Acquisition Adds Internet Marketing Services, Fulfillment Expertise and Web Resources

BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announced the acquisition of Atricity, a full-service Internet marketing company based in Allentown, Pennsylvania.
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Web-Based Tool Fosters Social Connections Between Local Consumers and Businesses Through Their Community Papers

BUDD LAKE, N.J. – CoolerAds, the industry-leading local online advertising platform for community newspapers and their local advertisers, announces the launch of its new online advertising business tools for small and medium sized businesses (SMBs) in more than 1000 cities nationwide. With its suite of new business tools, local businesses can build a dynamic web presence with an unlimited amount of coupons, products, services, news, events and videos. Business owners can also leverage their established relationships by sending invitations to customers to join their network and receive updates and exclusive offers. All of these features are optimized to improve search engine placement, assisting advertisers in attracting new customers through online visitor traffic.
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Reports 135% Year-Over-Year Growth

NEW YORK – Yodle, (www.yodle.com) a leader in local online advertising and lead generation, announced that it has completed a $10 million Series D funding round. The round, raised from existing investors, was led by JAFCO Ventures and joined by Bessemer Venture Partners, Draper Fisher Jurvetson, and Draper Fisher Jurvetson Growth. The Series D funding round brings Yodle’s total financing to $38 million.
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Borrell’s Local Online Advertising 2010 Conference

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading performance marketing company, announced that Matthew Berk, Executive Vice President of Product Engineering, will participate on two panels at Borrell’s Local Online Advertising: The ‘Business of Making Money’ 2010 Conference, Feb. 8-9, 2010 at the Grand Hyatt in New York City.
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CPC Rates Rising as Spend Shifts among other Search Engines; Google Remains Dominant, But Others Growing Share in Local
IRVINE, Calif. – WebVisible, Inc., a worldwide leader in local online advertising, released its 2009 Q3 Report on the State of Small Business Online Advertising. This report, gleaned from data gathered over 90 days from a sample of WebVisible’s small and medium sized business clients, examines local interactive advertising trends through Q3 2009, using Q3 2008 as a baseline. WebVisible has worked with more than 100,000 clients across more than 3,000 vertical categories around the world. Copies of the report are available at: http://webvisible.com/learning-center/free-resources.php
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SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, reported its results for the fourth quarter of 2008 and full year ended December 31, 2008.

Fourth Quarter 2008 Consolidated Financial Results

* Revenue was $34.8 million for the fourth quarter of 2008, compared to $37.0 million for the same period of 2007.
* GAAP net loss applicable to common stockholders was $128.7 million for the fourth quarter of 2008 or $3.67 per diluted share, which includes the effect of an estimated pre-tax $176.7 million non-cash goodwill and intangible asset impairment charge based on the preliminary results of the company’s annual goodwill and intangible assets impairment tests. This compares to a GAAP net loss applicable to common stockholders of $774,000 or $0.02 per diluted share for the same period of 2007. The fourth quarter 2008 results included non-cash stock-based compensation expense recorded under the fair value method of $2.4 million, compared to non-cash stock-based compensation expense of $2.1 million for the same period in 2007.
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- KickApps Launches App Studio with Integration of Meebo and Yahoo Maps
KickApps, the industry’s leading on-demand social media, video player and widget platform, today announced the release of the KickApps App Studio, the next generation of its drag-and-drop Widget and Video Player authoring solution. Users of the web-based KickApps App Studio can create highly customized embeddable Flash applications with drag-and-drop ease, including the ability to integrate best-of-breed third party applications, content and web services. The KickApps Widget and Player authoring tool already produces over 90 million app views per month.

-  Local Online Advertising Leader Yodle Announces Completion of $10 Million Series C Financing
Yodle, Inc., a leader in local online advertising and lead generation, announced today that it has completed a $10 million Series C funding. The round was led by JAFCO Ventures, joined by Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners. The funds will be used to double investment in product and technology innovation as well as to continue a national sales expansion.

Fast-Growth Local Online Advertising Start-Up Sees 700%+ Year-Over-Year Growth

NEW YORK – Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses and is among the first services of its kind to specifically address the needs of both local franchise owners looking to promote their individual locations online as well as the franchise as a whole.

YodleFranchise is powered by Yodle’s robust online advertising solution, already proven to help individual local service-oriented businesses find new customers using the internet. YodleFranchise organizes all of a franchise’s advertising efforts into one large-scale, synchronized effort – all while carefully maintaining the local angle necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.
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