ESG Helps Broadcasters, Manufacturers Offer Compelling Applications

LAS VEGAS – Two leading players in the nascent ATSC Mobile Digital Television (DTV) market demonstrated an end-to-end, standards-based reference design aimed at accelerating the rollout of this promising technology by broadcasters and consumer electronics manufacturers.
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- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment
Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development.
DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment marketing and in his new position at Infuse Creative, DiNucci will focus on connecting industry leading, search marketing (One Infuse Creative movie studio client paid less than 1/4th their top 4 competitors cost per click), video marketing, social media and mobile marketing results and cost savings to the entertainment sector via focus on theatrical, television, cable, home entertainment/DVD, iPhone/mobile, video games and online gaming, music, literary publishing, and more.
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Analysis of user-generated feedback from 14,000 visitors to leading media sites shows that video ads are unpopular; consumers are more likely to click on traditional text or banner advertisements

NEW YORK – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate insights into which types of online ads are popular with consumers. iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likelihood to click on different types of online ads.
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New offering from Eyeblaster shows cross synergy between advertising channels

NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.

“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”
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