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	<title>Ad Operations Online &#187; Lexus;</title>
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	<description>Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike.</description>
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		<title>Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage</title>
		<link>http://www.adoperationsonline.com/2009/06/23/japanese-automaker-blocks-go-daddy-ad-from-us-open-coverage/</link>
		<comments>http://www.adoperationsonline.com/2009/06/23/japanese-automaker-blocks-go-daddy-ad-from-us-open-coverage/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 08:30:08 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Creatives Showcase]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[TV & Cable Advertising]]></category>
		<category><![CDATA[Bob Parsons;]]></category>
		<category><![CDATA[Danica Patrick;]]></category>
		<category><![CDATA[godaddy ads]]></category>
		<category><![CDATA[godaddy speeding ad]]></category>
		<category><![CDATA[Lexus;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=4568</guid>
		<description><![CDATA[Lexus Bars Vintage American Car from Being Seen During U.S. Open SCOTTSDALE, Ariz. &#8211; Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open. Go Daddy was to air its &#8220;Speeding&#8221; commercial twice during the United [...]]]></description>
			<content:encoded><![CDATA[<p>Lexus Bars Vintage American Car from Being Seen During U.S. Open</p>
<p>SCOTTSDALE, Ariz. &#8211; Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open.<br />
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<p>Go Daddy was to air its &#8220;<strong>Speeding</strong>&#8221; commercial twice during the United States Open this weekend. The ad features Go Daddy Girl Danica Patrick in a vintage, American-made Ford Mustang. Go Daddy was informed Lexus doesn&#8217;t want &#8220;Speeding&#8221; to air. As the exclusive sponsor of the NBC broadcast, Lexus declared no other automakers can be shown in commercials airing during the United States Open.</p>
<p>“This is outrageous,” said Go Daddy CEO &amp; Founder Bob Parsons. “Lexus knows our ‘Speeding’ commercial is NOT about selling cars. GoDaddy.com sells domain name registrations. It seems like they don’t want Americans watching the United States Open to see or think about an American-made car in any shape or form. I see it as kicking the American auto industry when it’s down.”</p>
<p>The commercial was approved by censors and already aired yesterday during rained out broadcast coverage on NBC. The thirty-second ad debuted and aired several times during the Indianapolis 500 broadcast on ABC last month and has aired hundreds of times, including during NBC&#8217;s Senior PGA and NHL Stanley Cup Finals broadcasts.</p>
<p>In 2005, Go Daddy&#8217;s first-ever Super Bowl commercial was yanked by the Fox network after airing once during the game because it was deemed inappropriate. Since that time, Go Daddy commercials have drawn criticism and scrutiny from censors for being edgy. Never before, though, have the commercials come under fire for the products they contain. “It is beyond my wildest dreams that one of our commercials would be rejected only because it featured a classic American automobile,” said Parsons.</p>
<p>Parsons is a decorated military veteran, known for growing his domain and hosting company into a world leader without outsourcing or off-shoring a single job. He was criticized for throwing a nearly $2MM holiday party for employees in December after a record revenue year in 2008 and argued with the media that spending money is the precisely right move during an economic recession.</p>
<p>The outspoken CEO is active on Twitter as @DrBobParsons and just last night, before this latest controversy, posted a video showing off his new pride and joy &#8211; a 2010 SS Camaro made by Chevrolet.</p>
<p>&#8220;A recent poll showed 40 percent of those surveyed said recent problems for U.S. automakers made them more likely to buy American,&#8221; Parsons points out. &#8220;I believe an American car deserves to be in the United States Open of all places, but Lexus seems to disagree.&#8221;</p>
<p>Go Daddy is the world&#8217;s leading domain name registrar, provides Web hosting and more than 50 products designed to help people and businesses develop an online presence. Most all of Go Daddy&#8217;s products are developed in-house.</p>
<p>To learn more about Go Daddy visit www.GoDaddy.com.</p>
<p>To see “Speeding” or any other Go Daddy commercial, visit http://videos.GoDaddy.com.</p>
<p>About The Go Daddy Group, Inc.</p>
<p>Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 35 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world&#8217;s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.</p>
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		<title>Glam Media Launches Glam Black Life the Largest Online Network Focused on African American Women</title>
		<link>http://www.adoperationsonline.com/2008/09/11/glam-media-launches-glam-black-life-the-largest-online-network-focused-on-african-american-women/</link>
		<comments>http://www.adoperationsonline.com/2008/09/11/glam-media-launches-glam-black-life-the-largest-online-network-focused-on-african-american-women/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:32:27 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Glam Media]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Accel Partners]]></category>
		<category><![CDATA[Asten Morgan Jr.;]]></category>
		<category><![CDATA[BRISBANE]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[content network]]></category>
		<category><![CDATA[content networks]]></category>
		<category><![CDATA[DAG Ventures]]></category>
		<category><![CDATA[Dave Nordstrom;]]></category>
		<category><![CDATA[Draper Fisher Jurvetson]]></category>
		<category><![CDATA[Fisher Jurvetson]]></category>
		<category><![CDATA[Glam Beauty Editor India;]]></category>
		<category><![CDATA[Glam Media Inc.]]></category>
		<category><![CDATA[GLG Partners]]></category>
		<category><![CDATA[Hubert Burda]]></category>
		<category><![CDATA[influential lifestyle Web sites]]></category>
		<category><![CDATA[Information Capital]]></category>
		<category><![CDATA[Jewel Jackson;]]></category>
		<category><![CDATA[Lexus;]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Manolo]]></category>
		<category><![CDATA[media model;]]></category>
		<category><![CDATA[Munich]]></category>
		<category><![CDATA[Natasha Eubanks;]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York City]]></category>
		<category><![CDATA[online network]]></category>
		<category><![CDATA[publisher network]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Tamera Reynolds;]]></category>
		<category><![CDATA[TheYBF.com;]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[Top 20 Media Company]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Walden Venture Capital]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2425</guid>
		<description><![CDATA[TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Glam Media Network’s Black Life Vertical; Lexus is Launch Sponsor Brisbane, California and New York, New York—September 11, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignnone size-medium wp-image-552" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/glamlogo.jpg" alt="" width="97" height="52" /></a>TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Glam Media Network’s Black Life Vertical; Lexus is Launch Sponsor</p>
<p>Brisbane, California and New York, New York—September 11, 2008—Glam Media, Inc., the pioneer of vertical content networks, today announced the launch of Glam Black Life (blacklife.glam.com), a new vertical providing brand advertisers with access to the largest network of African American woman-focused sites. Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to Black Life bloggers and publishers in October. More than 50 sites are part of Glam Black Life, where Glam Media represents their premium ad inventory as part of the larger Glam network of 640 publishers. Glam Black Life is led by former Sahara Media (HoneyMag.com) executive Tamera Reynolds, who is the Director of Glam Black Life. Asten Morgan Jr., former director of national sales at BET, will serve as Black Life’s Executive Director, National Sales.<br />
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<p>“This new endeavor is an exciting opportunity for Lexus,” said Dave Nordstrom, Lexus Vice President of Marketing. “Glam Media has created a unique way to reach African American women online as they pursue their passions and we’re happy to align Lexus with those pursuits.”</p>
<p>With close to four million uniques, Glam Black Life reaches more African American women than any other network with a selection of premium and popular sites including: TheYBF.com; Shake Your Beauty; Afrobella; Brown Girl Gumbo; Stylechile; The Fashion Bomb; The Blay Report and I Like Her Style, among others. Glam Beauty Editor India-Jewel Jackson is expanding her current role, and will also oversee all Glam Black Life original editorial content on Glam.com and the curation of content from across the Glam Publisher Network.</p>
<p>“Young, Black and Fabulous (TheYBF.com) was started three years ago out of my passion for celebrity gossip and was the first blog of its kind to focus on black celebrity gossip and entertainment news,” said Natasha Eubanks, founder and editor of TheYBF.com. “Glam Media supported my blog then and now as TheYBF.com reigns as one of largest and most popular black celebrity blogs, Glam continues to deliver the premium advertisers and monetization that has helped make me successful.”</p>
<p>“A comparable network of premium African American women publishers cannot be found in one place anywhere else on the Web,” said Tamera Reynolds of Glam Black Life. “Glam Black Life enables Glam Media to bring together a unique and relevant mix of content that is generated both in-house and by its talented network of publishers that appeals to the African American female demographic, and provide advertisers with the environment to reach this highly sought-after audience.”</p>
<p>Glam’s vertical content network now features seven separate channels representing each vertical including: Style (Fashion, Beauty, Shopping); Living; Entertainment; Wellness; Health, Family and Black Life. Each channel offers a distinctive blend of original editorial, media partner content and curated content from the Glam Publisher Network. The company’s market-leading publisher network of 640+ sites includes Apartment Therapy, BagSnob, Dwell, EatingWell, FashionTribes, Manolo the Shoeblogger, SheFinds, Stylebakery and many others.</p>
<p>About Glam Media</p>
<p>The founders of Glam created a new media model to bring brand advertisers to niche and premium audiences online. Today, Glam Media is the fastest growing Top 20 Media Company in the U.S. with a total reach of 44 million unique monthly visitors in the U.S. and 81 million global uniques, and is also a Top 10 Display Ad Publisher (comScore Ad Metrix). Glam Media provides a compelling mix of owned &amp; operated Web sites including Glam.com and the carefully curated Glam Publishing Network of more than 640 popular and influential lifestyle Web sites, blogs and magazines. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital. Glam Media is headquartered in New York City and Silicon Valley, California, with international offices in London, Munich and Tokyo.</p>
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