PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since its launch in October (www.pubmatic.com/adflex). AdFlex International provides ad networks access to publisher inventory on-demand in order to fulfill campaigns without any long-term contracts. Ad networks can use AdFlex International for repeated and single campaigns by leveraging certified inventory provided by online publishers using PubMatic’s ad optimization platform.

With AdFlex International, ad networks can target qualified international inventory based on specific targeting requirements including geographic, frequency, or user re-targeting. There is no membership or long-term contracts required to give ad networks the flexibility to access highly transparent inventory.

“PubMatic gives us easy access to qualified international inventory. They have instantly increased our reach and access to media,” said Federico López Carricondo of Latin America based ad network, Harren Media. “This is especially useful in helping us provide value to our advertising clients because it’s done on a completely transparent basis.”

AdFlex International is integrated into PubMatic’s ad optimization platform, which is used by thousands of online publishers to automatically find the highest paying ads across hundreds of ad networks, and optimize how ads are displayed in real-time.

“PubMatic has seen that as much as 30-40% of a typical U.S. publisher’s traffic is international, so this will give ad networks an opportunity to reach specific international audiences on quality websites,” stated PubMatic Co-Founder & CEO, Rajeev Goel. “Leveraging AdFlex International for one or multiple campaigns will help increase revenue for both the ad network and the publisher.”

About PubMatic

PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”

Since its launch in April 2008 more than 450 professionals in Latin America have been trained and certified with online marketing technology and advertising solutions from GOOBEC. GOOBEC offers professionals advanced tools based on AdWords™, Google’s path to executing ads with multiple formats: text, images and video. These tools are available through CTT’s course portfolio and educational centers located throughout Latin America, focusing on developing talent specialized in online advertising.

“GOOBEC’s fast acceptance rate confirms that more and more users and companies are looking for specialization in online marketing and advertising through practical and effective tools,” said Alfonso Luna, Marketing Director for Google Latin America. “We are confident that our partnership with CTT is key to reaching more users in the region and offering the world-class services needed to compete strategically while increasing the ROI for companies that develop their marketing campaigns via the Internet.”

The initial courses offered included Google AdWords™ Fundamentals, designed for current users of Google AdWords™ and Corporate Assistance Services, which covers consulting, design, optimization, support and strategy for companies doing business online. The two new courses, GAP Test Preparation and Google AdWords™ Advanced, provide more in depth knowledge in Google marketing and advertising solutions.

GOOBEC’s education portfolio includes curriculum in Portuguese and Spanish for local professionals, marketing and advertising experts, and individuals certified by Google in AdWords™. GOOBEC courses are available in a number of countries in the region, including: Argentina, Brazil, Colombia, Chile, Central America, Mexico, Peru and Venezuela. Additional information regarding GOOBEC’s educational portfolio can be found at: www.goobec.com.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

About CTT

Founded in 1990, CTT, an eLandia company (OTCBB:ELAN), is a pioneer in supporting professional training required by individuals and companies that rely on information and communications technologies. The company maintains offices in 11 countries in Latin America and has 175 full-time employees. CTT designs curriculums focused on talent development and technical certifications from key technology companies from around the world. The company collaborates with local business partners and academic entities to develop transformational knowledge programs, best practices and innovative learning solutions. For more information, visit www.ctteducation.com.

Google and AdWords are registered brands of Google Inc. All other names of companies and products may be registered brands of companies with which they are associated.

CHICAGO & MAYNARD, Mass. – The Sun-Times News Group, the premier source of local news and information for the greater Chicago area and principal operating subsidiary of Sun-Times Media Group, Inc. (OTCBB:SUTM), and Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced a strategic alliance and launch of co-branded Web sites to offer combined online and print services via the Chicago Sun-Times (www.suntimes.com/monster) and 70 other newspaper titles to the greater Chicago area and Northwest Indiana. The Web sites combine the service, convenience and local audience of the Sun-Times News Group’s expansive reach with the powerful tools and career resources of Monster to create a tremendous opportunity to match great companies with the most qualified candidates.

In addition to the introduction of a co-branded job search and recruitment Web site with the Chicago Sun-Times, the companies will also launch co-branded sites with the Sun-Times News Group’s 70 suburban publications, which include The SouthtownStar, Post-Tribune, The Herald News, The Beacon News, The Courier News, The Naperville Sun, Lake County News-Sun and The Pioneer Press. The co-branded site will reach an audience of more than three million unique visitors a month, according to Nielsen/NetRatings NetView, November 2008. The Sun-Times News Group newspapers and Web sites combined reach more than four million readers weekly in print and online.

“The strategic alliance between the Sun-Times News Group and Monster creates a vast opportunity to provide local Chicagoan job seekers and employers with powerful recruitment solutions that will enable the best matches,” said Lauren Chacón, vice president and general manager of media alliances, Monster. “This alliance underscores Monster’s commitment to forging new and localized avenues to further connect job seekers and employers, and we look forward to working with the Sun-Times News Group. By providing consumers with another point of access to Monster’s job search and career tools, we are furthering our position as the leading global recruitment and career improvement resource.”

“The Sun-Times News Group is pleased to form a partnership with Monster, the world’s leader in recruitment advertising. This partnership combines the most local jobs in the Chicago area with the dominant national career site,” said Barbara Swanson, group vice president, advertising and marketing, for the Sun-Times News Group. “This powerful alliance will make it easier for Chicago area and Northwest Indiana job seekers to find the best positions out there and our advertisers will benefit from the greater number of job seekers who will see and respond to their job ads.”

Through the Monster/Sun-Times News Group alliance, audiences reached by these respective outlets will get a comprehensive online career search and management solution with a Chicago-area focus and industry-leading search and match technology. Chicago-area job seekers will be able to find local job ads a number of ways, including through links on individual newspaper Web sites and the searchchicago.com and Monster.com portals. In addition, an array of award-winning expert career advice will be available to consumers, regardless of whether they are currently looking for a new job or not. A resume builder, a salary information center, and a portfolio of other tools will also be accessible.

Employers will benefit from the easy availability of a more comprehensive recruitment solution that utilizes print and online advertising components as well as access to Monster’s resume database.

Monster’s media alliances now include more than 250 newspapers and over 100 television outlets.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster’s industry-leading products and services, visit www.monster.com.

About Sun-Times Media Group

Sun-Times Media Group, Inc. is dedicated to being the premier source of local news and information for the greater Chicago area. Its media properties include the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites serving more than 200 communities across Chicago. Further information can be found at www.thesuntimesgroup.com.

Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.’s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide’s control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide’s Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.

SAN MATEO, Calif. and LONDON, January 8, 2009 — AdMob, the world’s largest mobile advertising marketplace, today highlighted explosive iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.

iPod Touch requests more than tripled worldwide from November to December, with a particularly large spike in requests the week after Christmas. The iPod Touch is now the #2 device in the AdMob Network with 4.7 percent share.While 70 percent of iPod Touch requests in December came from the US, it experienced strong growth across other major markets including Canada, United Kingdom, Mexico, Germany, and France. Combined, the iPhone and iPod Touch represent 15.5 percent of all worldwide requests.

Other highlights from the December 2008 report:
-Smartphone share increased from 22 percent of total requests worldwide in May to 33 percent in December.
-Symbian is the #1 smartphone OS worldwide with 41 percent share.In Asia and Africa it has more than 90 percent share, however the iPhone is challenging its dominance in Latin America and Europe.
-The iPhone OS had 32 percent worldwide share in December, up from 6 percent in May.(1)
-Worldwide RIM has 10 percent and Windows Mobile has 9 percent OS share.Both are strongest in North America and Latin America.
-Palm has 4 percent of smartphone OS share worldwide with more than 95 percent of its requests generated in North America. In the US, Palm had 9 percent share in December, declining from 20 percent in July.
-Android already leads Symbian in North America with 2 percent of OS share.

Visit AdMob?s Metrics Report site (http://www.admob.com/metrics) to access the full December 2008 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving.Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

(1) Although it runs the iPhone OS, the iPod Touch is not included in this number because it is not a smartphone.

About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.6 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, highlighted growing WiFi usage in the US and the UK in its November 2008 Mobile Metrics Report. Worldwide iPhone requests grew 52 percent month over month to 359 million in November, giving the iPhone 6.3 percent of total requests. In the US the iPhone is now the #1 device with 9.9 percent of requests.

The iPhone has by far the most WiFi usage, with 42 percent of US requests coming in over WiFi instead of a mobile operator network. The inclusion of WiFi on popular new smartphones such as the G1 and BlackBerry Bold indicates WiFi usage will continue to grow in the coming months. WiFi only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic.

Other highlights from the November 2008 report:

* In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on normal mobile sites.
* In the UK, 8 percent of requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
* Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10 percent month over month. These increases were offset by a decline in Indonesian inventory.
* The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2 percent share of smartphone operating system traffic in the US.

The full November 2008 report with additional data and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US.

The iPhone experienced particularly explosive growth across AdMob’s network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob’s iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

Other highlights from the October 2008 report:

* 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.
* In the US the iPhone is the #2 device behind the Motorola RAZR and in the UK it is the #3 device, behind the Nokia N95 and Sony Ericsson K800i.
* Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.
* Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.
* Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.
* Sony Ericsson passed Motorola to become the #2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the #5 handset manufacturer worldwide.
* The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

The full October 2008 report with additional details and all previous reports are available for free download at: http://www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 5.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

*AdMob can determine an individual iPhone by a unique identifier that is composed of various hardware properties such as the device serial number. This identifier is guaranteed to be unique for every device.

Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced marketing technologies. The Tribal brand will be kept and the agency will be aligned with the Digitas global network. The team will continue to be led by existing management Pierre Mantovani, CEO and Renato Fabri, Chief Creative Officer. Both will now report to François de La Villardière, CEO of Digitas Latin America.

This strategic transaction marks the next step in the international roll-out of the Digitas global network. Publicis Groupe acquired Digitas at the end of 2006. In 2007, Digitas was launched in the UK, in India and Singapore, in China through Publicis Groupe’s acquisition of CCG, as well as in France through the Groupe’s acquisition of Business Interactif. In addition to expanding the Digitas global footprint, the acquisition of Tribal also illustrates Publicis Groupe’s continued strategy of further investing in emerging economies and increasing its revenue share from digital and high-growth markets.

Since its launch in 1998, Tribal has quickly established itself as a national industry leader. The agency has grown to specialize in range of highly-competitive services including Strategic Brand Planning, Marketing Analytics, Media Planning & Buying, Interactive Marketing, Web & Interactive Development, as well as Marketing Technologies. Major clients include Microsoft, Philips, Chrysler and Whirlpool.

Commenting on the announcement, Laura Lang, Chairman & CEO of Digitas, said, “The acquisition of Tribal is key for strengthening our global operations and expanding the Digitas network into Latin America. Brazil is poised for significant growth as Internet/broadband penetration accelerates in the next two years. From a digital perspective, Brazil is vital for our clients and Tribal gives us a center of excellence to leverage in an important growth market.”

François de La Villardière, CEO of Digitas Latin America, “Pierre and his team at Tribal bring strong leadership and a broad range of creative expertise and global clients, everything we need to provide a solid foundation for our Digitas Latam operations.”

Pierre Mantovani, CEO of Tribal, “As we already have an international dimension, with communication campaigns in 20 different countries, joining Digitas and becoming part of Publicis Groupe is a great opportunity for us to operate on a larger scale, while maintaining our identity and our corporate culture.”

Brazil is one of the most promising advertising markets in the world. According to ZenithOptimedia forecasts, the Brazilian ad market grew by 25.1% in 2007, up from 19.4% in 2006. The ad market has been growing well ahead of the wider economy, which has been growing at about 4% a year for the last few years. ZO forecasts a 15.4% total ad expenditure growth for 2008, and double-digit growth for 2009 and 2010.

Publicis Groupe now has nearly 750 employees in Brazil. The Groupe is present through its brands Publicis, Saatchi & Saatchi, Leo Burnett, Fallon, and now Digitas.

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web Site: www.publicisgroupe.com

About Digitas

Digitas is a leading digital marketing agency, helping the world’s biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe’s VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

About Tribal

Founded in 1998, Tribal is one of Brazil’s top independent interactive agencies. With almost a hundred communication specialists, the agency offers Strategic Planning Brand, Marketing Analytics, Media Planning & Buying, Interactive Marketing, Web & Interactive Development and Marketing Technologies. Major clients include Philips, Microsoft, Chrysler and Whirlpool. The agency has received a number of prestigious national interactive advertising awards such as “Festival Internacional de Publicidade de Gramado” and “iBest”. With communication campaigns in 20 different countries, Tribal has an international coverage, grew 70% in 2007 and about 50% in 2008.

Web Site: www.tribal.com.br

World Advertising Industry Market Brief

The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the industry, and provides the reader with concise, and crisp primers on up-to-date, and evolving trends and issues, modes of advertising (conventional and contemporary), and their respective revenue generation potential, and expenditures by region/end industries. The discussion on global market overview is tagged with short commentaries, and outlook, which offer unbiased opinions on the industry’s future performance. The report also provides a recapitulation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. The reader stands to gain a macro level understanding of the scenario prevalent in regional markets. Purposed to offer an introductory prelude, the regional markets briefly abstracted, and summarized include the US, Canada, Japan, France, Germany, Italy, UK, Spain, Sweden, the Netherlands, Russia, Poland, Romania, Australia, China, India, South Korea, Taiwan, Thailand, Brazil, Mexico, Middle East and South Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 2,111 companies worldwide.

ADVERTISING INDUSTRY GOS-047 A GLOBAL OUTLOOK, SEPTEMBER 2008

CONTENTS

1. Overview 1

Table 1: Leading Regional Markets in Advertising Industry (2006): Based on Revenues – United States, Japan, United Kingdom, Germany, France, and China 1

Table 2: Regional Advertising Markets with Fastest Growth (2005-2006): Ranked by Annual Advertising Expenditure 1

2. Trends and Issues 2 Events – A Booster to Growth 2 Traditional Media Retain Stronghold While New Media Proliferate 2 Asia Boosts Global Ad Spend Growth 2 Online Advertising Market – Favorable Prospects in the Near Future 2 Intelligent Three-Dimensional Ads to Drive Up Future Growth 2 Consolidation Marks the Advertising Sector 3 New Technological Innovations to Drive Up the Advertising Sector 3 Mobile Advertisement Catching on 3

Table 3: Global Mobile Advertising Market (2006): Revenues in US$ Billion by Segment – Mobile TV, Mobile Search Web Pages, Text/Picture Messaging, and Others 3

3. Focus on Modes of Advertising 4 Conventional vis-à-vis New Modes 4

Table 4: Worldwide Advertising Market (2005): Percentage Breakdown by Media – Television, Newspapers & Magazines, Radio, Outdoor & Others, Internet and Cinema 4 Television 4 Print Media 4 Radio 5 Outdoor 5 Online 5

4. Mergers and Acquisitions 5

5. Strategic Corporate Developments 28

6. Service/Concept Launches 37

7. A North American Perspective 40

7a. United States 40 Overview & Outlook 40

Table 5: Advertising Market in the United States (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 40 Select Ad-Expenditure Related Analytics 41

Table 6: Leading Advertised Product Categories in the United States (2006): Ranked by Advertising Expenditure 41

Table 7: Biennial Political Advertising Expenditures in the United States (2004 & 2006): By Advertising Medium in US$ Million 41

Table 8: Airline Advertising in the United States (2005): Leading Players Ranked by Ad Expenditure in US$ Million 42 Radio Advertising 42

Table 9: Number of Advertising Minutes/Hour by Radio Station Format in the United States (2006) 42 Online Advertising on an Upward Trajectory 43 Outdoor Advertising – High Potential for Growth 43 Television 43

Table 10: Leading Three Advertised Product Categories in the US (2006): Ranked by Seconds of Television Exposure 43

Table 11: Leading Advertisers in the US (2006): Ranked by Seconds of Television Exposure 43 Magazines & Journals 44

Table 12: Leading Magazines in the United States Ranked by Advertising Revenues in 2006 – People, Better Homes and Gardens, Time, Parade, Sports Illustrated, Good Housekeeping, Newsweek, USA Weekend, The EW York Times Magazine, Woman’s Day, In Style, Vogue, Cosmopolitan, Ladies’ Home Journal, and Family Circle 44

Table 13: Leading Advertisers in the US (2006): Ranked by Magazine Advertising Expenditure 44

Table 14: Leading Business Periodicals in the United States (2006): Ranked by B2B Advertising in terms of Number of Pages 45

Table 15: Leading Periodicals (B2B Titles) in the United States (2006): Ranked by Number of Ad Pages 45

Table 16: Leading Journals in the US Broadcast/Video Periodical Business-To- Business Advertising Market (2006): Ranked by Number of Pages 46

Table 17: Leading Publishers in the United States (2006): Ranked by Print Advertising Spending in terms of Number of Pages 46

Table 18: Leading Business-to-Business Advertisers in Developer/Technical Periodicals (2006): Ranked by Number of Ad Pages 47

Table 19: Leading Product Categories Advertised in Magazines in the US (2005): Ranked by Expenditure in US$ Million 47

7b. Canada 48 Overview 48

Table 20: Advertising Market in Canada (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor/Transport, and Online 48 Online Advertising: Promising Potential 48

8. Japan 49 Overview 49

Table 21: Advertising Market in Japan (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Outdoor, and Online 49

9. A European Perspective 50 Overview 50 Analysis by Medium 50 Newspaper Advertising 50

Table 22: Newspaper Advertising Medium in Europe (2003-2008): Annual Revenue Estimates in for Select Countries in US$ Million – Germany, United Kingdom, Spain, Italy, Russia, France, The Netherlands, Sweden, Poland, and Romania 50 Television Advertising 51

Table 23: Television Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Italy, United Kingdom, Russia, Germany, Spain, France, Poland, The Netherlands, Sweden, and Romania 51 Radio Advertising 52

Table 24: Radio Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – France, Germany, Spain, United Kingdom, Italy, Russia, Poland, The Netherlands, Sweden, and Romania 52 Cinema Advertising 53

Table 25: Cinema as an Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Poland, Italy, Spain, Russia, Sweden, The Netherlands, and Romania 53 Outdoor Advertising 54

Table 26: Outdoor Advertising Medium in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Russia, United Kingdom, France, Germany, Spain, Poland, Italy, Netherlands, and Sweden 54 Online Ad Spending 54

Table 27: Online Advertising in Europe (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – United Kingdom, Germany, France, Italy, Sweden, and Spain 55 Interactive Television 55

Table 28: Europe Interactive Television Advertising Revenues by Region: Percentage Market Share for 2004 and 2008 for UK, France, Germany, Italy, Spain, Sweden, and Others 56

Table 29: Interactive Television Revenues by Source in Europe: Annual Market Estimates for 2003 through 2008 in Millions of US$ for Pay per Play, Subscriptions, Advertising, and Others 56

9a. France 57 Overview 57

Table 30: Advertising Market in France (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 57 Online Advertising – Domestic Search Business Unfazed by the Entry of Search Engines 57

9b. Germany 58 Overview 58

Table 31: Advertising Market in Germany (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Outdoor, Radio, Online, and Cinema 58

9c. Italy 59 Overview 59

Table 32: Advertising Market in Italy (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 59

9d. United Kingdom 60 Overview 60 Agency Profits Recover but Margins Remain Affected 60

Table 33: Advertising Market in the United Kingdom (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Online, Magazines, Outdoor, Radio, and Cinema 60 Outdoor Advertising 61

Table 34: Leading Outdoor Advertisers in the United Kingdom Ranked by Advertising Expenditure – Vodafone, Unilever UK, DFS Furniture, BSkyB, Orange, T-Mobile, O2 UK, Toyota, Nestle, and UIP 61 Online Advertising 61

Table 35: UK market for Online Advertising (2006 & 2008): Percentage Breakdown of Revenues for Search, Display, and Other Modes/Formats 61

Table 36: UK Advertising Market (2005): Percentage Breakdown of Online Ad Spending in Major Industries – Finance, Recruitment, Travel & Transport, Automotive, Technology and Others 62 Popularity of Internet Lights Up Online Advertising Market 62 Rising Online Shopping Spreads the Enticing Net 62 Creative Freedom 62 Online Advertising – Constraints 62 Outdoor Advertising 62

9e. Spain 63 Overview 63

Table 37: Advertising Market in Spain (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 63

9f. Sweden 64 Overview 64

Table 38: Advertising Market in Sweden (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Online, Outdoor, Radio, and Cinema 64

9g. The Netherlands 65 Overview 65

Table 39: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Magazines, Radio, Outdoor, Online, and Cinema 65

9h. Russia 66 Overview 66

Table 40: Advertising Market in Russia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers & Magazines, Outdoor, Radio, Online, and Cinema 66

9i. Poland 67 Overview 67

Table 41: Advertising Market in the Netherlands (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Cinema, and Online 67

9j. Romania 68 Overview 68

Table 42: Advertising Market in Romania (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Magazines, Newspapers, Outdoor, Radio, Online, and Cinema 68

10. An Asia-Pacific Perspective 69 Overview 69 Analysis by Medium 69 Newspapers 69

Table 43: Newspaper as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, South Korea, Australia, and India 69 Television 70

Table 44: Television as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – China, Australia, South Korea, India, and Taiwan 70 Radio 70

Table 45: Radio as an Advertising Medium in Asia-Pacific (2003-2008): Annual Revenue Estimates for Select Countries in US$ Million – Australia, China, South Korea, Taiwan, and India 70

10a. Australia 71 Overview 71 Advertising – Analysis by Media 71

Table 46: Advertising Market in Australia (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Radio, Online, Magazines, Outdoor, and Cinema 71

10b. China 72 Overview 72

Table 47: Advertising Market in China (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Radio, Magazines, and Others 72 Advertising Media – A Brief Note 72 Outlook 72

10c. India 73 Overview 73

Table 48: Advertising Market in India (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Outdoor, Magazines, Radio, Cinema, and Online 73 Growth Facilitators – Past, Present, and Future 73 Past Trends 73 Present Trends 73 Future Trends 74

10d. South Korea 74 Overview 74

Table 49: Advertising Market in South Korea (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Television, Outdoor, Online, Magazines, and Radio 74

10e. Taiwan 75 Overview 75

Table 50: Advertising Market in Taiwan (2004-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Online, Radio, and Outdoor/Transport 75

10f. Thailand 75 Overview 75

11. A Latin American Perspective 76 Overview 76

Table 51: Advertising Market in Latin America (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Radio, Outdoor, Online, and Cinema 76

11a. Brazil 77 Overview 77

Table 52: Advertising Market in Brazil (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines, Outdoor, Radio, and Online 77

11b. Mexico 77 Overview 77

Table 53: Advertising Market in Mexico (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Television, Newspapers, Magazines and Radio 77

12. Middle East And Africa – Market Perspective 78 Overview 78

Table 54: Advertising Market in Egypt (2007-2010): Revenue in US$ Million by Category – Newspaper, Television, Magazine, Radio, Internet, and Out of Home 78

Table 55: Advertising Market in Kuwait (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, Radio, and Internet 78

Table 56: Advertising Market in Lebanon (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Magazine, Newspaper, and Radio 79

Table 57: Advertising Market in Saudi Arabia (2007-2010): Revenue in US$ Million by Category – Newspaper, Out of Home, Magazine, Television, and Radio 79

Table 58: Advertising Market in Morocco (2007-2010): Revenue in US$ Million by Category – Television, Out of Home, Newspaper, Magazine, and Radio 80

Table 59: Advertising Market in the UAE (2007-2010): Revenue in US$ Million by Category – Newspaper, Magazine, Out of Home, Internet, Television, and Radio 80 Newspapers 80

Table 60: Newspaper Market in the Middle East (2007-2010): Circulation in ‘000 Units by Select Country – Egypt, Saudi Arabia, UAE, Morocco, Kuwait, and Lebanon 81

12a. South Africa 81 Overview 81

Table 61: Advertising Market in South Africa (2003-2008): Annual Revenue Estimates in US$ Million by Type of Medium – Newspapers, Magazines, TV, Radio, Cinema, Outdoor, and Online 81

GLOBAL DIRECTORY

To order this report: World Advertising Industry Market Brief

http://www.reportlinker.com/p097875/World-Advertising-Industry-Market-Brief.html

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has published regional ad guidelines since 2005 and globalized the guidelines in April 2008.

Key revisions include:
- Updated Mobile Web Guidelines
- Added recommendation on automatic resizing of Mobile Web banner ads
- Updated Multimedia Messaging (MMS)
- Revised the MMS Ad Unit and Aspect Ratio recommendations
- Updated the Audio Formats best practices
- Revised the Size recommendations

New Mobile Video and TV guidelines including the following:
- Ad Units
- Aspect Ratios

The guidelines are designed to encourage the uptake of mobile marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way. Released every 6 months, the guidelines process ensures that the recommendations are continually updated and reflective of global best practices and industry feedback.

The new set of guidelines are the result of ongoing collaboration between MMA member companies and MMA Mobile Advertising Committee members in the Asia Pacific, Europe, Latin America and North America regions and are representative of the entire mobile marketing ecosystem. They have also received industry endorsement from industry associations such as ADMA, BVDW, DMA UK, dotMobi Advisory Group (MAG), IAB UK, Chile and Mexico.

“The continued enhancement of the MMA’s global Mobile Advertising Guidelines ensure that marketers are able to quickly deploy mobile advertising campaigns world-wide in a manner that optimizes screen size and ensures consumer satisfaction. Through our Mobile Advertising Committee, the MMA continues to stay at the forefront of industry leadership for mobile advertising guidelines and education development,” said MMA President Laura Marriott.

The MMA Mobile Advertising Committee member companies include: 4INFO, Inc., AdInfuse, Inc., AT&T Mobility, Buzzd, Google, Golden Gekko Ltd, GoldSpot Media, Greystripe Incorporated, GroupM, JumpTap, Madhouse Inc., MediaFLO USA, Inc., Microsoft (MSN and Windows Live), Millennial Media, Inc., Mobile Posse, MobiTX, Inc., Mobixell Networks (Europe) Ltd, Neustar Inc., News Over Wireless, Nokia Corporation, OpenMarket, Qualcomm, R/GA, Rhythm NewMedia, ScreenTonic, Sensei, Inc. Sharpcards, Smarter Agent, Smaato Inc., State Farm Insurance, Tapioca Mobile, Turkcell Iletisim Hizmetleri A.S., Unkasoft Advergaming, Verizon Wireless, Vodafone Group Services Ltd., Yahoo!

The latest version of the MMA global Mobile Guidelines can be downloaded from www.mmaglobal.com/mobileadvertising.pdf. The MMA has also published a Mobile Advertising Overview white paper (www.mmaglobal.com/mobileadoverview.pdf) as well as an Applications white paper (http://www.mmaglobal.com/mobileapplications.pdf) for educational purposes.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:

Best Use of Mobile Marketing, Branding:

APAC

* Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
* OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
* TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008

EMEA

* BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
* BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
* Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD

LATAM

* Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
* Pontomobi Interactive, Center Norte Christmas
* Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign

NA

* Anheuser-Busch, Apology Bot 3000
* AT&T, AT&T and Rock the Vote Go Mobile
* Golden Gekko S.L., Absolut Drinks in Your Mobile

Best Use of Mobile Marketing, Cross-Media Integration:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Mobiento and Initiative Universal Media, Snickers Peanut Power
* Mobile Dreams Factory, TIENES UN PLAN
* MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: “Take it to the Next Level”

LATAM

* Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
* Pontomobi Interactive, MOVE
* QuickMedia, Pasalo de dedo en dedo

NA

* ABC.com, The Oscars® Mobile program
* HipCricket, TXT4Dummies
* The Hyperfactory, Peyton Manning’s Priceless Pep Talks

Best Use of Mobile Marketing, Direct Response:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Incentivated, Bookstart DRTV Campaign
* Mobile Dreams Factory, Voice Push
* YOC AG and KRAFT FOODS, Jacobs 3für1/2für1

NA

* Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
* MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
* Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS

Best Use of Mobile Marketing, Product/Services Launch:

APAC

* Bharti Airtel Ltd., iPhone Launch on Airtel
* FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
* The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile

EMEA

* iconmobile GmbH, BMW VideoCall
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* AKQA, Nike PHOTOiD

LATAM

* F.biz, Seda Teens
* Pontomobi Interactive, One Missed Call
* Pontomobi Interactive, Reach One

NA

* Edelman Mobile, Dove Fresh Takes
* INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
* KADOINK, Jason Mraz Mobile Album Premier

Best Use of Mobile Marketing, Promotion:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
* WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo

EMEA

* AERODEON, SHOW YOUR EMOTIONS!
* Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
* Mobile Dreams Factory, IDRINKS

LATAM

* HANZO SA, HANZO Online Mobile Marketing Campaigning
* Mobext, ADIDAS FAIRPLAY
* Pontomobi Interactive, Besni in cinemas

NA

* Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
* Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
* The Weather Channel Mobile, Mobile Month

Best Use of Mobile Marketing, Relationship-Building:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, Pepsi – Youngistaan – A New Cult for Youth!
* TigerSpike – Mobile Warnie, VB Summer of Spin

EMEA

* Mobile Dreams Factory, IDRINKS
* OMD International and Vodafone, Vodafone Mobile – Football
* R/GA, Nokia Urbanista Diaries

NA

* CellTrust Corp., Harlem Case Study
* Edelman Mobile, Dove Fresh Takes
* Obama for America, Obama for America Mobile

Innovation:

EMEA

* Ad Infuse, Strongbow: Turning Virtual Pints into Reality
* AKQA, Nike PHOTOiD
* Praekelt Foundation, TxtAlert

NA

* Cellfire Inc., Cellfire Mobile Grocery Coupons
* Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
* Rhythm NewMedia, vSNAX Videos

Innovation for Creativity in Media

* Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* Mobile Dreams Factory, THE PARTY PROJECT

Innovation for Creativity in Technology

EMEA

* MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
* Mobile Dreams Factory, IDRINKS
* R/GA, Nokia Urbanista Diaries

NA

* Macrovision / TVGuide, Dynamic mobile ad-network for publishers
* Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
* R/GA, Nike Basketball Ballers Network

The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards. Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

DES MOINES, Iowa – The Principal® Women in Business Teleclass Series will feature Lisa Kable, co-founder and managing partner of Artemis Woman, October 28 at 12 p.m. (CT). The complimentary teleclass is entitled, “Make Your Brand a Household Name: Buzz Tactics Money Can’t Buy.”

Artemis Woman is a consumer products company that develops, manufactures, and distributes home spa beauty tools to large retailers including Wal-Mart, Target, and HSN. During the teleclass, Kable will share brand building strategies including: a checklist to creating a solid brand, tips to developing partnerships that will take your business to the next level and tactics to increase your online brand presence.

To take part in the program: register at www.principal.com/women.

“With 17 years of marketing experience, Lisa knows what it takes to put a brand on the map,” said Michelle Swanson, assistant director, Advertising, The Principal®. “Lisa reaffirms that a clear brand can inspire not only sales but loyalty to a company.”

Prior to launching Artemis Woman, Kable marketed new products for some of the nation’s leaders in packaged goods, including Gatorade, Dixie, and Remington Products. Kable is a member of the Women Presidents’ Organization and a graduate of Dartmouth College.

About The Principal® Women in Business Teleclass Series

Held on “Teleclass Tuesdays,” the series of 10 complimentary teleclass sessions are exclusively designed to meet the needs of women business owners by supplying them with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women.

The program’s moderator is Jane Berentson, editor of Inc. Magazine.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $308.0 billion in assets under management2 and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of June 30, 2008

‘MySpace MyAds’ Enables Any Advertiser to Create, Personalize, and Track Performance of Display Ads within MySpace Ecosystem

LOS ANGELES – MySpace officially announced the domestic beta launch of ‘MySpace MyAds’ (https://advertise.myspace.com), the new advertising platform designed to empower individuals and small businesses – from local retailers to musicians and politicians – to create relevant, targeted promotional business campaigns within the world’s premier social media environment. MySpace MyAds is a new, do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone to create customized banner ads, target to specific audiences using MySpace’s HyperTargeting technology, and analyze campaign performance tracked throughout the MySpace ecosystem.

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

MySpace MyAds empowers any advertiser to build a customized, targeted, and measurable campaign in a few easy steps:

STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page

STEP 2: Create a display ad using the MySpace MyAds Builder Tool

STEP 3: Select a variable ad spend anywhere from $25 to $10,000

STEP 4: HyperTarget to customers

STEP 5: Measure ad performance with MySpace MyAds analytics reporting

MySpace’s HyperTargeting ad technology is a key component in the functionality of the MySpace MyAds platform enabling advertisers to serve their ad campaign to the right customers. HyperTargeting enables marketers to connect with specific user groups on a massive scale based on self-expressed interests available on MySpace profiles. The technology allows any MySpace MyAds user access to targeting parameters such as age, sex, and geographical location, all in combination with thousands of user interest categories including specific keywords within each category. For example, within the ‘videogame’ enthusiast category, a further targeting keyword or phrase might include ‘Call of Duty 5’ if relevant to an advertiser’s campaign.

“After spending $100 on MySpace MyAds to advertise, I got a roofing assignment valued at $30,000 all in a matter of eight days,” said Dan Davis, owner of D&D Installation, a Chicago roofing company.

Once the creative, audience and campaign length have been determined by the advertiser, the newly created ad is reviewed through MySpace’s dedicated customer support, safeguarding that the ad does not violate MySpace’s terms of service. Once approved, and depending on the timing the advertiser has chosen, the campaign can go live across the MySpace ecosystem to the audience segments that the campaign creator has chosen. Campaign set-up and results can be completed and tracked in as little as a few hours.

“With MySpace MyAds, I can bring my message to an audience that I normally wouldn’t have access to nor even know where to find,” said Blayne Weaver, an independent filmmaker. “I had previously used MySpace to promote my movie through a general film festival circuit. Now that the film has a nationwide DVD release, it was great to be able to orchestrate my own advertising aimed at the exact audience I wanted to target – people who liked watching movies.”

MySpace MyAds provides all advertisers with a suite of analytic tools and key performance indicators that accompany every campaign including the number of times their ad was shown (impressions), the number of click-throughs, and a running cost on active campaigns. Using the analytics provided by MySpace MyAds, advertisers are able to renew successful campaigns, tweak under-performing campaigns, and edit existing creative. The campaign is charged only when a user clicks on the ad (rather than when the ad is served) and is able to run an unlimited number of campaigns at any time.

MySpace recently hit an all-time high with domestic unique users and engagement in August according to comScore; seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month—and 122 million worldwide unique users. comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 15.9% of all display ads viewed in June.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

LOS ANGELES – the Rubicon Project, an advertising technology company, celebrates a momentous first year pioneering the category of Ad Network Optimization. The company optimizes website publishers’ unsold ad space across ad networks to ensure they make the most money possible, eliminates the hassles of ad network management and protects their brand when selling through these critical channels.

STATISTICS

Each quarter the company has consistently shattered its revenue, impression, reach and publisher revenue lift goals. Highlights from the first 12 months include:

* 55 billion total ad impressions optimized;
* Currently optimizing 12 billion ads monthly;
* Active customer base of 1,300 publishers;
* Healthy roster of Internet’s largest properties including 4 of 5 top newspaper publishers;
* Ties established with more than 280 top ad networks;
* Most major ad networks are working with the Rubicon Project today, including International networks in Asia, Europe, Australia and Latin America;
* Revenue lift ranging from of 30-300% for publishers;
* 250% revenue growth from Q2 to Q3.

TECHNOLOGY & CUSTOMER DEVELOPMENT:

To achieve its mission to automate the online advertising industry, the Rubicon Project set out to create a superior technology platform to optimize the relationship between publishers and ad networks. In today’s fragmented market it was a massive undertaking:

* Launched industry-first Smart Matching™ (patent pending) technology platform;
* Created Certified Ad Space™ program, ensuring safety and accuracy for agencies and advertisers when buying media through ad networks;
* Developed Brand Protection solution to address three top issues plaguing large publishers: ad quality, ad network serving speed and channel conflict.

• Channel Conflict: the Rubicon Project developed a program to alleviate the stress of channel conflict by creating qualified anonymous inventory based solely on channel, demography, geography and other premium factors without guaranteeing inventory by brand name.

• Ad Quality Protection for Publishers: Three-fold approach: proprietary technology; dedicated policing team that works with ad networks to match ads top referred quality settings; and a dedicated ad quality protection team led by our Ad Quality Czar that diligently reviews ads.

• Ad Network Ad Serving Speed Monitoring: Slow ad serving speeds cost publishers money, which is why the Rubicon Project system monitors each network for serving speeds. When an ad network experiences slow serving times they are automatically paused until performance improves, minimizing the brand and user experience impact slow ads can have for websites.

CORPORATE MILESTONES

In addition to technology and customer growth the company also experienced many exciting corporate milestones:

* Raised $22 million in capital. In January, the Rubicon Project announced a series B round led by Mayfield Fund, a $15 million follow-on to the $6 million financing led by Clearstone Venture Partners in October 2007. Additional investors include IDG Ventures Asia, Matt Coffin, Founding CEO of LowerMyBills.com and Jarl Mohn.
* Introduced CNET Chairman Jarl Mohn to the company’s Board of Directors;
* Grew team from 8 A++ employees to 65 passionate entrepreneurs in Los Angeles, San Francisco and New York;
* Issued the industry’s first ad network optimization market reports.

the Rubicon Project have also won a number of prestigious awards:

* AlwaysOn OnMedia 100 winner, honoring the top private game-changing players in the marketing, branding, advertising, and public relations industries;
* AlwaysOn’s Global 250 winner, honoring top emerging private companies that are creating new business opportunities in the global technology industries;
* Winner of PriceWaterhouseCooper’s Entretech Entrepreneurship Award;
* Finalist for three American Business Awards: Best New Company; Best New Product or Service; and Most Innovative Company;
* #24 on Fast Company’s Fast 50 Top Reader’s favorite list;
* Awarded Favorite Startup at TwiistUp, Los Angeles’ premier emerging technology event.

What’s in store for the Rubicon Project in 2009?

* Primary focus on technology advancements, including:

• Algorithms and math to further improve monetization for publishers and ad networks;
• Global Infrastructure development;
• Intelligent data solutions to help ad networks create more effective campaigns.

* Growth, growth, and growth:

• International expansion;
• Key partnerships to grow the Rubicon Project’s technology platform;
• Strategic acquisitions.

QUOTES

Frank Addante, CEO and Founder of the Rubicon Project

“When we started this company over a year ago, many were predicting that ad networks were going to be a thing of the past. We saw ad networks as an important part of the online advertising ecosystem. They provide increased efficiency for advertisers.” Said Frank Addante, CEO and Founder, “Today, ad networks are critical sales channels for websites. They are here to stay and stronger than ever. We’re here to help website publishers maximize the value of this channel through our Ad Network Optimization service.”

Jarl Mohn, Board member and investor

“I was really impressed by how much the team at the Rubicon Project has accomplished in such a short period of time. The strides that have been made toward solving such a massive industry headache are significant. The combination of Frank Addante’s experience building and running companies, the industry knowledge of the employees and the overwhelming interest in their service by major International brands made it an easy decision to become an investor and get involved. the Rubicon Project is the company that is building the ultimate monetization technology for online advertising.”

Sumant Mandal, Managing Director, Clearstone Venture Partners (Series A investor)

“As a VC that previously invested in prior industry game-changers like Overture and PayPal, among others, I always look for a great team, coupled with real market insight into a massive pain point to determine where to invest next. the Rubicon Project identified an industry pain point that wasn’t being addressed – how to help publishers make more money from their ad inventory without investing more resources and time. This need is even more relevant today than a year ago when the company began taking on customers. As advertising budgets come under increased scrutiny and the economic climate becomes less forgiving, ensuring publishers are able to maximize potential ad inventory revenues has become a ‘must have’ versus a ‘nice to have’. The team at the Rubicon Project has been phenomenal to work with and have built a world-class execution engine. I look forward to seeing what they accomplish the next 12 months.”

Major Newspaper Publisher

“Maximizing revenue streams to support our news business is more important than ever. the Rubicon Project manages all of our network relationships and takes on the responsibility of ensuring every piece of unsold inventory has a paid advertisement in it. This allows us to focus on our direct sales efforts while they focus on working with ad networks, allocating and optimizing ad inventory and flagging potential ad quality issues. These are just a few of the functions that Rubicon performs. Their efforts have saved our team countless hours of time and frustration all while bringing us an increase in yield from new ad network relationships and allowing us to work on other vital components of our business.”

Greg Liberman, President and Chief Operating Officer, Spark Networks®

“Spark Networks® (AMEX:LOV) is a publicly-traded company with more than 30 targeted online singles communities – such as JDate®.com, BlackSingles.com® and ChristianMingle®.com – in our portfolio. Although the vast majority of our revenue is derived from subscription sales, advertising has become an increasingly important component of our strategy. While our in-house ad sales team focuses on making sales and super-serving our direct advertising partners, efficiently monetizing remnant inventory for multiple properties can be a challenge. That is why we turned to the Rubicon Project. the Rubicon Project helps us manage and optimize network advertising for many of our large communities, ensuring the right network ads show in the right places at the right times.”

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching™ technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.

Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness

LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world’s largest music labels. These four platinum brands will be powering customers’ access to a host of new music services.

“MySpace Music is our biggest initiative since we launched MySpace itself,” said Jeff Berman, president of sales and marketing, MySpace. “With MySpace Music integration, premium brands are offering our users and their customers new ways to discover, experience, and share music online and offline.”

MySpace Music is the first industry-wide music solution that has secured partnerships with SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group to create an e-commerce platform based off of the users’ ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site’s five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.

McDonald’s

McDonald’s integration on MySpace Music also includes presence on MySpace Music’s personal music player, which gives users unique tools and applications they can’t find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, enhancing users’ music experience and providing them with the opportunity to discover and listen to new artists.

“We’re excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way,” said Anja Carroll, Marketing Director, McDonald’s USA. “This venture provides customized tools and applications to a large, passionate audience, helping them to discover, download and enjoy the music they love.”

Sony Pictures

Currently, MySpace users can only add one song to their profiles, but once MySpace Music launches, users will be able to create and post full playlists of songs. To promote the opening of Sony Pictures’ comedy “Nick & Norah’s Infinite Playlist,” the movie studio will be skinning all MySpace Music user’s profile playlists for an entire week with branding from the film. This is an unprecedented MySpace ad campaign whereby all users, upon login, will be automatically presented with a “Nick & Norah” appropriately-themed skinned playlist, creating an opportunity for users to engage with the movie’s MySpace profile page. Sony will also be taking out roadblocks on MySpace Music’s homepage. Nick & Norah’s Infinite Playlist will be in theaters nationwide on October 3, 2008.

State Farm

The insurance company will have a much more overarching brand presence on MySpace Music. With no dominant real estate in one particular area of the site, State Farm will have a rotational presence among all pages including the Featured Playlist, the Personal Music Player, and MyMusic where members go to create and edit playlists.

“State Farm, through our NowWhat.com efforts, has created a strong connection with our younger, more music-savvy audience because of our ability to offer a variety of music programming that caters to diverse crowds,” said Ed Gold, advertising director of State Farm. “MySpace Music will offer an even deeper breadth of artist selections and music genres to create a more impactful relationship with our current and potential customers.”

Toyota

Toyota’s partnership with MySpace Music will help the company engage with music fans across a wide variety of genres. With “Toyota Tuesdays,” the company will offer free music downloads and have a strong presence on MySpace Music’s Personal Music Player every Tuesday for a year. The Personal Music Player, also referred to as the “online jukebox,” is found by popping out any playlist. Toyota will also have a presence on the Featured Playlist page, which helps music fans discover new tunes recommended by their favorite celebrities and artists.

“This unprecedented opportunity lets us engage with a wide array of customers in an authentic way through their music interests and passions,” said Kim McCullough, corporate manager, marketing communications, Toyota.

About MySpace Music

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 20 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

Among the top 2000 domains comScore Media Metrix, August 2008. For more information on comScore Networks, please go to www.comscore.com.

“Digital dollars are growing faster than any other media in every market, and we believe that .FOX Networks offers the most comprehensive ad network for reaching the right audiences and communicating a brand,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We are pleased that the combination of our ad network, our team and our technology is having a real impact on the international advertising industry.”

As one of the only ad networks to offer on-line Display, on-line Video, SEM and creative execution support, .FOX Networks provides significant value to advertisers via its vast expertise in online advertising technologies and quality inventory accessible to advertisers outside the U.S. In addition, .FOX Networks is the only ad network that has been using Rightmedia’s Yield Manager, the most cutting-edge and broadly used media exchange tool in the advertising business, for over three years now.

Combining its Brandformance™ concept and expertise in online advertising technologies, .FOX Networks has a proven track record helping advertisers reach targeted audiences online by establishing a strong and continually expanding network of thousands of Web sites. .FOX Networks continues to partner with some of the market’s largest advertisers including All State Insurance, US Navy, Alltell Wireless, Afalc, Farmers Insurance and many more.

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world’s largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com.

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

Still, Google Chrome in itself is not what I wanted to bring your attention to: it’s the window (pun intended!) of opportunity it opens for Google in regard to gathering even more data on users and their behavior. In today’s ever tightening world of online advertising, with rapidly dropping CPM levels and advertisers pressuring for accurate targeting, the ones able to fine-tune ad targeting will be the winners. Google has already enough information coming from all those using Google accounts and applications such as the toolbar – with Chrome, they have just taken a bigger bite from the pie and one step forward in user targeting.

The Google Chrome privacy policy states that it will log the IP addresses of whoever downloads the browser and all URLs or other queries typed into Chrome’s address bar will be sent to Google, which will use that information to make suggestions to users.

The browser will also retrieve and process information received from its users but doesn’t specify if it will retain the data or for how long: “Information that Google receives when you use Google Chrome is processed in order to operate and improve Google Chrome and other Google services,” the policy states. Since Google AdWords, AdSense, Ad Manager and DoubleClick are all providing “Google services” now, it’s really not difficult to see how this browser may greatly leverage Google’s advertising capabilities. Fair or not? Let’s sit back and see reactions from the market – I’m sure it won’t take long before we hear back!

For your reading pleasure, see below the full press release for Chrome’s launch.

MOUNTAIN VIEW, Calif. (September 2, 2008) – Google Inc. (NASDAQ: GOOG) today launched Google ChromeTM, a new open source browser intended to create a better web experience for users around the world. Available in beta in more than 40 languages, Google Chrome is a new approach to the browser that’s based on the simplicity and power that users have come to expect from Google products.

In the early days of the Internet, web pages were frequently little more than text. But today the web has evolved into a powerful platform that enables users to collaborate with friends and coAd Operations Online › Create New Post — WordPresslleagues through email and other web applications, edit documents, watch videos, listen to music, manage finances and much more. Google Chrome was built for today’s web and for the applications of tomorrow.

“We think of the browser as the window to the web – it’s a tool for users to interact with the web sites and applications they care about, and it’s important that we don’t get in the way of that experience,” said Sundar Pichai, Vice President of Product Management, Google Inc. “Just like the classic Google homepage, Google Chrome has a simple user interface with a sophisticated core to enable the modern web.”

Making the web experience better for users
Google Chrome was designed to make it easy for users to search and navigate the web for the content they’re looking for.

* A combined search and address bar quickly takes users where they want to go, often in just a few keystrokes.
* When users open a new tab in Google Chrome, they’ll see a page that includes snapshots of their most-visited sites, recent searches and bookmarks, making it even easier to navigate the web.

Google Chrome was engineered to deliver a seamless web experience for users. At its core is a multi-process platform that helps provide users with enhanced stability and security.

* Each browser tab operates as a separate process; by isolating tabs, should one tab crash or misbehave, others remain stable and responsive, and users can continue working without having to restart Google Chrome.
* Google also built a new JavaScript engine, V8, which not only speeds up today’s web applications, but enables a whole new class of web applications that couldn’t exist on today’s browsers.

Contributing to the innovation of browsers through openness
“While we see this as a fundamental shift in the way people think about browsers, we realize that we couldn’t have created Google Chrome on our own,” said Linus Upson, Director of Engineering, Google Inc. “Google Chrome was built upon other open source projects that are making significant contributions to browser technology and have helped to spur competition and innovation.”

To further advance the openness of the web, Google Chrome is being released as an open source project under the name Chromium. The intent is that Google will help make future browsers better by contributing the underlying technology in Google Chrome to the market, while continuing to develop additional features.

How to get Google Chrome
Google Chrome can be downloaded at www.google.com/chrome. It is being released in beta for Windows in over 100 countries in the following languages: Chinese (Traditional), Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese (Portugal), Portuguese (Brazil), Russian, Spanish, Spanish (Latin America), Turkish, English (US), English (UK), Arabic, Czech, Danish, Hebrew, Hindi, Norwegian, Polish, Swedish, Indonesian, Ukrainian, Bulgarian, Catalan, Croatian, Filipino, Finnish, Greek, Hungarian, Latvian, Lithuanian, Romanian, Serbian, Slovakian, Slovenian, Thai, Vietnamese, and Estonian.

Google Chrome for Mac and Linux users will be available in the coming months. For more information on the open source project, Chromium, visit www.chromium.org.

EDITOR’S NOTE: For screen shots or b-roll, visit www.google.com/chrome/press.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

- Akamai to participate in Citi Investment Research Global Technology Conference
Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it will participate in the Citi Investment Research 15th Annual Global Technology Conference in New York, New York on Wednesday, September 3, 2008. Chief Financial Officer, J.D. Sherman, will present an update on Akamai’s service offerings.

-LaDainian Tomlinson conquers a hard day of work in the latest Chunky™ soup advertising campaign
In the latest installment of the famed Campbell’s® Chunky™ soup advertising campaign, one of the NFL’s most dominant offensive forces will do just the same. San Diego Chargers running back and former league MVP, LaDainian Tomlinson, tackles his own workday while refueling on Campbell’s Chunky soup in the appropriately titled “Working Day” campaign, set to launch during the NFL’s Kickoff weekend, beginning Thursday, September 4, 2008.

Figures in brackets show our previous forecasts, issued in Mar 2008 * change in methodology to include classifieds in press

The main driver of these reductions for 2008 is downward revisions for ad spend in four economies: the US, the UK, Spain and China. Elsewhere, the majority of the developed economies are predicted to contribute less than 5% growth, with the impetus – and double-digit growth – coming from emerging economies in Central and Eastern Europe, Central Asia and Latin America.

Commenting on the forecasts, Jerry Buhlmann, CEO of Aegis Media, said: “It’s clear that the worldwide economic issues affecting businesses are having an impact on where and how advertisers spend their money. It is also significant that the US and the UK, as the highest spenders on advertising in their regions, are showing reductions in our forecasts. But overall, the picture is still one of growth.

“The emerging economies of Eastern Europe, Asia and Latin America are predicted to achieve double-digit growth both this year and next. And though their spend is still small compared to North America and Western Europe, these regions are catching up fast.

“Similarly, whilst TV”s share of spend has stabilised, internet advertising is continuing to drive spending ahead of other sectors in nearly every region. Internet is set to overtake radio this year to become the world’s third most popular medium, behind TV and print. But changes in consumer behaviour aren’t the only reason for this. With search now central to the planning and execution of any campaign, online media brings a greater level of accountability not just to itself but to TV, print and other forms of advertising. This is why we are predicting further strong growth for internet, even when advertisers are cautious in many of the other sectors.”

The US, UK, China and Spain

Growth in the US is predicted to slow to 2.1% from our earlier forecast of 3.8%, with newspapers, magazines and radio all having shown declines this year, but there will be growth in TV, thanks to the presidential elections and the Olympics, and in the Internet. The UK’s overall forecast has been cut from 4.3% to 2.5%, with a downward revision of 1.8% points.

China’s growth has been revised downwards by a percentage point for this year, as the true picture of the impact on 2008 of the May earthquake and what will happen to spending post-Olympics becomes clear. 2009 is forecast to see a more significant decline in growth, with forecasts down from 13.2% to 10.9% in what will become the world’s third largest advertising market, though it is important to remember that this growth is still well ahead of predictions for the developed world.

However, Spain’s ad spend forecasts have changed the most, down from 3.8% to -2.3% as a result of local macro-economic trends and the severe housing downturn. The majority of spend is coming out of newspapers, magazines and TV, with forecast declines of -6.2%, -4.5% and -3.9% respectively. The internet is predicted to grow by 25% to make up 7.1% of total spend in the country. The Spanish economy is expected to pick up again in late 2009 with -0.8% growth forecasted.

Regional breakdown

As the above indicates, the trend for growth in the developed regions – North America, Japan and Western Europe – remains below the global figure with 2-3% on average forecast for both 2008 and 2009. The global figure is lifted by the fast growth in emerging economies, most notably Russia (22.8%), India (21.0%) and Mexico (20.0%). Despite the downward revisions since March, China is still one of the fastest growing markets for advertising with growth of 18.2% predicted for this year.

For 2009, the fastest growth regions are Central and Eastern Europe at 15.2% and Latin America at 14.1%.

Sector breakdown

TV is set to grow this year and next ahead of 2007′s performance. Similarly, cinema’s growth is strong, but it comes from a very low base. Only newspapers are predicted to decline on a worldwide basis.

Spending on internet advertising continues to grow ahead of all other sectors, albeit not at the same rate as 2007, and we predict that this slowdown in growth will continue through into 2009. The below chart indicates that the growth of the internet is primarily at the cost of print advertising spend, even though newspapers and magazines together still dwarf internet’s share. TV is predicted to grow its share year-on-year in both 2008 and 2009.

About Aegis Group plc
Aegis Group plc is the world’s fastest growing marketing communications group. Listed on the London Stock Exchange, it operates in media communications with Aegis Media, which includes Carat, Vizeum, Posterscope and Isobar, and market research with Synovate. More information on Aegis Group plc can be found at www.aegisgroupplc.com.

About Carat
Carat was established in 1968 and was the first independent media specialist in Europe. Carat was a pioneer of unbundling – the separation of media services from full service creative agencies. It is now a global independent media communications network represented in 82 countries and offers clients a range of services including: communications planning, sponsorship, interactive, direct, event, pr, consumer research and insight, business to business, International services, regional and global client servicing. www.carat.com.

With Hispanics accounting for 44.3 million of the U.S. population and their purchasing power expected to reach $1 trillion by 2010 , it’s no wonder interactive marketers are clamoring to reach this burgeoning segment. Hispanics are now not only the largest minority in terms of population size but also online consumer presence . This online audience is growing almost as rapidly as its population size, and now the hurdle that remains is how best to ensure engagement and adoption.

“Hispanics are certainly embracing all that digital media and technology has to offer. They’re currently leading the total population in adoption of various devices and technologies, seeking the best and the newest brands and services out there,” said Monica Gadsby, CEO SMG Multicultural and keynote speaker at ad:tech Miami on June 3rd on The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers. “Since Hispanic consumers view the internet as a leading source of information to make purchasing decisions and a platform to engage with relevant content, I think we’ll certainly see further growth in Hispanic online penetration as more options become available on the web.”

The new digital age we find ourselves amidst calls for a new approach altogether in reaching target audiences. Hispanic and Latin American consumers are tapping into social networking sites, RSS feeds and blog feeds at a feverish rate for the latest and greatest, and as such, companies have to position themselves within this space to obtain exposure. The increase in online content, such as broadband video, social networks and mobile applications, will increase the time spent online thus offering marketers innumerous direct connections with consumers.

“The number of Latin American households with broadband Internet access is currently growing at one of the fastest rates in the world,” said Marcos Galperin, MercadoLibre´s President and CEO and keynote speaker at ad:tech Miami on June 4th on Technology + Commerce + Culture: The Story of an eCommerce Pioneer. “What we experience in Latin America is positive growth trends influencing Internet, broadband and PC penetration rates, and we believe this course will persist for many years to come.”

ad:tech Miami offers the ideal setting to listen and learn from the best and brightest marketing minds who will share their expertise and know-how while discussing the opportunities and challenges affecting the digital landscape and the global market. The exhibit hall will showcase 40 key exhibitors from Latin America, Mexico and the United States. Expo and Conference attendees will have the opportunity to meet and engage with domestic and international organizations, as well as time and space to network with colleagues at the event.

For an exhibitor list, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx.

For public information, please visit www.ad-tech.com/miami.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly owned subsidiary of News Corporation. ADTECH is part of AOL’s Platform-A advertising business.

ADTECH will replace the incumbent online advertising platform with Helios IQ for delivery of all premium inventory across multiple platforms. Set up will take place across 20 countries over the next six weeks, migrating more than 100 sites onto ADTECH.

“With ADTECH’s growing presence worldwide, we can now leverage their expertise to support .Fox Networks in Latin America – something we were unable to do previously,” said Phil Nott, Director of Operations, .Fox Networks. “Delivering advertising campaigns through multiple channels is key to our growth, and ADTECH is providing us with the reach, flexibility and security that will enable us to continue our market leadership.”

The .Fox Network currently delivers in excess of 10 billion page impressions to over 50 million unique users each month.

“The Helios ‘Dashboard’ facility not only ensures the highest levels of security to protect our data privacy and integrity, but it also delivers advertisers with clear reports on campaign success,” added Nott.

“This is an extremely important global win for ADTECH,” said Dirk Freytag, CEO of ADTECH. “.Fox Networks is world renowned for its success and popularity, and the delivery of its ads through multiple channels and platforms will take its growth to the next level. We have a big migration and roll out task ahead and we’re very excited to be involved.”

Helios IQ is a highly advanced, customizable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state-of-the-art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.

ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.

“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”

Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.

According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.

“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”

The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA

For public information, please visit www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

New York; April 8, 2008 – Azoogle.com, Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October, 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.

The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.

Recently, the company announced its international expansion throughout Europe, Latin America and Asia-Pacific, and it expects the name change to facilitate that drive. The company plans to continue this expansion throughout 2008.

“This symbolizes an exciting evolution for our company,” says Don Mathis, President of Epic Advertising. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com), founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

The partnership with AdsMarket allows AzoogleAds to significantly expand its international publisher base and distribution by leveraging AdsMarket’s reach and unrivaled expertise in the international marketplace. Notably, the AdsMarket partnership will provide significant distribution for AzoogleAds existing European advertisers as well as new advertisers, and will target several key emerging markets. Distribution will be garnered via publishers in a variety of key sectors as financial services, retail, media, and travel and leisure.

“AdsMarket is focused on the international markets and we see great value in partnering with a leading US-based company that can enrich our US and international offerings to our Publishers by introducing our services to their leading Advertisers,” said Ofer Druker, CEO of AdsMarket. “The cooperative agreement with AzoogleAds will also enable our International advertisers to reach significantly broader audiences in the International markets and in the US through AzoogleAds’s robust publisher base.”

“Partnering with AdsMarket shows our continued commitment and expansion plans towards our international business, as we recognize the importance of growing outside North America,” says Don Mathis, President of AzoogleAds, “Our goal is to provide quality, targeted distribution for our advertisers from all over the world and AdsMarket is the company to help us do just that.”

About AzoogleAds:
AzoogleAds (www.AzoogleAds.com), founded in 2000, is a leading Performance-based Ad Network, specializing in customer acquisition and conversion. Utilizing its proprietary display optimization/ targeting and search technologies, and leveraging a network of tens of thousands of publishers, AzoogleAds generates the highest volumes of quality traffic for its advertising partners. A pioneer in the online performance marketing industry, AzoogleAds brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary technologies, and its unparalleled industry expertise.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), the American Marketing Association, Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

About AdsMarket:
AdsMarket ,founded in 2005, is a leading online global performance media company based in Israel, and working in strategic partnership with McCann Erickson since 2007. AdsMarket provides global performance solutions for a vast customer base throughout Europe, the US, Latin-America and Asia-Pacific, using its own proprietary technology. Its media reach and targeting capabilities enable AdsMarket to generate outstanding results based on CPA, CPL, and Revenue-Share business models – resulting in peak client satisfaction levels at all times. AdsMarket’s business advantages include an experienced team, sophisticated technological capabilities and exceptional service – qualities that are paramount to the creation of sustainable partnerships. Based on their preferred business models, AdsMarket Advertisers benefit from an array of media avenues that prominently display their offers across the globe. AdsMarket Publishers are continuously provided with new opportunities to smartly and automatically monetize all of their media assets across various platforms.