Yodle Display targets and optimizes display ad placements in a unique manner. First, it targets the following:

- sites that have content related to the advertiser’s specific service (contextual targeting)
- consumers who previously visited the advertiser’s website (re-targeting).

Then, Yodle Display uses a proprietary algorithm that tracks and optimizes ad placement based on leads, spending more of the budget where advertisers can expect better results. This unique approach delivers high impact branding that is confirmed by leads tracked in our powerful reporting platform.

“The conventional wisdom is that online display advertising is strictly for branding and cannot also deliver quantifiable business results,” said Yodle CEO Court Cunningham. “We decided to challenge that notion by building a product that delivers both targeted branding and measurable leads – using advanced optimization techniques that drive the best possible return on investment for our clients.”

Yodle Display addresses many of the complexities inherent to franchises and multi-location businesses – including supporting multiple billing parties, targeting dense regions of franchisee locations for the same Franchisor account, and directing leads to a specific local franchisee. Additionally, Yodle Display provides a central management and reporting system that even the largest Franchisors can use to effectively monitor and coordinate the advertising campaign of each local franchisee.

“We are very excited to launch Yodle Display for the Franchise community,” said Vice President of National Accounts and Co-Founder John Berkowitz. “Working with premier franchisors over the last several years like Two Men and a Truck and Meineke, we learned quickly that franchise systems have very unique needs and challenges. From feature definition to our premium customer service, we feel Yodle Display is the most custom Franchise display offering on the market.”

Research also shows that display advertising drives improved performance for paid and organic search marketing, which Yodle offers through their Yodle Sponsored and Yodle Organic products, respectively. Specifically, results have shown display advertising drives more searches for a company’s brand terms, increased click-thru rates on search engine results pages and improved conversions on websites and landing pages.

Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.

NEW YORK – Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is now available nationwide. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.

“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham. “Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”

In the span of a decade, the number of consumers searching online for local businesses has gone from virtually nothing to more than 80%. Despite this shift in consumer behavior, there remains a significant amount of misinformation in the local business community about how to capitalize on this trend. This book is the first of its kind to take a holistic approach to educating local business owners on how to make the right advertising choices for their business. Other books have covered Facebook, website design or paid search advertising independently, but this book brings all of these topics and more into one complete marketing strategy.

“Local Online Advertising For Dummies helps companies plan and launch effective local advertising programs, draw traffic to their websites, create compelling social media campaigns, and more,” said Andy Cummings, Vice President and Publisher, Wiley Technology Publishing. “Co-Author Court Cunningham is a leader in the advertising industry and has included loads of practical how-to information and real-world advice.”

About Yodle: Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States. For more information on the book or to purchase a copy, please visit the Yodle Dummies® site.

For Dummies®: With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world’s bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as “more than a publishing phenomenon, but a sign of the times,” For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.

Atricity specializes in providing online advertising services such as web site design, search engine optimization, search engine marketing, and social media marketing by developing a robust fulfillment supply chain with an emphasis on the hyperlocal market.

“We’re absolutely thrilled that the entire Atricity team will be joining CoolerAds and leading our sales and fulfillment efforts for our new web solutions division,“ said Peter Previte, CEO of Coolerads. “With the deep management background and experience of Atricity’s team delivering Internet marketing solutions, we are confident the new CoolerAds Web Solutions group will quickly become a leading provider of Internet marketing services to locally-based, small businesses nationwide,” added Previte.

Josh Ehrig, CEO of Atricity, a seasoned entrepreneur and experienced Internet professional, sees intrinsic value with the CoolerAds platform and distribution channel strategy. “CoolerAds clearly sees the value in leveraging community-based, local marketing through their experience working with community newspapers. With this acquisition, we will expand their long-standing advertiser relationships by delivering local marketing results to all of their channel partners. Small businesses need a trusted partner to help them navigate online advertising options and create a comprehensive Internet marketing program that will attract new customers. CoolerAds Web Solutions is that partner,” added Ehrig.

According to Borrell Associates, local online advertising is expected to grow to over $14 billion in 2010., CoolerAds expects heightened demand for these new solutions. “The timing of this acquisition fits perfectly with the launch of our new suite of business tools,” continued Previte. “We’ve tracked increased demand for our services from small and medium sized businesses, and the addition of Atricity will accelerate our ability to exceed that demand.”

Locally based businesses interested in leveraging the expertise of the CoolerAds Web Solutions team to establish a complete Internet marketing program should visit www.coolerads.com or call 908-698-4357.

About CoolerAds

CoolerAds is the industry-leading local online advertising platform for community newspapers and their local advertisers. The CoolerAds platform provides back office productivity tools for publishers, including its patent pending display ad archiving system, electronic proofing, electronic tear sheets and a suite of communication tools that help reduce costs and generate more revenue. CoolerAds.com provides affordable online advertising packages for small businesses which enable them to attract local customers with content publishing tools, online deals and social networking features. Structured content from advertisers is disseminated out to the web helping the small business owner get exposure in multiple places on the Internet, including their local newspaper’s web site. www.coolerads.com

About Atricity

Atricity is an Internet marketing company that helps unleash the power of the Internet and puts technology to work for businesses. The company’s seasoned industry professionals have the passion and drive to build great websites and customize web marketing solutions for the hyperlocal market. Recognizing that businesses need a complete web strategy, the company takes a comprehensive approach, marshalling its diverse resources to position each client at their customers’ fingertips, establish credibility, foster goodwill and build confidence in clients’ products and services. www.atricityonline.com

BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses (SMBs) in more than 1000 cities nationwide. With its suite of new business tools, local businesses can build a dynamic web presence with an unlimited amount of coupons, products, services, news, events and videos. Business owners can also leverage their established relationships by sending invitations to customers to join their network and receive updates and exclusive offers. All of these features are optimized to improve search engine placement, assisting advertisers in attracting new customers through online visitor traffic.

With the launch, consumers can visit www.coolerads.com directly or via links on their local newspaper’s web site to find coupons, products, services, videos and special offers posted by local businesses. Businesses advertising with a member community newspaper are provided with a free profile page. Upgraded packages for business owners create searchable content and offers, prominently displayed in real time.

The CoolerAds tools help community newspaper publishers generate revenue online with cost-effective solutions available to all local businesses in their markets. The CoolerAds platform is priced to garner maximum participation from business owners, and generate invaluable local content, coupons and offers for consumers.

Platform for Publishers

As partners with community newspapers, CoolerAds creates a physical presence in the cities covered by those publications. These publications typically have been in operation for decades, maintain large circulations, experienced sales associates and established relationships with local advertisers. They also have relevant content such as local news, events and municipal information which is very valuable to consumers.

“Our goal from the beginning has been to leverage our display ad archiving system, along with other solutions such as electronic proofing and electronic tear sheets to help publishers engage local advertisers online,” stated Peter Previte, CEO of CoolerAds. “The CoolerAds platform now processes at least 10,000 display ads online each week, from more than 25,000 local advertisers each month. We recently surpassed one million display ads processed, a number we’re very proud of. Our unique business model encourages local business owners to take the next step with an affordable online solution, offered by their local newspaper,” added Previte.

Joe Nicastro, cofounder of CoolerAds, a former community newspaper publisher and 25-year industry veteran, is thrilled with the evolution of CoolerAds. “We wanted to build a platform to solve the problems that community newspapers experience with their print operations, and ultimately provide them with the tools they need to take advantage of the growth of online advertising. We’ve done that well, and we’re receiving extremely positive feedback from our partners,” added Nicastro.

Patrick Smith, Publisher for Capital Region Newspaper Group, is equally thrilled. “We’re very excited about the new CoolerAds business tools – our sales force is eager to provide our local business customers with this robust online advertising solution. We’ve used CoolerAds’ display ad archiving system for more than two years, and with this affordable new solution, we expect high adoption rates as we begin the rollout. The CoolerAds online advertising solution perfectly complements the local exposure we offer our business customers on our website and via print,” added Smith.

The CoolerAds platform is available for free licensing by qualified publishers. Publications interested in leveraging CoolerAds to improve both print and online advertising operations are invited to sign up at www.coolerads.com. The system is available on a first come, first served basis to community newspapers nationwide.

About CoolerAds

CoolerAds is the industry-leading local online advertising platform for community newspapers and their local advertisers. The CoolerAds platform provides back office productivity tools for publishers, including its patent pending display ad archiving system, electronic proofing, electronic tear sheets and a suite of communication tools that help reduce costs and generate more revenue. CoolerAds.com provides affordable online advertising packages for small businesses which enable them to attract local customers with content publishing tools, online deals and social networking features. Structured content from advertisers is disseminated out to the web helping the small business owner get exposure in multiple places on the Internet, including their local newspaper’s web site. www.coolerads.com

About Kaesu

Kaesu’s CoolerAds technology platform allows community newspapers to “lock in” print and online advertising relationships with local businesses, putting the paper in the enviable position of providing the most affordable and effective local advertising solutions to every local advertiser. Kaesu’s business model looks at the bigger picture of “Local Search”, integrating content from local businesses as well as consumers, dramatically improving search engine optimization, advertiser exposure and the value of web sites. For more information, visit www.kaesu.com.

About Capital Region Weekly Newspaper Group

The Capital Region Newspaper Group, which includes Pennysaver, The Advertiser, MoneySaver and The Weekly Pennysaver, serves Rensselaer and Saratoga counties (NY state) with a weekly circulation of 180,000. CRW Newspaper Group has been successfully using the CoolerAds platform since 2008. www.crwnewspapers.com

NEW YORK – Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. The Series D funding round brings Yodle’s total financing to $38 million.

In 2009, Yodle continued triple-digit growth with a 135% year over year revenue increase, making it the fastest growing provider of local online advertising services in the U.S., according to industry analyst Borrell Associates.

Additionally, the company continues to be an industry leader in innovation. In 2009, Yodle significantly expanded its nationwide franchise business (YodleFranchise) by bringing on clients like ServiceMaster and Two Men and a Truck, adding numerous strategic reseller partnerships, and expanding its local advertising network to over 75 hyper-local web publishers.

“We have proven that we have the most cost-effective and efficient marketing platform for small businesses in the market,” said Yodle CEO Court Cunningham. “We plan to continue to lead the market in 2010 with increased investment in innovation and new product launches to be announced in the coming months. All of our innovation is focused on driving the highest possible return on marketing investment for our clients.”

“We are very proud to continue to support Yodle, a fast-growing and clear leader in the local online advertising space,” said Tom Mawhinney, General Partner at JAFCO Ventures. “This round of funding is a testament to the success of Yodle and the value in its offering for local business owners. We expect great things for Yodle this year and in the future.”

About Yodle:

Yodle, www.yodle.com, a leader in local online advertising, connects local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle, is headquartered in New York, NY with a presence in 25 major cities across the United States and has hundreds of employees helping thousands of customers.

About JAFCO Ventures:

Based in Palo Alto, California, JAFCO Ventures is a venture capital partnership focused on companies that are emerging leaders in the communications, Internet, semiconductor and software industries. JAFCO Ventures was formed in 2003 and currently manages more than $350 million in capital. The fund’s charter is to invest in venture opportunities with true breakout potential where JAFCO Ventures can meaningfully add value with capital, the experience of seasoned venture capital investors, and the deployment of our Asia business development team, to help portfolio companies generate revenue from customers in Japan and other parts of Asia. For more information, visit http://www.jafco.com/.

About Bessemer Venture Partners:

Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New York, Mumbai, and Tel Aviv. As the oldest venture capital practice in the United States, Bessmer has partnered as an active, hands-on investor in Ciena, Ingersoll Rand, Parametric, Skype, Staples, VeriSign, and W.R. Grace. Over the last century, Bessemer Venture Partners and its predecessor funds have invested in more than 100 companies that have gone public on exchanges in Canada, India, London, and the United States. To learn more, visit www.bvp.com.

About Draper Fisher Jurvetson:

Draper Fisher Jurvetson is a leading venture capital firm with a global presence through a network of affiliated funds, with offices in more than 30 cities around the world and approximately $6 billion in capital commitments. DFJ’s mission is to identify, serve and provide capital for extraordinary entrepreneurs anywhere who are determined to change the world. Over the past twenty years, DFJ has been proud to back over 500 companies across many sectors including such industry changing catalysts as Hotmail (acquired by MSFT), Baidu (BIDU), Skype (acquired by EBAY), EnerNOC (ENOC), athenahealth (ATHN), Focus Media (FMCN), Mobile 365 (acquired by Sybase), xFire (acquired by Viacom), United Online (UNTD), Overture (acquired by YHOO), Interwoven (IWOV), Four11 (acquired by YHOO), Massive (acquired by MSFT), Parametric (PMTC) and Mozy (acquired by EMC).

About Draper Fisher Jurvetson Growth:

Draper Fisher Jurvetson Growth Fund invests in revenue stage technology companies that are expanding rapidly in large markets and are well positioned to be category leaders. Draper Fisher Jurvetson is a leading venture capital firm with global presence through the DFJ Global Network of funds. DFJ’s mission is to identify, serve and provide capital for extraordinary entrepreneurs anywhere who are determined to change the world. The DFJ Network has grown to encompass over 150 venture capital professionals in more than 30 cities around the world, more than 600 portfolio companies funded, and over $6 billion of capital under management. The DFJ Network has produced such notable, industry changing companies as Athenahealth (ATHN), Baidu (BIDU), Skype (acquired by eBay), Focus Media (FMCN), DivX (DIVX), Mobile 365 (acquired by Sybase), Massive (acquired by Microsoft), EnerNOC (ENOC), Feedburner (acquired by Google), Four11 (acquired by Yahoo), xFire (acquired by Viacom/MTV Networks), Mozy (acquired by EMC), Myfamily.com (acquired by Spectrum Equity Investors), Overture (acquired by Yahoo), Parametric (PMTC), TicketsNow (acquired by TicketMaster), and buy.at (acquired by AOL). http://www.dfjgrowth.com and http://www.dfj.com.

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
Berk will discuss small businesses online presence and marketing opportunities in panel sessions, which include the following:

–           “The New Advertising Opportunity: Reputation Management”
Date: Monday, Feb. 8, 2010
Time: 11:45 – 12:15 p.m. ET

–         “Tapping Key Categories: SEO, Paid Search, Directories”
Date: Tuesday, Feb. 9, 2010
Time: 10:15 – 11:15 a.m. ET
For more information on Marchex Reputation Management, visit: www.marchex.com/repmanagement or stop by the Marchex Connect conference booth. For more information on Borrell’s 2010 Local Online Advertising: The ‘Business of Making Money’ Conference, visit: http://www.borrellassociates.com/conference/.

About Marchex

Marchex, Inc. (www.marchex.com) provides call- and click-based performance advertising products. Marchex’s products support tens of thousands of advertisers, ranging from local businesses to the Fortune 500.

“Microsoft spent a lot of money over the summer to launch Bing, and they targeted their campaign directly at local business owners,” said Matt Booth, SVP and Program Director, Interactive Local Media for BIA/Kelsey. “I should think that they would be encouraged by these results, as more and more SMBs move their ad budgets away from print and directories and online, small market share increases will come to represent big dollars.”

The WebVisible Report cites Bing/MSN’s higher click-through rates (CTR) in certain verticals as a potential explanation for this market dynamic. Projected strategically, this could bode well for Microsoft in the race to grab as much market share in the fast-growing, hyper-local market.

“The big picture is great news for SMBs and good news for the Engines,” said Kirsten Mangers, WebVisible CEO. “Local revenue is up across the board, and the number of first-time buyers to increase quarter-on-quarter. Anyone would feel good about the increased competition in these markets. But, the real news is that these SMB advertisers are getting results from their interactive budgets that they’ve been after for years now. Local interactive is on the rise – because it works.”

Rising Local CPCs – Rising Budgets?

Cost per Clicks (CPCs) – the amount advertisers spend for each keyword term or phrase clicked on by users – has been increasing steadily for small business advertisers. This, after a drop due to reduced spending in Q2 2009, CPCs stabilized in Q3. While Google still dominates the charts with the most market share, the numbers have decreased as advertisers spread their money across other search engines. In Q3 2009, Google accounted for 60.4% of search advertising spending. Yahoo! accounted for 26.2%, Bing* 10.5% and Ask 2.4%. Google lost five points year-over-year (YoY) as spend shifted among these other engines. Bing (formerly Live Search, Windows Live Search, and MSN Search) is the current web search engine from Microsoft and also powers Yahoo! Search, has stepped up to compete for a chunk of the local advertiser budget. With CPC rates almost 30% lower than Google in some verticals, according to the WebVisible Report, Bing has been able to gain market share from the Search giant.

Bing’s debut in the summer of 2009 featured an $80 to $100 million online, TV, print, and radio advertising campaign in the US alone. Without mentioning the competition, they attempt to convince users to switch to Bing by focusing on its search features and functionality. They claim that Bing does a better job countering “search overload,” offering more-relevant, higher-quality results and helps you find what you’re looking for faster than the competition. Regardless of the advertising spend to increase Bing’s awareness the WebVisible report indicates a shift in ad spend to given higher conversion rates and available advertising inventory.

Other notable findings in the WebVisible report show Click-through rates (CTR) improved YoY across all the engines, with the biggest improvement on Yahoo!, whose CTR improved 123% from Q3 2008 to Q3 2009.

About BIA/Kelsey

BIA/Kelsey advises companies in the local media space through Consulting and Valuation Services, Research, Continuous Advisory Services, and Conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directories markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.bia.com and www.kelseygroup.com. The company’s blogs are located at http://blog.bia.com/bia/ and http://blog.kelseygroup.com, and it can be found on Twitter through http://twitter.com/BIAKelsey.

About WebVisible, Inc.

WebVisible, headquartered in Irvine, Calif., makes it easy for small and mid-size businesses (SMBs) to be found online, when and where customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs. It has helped more than 100,000 SMB customers from over 3,000 industries in 11 countries to create innovative and accountable Internet advertising campaigns.

WebVisible manages the entire online presence lifecycle, from take-off to landing, using its award-winning, proprietary Geneva Software Platform. Currently managing more than 600 million keywords daily, it oversees online advertising campaigns that are cost-effective, targeted and measureable. WebVisible’s inimitable approach combines the best of service by certified trained professionals and effective media buying management, ad creation, deployment and optimization for its customers.

SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom, European Directories and The New York Times Company. For more information, visit www.webvisible.com or call (949) 502-5757.

Fourth Quarter 2008 Consolidated Financial Results

* Revenue was $34.8 million for the fourth quarter of 2008, compared to $37.0 million for the same period of 2007.
* GAAP net loss applicable to common stockholders was $128.7 million for the fourth quarter of 2008 or $3.67 per diluted share, which includes the effect of an estimated pre-tax $176.7 million non-cash goodwill and intangible asset impairment charge based on the preliminary results of the company’s annual goodwill and intangible assets impairment tests. This compares to a GAAP net loss applicable to common stockholders of $774,000 or $0.02 per diluted share for the same period of 2007. The fourth quarter 2008 results included non-cash stock-based compensation expense recorded under the fair value method of $2.4 million, compared to non-cash stock-based compensation expense of $2.1 million for the same period in 2007.

* We provide a reconciliation of GAAP diluted EPS to Adjusted Non-GAAP EPS in the financial tables attached to this press release and encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measures. Adjusted non-GAAP EPS for the fourth quarter of 2008 was $0.09, compared to $0.08 for the same period of 2007. Some Wall Street analysts use non-GAAP measures to analyze our operating results, which may include adjusted non-GAAP EPS, adjusted operating income before amortization and adjusted EBITDA. We present GAAP measures with equal or greater prominence than non-GAAP measures and such non-GAAP measures should not be considered a substitute for, or superior to, GAAP results.
* Adjusted operating income before amortization was $5.5 million for the fourth quarter of 2008, compared to $5.3 million for the same period of 2007. A reconciliation of non-GAAP adjusted operating income before amortization to GAAP operating income and GAAP net income is included in the financial tables attached to this release.
* Adjusted EBITDA was $7.5 million in the fourth quarter of 2008, compared to $7.9 million for the same period of 2007. A reconciliation of operating income before taxes, depreciation, amortization, gain/loss on sales of intangible assets and impairment of goodwill and intangible assets to GAAP net cash provided by operating activities is included in the financial tables attached to this release.

Full Year 2008 Results

* Revenue for the year ended December 31, 2008 was $146.4 million, compared to $139.4 million for 2007.
* GAAP net loss applicable to common stockholders was $128.1 million or $3.52 per diluted share for 2008 which includes the effect of an estimated pre-tax $176.7 million non-cash goodwill and intangible asset impairment charge based on the preliminary results of the company’s annual goodwill and intangible assets impairment tests. This compares to a GAAP net loss applicable to common stockholders of $1.4 million or $0.04 per diluted share for the same period of 2007.
* As discussed in the summary of the fourth quarter 2008 consolidated financial results, we provide a reconciliation of GAAP diluted EPS to Adjusted Non-GAAP EPS in the financial tables attached to this press release and encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measures. Adjusted non-GAAP EPS for 2008 was $0.37, compared to $0.36 in 2007.
* Adjusted operating income before amortization was $22.6 million for 2008, compared to $24.0 million in 2007. A reconciliation of non-GAAP adjusted operating income before amortization to GAAP operating income and GAAP net income is included in the financial tables attached to this release.
* Adjusted EBITDA was $32.1 million for 2008, compared to $33.3 million for 2007. A reconciliation of operating income before taxes, depreciation, amortization, gain/loss on sales of intangible assets and impairment of goodwill and intangible assets to GAAP net cash provided by operating activities is included in the financial tables attached to this release.

“Despite the challenging economic conditions, in the fourth quarter we continued to add customers at a solid rate as local advertisers continued to shift their dollars to the types of performance-based advertising products that Marchex offers,” said Russell C. Horowitz, Marchex Chairman and CEO. “We are continuing to innovate on our products, provide world-class service to our customers, and create greater efficiencies in our business. As a result, we believe Marchex is well-positioned at the forefront of the local market, which is universally recognized as one of the online advertising industry’s biggest opportunities over the next three to five years.”

Operating Highlights

Local Advertising Services: For the fourth quarter of 2008, revenue from Local Advertising Services was $16.7 million. Following the migration of a legacy Voice Services customer during the fourth quarter, consistent with the commentary provided by the company in the third quarter, Marchex ended the fourth quarter with more than 70,000 advertisers using its products and services. Pro forma for this Voice Services account migration, Marchex added to the total of advertisers using its products and services on a net basis in the fourth quarter. While it is more difficult to predict advertiser growth rates in the current economy, Marchex expects to add thousands of new advertisers in 2009.

Publishing (proprietary traffic sources, formerly referred to as Marchex’s Local Search Network): For the fourth quarter of 2008, revenue from Publishing was $18.1 million. Additionally, Marchex attracted more than 27 million unique visitors for the month of December 2008 and delivered more than 170 million revenue-generating events and referrals in the fourth quarter. Unique visitor statistics are based on internal traffic logs, which calculate unique IP (Internet protocol) addresses on an unduplicated basis during a given month.

Impairment of Goodwill and Intangible Assets: The Company is in the process of completing its goodwill and intangible asset impairment test and this preliminary impairment charge estimate, and the related tax impact, may change. Accordingly, fourth quarter 2008 and full year 2008 GAAP operating results included in this press release are preliminary and subject to change. Final GAAP operating results will be included in the Company’s annual report on Form 10-K.

Non-Operating Highlights

During the fourth quarter of 2008, Marchex increased its stock repurchase plan by 1.0 million shares to 7.0 million shares. Additionally, the company purchased 1.4 million shares of its outstanding Class B common stock and the remaining outstanding preferred shares for a total price of $7.9 million, bringing its total shares repurchased under its stock repurchase program to 6.0 million shares, or 16% of its outstanding common stock.

Marchex Financial Guidance

“Due to current economic conditions, some of our customers are experiencing challenges with their businesses and balance sheets. As it is difficult to predict the impact this will have on our business in the near term, we believe it is prudent to refrain from issuing 2009 guidance at this time. However, we remain confident that Marchex is well-positioned to win market share in local online advertising in 2009 and beyond,” said Horowitz. “Marchex has a strong balance sheet, no debt, and the company is generating cash every quarter, which we anticipate continuing to do throughout this year.”

Conference Call and Webcast Information

Management will hold a conference call, starting at 5:00 p.m. EST on Thursday, February 19, 2009 to discuss its fourth quarter and year ended December 31, 2008 financial results and other company updates. To access the call by live Webcast, please log into the Investor Relations section of the Marchex Web site (www.marchex.com/investors). An archived version of the Webcast will also be available, beginning two hours after completion of the call, at the same location.

About Marchex

Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

-  Local Online Advertising Leader Yodle Announces Completion of $10 Million Series C Financing
Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series C funding. The round was led by JAFCO Ventures, joined by Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners. The funds will be used to double investment in product and technology innovation as well as to continue a national sales expansion.

NEW YORK – Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses and is among the first services of its kind to specifically address the needs of both local franchise owners looking to promote their individual locations online as well as the franchise as a whole.

YodleFranchise is powered by Yodle’s robust online advertising solution, already proven to help individual local service-oriented businesses find new customers using the internet. YodleFranchise organizes all of a franchise’s advertising efforts into one large-scale, synchronized effort – all while carefully maintaining the local angle necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.

“We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise’s entire network and local enough to drive results to their individual locations,” said Yodle CEO Court Cunningham. “YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.”

In the middle of an economic downturn, smart small business owners are demanding an advertising solution that gets them in front of their customers online. According to the Coleman Report, franchise loan failure rates are up by more than 55% since 2006. This shows more than ever that franchises need the kind of results-driven online marketing solution that Yodle delivers.

Yodle’s approach to simplifying online advertising for local businesses has driven 700%+ revenue growth in 2008 vs. 2007. To find out more information on Yodle’s new franchise offering, go to www.yodle.com/franchise.

About Yodle

Yodle provides local businesses with a simple and affordable way to get new customers and phone calls using online advertising. Yodle, a company funded by Bessemer Venture Partners and Draper Fisher Jurvetson, is transforming local online advertising by connecting local business owners with consumers in a simple, measurable and relevant way. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 18 major cities across the United States and has hundreds of employees helping thousands of customers. To find out more about Yodle, go to www.yodle.com.

- Burst Media launches wellness ad network;

- Novus Print Media Network and Tribune Media Net expand partnership to include local online advertising;

- 130 year old Michigan newspaper takes internet ad sales to the next level with Local Thunder.

The new, revamped plaform is called Marchex Connect 2.0 and integrates three products:

- online advertising;
- call-based advertising;
- business profile pages.

Marchex only serves US-based advertisers, and we know nothing if they plan on expanding anywhere else. The full press release of the platform launch can be read below.

SEATTLE, WA – July 30, 2008 – Marchex, Inc. (NASDAQ: MCHX, MCHXP) a local search and advertising company, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded Web pages that give advertisers an immediate local online presence.

Marchex Connect serves national advertisers who want to target locally and large businesses, such as Yellow Pages and media companies, who want to sell local advertising under their own brand to their customers. In addition, the company has formed the Marchex Digital Platform Group, uniting Marchex’s voice services, interactive marketing and platform development teams to better provide integrated local advertising products, services and analytics for its customers.

“We have invested heavily to build a performance-based, local-centric advertising platform for local resellers and advertisers that integrates online and call-based advertising products and services at scale, all supported by sophisticated reporting and analytics,” said John Keister, Marchex President and COO. “Our goal at Marchex is to accelerate the adoption of local online advertising and to deliver the highest volume of quality local leads to our advertisers at the most reasonable cost in the marketplace.”
Next-Generation Local Advertising Platform

Marchex Connect – which supports more than 65,000 local advertisers – offers a range of performance-based advertising products that can be used either as a fully-integrated product suite or on an individual basis, including:

* Business Profile Pages
Provides advertisers with an immediate branded local online presence that is fully optimized to drive click- and call-based local leads from both paid and organic search results. The optimized Web pages track and provide comprehensive reporting on all actions taken on the page, including: click-throughs, calls generated, emails sent, forms filled out, coupon, and map print outs, all of which provide the advertiser full data on their online marketing performance and return on investment (ROI).
* Integrated Online Performance-Based Lead Generation
Marchex Connect brings together its proven online lead generation and call-based advertising capabilities to deliver performance-based click and call lead packages that are tracked and reported. The lead packages can be on a guaranteed basis, which provides advertisers with a set number of leads, or on a budget basis, where Marchex manages the advertiser’s budget across multiple search engines and vertical and local Web sites.
* Comprehensive Call-Based Advertising Products and Services
Marchex Connect delivers comprehensive call-based advertising products and analytics, including call tracking for online and offline campaigns, pay-per-phone-call, form-to-phone, and reverse proxy, which enables all phone calls generated by an advertiser’s Web site to be tracked and reported.
* Diversified Advertising Distribution
Distribution is built according to the advertiser or partner needs and is available via all major search engines, leading local Web sites and premium vertical Web sites.
* Proof of ROI
Custom reporting and detailed analytics that prove performance and ROI for both the partner and the local advertiser.

By providing an immediate online presence integrated with call-based lead generation and numerous other trackable user actions, Marchex Connect addresses a number of the primary needs for local advertisers. It is estimated that only 1 million – out of an estimated 15 million – SMBs in the United States are currently advertising online¹ and of the 42% of SMBs that have Web sites, the majority are rudimentary at best.² In addition, according to The Kelsey Group®, 71% of SMBs would rather pay for phone calls to their business than solely clicks to their Web site.³

“The Internet is primarily a consumer research and marketing platform that drives offline transactions,” said Greg Sterling, principal, Sterling Market Intelligence. “However, tracking that offline sales impact has been very challenging. The range of tools that Marchex’s new platform provides will help make the relationship between online leads and offline sales much more transparent.”
Marchex Digital Platform Group

With today’s launch, Marchex subsidiaries VoiceStar and Traffic Leader have been unified under the Marchex Digital Platform Group to leverage the Marchex Connect platform and provide integrated, locally-focused advertising services including:

* Full Advertising Campaign Management – All campaigns are managed by a dedicated team of online marketing and call-based advertising experts.
* Strategic Consulting for Resellers – Leveraging Marchex’s unique intellectual property regarding pricing and product strategies to appropriately balance and expand the total offline and online spends of an advertiser, and to maximize ROI goals.
* Sales Channel Training – Custom in-field and Web-based training programs to equip Marchex partners’ local sales forces with the knowledge and sales materials they need to successfully migrate their local advertisers’ spend online.

For more information on Marchex Connect and the Marchex Digital Platform Group, visit www.marchex.com.
About Marchex, Inc.

Marchex (www.marchex.com) is a local search and advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.
Forward Looking Statements

This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, acquisitions, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex’s actual results to differ materially from those indicated by such forward-looking statements which are described in the “Risk Factors” section of our most recent periodic report and registration statement filed with the SEC. All of the information provided in this release is as of July 30, 2008 and Marchex undertakes no duty to update the information provided herein.