor.

According to the survey results, ad clutter not only annoys the audience but it also diminishes ad effectiveness. An astonishing three-quarters (75.5%) of the respondents who remain on a site they perceive to be cluttered say they pay less attention to advertisements appearing on its pages.

Additionally, although respondents accept that advertising will appear on a web page, for a majority (52.6%), there is low tolerance for more than two advertising units per web page. More than one-quarter (29.9%) of survey respondents immediately leave a site if they perceive it to be cluttered. Women are more likely than men to abandon a site that appears cluttered – 32.1% versus 27.5%.

A resounding survey finding is the negative impact advertising clutter has on a consumer’s perception of an advertiser’s products and services. One out of two (52.4%) respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered. One-half (56.4%) of women claim clutter negatively impacts their opinion of an advertiser, versus 48.3% of men.

The survey also found that ad clutter’s negative impact on respondents’ opinions increases with age. Less than half (46.8%) of respondents 18-24 years were impacted negatively by clutter whereas nearly two-thirds (63.2%) of respondents 55 years and older were unfavorably impacted.

“One of the main obstacles to getting consumers’ attention online is ad clutter,” said Chuck Moran, VP of Marketing for Burst Media. “It is critical for advertisers to ensure their messages are being placed in a high quality content environment to receive the maximum exposure they deserve, and to preserve their brand’s reputation.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

“Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,” said Jeff Edelman, Founder and Publisher of Student.com. “By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.”

The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.

“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”

The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”

To learn more about the Kiwibox Teen Network please visit:

www.KiwiboxNetwork.com.

About Kiwibox

Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit www.Kiwibox.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

LONDON – Universal McCann London has signed a partnership with award-winning Voice-to-Content company SpinVox. The deal is the first of its kind with a major media agency and includes deployment of the full range of SpinVox services across UM, services which will also be made available across the agency’s total client base.

SpinVox is best known for its voicemail to text service which automatically converts any voice message and delivers it to the subscriber as an SMS to their mobile phone and/or email to their PC, PDA or Blackberry.

Its range of services also includes SpinVox Messenger – which allows customers to speak a text; SpinVox Blog – which allows people to speak a post directly to their blogsite; SpinVox Social Networks – which allows posting on walls and spaces on social network sites such as Facebook; and SpinVox CallMail – which helps manage call center message flow. SpinVox is also fast establishing itself in the enterprise Unified Communications marketplace as a major tool to help raise productivity and mobility, working with companies such as Avaya.

SpinVox has been on trial in various parts of UM for six months and will be rolled out immediately across UM departments. The deal was brokered by Mark Middlemas, Universal McCann’s Managing Partner for Business Development and SpinVox Account Director, Julian Miller, and will run for an initial 12 month period with the option to renew.

SpinVox now operates on five continents and is available in English, Spanish, French, German, Italian and Portuguese – opening up the possibility for the deal to extend to UM’s international offices.

Mark Middlemas at UM said, “We are delighted with this unique SpinVox partnership – it is the perfect, integrated business solution for UM. It is critical we continue to improve and innovate and this deal allows us to do just that. It reinforces UM’s total commitment to client service excellence and adding value at every level of our clients’ businesses. It really is the perfect business tool and will enable our teams to even more effectively and efficiently service our clients going into the New Year. The internal feedback has been extremely positive and we look forward to working with SpinVox across 2009.”

Christina Domecq, SpinVox co-founder and CEO, said of the deal, “It is extremely gratifying to work with a creative and innovative partner such as UM. They have fully embraced the concept that not only does SpinVox enhance the efficiency of everyday working life, but that it is also a voice-to-content tool that can initiate, develop and improve communication – whether that’s with clients or with clients’ target customers. The creative potential is there to generate multi-platform campaigns around messaging and we look forward to supporting UM to do just that.”

About SpinVox

SpinVox® is the world’s largest privately-held speech technology company, providing the most successful voice to text messaging services which are used daily by millions of people. SpinVox services are available directly on www.spinvox.com and through leading carriers and service providers globally.

Through significant innovations in voice and network technologies, SpinVox has brought together the two most natural forms of communication – voice and text – to create the fastest-growing form of messaging: Voice-to-Content™.

Its award-winning service is not only upgrading voicemail – by converting voicemail to text for delivery as SMS or email messages – but is also empowering people to speak SMS messages or emails to anyone, from any phone. SpinVox also enables people to speak messages directly to their favorite web messaging services such as Facebook, Twitter and many other popular web networks.

As a carrier-class hosted service provider, any network, anywhere in the world can rapidly implement SpinVox and it is now live with Alltel, Cincinnati Bell, Sasktel, Rogers, Telus, Telstra, Vodacom South Africa, Vodafone Spain, Movistar Chile and Livejournal and has announced a deal with Skype.

At the heart of SpinVox is its ground-breaking Voice Message Conversion System™ (VMCS), which works by combining state-of-the-art speech technologies with a live-learning language process. VMCS now serves users across five continents in English, French, Spanish, German, Portuguese and Italian.

Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the word, and the advertiser is only charged when the user clicks on the ad itself.

According to a recent Nielsen Online report, commissioned by Vibrant, 70% of those surveyed felt that in-text ads are the most relevant to page content and 65% felt in-text ads are most effective in conveying their message. And, by extension, over half of respondents indicated a positive opinion of advertisers who use in-text ads-more than any other online format. Through Vibrant, top tier brand advertisers can reach over 120 million people worldwide with ads across 3,500 premium websites.

In addition to providing in-text advertising, Vibrant will work with ITV to provide Vibrant Related Content, an editorial tool which offers an automatic hyperlinking system to surface an additional layer of information to editorial hyperlinks. These links could include the websites related articles, video, music, and images. Clearly differentiated from Vibrant’s In-Text Advertising product which use a double-underline, these links mirror the style of the publisher’s own editorial hyperlinks with a tiny magnifying glass icon to indicate that further editorial information is available.

Says Gary Cole, ITV’s Head of Online Revenue, “The best thing about Vibrant’s in-text technology is that it enables us to deliver ads that are relevant to our users when they want to see them. Through in-text ads, we are able expand our ad real estate whilst ensuring a better user experience across our network.”

According to Craig Gooding, Co-founder and CCO of Vibrant, “ITV is a great addition to our growing list of 3,500 of premium publisher websites offering Vibrant In-Text Advertising. We also look forward continuing our roll out of Vibrant Related Content in the coming months and working closely with the ITV to surface valuable content from their editorial archives.”

About Vibrant

Vibrant, a world leader in contextual technologies and in-text advertising solutions gives marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Reaching more than 128 million unique users per month (comScore, Oct 2008), Vibrant manages more than five billion words and phrases each month for top brand advertisers such as Microsoft, Unilever, Warner Bros and Sprint. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

About Friends Reunited

Friends Reunited is the original social network with over 19 million members, representing an unparalleled cross section of Britain’s online population. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV.

About ITV Network

ITV is the UK’s largest commercial broadcaster and the largest advertising funded media owner in the UK across all media: television, radio, press, cinema, outdoor and the internet. As a producer, ITV makes more hours of network television than any other UK commercial producer. With the digital transformation of the media sector, ITV is developing new businesses across different platforms and media. ITV.com, the home of ITV online, offers access to ITV programming, clips and exclusive content.

“While the relevance of location-based advertising for the location industry is huge, the hype is never far away,” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still to be removed: the lack of understanding of location-based mobility, a fragmented location ecosystem, immature click-to-locate and click-to-navigate direct response models, limited indoor location technology, and intrusiveness and privacy-related user acceptance issues. Startups such as social networking sites are advised to introduce location-based advertising gradually next to more traditional pricing schemes based on subscription fees or pay-per-use, or a combination of free ad-funded basic services with paid premium offers.”

Transparent opt-in processes and advanced levels of customization will be key success factors for location-based advertising. The seamless integration of location into standard demographics and usage-related advertising targeting parameters will be equally important.

While free ad-funded off-board navigation solutions are already offered by companies such as Jentro Technologies and Locationet, ABI Research expects the bigger brands such as Google and Nokia to dominate this space in the future. The Mobile Marketing Association and advertising agencies such as 1020 Inc. with its Placecast service are key players in enabling this new form of advertising and increasing awareness and understanding within the location and advertising industries.

A new ABI Research Brief, “Location-Based Advertising” describes the types of location-based advertising, the latest trends, drivers, and barriers, and the ecosystem. Case studies of the most relevant initiatives are included. The Research Brief also provides forecasts for free ad-funded navigation.

It forms part of the firm’s Location Aware Services Research Service, which also includes other Research Briefs, Research Reports, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.

LONDON – Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy Innovation Awards 2008. The product was entered into the Innovation in Paid Search and PPC category.

Specialist search marketing agency Greenlight developed SearchSentry™ in May 2008 in response to Google’s decision to allow UK and Ireland advertisers to bid on trademarked keywords. The platform works to protect brands online by monitoring competitor and affiliate activity by providing brand managers with detailed information on who is bidding on their brands. It then mines the data collected so that a plan of action can be drawn up to help brand managers defend and control their brand.

This most recent success is the latest in a string of awards for the agency. Last month, Greenlight was ranked 14th in the Deloitte Technology Fast 50, which lists the fastest growing technology companies in the UK. In addition, Greenlight came 21st in The Sunday Times Technology Track 100 2008 and came 88th in the Deloitte Technology Fast 500 EMEA.

Greenlight works with over 50 of the UK’s leading brands, providing specialist SEO (search engine optimization) and PPC (Pay Per Click) services, for the likes of Asda Walmart, Lastminute.com and Alliance & Leicester. Recent wins include NatMags and ghd.

Warren Cowan, CEO and founder of Greenlight said: “SearchSentry™ has been an incredibly successful tool. All of Greenlight’s technologies are developed in-house and we are really proud to add this one to our growing portfolio. It is great to be recognized in this way, especially when it is by a well regarded digital resource like E-consultancy.”

About Greenlight

Greenlight is an award winning, specialist search engine marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

LONDON – Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and examining to how to control and respond to social media.

BMW Groups Innovation Manager, Tony Douglas, who is participating in the conference, summarises the importance of social media insisting “companies must look to find the right balance of traditional marketing and emerging media.” BMW’s case study highlight this point. They incorporated a mix of value-add rich media and social networking with such examples as www.bmw-web.tv/ and the BMW Concept X1 pre communications.

Brands participating in the conference include:

* Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company
* Emma Jenkins, Head of Interactive Marketing, Procter & Gamble UK
* Natalie Johnson, Manager Social Media Communications, General Motors
* Frances Dovey, Interactive & Emerging Media Manager, Cadburys
* Chris Davies, Digital Marketing Manager, British Airways
* Jonny Freeman, Digital Marketing Manager, Honda
* Ben Rotheray, UK Digital Marketing Manager, Land Rover

The event will take place on the 9th and 10th March 09 at Olympia Conference Centre, London.

Other companies speaking at the show include: Myspace, Bebo, Google, Yahoo, Habbo Hotel, Endemol, Friends Reunited, Orange, O2, Netlog, Friendster, LinkedIN, Vodacom, Reunion.com and many more.

A co-located two day conference on mobile social networking (www.socialnetworking-forum.com/mobile-forum.html) is also taking place at the show, which in addition will feature a free-to-attend combined exhibition and networking area. It is expected that attendance to the event will exceed 1000 people.

There is an early booking discount for the conference which ends on the 31st January, delegates can register online at www.socialnetworking-forum.com by fax or via our telephone booking hotline +44 (0) 117 321 8301.

LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.

Online Retail Visitation Picks Up in November
In both the U.K. and Germany, the Christmas shopping season appears to be well underway, with visitation to online retail sites up 10 percent and 11 percent respectively in November compared to the base period average. Christmas shopping in France traditionally begins a bit later in the year and the 2008 season is no exception, with French retail site visitor growth up just 6 percent through the final week of November.

______________________________________________________________________
Christmas Online Shopping Uptake*
% Growth in Total Visitors to Online Retail Sites in November 2008
vs. Weekly Base Period Average**
U.K., France & Germany
Source: comScore, 2008***
______________________________________________________________________
Base Period Average (Sept 1 – Nov 2) U.K. France Germany
Week 1 (Nov 3 – Nov 9) 13% 8% 10%
Week 2 (Nov 10 – Nov 16) 13% 5% 10%
Week 3 (Nov 17 – Nov 23) 10% 6% 15%
Week 4 (Nov 24 – Nov 30) 3% 6% 10%
November Average 10% 6% 11%
______________________________________________________________________
*% change represents the change in the number of visitors to online retail sites compared to the pre-Christmas season base period average.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.
*** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Although the onset of the Christmas shopping season in November sparked increased online retail visitation when compared to September and October, the year-over-year trends tell a different story. Most top retail sites have experienced declines in visitors versus year ago, providing some perspective on the severity of this year’s economic conditions.

Top 5 U.K. Retail Properties
While there was 10 percent growth in traffic to U.K. retail sites in the first four weeks of November compared to the base period, visitation to online retail sites is down 10 percent compared to the same period last year, with traffic losses for each of the big 5 online retailers. The most popular property was online auction site-eBay, followed by Amazon Sites and Apple Inc.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in the U.K.
Ranked by Average Weekly U.K. Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
U.K. % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 10% -10%
eBay 9% -20%
Amazon Sites 28% -21%
Apple Inc. 8% -8%
Home Retail Group 49% -16%
Tesco Stores 21% -28%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 French Retail Properties
In France, visitation to online retail sites declined at the comparatively slower rate of 2 percent versus a year ago, with some of the more popular destinations showing positive growth, including Apple Inc. (up 7 percent versus last year), and Otto Gruppe (up 2 percent versus last year). The most visited property was eBay, which increased total visitors by 9 percent in November compared to the base period, followed by two French properties, Groupe PPR (up 21 percent on the base period) and Priceminister.com (up 26 percent).

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in France
Ranked by Average Weekly French Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
France % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 6% -2%
eBay 9% -3%
Groupe PPR 21% -6%
Groupe PriceMinister 26% N/A
Apple Inc. 9% 7%
Otto Gruppe 4% 2%
______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

Top 5 German Retail Properties
In Germany, visitation to online retail sites was down 7 percent versus a year ago, despite the highest uptick in visitors during the November shopping period (11 percent) of any of the three European markets studied. The most visited retail site in Germany, eBay, saw the number of visitors climb 8 percent in November relative to the base period, while two German properties, Arcandor AG (owner of sites such as Quelle.de and Neckermann.de) and Otto Gruppe, ranked second and third, respectively. Apple Inc. defied the downwards trend versus a year ago, growing 10 percent, while also showing a 22 percent gain over the base period.

_____________________________________________________________________
Growth Rates for Top 5 Retail Sites in Germany
Ranked by Average Weekly German Visitors (000)*
during First Four Shopping Weeks of Christmas Holiday Season**
Source: comScore, 2008
_____________________________________________________________________
Germany % Change in % Change in
Average Weekly Average Weekly
Visitors Versus Visitors Versus
2008 Base Period Corresponding
Weeks Last Year

Retail 11% -7%
eBay 8% -18%
Arcandor AG 18% N/A
Otto Gruppe 28% -10%
Amazon Sites 21% -15%
Apple Inc. 22% 10%
_____________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Derived from the average weekly visitors to a pre-determined sample of leading online retail sites for the period Nov 3 – Nov 30.

“With consumer confidence low and disposable income tight, this is looking like being a tough season for retailers,” said comScore chairman, Gian Fulgoni. “However this is a notoriously resilient industry, and the retail markets appear to be showing signs of life in Europe as Christmas shopping season kicks into high gear. With the recent tax cuts announced by Gordon Brown in the U.K. and similar initiatives planned in France and Germany, it will be interesting to see if Governments and retailers can restore consumer confidence and inspire increased spending in the run-up to Christmas.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across the country’s mobile and PC Internet screens.

The U.K. paper, which is comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry, providing:

* A trend analysis of PC and mobile Internet growth over the course of the past year.
* Demographic profiles of these audiences.
* Cross-platform trend analysis of key online sectors including social networking, search and email usage.
* An overview of U.K. smartphone usage, examining subscription rates as well as a comprehensive analysis of the most popular online domains being visited by this key mobile audience.
* A thorough introduction to comScore’s new M:Metrics mobile monitoring methodology

PC & Mobile Internet Penetration: Comparative Overview
Key findings from the study include an overview of the relative sizes of the PC and mobile Internet audiences, showing that there were 12.9 million mobile Internet users age 13 and over in the U.K. in July (representing 25 percent of the total U.K. population) compared with 35.2 million PC Internet users age 15 and over (a 70-percent reach).

_______________________________________________________________________
PC & Mobile Internet Usage
Penetration of Total U.K. Country Population, Age 15+
Total Unique People (000)
July 2008
Source: comScore World Metrix/comScore M: Metrics MobiLens Survey
_______________________________________________________________________
Audience Total Number of People % Reach of Total
of People (000) U.K. Population
Age 15+

Total U.K. Country Population* 50,619 100%
Total PC Internet Users 35,223 70%
Total Mobile Internet Users** 12,882 25%
_______________________________________________________________________
*U.K. office of national statistics, 2007.
**Mobile Internet audience reach calculated on a 13+ universe.

“This report represents an important benchmark in the evolution of mobile Internet audience measurement,” said Herve Le Jouan, Managing Director, comScore Europe. “But beyond this – we are now at a pivotal stage in the development of the entire online industry, and if any U.K. marketers were still awaiting a sign that the mobile Internet platform has come of age, then the launch of the iPhone 3G certainly provided it. We hope that this research will provide valuable insight for the industry as a whole and promote further understanding of mobile Internet audience behavior as we move into an increasingly converging online world.”

The comScore U.K. PC & Mobile Internet White Paper is now available to download for free at:
http://www.comscore.com/uk/report/

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

SAN FRANCISCO – December 1, 2008 – Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

“One only has to look at the recent videogame sales figures to realize that games are the one form of entertainment consumers don’t want to live without,” states Jonathan Epstein, president and CEO, Double Fusion. “We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 male consumers.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities on PLAYSTATION®3 should contact business@doublefusion.com

About Double Fusion

Double Fusion reaches more consumers across the broadest range of demographics than any other game advertising network. Utilizing their award-winning fusion.sdk™ and fusion.runtime™ dynamic in-game ad serving technologies originally developed for AAA hard core graphic intense 32 bit video games, the company has successfully expanded the idea that any game type, genre, or platform can harness the power of advertising. Double Fusion currently boasts over 30 top-tier game publishers in a portfolio reaching gamers from 12 to 49 years old. The network’s acclaimed integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo. More information about Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.AdvertisingInPlay.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:

* 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
* In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
* Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
* Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
* Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
* Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
* The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 5.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

*AdMob can determine an individual iPhone by a unique identifier that is composed of various hardware properties such as the device serial number. This identifier is guaranteed to be unique for every device.

Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.

Wilkinson will report to MirriAd CEO Mark Popkiewicz who said, “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his U.S. knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”

“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age,” commented Wilkinson. “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences while maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”

About MirriAd Limited

MirriAd Limited seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and with high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary

Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of Glam Media Japan KK (www.glam.jp). Glam Japan launches with leading magazine partners and more than 20 local Web publishers, blogs and sites including CanCan, Nikkei Woman and Cafeglobe. Global luxury, beauty and consumer packaged good brands headlining as launch advertisers for Glam Japan include: MAYBELLINE NEW YORK (NIHON L’OREAL K.K.); FENDI JAPAN; MHD Diageo Moet Hennessy K.K. and ANA.

With its influential publisher and content network, Glam Media Japan is positioned to be a key partner for brand display advertisers in the region. Glam Media’s global expansion follows the continued demand by advertisers for global premium content from vertical content networks like Glam Media. Glam launched its UK and German operations in June and July of 2008, respectively.

Glam Japan will include original editorial as well as content curated from the Glam Publisher Network including Japanese magazine publishers and sites. Glam Japan and its network of 20+ publishers at launch are focused on core Style (Fashion, Beauty, Luxury and Shopping) and will expand into Entertainment, Living, Luxury, Family and Health & Wellness in early 2009. A complete list can be found at www.glam.jp.

“Glam Media is compelling for Japanese consumers and brand advertisers alike,” said Yukihiro Yamamura, CEO of Glam Japan and VP of Glam Media. “For women who love the latest fashion, beauty, lifestyle and entertainment, Glam Media connects them directly to publishers—large and small—who are passionate about their areas of interest. For advertisers, Glam offers a better way to engage with passionate audiences and we look forward to replicating Glam’s successful media model here in Japan.”

“Japan is one of the most sophisticated consumer markets in the world,” said Samir Arora, chairman and CEO, Glam Media. “We are thrilled to launch Glam Media Japan today. Under the leadership of Yukihiro Yamamura, Glam is committed to leveraging premium content from our local network publishers to help brand advertisers reach a focused women audience in Japan.”

Since its launch four years ago, Glam Media’s mission has remained unchanged: to bring brand advertisers to passionate audiences visiting the Web’s professional mid and long-tail publishers and content creators. For brand advertisers in Japan, Glam Media offers its unique targeting technology platform, Glam Evolution™, enabling vertical targeting of women by audience, content, primetime and placement, and providing brand engagement and hyper targeting to maximize results.

Glam Japan is headed by Yukihiro Yamamura, who joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc., earlier this fall. Yamamura joined Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999. An Internet pioneer in Japan, Yamamura spent his career focused on the display brand advertising market and launched one of the leading portals and women’s destination sites in Japan. As the CEO of DoubleClick Japan, he was responsible for setting up the first Internet advertising media network service in Japan. Later at Excite, Yamamura launched the company in 2002 as subsidiary of Itochu Corporation and managed it since then as a separate, publicly listed entity.

About Glam Media

In pioneering a powerful new publishing model, Vertical Content Networks, the founders of Glam Media created a new media model that brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is number one in reach for women and a comScore Top 10 Web property, with a total reach of 56 million unique monthly visitors in the U.S. and 97 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.

“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry,” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realize new revenues from brand owners, without compromising the viewing experience.”

MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

About Comcast Networks

Comcast Networks is comprised of distinct channels that appeal to the passionate viewer looking for the best in entertainment, sports, lifestyle and children’s programming. Its core networks include E!, VERSUS, GOLF CHANNEL, Style, G4, and Select On demand for Video On demand and HD programming through VERSUS / GOLF CHANNEL HD.

For more information: www.comcastnetworks.com

LONDON – Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington.

The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions are uniquely ranked according to content and degree of understanding, which is why SES London is recognized as a crucial event for beginners as well as experienced search marketers.

With businesses facing difficult challenges and having to make tough decisions in the current economic climate, SES London 2009 has developed a programme designed to help search engine marketing decision makers maximize their search engine marketing and optimization projects. In addition to the popular and must-have sessions covering online marketing, the agenda has been devised to help businesses explore, understand and consider new marketing opportunities. Intermediate workshops and panel debates with leading experts will consider a range of applications, including:

* Online video. As more people are watching, sharing, and finding online videos, this session will provide tips on how to navigate the new wave of online video.
* Mobile search. This session will enable search industry professionals to understand opportunities in mobile search.
* Blogs and feeds. Attendees will learn more about the unique advantages blogs and feeds offer to search engine optimization.
* International search marketing. Eastern and Western companies are pushing out internationally, but does anyone really understand the marketplace? Leading experts will discuss the marketplace and the impact it is having on the world.

The full agenda can be seen at www.SearchEngineStrategies.com/London/agenda.html.

Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, said, “Businesses must not lose sight of the importance of online marketing. It’s highly targeted and accountable with scope for tremendous return on investment. We have developed a programme for London which not only advises on the fundamental levels of search marketing but also helps attendees understand the applications made possible through Web 2.0. We have selected leading experts to help delegates make informed and considered decisions about the future of their business marketing strategy.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009, visit http://www.SearchEngineStrategies.com/London

For sponsorship and exhibition information, please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Matt McGowan at +1 (212) 925 6990.

About Search Engine Strategies

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.IncisiveMedia.com.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as Moms, men, environmentally aware consumers, and luxury seekers.

In addition to the benefits to advertisers, the Burst Auto Intenders Network provides web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.

As the largest vertical content network, Glam Media fills a unique position in the marketplace, bringing together publishers, developers, content producers, media companies, agencies and advertisers to create branded, distributed media content and applications. The Glam Applications Network, launching today in beta, is immediately available to the 700+ web sites in the Glam.com and Brash.com vertical networks—and will be open to all professional Web publishers in early 2009. Examples of Glam Apps include: polls; slideshows; video commenting and contests; content feeds & syndication; ratings; recipe search, quizzes and shopping search.

Glam Apps Atako was built with brand advertisers’ needs in mind. Glam Apps’ ad-supported widgets contain IAB standard ad units that can be sold by Glam Media, the media publisher, agency and/or the developer. Today, most widget platforms are designed only to add functionality to social networks with no targeting technology or controls for brand advertisers, like brand proximity and relevance. For example, the main display ad may be a retail client, with widgets on the same page showing non-targeted or even competitive retail ads. Glam Media’s platform is also noteworthy because it solves the challenge of revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako allows a range of monetization and distribution choices for developers building applications: ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.

“Widgets and distributed content are great examples of how interactive media companies are transforming marketing in search of new ways for consumers to engage with brands,” said Randall Rothenberg, President and CEO of the IAB. “That these widgets adhere to IAB ad standards, simplifies the interactive ad buying process and will help expand the value and measurement capabilities of widgets.”

Glam Media has already created many successful application campaigns for advertisers. Glam Apps builds on this success with a platform that allows developers to create the apps and for advertisers to sponsor them. With Glam Apps, brand advertisers can develop custom publisher features and share-of-voice branded widgets on targeted sites, resulting in deeply immersive campaigns and advertorials. Agencies can use Glam Apps Atako to create integrated brand applications and widgets that leverage the distribution of the Glam Publisher Network. Application campaigns previously built on the Glam platform include:  a styling video built for Levi’s® brand Luv My Levi’s® campaign; a flirting widget for V05; Glam Re-Skins, which enable a publisher to automatically re-skin their entire site with specific ads; and Glam Spotlight units which allow an advertiser to distribute video in a brand-engaging/skinned module.

Media companies can use Glam Apps Atako to create widgets for content distribution in a “rights-managed” system with monetization or distribution from content networks. Video providers and media networks can use GlamTV and BrashTV applications to distribute protected video content packaged with high-CPM display and video ads.

Glam-developed applications that are part of Glam Apps at launch include:

GlamTV/BrashTV: an innovative video application that allows for the distribution of professionally-produced premium content across the Glam Network, reaching 22 million users with over 50 million views per month three months after its beta launch.

Glam Now:  a vertical content story headlines widget promoting the hottest story links in the Glam Network, reaching 31 million users with over 100 million widgets views per month.

“The Glam Applications Network allows developers and advertisers to easily promote and distribute applications on a wide variety of web sites with a built-in system for monetization,” said Ryan Roslansky, VP of Products & Audience for Glam Media. “Not only are we expanding the app distribution market for developers, we are opening up new opportunities for publishers to add functionality to their sites and for advertisers to reach users with innovative campaigns.”

The charter developers for Glam Apps at launch include: Apture; Bang International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;  Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll Daddy; TheFind; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and WeSeed.

“Sphere partnered with Glam Media to build a module for Glam Apps that is distributed content at its best,” said Tony Conrad, CEO of Sphere. “For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives and also displays related content from around the Glam Publisher Network. Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”

“JS-Kit provides ultra-lightweight community services like Comments, Ratings, and Polls for any web site,” said Khris Loux, CEO of JS-Kit.  “Glam Apps gives us a new way to access premium web publishers and advertisers at the same time.”

“PicApp is thrilled to be selected by Glam Media as a developer partner,” said Eyal Gura, PicApp’s CEO. “PicApp gives Glam’s publishers easy access to millions of premium images from sources such as Getty Images, Corbis, Splash News, Newscom, Image Source and others. Our images not only enhance and drive traffic to publishers’ sites, but also encourage viewers to further interact with the content. The partnership with Glam Media, and other partnerships to be announced soon, is a further demonstration of PicApp’s appeal to blog networks.”

Built upon standards including Google Gadget, OpenSocial and OpenID, the application distribution software powering Glam Apps Atako is scheduled for full open source release in Q4 of 2008. Glam’s first open source release underscores the company’s commitment to creating a vibrant community of developers with the common goal of integrating functionality into a wide variety of publishing platforms. Integration with OpenID creates a whole new class of consumer applications in a distributed media environment, where users can use one log-in across the wide Glam Publisher Network or specific vertical networks, enabling social networking and communication applications.

Today, Glam is also launching GlamID, a distributed login and registration platform built off OpenId for use across Glam Media properties. Glam Apps Atako is built on Google’s open source Gadget technology. Glam Apps allows developers to leverage Glam Evolution, Glam’s unique ad services platform with full Brand Sense Accountability and ROI measurement for advertisers. Glam is also one of the first to use the newly announced tracking comScore Extended Web measurement (CXW), to help measure and report reach and advertising for distributed Web content such as Glam Apps. This allows targeting, measurement and reporting of key data to brands and agencies.

For additional information, please visit www.GlamApps.com.

About Glam Media
In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.  The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

“Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and mobile technologies aimed at the Facebook generation,” said Drew Ianni, chairman of programming for ad:tech North America. “It was a truly remarkable turnout, which confirms our belief that ad:tech is the must-attend event for marketers looking for insights into what is next and new in their field.”

This year’s ad:tech New York drew its standard large crowd of marketing and advertising professionals, just shy of last year’s record-breaking 10,000 attendees, who were eager to gain practical and actionable insights for navigating today’s challenging marketing and advertising landscape. The conference — gathered under the larger theme of how digital is changing ALL media — explored key themes of media convergence, provided new findings on measurement and presented a variety of advice, case studies and insights to provide marketers with the tools for fully engaging consumers at all levels of media interactivity.

Led by keynote addresses from influential industry leaders including CNN/U.S. President Jonathan Klein and Ogilvy & Mather Worldwide Chairman and CEO Shelly Lazarus, the conference also unveiled an outlook of continued industry growth and opportunity, even while acknowledging the leaner times ahead. In his keynote address, Geoffrey Ramsey, CEO of eMarketer projected that while traditional media may shrink in the midst of the global economic downturn, online ad spending is likely to grow by 14.5% in 2009.

Another highly anticipated session was the ad:tech Power Panel titled “The Future of Measurement—How Do We Define the New Media Currency.” Featuring for the first time together executives from Quantcast, Nielsen Online, Hitwise, comScore and Microsoft’s Analytics and Atlas Institute, the panel examined the lessons learned so far in measurement, in an effort to elevate the discussion and explore the future possibilities in an ever-changing media landscape. As audience preferences for media consumption change, marketers have a need for more sophisticated metrics and measurement techniques for digital media.

The diverse slate of panel and breakout sessions covered emerging areas for opportunity, such as advertising through widgets and mobile marketing, and debated recent trends. For instance in the session titled “Will the Long-Tail Go Bankrupt?,” panelists questioned whether the popular long-tail marketing concept is a viable money-making model, in light of current economic conditions. The two-day ad:tech exhibition featured more than 300 exhibitors representing the full spectrum of the digital marketing marketplace. Akamai, comScore, Friendster, eMarketer and Rextopia joined the line-up again, as well as industry heavyweights Yahoo! and Google.

“We received great feedback from our attendees and exhibitors, who were pleasantly surprised at the huge turnout again at this year’s event,” said Don Knox, ad:tech Global VP. “We are encouraged by this response and excited to continue developing ad:tech events that provide value for an industry so full of exploration, innovation and opportunity.”

The next national ad:tech event takes place in San Francisco from April 21-23, 2009 at the Moscone Center West.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

- Interactive Ads
- Interactive Campaigns
- Optimization/Search Strategy
- Web Sites.

The award winners will be honored at the 12th annual evening award ceremony, scheduled to take place at the 2009 ad:tech San Francisco exposition.

Don Knox, ad:tech Global VP states, “The ad:tech awards are acknowledged throughout the industry as a preeminent source for recognizing the best of today’s digital marketers. In light our industries fast pace, we’ve streamlined the 2009 awards categories to better reflect the core creative currently being produced.”

An elite panel of judges will select the Limelight Award winners for each category within each Group. The 2009 Awards Program consists of the following groups and categories:

Group: Interactive Ads
Best Online Display Ad for Business-to-Business
Best Online Display Ad for Business-to-Consumer
Best New and Emerging Media Ad

Group: Interactive Campaigns
Best Branding Campaign
Best Performance Marketing Campaign
Best Business-to-Business Campaign
Best Business-to-Consumer Campaign
Best Integrated Campaign
Best Mobile Campaign
Best Social Media Marketing Campaign & Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy
Best Campaign Optimization
Best Search Marketing Strategy/Campaign

Group: Web Sites
Best Business-to-Business Marketing Web Site
Best Business-to-Consumer Marketing Web Site
Best Micro Site
Best User Defined Experience

Additionally, award winners will also be selected for the People’s Choice Award, voted by the public, and for the Industry Achievement Awards.

“The quality of the submissions for the 2008 ad:tech awards was incredible. It was great to see such unique work being done in the digital media. If interactive has been in the shadow of broadcast in the past, this year’s submissions proved that this is no longer the case. I can’t wait to see what is in store for 2009,” states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit:

http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

That Comes With Finding the Perfect Jean

Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits for women. The campaign includes a Levi’s® microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign, which targets all women, was designed to create an emotional connection to Levi’s® by celebrating the confidence that comes with finding the perfect jean.

Launched in October, Levi’s® brand “Luv My Levi’s®” display advertising campaign ran across Glam Media’s women’s vertical content network of more than 700 publishers. Additionally, Glam Media created a Levi’s® branded microsite for the campaign, which includes four major components:

· Denim Style Series Styling Videos – Three real women: Jennifer, Kristen and Ruby, discuss personal style and shopping habits with Glam.com’s fashion editor, going inside their closets and raiding the Glam.com fashion wardrobe.

· What’s Your Denim Dating Personality – By taking a short matchmaking quiz, women are paired up with their ideal denim style.

· Dress Up Your Denim – An editorial featurette from Glam Media publisher and Shefinds editor Kristin Booker provides tips on glamming up a good pair of jeans.

“The Levi’s® brand has long led the industry in both fit and style for women’s jeans,” said Megan O’Connor, Senior Manager of Online Marketing for Levi’s®. “The ‘Luv My Levi’s®’ program on Glam Media is perfectly designed to highlight our range of styles and fits that make all women look and feel beautiful. The sheer reach of Glam’s network to such a targeted demographic is without match, and they truly understand how to best translate brand messages online.”

In a unique supplement to the online campaign, Glam Media and Levi’s® hosted an in-store event, which took place in early October at the Levi’s® store in New York’s Union Square. The event was an opportunity for Levi’s® to preview the Fall/Holiday line for members of the Glam.com editorial team popular fashion and style bloggers from the Glam Media network in an unprecedented combination of editorial and advertising reach in one campaign.

“Levi’s® came to us with a need to create a brand experience that invites consumers to interact with Levi’s® in a fun and relevant way,” said Scott Schiller, EVP of Global Marketing at Glam Media. “We were able to provide a platform to convey personalized messages to a broad audience of women, coupled with the opportunity to participate in the intimate conversations that take place among the independent publishers in our network.”

About Glam Media

In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52.3 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

LONDON – Despite the tough economic outlook, Strange foresees growth in digital marketing in 2009. This is because its many solutions and advantages will be highlighted as marketing budgets become more constrained.

The report, Online Marketing Trends in 2009 identifies 16 key trends. It is available free of charge on: www.strangecorp.com/news/view/online-marketing-trends-in-2009.

Some trends are attributed to the economic downturn, while others, such as the need for great creative, remain constant. Advances in technology and developments in web browsing are behind the greatest number of trends.

The economic climate is likely to affect consumer behaviour and the need for advertisers to improve ROI (return on investment). There will therefore be a greater emphasis on qualitative analytics and conversion optimisation, according to Strange’s report.

And as more advertisers look to digital, Strange believes that keyword inflation will most likely continue at a high level, and foresees more negotiating over CPA (cost per action/acquisition) advertising. Key areas for expansion will be mobile advertising, local search/localised services and social media.

Online Marketing Trends in 2009 also points to developments in web browsing, through the use of Internet Explorer 8 and netbooks that will affect advertisers and web designers, respectively. Web design will also be impacted by potential changes to the Google algorithm and the growing importance of UGC (user generated content).

“2009 is going to be an interesting year” said Paul Honey Managing Director of Strange. “But recognising trends is only half the story – our role is to help businesses thrive in a changing environment.”

Strange is a creative digital marketing agency founded in 1999. Please visit www.strangecorp.com for more details.

“Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.

If you are currently operating under a Lookery Guaranteed CPM program, that guarantee will continue under the Cubics system. If the system is not currently displaying your guaranteed value for all traffic, please drop us a line.

Rex is still available to answer your questions and introduce you to the publisher team at Cubics. You can also contact your Cubics publisher representative, Gates, at Adknowledge / Cubics with any questions and to learn more about the company and transition.

Adknowledge / Cubics is the largest social ad network, displaying over 10 billion impressions per month on social networks. They are a 150 person company including brand sales offices in Los Angeles, San Francisco, New York, London & Sydney. Their advertiser depth and industry experience will undoubtedly provide you with the revenue and service you deserve.”

About Adknowledge

Founded in 2003, Adknowledge is headquartered in Kansas City, Missouri with offices in London, Sydney, San Francisco, New York and Los Angeles. Adknowledge benefits advertisers, publishers and consumers alike by delivering ads that are more relevant than typical online advertisements. The company accomplishes this by utilizing its proprietary and leading-edge targeting technologies across a variety of advertising channels.
In addition, Adknowledge provides full-service solutions to a wide spectrum of publishers seeking to monetize their digital assets. Examples include email list owners, Internet Service Providers, Facebook developers, affiliate networks and web site operators.
Adknowledge is a privately held company with more than 140 employees throughout the world. Overall, our culture is highly focused on developing new technologies and product enhancements. In 2006, Technology Crossover Ventures (portfolio includes C|Net, eHarmony, Fandango, Expedia.com, iVillage, Netflix and more) funded Adknowledge for future expansion.

New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation.

Agencies and campaigns receiving this year’s top honors include:

North America People’s Choice
HP TouchSmart by Goodby Silverstein & Partners

International People’s Choice
Springfield by OnTwice Interactive (Spain)

North America Judge’s Choice
San Diego Zoo by M&C Saatchi LA

International Judge’s Choice:
Non-stop Fernando by Lean Mean Fighting Machine (UK)

North America Cross Channel Effectiveness Award:
The CW Network, by OMD LA

Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.

International Cross Channel Effectiveness Award:
Nike Football, by AKQA (London)

As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”

For more information on Eyeblaster, visit: http://eyeblaster.com

About the Eyeblaster Awards

Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. For more information on this year’s Eyeblaster awards, visit:

http://beta.eyeblaster.com/awards/2008/

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Peter Hutto, Local.com senior vice president business development and sales, will be a featured presenter on “The Great Transfer of Wealth: The Transformation of Local Advertising” panel on Wednesday, November 5, at 5:15 p.m. The panel will explore the state of the rapidly evolving local media marketplace.

For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. As the digitization of media continually redefines the business of marketing, ad:tech provides brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.

For more information please visit: http://www.ad-tech.com/ny/.

About Local.com

Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 17 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

About ad:tech:

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008.

Key revisions include:
- Updated Mobile Web Guidelines
- Added recommendation on automatic resizing of Mobile Web banner ads
- Updated Multimedia Messaging (MMS)
- Revised the MMS Ad Unit and Aspect Ratio recommendations
- Updated the Audio Formats best practices
- Revised the Size recommendations

New Mobile Video and TV guidelines including the following:
- Ad Units
- Aspect Ratios

The guidelines are designed to encourage the uptake of mobile marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way. Released every 6 months, the guidelines process ensures that the recommendations are continually updated and reflective of global best practices and industry feedback.

The new set of guidelines are the result of ongoing collaboration between MMA member companies and MMA Mobile Advertising Committee members in the Asia Pacific, Europe, Latin America and North America regions and are representative of the entire mobile marketing ecosystem. They have also received industry endorsement from industry associations such as ADMA, BVDW, DMA UK, dotMobi Advisory Group (MAG), IAB UK, Chile and Mexico.

“The continued enhancement of the MMA’s global Mobile Advertising Guidelines ensure that marketers are able to quickly deploy mobile advertising campaigns world-wide in a manner that optimizes screen size and ensures consumer satisfaction. Through our Mobile Advertising Committee, the MMA continues to stay at the forefront of industry leadership for mobile advertising guidelines and education development,” said MMA President Laura Marriott.

The MMA Mobile Advertising Committee member companies include: 4INFO, Inc., AdInfuse, Inc., AT&T Mobility, Buzzd, Google, Golden Gekko Ltd, GoldSpot Media, Greystripe Incorporated, GroupM, JumpTap, Madhouse Inc., MediaFLO USA, Inc., Microsoft (MSN and Windows Live), Millennial Media, Inc., Mobile Posse, MobiTX, Inc., Mobixell Networks (Europe) Ltd, Neustar Inc., News Over Wireless, Nokia Corporation, OpenMarket, Qualcomm, R/GA, Rhythm NewMedia, ScreenTonic, Sensei, Inc. Sharpcards, Smarter Agent, Smaato Inc., State Farm Insurance, Tapioca Mobile, Turkcell Iletisim Hizmetleri A.S., Unkasoft Advergaming, Verizon Wireless, Vodafone Group Services Ltd., Yahoo!

The latest version of the MMA global Mobile Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:

Best Use of Mobile Marketing, Branding:

APAC

* Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
* OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
* TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008

EMEA

* BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
* BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
* Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD

LATAM

* Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
* Pontomobi Interactive, Center Norte Christmas
* Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign

NA

* Anheuser-Busch, Apology Bot 3000
* AT&T, AT&T and Rock the Vote Go Mobile
* Golden Gekko S.L., Absolut Drinks in Your Mobile

Best Use of Mobile Marketing, Cross-Media Integration:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Mobiento and Initiative Universal Media, Snickers Peanut Power
* Mobile Dreams Factory, TIENES UN PLAN
* MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: “Take it to the Next Level”

LATAM

* Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
* Pontomobi Interactive, MOVE
* QuickMedia, Pasalo de dedo en dedo

NA

* ABC.com, The Oscars® Mobile program
* HipCricket, TXT4Dummies
* The Hyperfactory, Peyton Manning’s Priceless Pep Talks

Best Use of Mobile Marketing, Direct Response:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Incentivated, Bookstart DRTV Campaign
* Mobile Dreams Factory, Voice Push
* YOC AG and KRAFT FOODS, Jacobs 3für1/2für1

NA

* Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
* MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
* Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS

Best Use of Mobile Marketing, Product/Services Launch:

APAC

* Bharti Airtel Ltd., iPhone Launch on Airtel
* FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
* The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile

EMEA

* iconmobile GmbH, BMW VideoCall
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* AKQA, Nike PHOTOiD

LATAM

* F.biz, Seda Teens
* Pontomobi Interactive, One Missed Call
* Pontomobi Interactive, Reach One

NA

* Edelman Mobile, Dove Fresh Takes
* INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
* KADOINK, Jason Mraz Mobile Album Premier

Best Use of Mobile Marketing, Promotion:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
* WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo

EMEA

* AERODEON, SHOW YOUR EMOTIONS!
* Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
* Mobile Dreams Factory, IDRINKS

LATAM

* HANZO SA, HANZO Online Mobile Marketing Campaigning
* Mobext, ADIDAS FAIRPLAY
* Pontomobi Interactive, Besni in cinemas

NA

* Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
* Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
* The Weather Channel Mobile, Mobile Month

Best Use of Mobile Marketing, Relationship-Building:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, Pepsi – Youngistaan – A New Cult for Youth!
* TigerSpike – Mobile Warnie, VB Summer of Spin

EMEA

* Mobile Dreams Factory, IDRINKS
* OMD International and Vodafone, Vodafone Mobile – Football
* R/GA, Nokia Urbanista Diaries

NA

* CellTrust Corp., Harlem Case Study
* Edelman Mobile, Dove Fresh Takes
* Obama for America, Obama for America Mobile

Innovation:

EMEA

* Ad Infuse, Strongbow: Turning Virtual Pints into Reality
* AKQA, Nike PHOTOiD
* Praekelt Foundation, TxtAlert

NA

* Cellfire Inc., Cellfire Mobile Grocery Coupons
* Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
* Rhythm NewMedia, vSNAX Videos

Innovation for Creativity in Media

* Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* Mobile Dreams Factory, THE PARTY PROJECT

Innovation for Creativity in Technology

EMEA

* MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
* Mobile Dreams Factory, IDRINKS
* R/GA, Nokia Urbanista Diaries

NA

* Macrovision / TVGuide, Dynamic mobile ad-network for publishers
* Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
* R/GA, Nike Basketball Ballers Network

The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards. Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.