- Former aQuantive CFO M. Wayne Wisehart Joins Marchex Board of Directors
Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, announced the appointment of M. Wayne Wisehart to its Board of Directors, effective November 17, 2008. Wisehart most recently served as the Chief Financial Officer of aQuantive, a leading global digital marketing company, which was acquired by Microsoft in July 2007. Prior to aQuantive, he served as the CFO at Western Wireless Corporation.

-  Jupitermedia Announces Hiring of Linda Barrabee to Further Bolster Its Push into Mobile Content and Marketing Coverage
Jupitermedia Corporation (Nasdaq: JUPM) announced that Linda Barrabee has joined the company to blog on the topics of mobile content and marketing. In addition, Ms. Barrabee will become part of a soon to be announced mobile consulting and research unit that is being formed under the leadership of Michael Gartenberg.

Private beta signups begin today at http://analytics.admob.com

(San Mateo, CA) – April 30, 2008 – The mobile Web is taking the next step in maturity as AdMob today announced the introduction of AdMob Mobile Analytics. This product is the second major offering from the company which is currently known for its award-winning mobile advertising network. AdMob Mobile Analytics delivers a comprehensive solution for understanding user behavior and makes it easy to measure the usage of mobile Websites and advertising campaigns.

AdMob Mobile Analytics, which runs independent of the company’s other services, can be set up in less than 10 minutes and does not require advertising spend or publishing activity with the company’s flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.

“AdMob has invested heavily in user, device and carrier detection to fuel our statistical modeling and optimization efforts. We’ve been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile Web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile Web.” said Omar Hamoui, Founder and CEO of AdMob.
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