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Incisive Media Tracks Legal Technology News and Trends at LegalTech with Onsite Blogging Station and Online Video Interviews

Otilia Otlacan — Fri, 13 Feb 2009 09:15:07 +0000

NEW YORK – Incisive Media, parent company to many leading legal technology news and information brands, has expanded its presence at this year’s LegalTech New York conference with an on-site blogging station and online video interviews with leading speakers, attendees and exhibitors at the event. Editors, including Monica Bay, editor in chief of Incisive Media’s Law Technology News, and senior company business executives are conducting live video interviews from the show that are immediately digitized and available on the Web at www.incisivemediamarketing.us/legaltech09.

The interviews, available online now, cover a wide range of topics from discussion of key LegalTech sessions and use of social media by lawyers and law firms, to electronic data discovery and the impact of the current economic downturn on technology spending. Interviewees will also include winners of the 2009 Law Technology News Awards.

LegalTech attendees and exhibitors can also experience Incisive Media’s extensive network of legal blogs at the company’s onsite blogging station, located at the entrance to the show. Visitors can use computers at the station to navigate throughout the Incisive blog network, based on interest area or hot topics, read posts and add comments of their own, live from the booth.

In addition, current issues of Incisive Media publications, including Law Technology News, The American Lawyer, Corporate Counsel and The National Law Journal will be available at multiple locations throughout the event space.

Last year, LegalTech New York attracted 13,000 attendees and featured almost 300 exhibiting companies. The 2009 conference will offer more than 40 educational sessions for attendees, on topics ranging from electronic discovery and knowledge management, to emerging technologies. For a conference agenda, exhibitor list and other details, visit www.legaltechshow.com. Show information is also available through LinkedIn and Twitter.

LegalTech is presented by Incisive Media Conferences and Trade Shows, a leading producer of educational and networking events for business leaders and professionals.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

The American Lawyer, Law Technology News, Corporate Counsel, LegalTech, The National Law Journal, Post, Risk, Search Engine Strategies and Real Estate Forum are registered trademarks of ALM Properties, Inc. or affiliated entities.

Incisive Media Forms Legal Business Solutions Division; Promotes Iredell to Head New Group

Otilia Otlacan — Thu, 05 Feb 2009 09:30:41 +0000

NEW YORK – Incisive Media, a global leader in specialized business news and information, announced the formation of the Legal Business Solutions Division and promoted Kevin Iredell to head the new group. The Division will focus on expansion and marketing of Incisive products and services used by law firms to manage their businesses and organizations. Iredell, 36, most recently served as group director, brand management for Incisive’s national publications, including The American Lawyer and Corporate Counsel. He will report to Jack Berkowitz, senior vice president.

Incisive Legal Intelligence (formerly ALM Research and Altman Weil Publications) will form the core of this new unit. ILI offers the legal industry’s most extensive online database of legal market intelligence, as well as syndicated survey reports, including the annual Law Firm Business Development Survey and Survey of Law Firm Billing Rates and Practices.

Over the coming year, the Division is expected to expand its research and database-driven offerings to include new business directories, benchmarking tools and competitive intelligence reports.

Iredell joined Incisive Media in 2006 as director of marketing for its national publications. Prior to joining Incisive Media, he spent almost 5 years at LexisNexis/Martindale-Hubbell in a variety of marketing and product development positions. Iredell received his bachelor’s degree in economics from Villanova University. He can continue to be reached at kevin.iredell@incisivemedia.com.

The American Lawyer, Corporate Counsel, Incisive Legal Intelligence, Legal Week, Post, Risk, Search Engine Strategies and Real Estate Forum are trademarks or registered trademarks of Incisive Media, LLC or affiliated entities.

As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)

Otilia Otlacan — Tue, 27 Jan 2009 09:15:46 +0000

Interactive advertising event features all new content and online marketing certifications
2009 OMS Summit

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

Set at the Westin Gaslamp Quarter in San Diego, California, from February 4-7, 2009, the Online Marketing Summit attracts marketers from leading companies who will gather to share best practices and learn from expert online practitioners. Leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing. Hands-on workshops, thought leadership panels, one-on-one usability and search engine optimization (SEO) classes and peer work groups are conducted by best-of-breed speakers and organizations.

The only objective of the OMS Summit is to educate attendees on how to execute the best known practices in online marketing. By incorporating feedback from past events, new “Acumen Tracks” will address various levels of expertise. Designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them or dive deeper into a topic they want to learn more about.

The 2009 OMS Summit includes sessions on:

* Social Media Business Strategies
* Search Engine Marketing in-depth education
* Website Usability Primers
* Customer Experience Best Practices
* Web Analytics & ROI Tracking
* Planning & Budgeting for Online Success
* Email Marketing & Landing Page Tactics
* Website Strategy Thought Leadership
* Behavioral Targeting & Testing

“OMS is exclusively for marketing professionals interested in learning and networking,” said Aaron Kahlow, founder of Online Marketing Summit. “We’re sort of an ‘anti-conference’, and it’s working out for us. There is no expo hall, no conflagration of sponsor logos, and no sales-folk to interfere with the world-class education and networking opportunities on which we’ve built our reputation. It’s 100% peer to peer knowledge sharing. Can’t get any more direct than that.”

“No marketer knows it all. And if they do, they’re probably speaking at OMS,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “If there’s a question you have, there’s likely a session that will answer it. Attendees will not only receive invaluable education and direction from each session, but they’ll also have the opportunity to network, collaborate and share ideas with interactive marketers from leading companies around the world.”

Discounted passes are still available and include access to the 2009 Resource Center to download the slide decks, professionally video recorded session and media from all the presentations. To register, visit https://www.onlinemarketingsummit.com/registration/default.php. For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit www.ClickZEvents.com.

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This summer tour will be attended by at least 2000 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Other Incisive resources for interactive marketers include the Search Engine Strategies global conference and training series focused on search engine optimization and search engine marketing and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Search Engine Strategies (SES) Conference & Expo Announces Dates for SES Amsterdam 2009

Otilia Otlacan — Tue, 27 Jan 2009 09:00:16 +0000

AMSTERDAM, Netherlands – Incisive Media today announced that its Search Engine Strategies (SES) Conference and Expo, the premier event for search engine marketing and optimization, is launching in Amsterdam, Holland in conjunction with BBP the publisher of Twinkle and initiator of the Search Engine Marketing (SEM) Conference this March 16 – 17 at The Grand Hotel Krasnapolsky. See www.SearchEngineStrategies.nl

SES is the leading global search marketing event series for education in digital marketing and advertising with specific emphasis on Search Engine Marketing (SEM), PPC and SEO. SES Amsterdam will teach delegates everything they need to know to maximize their advertising reach online whilst providing a forum for delegates to network with their peers, expert practitioners and representatives from the search engines themselves.

The Chair of this event will be Henk van Es and the Programming Director for it will be Joost de Valk.

SES Amsterdam will feature a number of workshops designed to educate the beginning SEO/SEM in addition to advanced maximizer sessions for those with years of experience. Topics such as Web 2.0 trends, social media and blogging will also be covered.

Paul Petermeijer, CEO BBP, said, “SES Amsterdam is the leading event in Holland for Search, with a mix of national and international cases and speakers we have created an event where starters and pro’s can find their way. With the combination of Incisive media and BBP we have a lot of marketing power in and outside the Netherlands.”

SES Amsterdam is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). “Search Engine Strategies is globally recognized as the leading search marketing conference and expo series. We encourage our members, advertisers as well as agencies, to attend SES Amsterdam and learn all about the latest tactics and best practices from Dutch and international top experts in the industry” said Wolter Tjeenk Willink, chairman of the Dutch Taskforce Search, IAB.

Matt McGowan, Vice President and Publisher of the global SEM conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“Incisive Media is proud and excited to extend our global SEM conference and expo series to Holland in partnership with BBP. Search continues to show resilience as a must have channel to market and SES is the most trusted event series that CEOs, CMOs, business owners, marketers, web developers attend year after year to learn the trade.”

Register early before the 13th of February and save up to 150 Euros. For more information about the 2009 Search Engine Strategies Conference & Expo series please visit http://www.SearchEngineStrategies.nl

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

About BBP

BBP is a leading and innovative Dutch publisher, in print, in person and online. The company’s Principal markets include, Document Management, Customer service, Call Centers, E-commerce, Online marketing. BBP’s market-leading brands include Telecommerce, Twinkle, Document Manager, TCD, IDMK, Global E-commerce Summit, E-mail marketing Conference. For more information, visit http://www.bbp.nl

Search Engine Strategies (SES) London Conference & Expo

Otilia Otlacan — Mon, 26 Jan 2009 08:00:38 +0000

Day 2 to Open with an All Star Roundtable Bringing the Best Minds in Search Together on Stage for the First Time
Search Engine Strategies London 2009

LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference.

Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor, Search Engine Land, Jill Whalen, founder of HighRankings.com and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors will, for the first time, join together for the Keynote Orion Panel, SEO, Where to Next?!, a special strategy session moderated by SES host, Mike Grehan, Global KDM Office at Acronym Media.

The all star line-up has collectively been responsible for generating £billions of business for some of the world’s most recognised brands through expert consultancy and creative digital marketing solutions. The Orion Panel on 18th February will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. It’s a not to be missed session for any businesses looking to build an effective marketing plan to maintain stability and growth through a tough year ahead.

Each member of the panel has been monitoring the flow of conversation in the SEO world for up to ten years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates and universal search.

Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“This panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing. The key questions on everyone’s lips this year will undoubtedly be “where is SEO going? How will the market develop? And how can developments in SEO help my business?” The expert panel will discuss these issues, then throw the session over to the audience to help individual cases with valuable and practical advice for their business.”

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world’s leading businesses gather to review the very latest search engine marketing and optimization techniques.

With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business’s return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.

The conference will be hosted by SEM expert Mike Grehan.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london.

For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit http://www.SearchEngineStrategies.com/london.

About SES

Mark Your Calendars: Search Engine Strategies (SES) Returns to New York City

Otilia Otlacan — Fri, 16 Jan 2009 09:10:48 +0000

Attendees to learn strategies for growing online businesses
SES New York 2009

NEW YORK – If bringing more relevant traffic and qualified visitors to your company’s web site is on your plate for 2009, listen up: Popular search marketing conference Search Engine Strategies New York is the place you want to be. The event is set for March 23-27, 2009, at the Hilton New York. Those who register by Friday, January 9, 2009 for SES New York will save $700.

Marketers, corporate decision makers, web developers, search engine marketing (SEM) specialists and rookies, and search engine optimization (SEO) consultants gather for the industry’s definitive event to delve into the latest developments in search. SES New York is unmatched as far as the number of sessions devoted to understanding how search engine marketing relates to digital and online marketing.

Programmed by the team of search experts at Search Engine Watch, SES New York is the industry’s must-attend major search marketing conference. SES New York is host to over 70 sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and parties. Last year’s show brought together approximately 7,000 search and digital enthusiasts.

“SES is the best networking opportunity, period. The sought-after experts along with thousands of like-minded peers are here,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “The money spent to attend SES and then implementing what you’ve learned definitely pays off with more qualified, relevant traffic.”

“In terms of value, the global Search Engine Strategies Conference and Exposition series is one of the best as it delivers an excellent ‘bang for your buck’ compared to the other events we have attended,” said Alon Sheafer, V.P. Products and Marketing, Kenshoo. “Their seminars and panels consistently deliver literally hundreds of tips, tactics and strategies around improving your paid search and display campaign performance while offering up tons of info on optimizing your websites. In addition, the networking is second to none resulting in us taking home numerous qualified leads.”

For more information on SES New York ’09 and other shows in the series, see www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Search Engine Strategies (SES) Training Provides Intensive SEO, SEM Training for Chicago Marketers

Otilia Otlacan — Wed, 10 Dec 2008 08:00:44 +0000

CHICAGO – Learning new search engine marketing (SEM) and search engine optimization (SEO) techniques that are cost-effective is at the heart of Search Engine Strategies Training (http://www.SearchEngineStrategies.com/chicago/training.html) slated for December 12, 2008, at the Chicago Hilton. The day of thorough, hands-on training with six sessions to choose from is designed to put theory into practice in a highly interactive environment. The SEM/SEO training immediately follows the Search Engine Strategies (SES) Chicago conference, running December 8-11, 2008, also at the Hilton.

Aimed at consultants, site designers, website owners, in-house marketing professionals, among others, this in-depth training occurs in a small class setting so that instructors are readily accessible for informal one-on-one or small group discussions.

“Regardless of skill level in SEO and SEM, people will come away from this intensive training with techniques that they can immediately implement,” said Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “Expert search engine marketers Jennifer Laycock, Matt Bailey, Debra Mastaler, Greg Jarboe, Amanda Watlington Brad Geddes and Shari Thurow who are leading the sessions live and breathe SEO and SEM. They’ll ensure that participants leave with the latest knowledge and action plans for real-world applications.”

Training sessions include:

* Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness — Analytics are a gold mine of information, just waiting to be uncovered. The results of campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program. Unfortunately, many site managers do not make changes to the website without prior measurement, nor do they measure after the changes. As a result, there are many changes to sites that are not based on facts, merely assumptions. Similarly, if changes are not analyzed, then there can be no clear understanding of whether or not improvements made a difference on the site or to the bottom line.
* Viral Marketing & Link Baiting — Attendees will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign. They will learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how they can harness that environment to promote their own products and services. The workshop will give real life examples of both good and bad viral marketing campaigns and will share insight on how your business can capitalize on your competitor’s viral disasters. This workshop will also focus on how you can make use of consumer generated media environments like social media outlets, blog marketing, discussion forums and more to both monitor and expand your company’s online persona. Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It’s only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
* Link Building Tactics, Tools & Techniques — Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your overall SEO strategy. This link building workshop will help you to better understand and manage your link building campaigns by providing you with the knowledge to create proven, practical and creative link marketing campaigns. You’ll walk away understanding why you need certain links, how to find them, and how to effectively use links to promote your brand and your search engines rankings.
* Advanced AdWords — This session is broken down into two sections. The first section examines how to effectively use keywords, ad copy, landing pages, and the search and content networks to effectively reach your target audience based upon where consumers are in the buying cycle. The second section will examine different bidding strategies you can employ to maximize your campaign’s goals.
* Search Engine Optimization Workshop — A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc). Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate that these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
* Optimizing for Universal Search — Universal search changes everything! The advent of Google’s Universal Search has been called “the most radical change to its search results ever.” So, how do you take advantage of Google’s new approach that blends listings from news, maps, video, and image search among those it gathers from web search? This training session will help you get found in all the right places.

SES SEM Training can be taken in addition to the SES Chicago conference or independently, as workshops are on the Friday following the event. The full-day training session is $1,345 and half-day is $745. Register for SES SEM Training at http://www.searchenginestrategies.com/chicago/training.html.

To register for the SES Chicago conference or for more information, see http://searchenginestrategies.com/chicago. SES Chicago Expo-only passes are free in advance.

About SES

About Incisive Media

Search Engine Strategies (SES) Chicago 2008 Empowers Companies to Grow their Businesses

Otilia Otlacan — Mon, 08 Dec 2008 09:40:11 +0000

Noted Stanford Law Professor and Marketing Visionaries to Speak at 10th Annual SES Chicago Conference
Search Engine Strategies Chicago 2008

CHICAGO – Over 2,000 marketers scouting out sure-fire ways to boost their companies’ online presence are gathering to kick off this year’s Search Engine Strategies (SES) Chicago 2008 Conference & Expo . In its tenth year, SES Chicago (http://www.searchenginestrategies.com/chicago) gives attendees an unmatched combination of high-profile speakers, four-star rated sessions, and specialized educational tracks. The digital marketing conference takes place at the Chicago Hilton and runs December 8-11, 2008.

This year’s conference hones in on current issues facing marketers—from social media to search privacy to click fraud. Marketers will learn from noted search industry experts and gain practical knowledge for issues such as mobile search, web analytics, and global search.

SES Chicago highlights include:

* Keynote addresses by Professor Lawrence Lessig, an expert on law and technology, Omniture president and CEO Josh James, and Hitwise general manager of Global Research Bill Tancer.
* Introductory courses on Search Marketing, SEO Tools, Link Building Basics, and Search Advertising
* Intermediate sessions—including Universal and Blended Search, Igniting Viral Campaigns, Site Clinic, and Social Media Optimization
* Advanced sessions focused on issues ranging from Advanced B2B to Duplicate Content and Multiple Site Issues to Black Hat, White Hat & the Best Kept Secrets to Search

Organized and hosted by search authority Kevin Ryan, SES Chicago arms attendees with the latest knowledge in the search industry. The world’s most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates, SES Chicago offers more than 60 sessions for everyone from newbies to the savviest marketers.

“Each year, marketers return and rave about how they’ve applied knowledge at our sessions to drive site traffic and vastly enhance conversion rates,” said Ryan, Chair of the SES Advisory Board. “We’re exceptionally proud of our 98 percent satisfaction rate year after year, based on the immense wealth of knowledge sharing at this unique event.”

For more information on SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Local.com to Present at Search Engine Strategies Chicago

Otilia Otlacan — Thu, 04 Dec 2008 08:15:38 +0000

IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced that the company will be a featured presenter at Search Engine Strategies (SES) Chicago, being held at the Hilton Chicago, December 8-12, 2008.

Jennifer Black, Local.com vice president, marketing, will be a featured presenter on the “Think Local: Online Marketing Tactics for Small and Medium Sized Businesses” panel on Thursday, December 11, at 9:00 a.m. The panel will examine local marketing tactics and the most effective advertiser strategies for reaching local consumers.

Now in its 10th year, Search Engine Strategies is the premier global event series for search engine marketing and optimization. SES is produced by Incisive Media. For more information on SES Chicago, visit: http://www.searchenginestrategies.com/chicago/.

About Local.com

Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

About SES

Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago

Otilia Otlacan — Fri, 28 Nov 2008 08:15:07 +0000

Search Engine Strategies Chicago 2008

CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:

* Universal & Blended Search – Industry gurus will describe how search, marketing and information seeking is changing the industry that follows the search. This ongoing series on universal search will include research data available only at SES.
* Igniting Viral Campaigns – In a world dominated by behemoths like MySpace and YouTube, small- and mid-sized companies must break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with buyers. This session unveils the secrets of Web 2.0 techniques that enable companies to stand out.
* Social Media Optimization – Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear tips from search marketers who have discovered what works today and what to avoid.

Advanced search marketers will whet their craving for fresh insights by attending:

* Advanced B2B – This seasoned panel of B2B marketing professionals will share the latest tips and trends in using search to find those niche decision-makers that drive your business.
* Duplicate Content & Multiple Site Issues – More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What if you have listings that are similar in nature? What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
* Advanced Link Building – How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.
* Black Hat, White Hat & the Best Kept Secrets to Search – Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. This no-holds-barred interactive session will include an exploration of the latest black and white issues.

Organized and hosted by SES Advisory Board Chair Kevin Ryan, SES Chicago delivers new, actionable information needed to grow your site’s online visibility immediately. Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge and to ensure they are well-versed in the most complex and advanced search developments.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) Conference & Expo Adds Online Video and Mobile Search to London 2009 Agenda

Otilia Otlacan — Thu, 20 Nov 2008 08:30:25 +0000

SEM and SEO Conference Sessions Explore Powerful Innovations in Online Marketing Including International Search Marketing and Blogs and Feeds
Search Engine Strategies London 2009

LONDON – Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington.

The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions are uniquely ranked according to content and degree of understanding, which is why SES London is recognized as a crucial event for beginners as well as experienced search marketers.

With businesses facing difficult challenges and having to make tough decisions in the current economic climate, SES London 2009 has developed a programme designed to help search engine marketing decision makers maximize their search engine marketing and optimization projects. In addition to the popular and must-have sessions covering online marketing, the agenda has been devised to help businesses explore, understand and consider new marketing opportunities. Intermediate workshops and panel debates with leading experts will consider a range of applications, including:

* Online video. As more people are watching, sharing, and finding online videos, this session will provide tips on how to navigate the new wave of online video.
* Mobile search. This session will enable search industry professionals to understand opportunities in mobile search.
* Blogs and feeds. Attendees will learn more about the unique advantages blogs and feeds offer to search engine optimization.
* International search marketing. Eastern and Western companies are pushing out internationally, but does anyone really understand the marketplace? Leading experts will discuss the marketplace and the impact it is having on the world.

The full agenda can be seen at www.SearchEngineStrategies.com/London/agenda.html.

Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, said, “Businesses must not lose sight of the importance of online marketing. It’s highly targeted and accountable with scope for tremendous return on investment. We have developed a programme for London which not only advises on the fundamental levels of search marketing but also helps attendees understand the applications made possible through Web 2.0. We have selected leading experts to help delegates make informed and considered decisions about the future of their business marketing strategy.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009, visit http://www.SearchEngineStrategies.com/London

For sponsorship and exhibition information, please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Matt McGowan at +1 (212) 925 6990.

About Search Engine Strategies

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.IncisiveMedia.com.

Search Engine Strategies (SES) Conference & Expo Representatives Bring Interactive Marketing Expertise to Ad:tech New York

Otilia Otlacan — Wed, 12 Nov 2008 09:15:17 +0000

Search Engine Strategies Chicago 2008

NEW YORK – Search Engine Strategies (SES), the leading digital marketing conference series geared toward search engine marketing (SEM) and optimization (SEO), announces that Kevin Ryan, chairman of the SES Advisory Board will bring his principled approach and insights in online marketing to ad:tech New York, an interactive marketing conference, taking place this week. The panel, “Search Marketing Tactics and Strategies: Best Practices Across Current and Emerging Digital Search Platforms,” will profile some of the most useful online advertising marketing tactics and best practices across current and emerging digital platforms.

Conference coordinators from the SES advertising marketing conference are preparing for the Midwest’s only search marketing conference and expo, taking place at the Chicago Hilton on December 8-11, 2008. SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content covering search marketing, interactive advertising, social media and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.

This year, SES Chicago offers up-to-the-minute, practical information in over 60 sessions that marketers can use immediately to grow their businesses through search marketing and interactive advertising. Additionally, the interactive advertising conference is followed by a full-day of search engine training sessions. These thorough workshops take place in a small classroom setting, giving attendees the opportunity to work closely with instructors, who provide the practices, applications, and hands-on exposure needed to become – and remain – a top performer in the field.

SES Chicago attendees who stay one day or the entire week will walk away with the knowledge and skills needed to be a successful search engine marketer, and will enhance their professional know-how by keeping their marketing acumen up-to-date with the latest developments in search engine marketing and optimization.

For information on SES Chicago or to view the 2008 Chicago conference schedule, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

Boston Marketers Gear Up for Popular Search Engine Marketing (SEM/SEO) Training

Otilia Otlacan — Wed, 12 Nov 2008 07:00:20 +0000

Consultants, Designers, and Marketers Gain Actionable Plan for Optimizing Online Marketing
SES Search Engine Marketing Training Workshop 2008

NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to the popular Search Engine Strategies search engine marketing (SEM) training sessions to learn the latest techniques for excelling in this field.

The next SES Search Engine Marketing Training Workshop takes place on November 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. The full-day event includes the following sessions:

* Optimizing for Universal Search

Learn strategies and tactics for expanding the audience for content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video, and a growing variety of other sites.

* Landing Page Testing Hands On: Developing your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of online marketing programs. This fast-paced and practical hands-on training will provide a crash course in landing page optimization and testing and will give attendees a personal action plan tailored to their specific business.

* Advanced Keyword Research

This session will cover the tools available for identifying, researching, and zeroing in on the right keywords for an SEO or PPC campaign. Attendees are encouraged to bring their laptops to this session.

* How to Effectively Use Social Media for Search Marketing Campaigns

Attendees will leave this session with a full understanding of social media and its role in a holistic marketing campaign. This course will address everything from capturing traffic and links, to effectively converting the traffic.

“Consultants, site designers, website owners and in-house marketing professionals will have an opportunity to dig into the most important aspects of online marketing,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies and SearchEngineWatch.com, properties of Incisive Media. “Each year, participants tell us this forum is an ideal way to learn the most relevant skills for ensuring that their online presence pays off.”

Location:
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

Date:
Thursday, November 6, 2008

Training Cost:
Half-day session: $745; full-day session: $1,345

For additional information and to register, visit www.searchenginestrategies.com/training/boston/.

For details on the upcoming SES Chicago, please visit http://www.searchenginestrategies.com/.

About SES

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

The Beginner’s Guide to Search Engine Strategies (SES) Chicago

Otilia Otlacan — Tue, 11 Nov 2008 08:00:30 +0000

Newbies add search engine marketing to their 2009 marketing arsenals with insights from industry experts
Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover the most basic tactics, answer questions, and provide insight on must-have SEO skills. New in this year’s agenda is the First Timer’s Guide to SES and SEM. This session will walk attendees through the “SES experience,” including the logistics, networking opportunities and special event details, thoroughly preparing participants for a whirlwind week. Additionally, this session will present a sneak peek to the Introduction to Search Engine Marketing session that will be held on Tuesday.

Additional sessions geared toward newbies include:

* Landing Page Testing & Tuning: This session looks at ways to test and tweak landing pages to convert visitors into buyers. The session is designed for those who are already familiar with how paid placement works.
* Link Building Basics: Discover how search engines rely on link analysis as an important component for rank web pages, and how building quality links appropriately will increase traffic to your site.
* SEO Tools: This session will outline the tools to help search marketers accomplish tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.
* Social Media Optimization: Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear how-to’s and tips from search marketers who have discovered what works today and what to avoid.
* Search Advertising 101: Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
* Search Advertising Tools: In order to get a leg up on the competition, successful search engine marketers need to be armed with the latest tools of the trade. This session will explore a range of popular search engine advertising tools – both free basic tools and advanced paid offerings – along with some important features to be aware of.
* Site Clinic and Contextual Ads & Ad Sense Clinic: These interactive sessions take volunteers from the audience and examine their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements, and to gain more traffic from search engines.
* Ad Copy Continuity Clinic: Ad copy and landing page content must be in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

Organized and hosted by search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business. SES beginners will quickly learn how to maximize the search engine marketing and search engine optimization opportunities to ensure they are well-versed of the latest search developments and solutions in this area.

To register for the conference and pay the early bird rate of $1,795 by November 21, visit www.searchenginestrategies.com/chicago/registration-details.html. SES Chicago Expo-only passes are free in advance.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

SES Chicago: Interview with Cindy Krum, Director of New Media Strategies for Blue Moon Works

Otilia Otlacan — Thu, 06 Nov 2008 16:44:21 +0000

The Search Engine Strategies event returns to Chicago in a month (December 8-12) and features a really impressive lineup of speakers and sessions. We’ve interviewed Cindy Krum, Director of New Media Strategies for Blue Moon Works, who was very kind to talk us through the latest developments in the mobile search and advertising industry.

Otilia Otlacan: SES Chicago and Mobile Search – what topics will you be covering, can you give us the highlights?

Cindy Krum: I am honored to be speaking on the Mobile Search Battle Update panel with Bryson Meunier, Rachel Pasqua and Phyllis Reuther. I have spoken with Bryson and Rachel before, but I this is my first time speaking on a panel with Phyllis. The session will be just before lunch on the first day of the show, and it has a lot of insightful mobile search experts.

I will be giving a lot of statistics about where and what people are searching for from their mobile phones. I’ll specifically spend time talking about on-deck search options, off-deck search engines and downloadable mobile search applications. I will also talk about how true web-browsing phones like the iPhone and the gPhone are changing mobile search behavior, and what that means to us as mobile marketers preparing for the future.

O.O.: Surely the economic recession is an over-discussed subject by now, but can you comment if there is an impact on mobile internet usage, search in particular? Are people more conscious these days of the higher costs of mobile search?

C.K.: Many of the US mobile phone carriers have begun offering flat-rate data packages, so the people who have opted into those flat-rate packages will not be affected by the recession. Cost will be a deterrent to mobile search for the rest of the mobile subscribers, but this has always been the case. Some carriers are also testing programs that allow users to decrease their phone bill by watching ads, and we may see programs like this expand or grow in the future.

The economic turmoil may increase the length of time people will wait to replace their mobile phones, and since much of the growth in mobile web search has been driven by the newer, more web-capable phones, a delay in phone replacement is a concern. I don’t think it will be enough to turn the trend; it may just slow or delay the growth slightly.

O.O.: The AdOperationsOnline.com readers are keen to discuss mobile advertising as the next big thing for 2009. What are your views on the mobile advertising growth, what can we expect?

C.K.: Companies like AdMob who have been operating in the red for some time are finally cash-positive, so I think it is fair to say that mobile advertising is coming of age. I have been speaking for a long time about making one website work well in both a traditional and a mobile setting, and that will be true for mobile advertising too. It has to be seamless, and we can’t rely on the user to get to the right website or remember two domains.

It will be important for mobile advertising companies to offer a service where ads are intelligently served, based on the device accessing them. Not only do we want mobile ads to go to mobile devices, and traditional ads to go to traditional devices; but we want ad networks to recognize the type of device that is doing the searching, and serve ads that are relevant to that device demographic. It is no secret that the demographic buying BlackBerries is different than the one buying SideKicks; Mobile ad networks need to do a better job leveraging that type of information.

UK mobile carriers are already using this type of ad targeting on their networks, because everyone in their ‘on-deck’ portal is a subscriber, and I believe this kind of targeting will soon make it to the United States. Google AdWords is also allowing marketers to target ads based on carriers, and this type of innovation will be vital for mobile ad networks to maintain their superior click through and conversion rates.

O.O.: Staying in the mobile advertising area, what solutions do you see to ensure that ads are unobtrusive on such small screens? What about measurability of mobile ad campaigns – any technologies you’re particularly fond of?

C.K.: In addition to making mobile advertising as targeted as possible, it will be more important for advertisers to be subtle in mobile advertising. Mobile devices are considered much more personal than traditional computers so advertising can feel like much more invasive on a mobile phone. I think branded games and downloadable applications will be a great way to advertise to your mobile audience, without being too pushy.

Mobile tracking and analytics is still quite difficult because most web tracking is based on JavaScript, which is not executed by a number of mobile browsers. While most of the major ad networks offer technology that will allow you to track performance of your entire mobile website, (instead of just your ads,) there are no great mobile-specific analytics platforms available yet. Your best bet is always to use a combination of analytics programs, but when you are working with mobile data, understand that you may not be getting the complete picture.

O.O.: Your company, Blue Moon Works Inc., how does it fit in the relatively new and chaotic landscape of mobile marketing and advertising? Any service or product highlights for 2009 that you would like to present to our readers?

C.K.: Blue Moon Works, Inc. is a new media marketing agency, and mobile website optimization is just one of our specialties. (We also offer consulting for traditional SEO, PPC, email and analytics.) Blue Moon Works is a resource for agencies, development companies and content owners who want to create a mobile website that will rank well in mobile search without compromising their existing search engine rankings.

There are a lot of companies that can build you a mobile website, but not many of them understand the full impact that the mobile site can have. Mobile sites can provide a bad user experience for your audience, or create duplicate content issues and indexing problems with the search engines, which can hurt your brand and your traffic. At Blue Moon Works, we offer expert consulting; we will help you determine how the mobile website should be structured and coded to create the best mobile user experience, rank well in mobile search results, and not create problems for your traditional search results.

About Cindy Krum
Cindy Krum is the Director of New Media Strategies for Blue Moon Works, Inc. (www.bluemoonworks.com) She brings fresh and creative ideas to the Blue Moon Works team, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard. Cindy also currently serves as the co-chair of the SEMPO Mobile Search Committee, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

Otilia Otlacan — Tue, 28 Oct 2008 09:15:26 +0000

NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards.

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:

Ad Management: DART for Advertisers (Finalists: Atlas Solutions; Open AdStream by 24/7 Real Media)

Judge’s comment: “DFA remains the industry gold standard for ad serving and ad management. This is the technology that’s behind the majority of the more notable and impressive campaigns we see and a sure bet for any advertiser on the fence about which company can offer the most seamless, streamlined campaign solutions.”

Analytics Platform: Omniture SiteCatalyst (Finalists: Google Analytics; WebTrends Analytics)

Judge’s comment: “Hands down the most innovative, ever-expanding platform in the space. Omniture has done an excellent job listening to the customers’ needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions.”

E-mail Marketing Tool: Responsys Interact (Finalists: Lyris HQ EmailLabs; MailChimp; MailerMailer)

Judge’s comment: “A full-service solution, Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions.”

Mobile Marketing Tool: DoubleClick Mobile (Finalists: BluFi from TELiBrahma)

Judge’s comment: “It is critically important for the mobile advertising (buyable off-the-shelf solutions) to have a standard serving and reporting platform. The DoubleClick mobile product enables digital buyers and planners to have consistency in reporting and publishers the ability to sell through integrated mobile packages.”

Search Ad Management: Marin Search Marketer (Finalists: Acronym Media; Clickable)

Judge’s comment: “Ease of implementation and flexibility are key in today’s fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren’t tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house.”

Social Media Marketing Platform or Tool: Bazaarvoice Ask & Answer (Finalists: Clearspring Technologies; NetworkSense Mapping by iCrossing; Vovici Community Builder)

Judge’s comment: “User-generated content is the killer app for all Web sites, and Bazaarvoice is the hands-down leader in driving innovation in this space. Social networking is only viable for the few. Rating, reviews, and comments are there for all to capitalize on, and Bazaarvoice has made it easy for all to get in the game.”

Video Ad Format or Platform: DoubleClick HD Video (Finalists: Acudeo by Tremor Media)

Judge’s comment: “You want the creative and content you develop for your brands to look great. But, unfortunately, video placements in general have suffered from low-bandwidth specifications and site-publisher limitations. So any media partner that can make your content look its best, and that won’t degrade your original vision, is a partner worth having.”

“The new DoubleClick HD looks great. And if your content already has a compelling idea and creative execution behind it, HD quality is really the icing on top.”

For the complete list of winners, visit http://www.clickz.com/showPage.html?page=awards.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Search Engine Strategies (SES) Chicago Announces Keynote Lineup

Otilia Otlacan — Fri, 17 Oct 2008 08:56:40 +0000

Internet luminaries put search into perspective at Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) returns to Chicago this year with an exciting line up of popular sessions and new content at SES Chicago 2008. The SES event, taking place at the Chicago Hilton, December 8th – 12th, draws not only a large Chicago and Midwestern crowd, but also delegates from across the country and the world, as 30 countries were represented last year.

Opening the show with the first of three keynotes will be Lawrence Lessig, who is Professor of Law at Stanford Law School and founder of the school’s Center for Internet and Society. Lessig focuses on the intersection of law, internet and technology, particularly as it relates to copyright.

Second in the keynote lineup will be CEO and co-founder of Omniture, Josh James. Josh is passionate about helping organizations worldwide leverage the internet and the on-demand services business model to increase revenues and customer loyalty and maintain a competitive edge. Under Josh’s leadership, Omniture has evolved from a groundbreaking idea into one of the fastest-growing publicly traded software companies with more than 4,700 customers across 75 countries and over 1,100 employees.

The SES conference’s third keynote will be Bill Tancer, General Manager, Global Research with Hitwise. In his role, Bill provides cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Bill’s analysis of the online landscape has been quoted extensively in the press and he authors a weekly online column for TIME, “The Science of Search.” He was also named Television Week’s “12 to Watch” for 2008 and is currently on the advisory board for the PEW Internet and American Life Project.

SES newbies and alumni alike will quickly learn how to maximize the search engine marketing and search engine optimization opportunities to ensure they are well-versed of the latest search developments and solutions in this area. Organized and hosted by world-renowned search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business. Additionally, Search Engine Strategies Chicago grants access to the Midwest’s most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates.

“Our intent in bringing Professor Lessig, Mr. James and Mr. Tancer here is to rejuvenate the industry’s thinking,” said Kevin Ryan, Chairman of the SES Advisory Board. “The search industry continues to grow by leaps and bounds, and in a time of economic uncertainty, we must continue to take chances. But, in doing so, our audience needs to hear from these individuals to truly value search’s place amongst other internet disciplines.”

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

bout Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

NYC Marketers Prep for Search Engine Marketing & Optimization (SEM/SEO) Training

Otilia Otlacan — Fri, 10 Oct 2008 09:30:06 +0000

SES Search Engine Marketing (SEM/SEO) Training Workshops

NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search engine marketing (SEM) training keeps marketing professionals in tune with the latest developments in the search industry.

Next up in the training series is New York’s SES Search Engine Marketing Training Workshop, slated for October 14. The in-depth training session is conducted in a small class setting, allowing the instructor to be readily accessible for informal one-on-one or small group discussions. Attendees are encouraged to bring their laptops to gain advice and insights on their own websites.

Led by Howard Kaplan of Future Now, Inc., this workshop will demonstrate the skills essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. Attendees will gain practical knowledge and hands-on exposure to become top performers in the field. This call- to-action workshop will give participants a keen understanding of web analytics, web design, usability, social media, information architecture, and search engine optimization.

“Consultants, site designers, website owners, or in-house marketing professionals will leave this intensive workshop with the tools to achieve dramatic results online,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies, ClickZ.com and SearchEngineWatch.com, properties of Incisive Media. “Attendees tell us this forum is an ideal way to learn the most pertinent skills as they need for making their online presence pay off.”

Location: Helen Mills Theater
137-139 W 26th St
New York, NY 10001
Date: Tuesday, October 14, 2008

Training Cost: Full day, including lunch – $1,345

For additional information on the training and on the upcoming SES Chicago, please visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Search Engine Strategies (SES) Chicago 2008 to Spark Discussions on Viral Campaigns, Social Media and Search around the World

Otilia Otlacan — Fri, 26 Sep 2008 08:03:51 +0000

Search Engine Strategies Chicago 2008

CHICAGO – Search Engine Strategies, the Midwest’s only search marketing conference and expo, celebrates its 10th year in the Windy City later this fall. Returning to Chicago on December 8-11, 2008, at the Chicago Hilton, SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content. A “recession special” of $600 off is in place for all who register by September 26, 2008.

This year’s event will explore hot topics such as search around the world, search advertising, universal and blended search, viral campaigns, social media optimization, plus geo-targeting and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.

Organized and hosted by search authority Kevin Ryan, SES Chicago offers up-to-the-minute, practical information that marketers can use immediately to grow their businesses through search. Seasoned practitioners and search newcomers alike will benefit from more than 60 engaging sessions geared toward attendees of all learning levels – beginners, intermediate-level marketers, and advanced professionals. The research, expertise and tactics presented by top search experts and the search engines themselves will arm attendees with actionable information they can apply to their business immediately upon leaving.

As the industry evolves exponentially, SES Chicago aims to capture the most current educational needs of attendees by incorporating fresh and exclusive content. Multiple keynotes and Orion panels add to the learning opportunity by providing attendees with insights from industry luminaries, often from outside the search realm, who bestow a well-rounded vision of search’s role in today’s marketing spectrum.

SES Chicago is followed by a full-day of search engine training sessions. These thorough workshops take place in a small classroom setting, giving attendees the opportunity to work closely with instructors, who provide the practices, applications, and hands-on exposure needed to become – and remain – a top performer in the field. In the end, attendees will not only walk away with the knowledge and skills needed to be a successful search engine marketer, but will also enhance their professional know-how by keeping their marketing acumen sharp and in tune with the latest developments in search engine marketing and optimization.

“Whether you’re looking to get organic traffic, explore the best free and paid placements, calculate the ROI of your search efforts, or be the first to hear about what’s coming next in the ever-changing world of search, SES Chicago is the place to be,” said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. “This year’s conference will be no exception, with an impressive array of renowned speakers and a stimulating educational environment.”

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

First Annual Search Engine Strategies (SES) Awards Winners Announced at SES San Jose ’08

Otilia Otlacan — Fri, 22 Aug 2008 10:00:30 +0000

Awards Honor Innovation, Creativity in Search Industry
Search Engine Strategies San Jose 2008

SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:

Best Search Engine Ad Platform: LookSmart AdCenter

Search Engine with Most Relevant Search Results: Yahoo!

Most Innovative New Search Engine: YellowBot (Young & Associates)

Technology Platform Search Marketers Can’t Live Without: Enquisite (Maven Communications)

Best SEM Technology Platform for SMBs: LocalLaunch; Marchex

Most Innovative Use of Search Engine Optimization: NikeStore (Range Online Media)

Most Innovative Paid Search Campaign: SearchAdNetwork; Building Blocks for LEGO’s Paid Search Media (iCrossing)

Best Social Media Marketing Campaign: Beaches of South Walton (USDM.net)

Best Business-to-Business Search Marketing Campaign: Microsoft Small Business Center (iProspect)

Best Multi-National Search Marketing Campaign: iCrossing Integrates Global Search Campaign for LEGO

Best Use of Local Search: US Small Business Administration-Business Gateway Initiative

Best Integration of Search with Other Media: The Tudors/Showtime (Outrider)

Most Effective Use of Web Analytics: Four Seasons Hotels and Resort (Acronym Media)

Best Web Analytics Platform: Omniture

Most Advertiser-Friendly Search Engine: Matchpoint.com

Editor’s Choice: Matt Cutts, Software Engineer Guru, Google

Led by search authority Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is the preeminent source of practical knowledge for search marketers.

“Innovation is the name of the game in this industry as it continues to evolve,” said Ryan. “By recognizing those who are developing extremely effective and creative work, we know we’re inspiring others to drive this industry toward excellence.”

Since 1999, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. The conference provides attendees with more than 80 sessions designed for every skill level.

For additional information about the San Jose event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC