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YuMe’s Operating System for TV 2.0 Enables Advertisers to Reach Consumers through LG Smart TVs, Blu-ray DiscTM Players, and Smart TV Upgraders REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is [...]
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ESG Helps Broadcasters, Manufacturers Offer Compelling Applications LAS VEGAS – Two leading players in the nascent ATSC Mobile Digital Television (DTV) market demonstrated an end-to-end, standards-based reference design aimed at accelerating the rollout of this promising technology by broadcasters and consumer electronics manufacturers.
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- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development. DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment [...]
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Analysis of user-generated feedback from 14,000 visitors to leading media sites shows that video ads are unpopular; consumers are more likely to click on traditional text or banner advertisements NEW YORK – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate [...]
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New offering from Eyeblaster shows cross synergy between advertising channels NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand [...]
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