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MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online Advertising

Otilia Otlacan | October 21, 2008 | 0 Comments

New Ad Platform Powered by MySpace’s HyperTargeting Technology Now Available for Small Businesses, Individuals, Entrepreneurs, and Politicians ‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower [...]

the Rubicon Project Celebrates Major Wins in First Year Serving Customers

Otilia Otlacan | October 9, 2008 | 0 Comments

Highlights include optimizing 55 billion ad impressions for 1,300 publishers across 280 top ad networks LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money [...]

MySpace Announces Inaugural Advertisers for New MySpace Music Platform

Otilia Otlacan | September 22, 2008 | 2 Comments

McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace [...]

.FOX Networks Emerges as the Leading Ad Network for Hispanics in the United States

Otilia Otlacan | September 10, 2008 | 0 Comments

LOS ANGELES – .FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced it is now reaching 84% of U.S. Hispanic Internet users. Up five-fold over the last 12 months, the growth in combined reach is due to .FOX Networks’ success in signing on publishers of Web sites that cater to [...]

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting Opportunities?

Otilia Otlacan | September 3, 2008 | 0 Comments

No doubt you have already heard of Google’s newly launched browser Chrome, based on Chromium’s open source platform. Whether Chrome will quickly eat up market share from IE and Firefox or if it will just end up at the bottom of the playground, remains to be seen. I’ve been trying it for the past several [...]

Ad Ops Daily Briefs: August 29 2008

Otilia Otlacan | August 29, 2008 | 0 Comments

- Neal Prescott joins WPP Digital to launch Deliver, a group-wide digital production capability Deliver will leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a “distributed model” that uses the scale of WPP’s digital production to not only provide cost-effective digital production, but also channel assignments to the [...]

Carat revises global ad spend growth forecasts for 2008 & 2009

Otilia Otlacan | August 28, 2008 | 0 Comments

August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.

ad:tech Miami Connects Marketers with Hispanic Culture, Diversity and Growth Online

Otilia Otlacan | May 21, 2008 | 0 Comments

Miami, FL – May 21, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, is hosting its second annual event in Miami on June 3-4, 2008 at the Miami Beach Convention Center. The event will address the challenges faced by marketers, executives and businesses alike when trying [...]

.Fox Networks Signs Global Contract with ADTECH for Advertising Delivery

Otilia Otlacan | May 8, 2008 | 0 Comments

ADTECH selected on merits of technology excellence, data privacy and integrity New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly [...]

ad:tech Miami Returns to Showcase the Power of Digital Media Among Hispanic and Latin American Consumers

Otilia Otlacan | May 7, 2008 | 0 Comments

Miami, FL – May 7, 2008 – ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its second annual show in Miami, the only digital marketing show with a Hispanic focus. The event will take place from June 3-4 at the Miami Beach Convention Center. ad:tech Miami [...]

AzoogleAds Re-Brands as Epic Advertising

Otilia Otlacan | April 8, 2008 | 0 Comments

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services. New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company [...]

AzoogleAds Continues European Expansion with AdsMarket

Otilia Otlacan | March 20, 2008 | 0 Comments

NEW YORK, NY, — Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online performance-based advertising network, continued its aggressive international expansion by announcing an agreement with AdsMarket, a leading online performance media company that serves Europe, Latin America and Asia-Pacific. The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging [...]