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Local.com Ranked 10th Largest Search Engine in U.S.


IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, announced that their flagship search site, www.local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company.

The Nielsen Company reported their MegaView Search data for the top U.S. search providers for August 2009. Nielsen MegaView search data includes total searches, unique searchers, and search share, among other search figures.
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Posted in Internet Strategy, Reports and Studies, Search Marketing (SEM), comScoreComments (2)

Ad Ops Daily Briefs: February 2 2009


- Yesmail™ Presents “Best Practices to Grow Your Email Database” During the Association of Strategic Marketing National Audio Conference
Yesmail™ (an infoGROUP company, [NASDAQ: IUSA]), a recognized industry-leading provider of permission-based online email marketing solutions, will present “Best Practices to Grow your Email Database” at the Association of Strategic Marketing national audio conference on January 29th at 1:00pm Eastern Standard Time.

Most email marketers are being faced with acquisition budget cuts, but they still need to grow their lists aggressively year over year. Tanya Hyde, vice president of Yesmail professional services together with Dan Babb, senior director of append solutions at Walter Karl, will present to marketing professionals, an overview of organic and paid list growth tactics that work to successfully convert prospects to new customers. Attendees will learn why there has never been a more important time to focus on acquiring new customers.
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Posted in Ad Ops: Daily Bits, Digital Marketing, Internet Marketing ServicesComments (4)

Local.com to Present at Search Engine Strategies Chicago


IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced that the company will be a featured presenter at Search Engine Strategies (SES) Chicago, being held at the Hilton Chicago, December 8-12, 2008.

Jennifer Black, Local.com vice president, marketing, will be a featured presenter on the “Think Local: Online Marketing Tactics for Small and Medium Sized Businesses” panel on Thursday, December 11, at 9:00 a.m. The panel will examine local marketing tactics and the most effective advertiser strategies for reaching local consumers.

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Posted in Events, Internet Marketing Services, Search Engine StrategiesComments (0)

Local.com Integrates Local Business Video Content


IRVINE, Calif., November 20, 2008 – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the integration of local video ads throughout the Local.com site.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small and medium-sized businesses and $1.5 billion in revenues by 2012.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Ad Targeting, Advertising Industry Deals, JivoxComments (0)

Local.com to Present at ad:tech New York 2008


IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced that the company will be presenting at the ad:tech New York 2008 Conference, being held at the New York Hilton, November 3-6, 2008.

Peter Hutto, Local.com senior vice president business development and sales, will be a featured presenter on “The Great Transfer of Wealth: The Transformation of Local Advertising” panel on Wednesday, November 5, at 5:15 p.m. The panel will explore the state of the rapidly evolving local media marketplace.
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Posted in Ad Networks and Platforms, Events, ad:techComments (0)

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