Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic
PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since its launch in October (www.pubmatic.com/adflex). AdFlex International provides ad networks access to publisher inventory on-demand in order to fulfill campaigns without any long-term contracts. Ad networks can use AdFlex International for repeated and single campaigns by leveraging certified inventory provided by online publishers using PubMatic’s ad optimization platform.
With AdFlex International, ad networks can target qualified international inventory based on specific targeting requirements including geographic, frequency, or user re-targeting. There is no membership or long-term contracts required to give ad networks the flexibility to access highly transparent inventory.
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