NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties.

Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to EthnicEvents.com in greater numbers. In 2008, EthnicEvents.com received over 20,000 unique visitors per month who are actively benefitting from the site’s offerings and resources, which include leading brands as well as the Obama and McCain presidential campaign headquarters. This portal continues grow in 2009.

Our goal in partnering with EthnicEvents.com on our marketing campaigns is to draw attention to our conferences, such as the 5th Annual Voz Latina Hispanic Marketing Conference held in Miami in April, and the Hispanic Retail 360 Conference held in Las Vegas in August,” said Melissa Trosterman, Audience Marketing Manager for Nielsen Business Media. “We look to EthnicEvents to help us draw our target audience to these events, and hope to continue this partnership down the line.”

EthnicEvents.com is a multicultural portal that offers news and events within over 30 specific U.S. ethnic markets. Originally launched in 2007, it is the only site of its kind, and is a one-stop-shop for marketers and public leaders seeking to connect with new consumers.

“We have seen a rather large increase and interest in these varied U.S. ethnic markets in particular due to the current economic climate,” said Monique Tapie, Communications Director for Global Advertising Strategies. “In spite of these market conditions, clients of ours, such as Lufthansa, have exponentially increased their budgets to reach these communities that have been the least hit by the Wall Street fallout.”

With a database of over 2,000 street festivals, parades, community conferences, concerts and performances, including a brief description of each event and a longer description of the history and rich traditions of each group, multicultural marketing professionals can create effective marketing strategies to strengthen their brand presence within these communities.

Event organizers can post upcoming event information on our site, including a detailed description of the event, pictures, videos and links to their website, placing them directly in front of hundreds of potential sponsors.

To sign up for your free subscription please click here www.EthnicEvents.com and use the promo code GAS10.

About Global Advertising Strategies:

Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Global has helped clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services.

Global is also the developer and owner of such properties as www.ethnicevents.com, an online portal for multicultural marketing professionals; www.thisisdiversity.com a global platform for people of diverse backgrounds and countries to have their voices heard on what’s going on in their world whether it be news & politics, travel, sports or simply pop culture; www.beyondhispanic.com a series of conferences which concentrates on profitable U.S. cultural markets beyond Hispanic; and www.advisionawards.com the only international Russian language advertising awards program based in the U.S.

As a research scientist and cultural anthropologist, Ito primarily focuses on how children and young adults use communications technologies to establish and build relationships. She has studied a wide range of new media practices, from the production, distribution and marketing practices of children’s software to the cultural effects of online gaming, social communities and other forms of digital media.

Ito has worked on a variety of research projects, including the recently completed study titled Kids’ Informal Learning with Digital Media, a three-year project examining how new media and digital technologies change the way children learn, play, socialize and participate in everyday life. She also coordinated 24/7: A DIY (do-it-yourself) Video Summit, an Internet video event that taught amateur video makers about digital and online video production and Internet distribution.

As an author, Ito co-edited Personal, Portable, Pedestrian: Mobile Phones in Japanese Life and co-wrote Networked Publics, a study of how social networking technologies transform the way people interact in day-to-day situations. She holds two doctorates from Stanford University in education and anthropology, and is currently a research scientist at the Institute for Multimedia Literacy (University of Southern California). Prior to this position, Ito worked for the Institute for Research and Learning, Xerox PARC, Tokyo University, the National Institute for Educational Research in Japan and Apple Computer.

The Technology Luncheon will also feature the presentation of the prestigious NAB Engineering Achievement Awards. Since 1959, the awards have honored individuals who have made outstanding achievements and contributions in the broadcast engineering profession.

About the 2009 NAB Show

The NAB Show will take place April 18 – 23, 2009 in Las Vegas (exhibits open April 20). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

“The quality of submissions we receive for our awards program continues to increase as the mobile marketing channel matures. The increase in submissions from brands and agencies this year as well as new applications from APAC and LATAM make this a truly global awards program,” said Laura Marriott, president of the MMA. “We appreciate the contribution of all those who submitted applications and congratulate these finalists, each of whom demonstrate innovation, creativity and excellence in their mobile marketing implementations.”

The 2008 MMA awards finalists are:

Best Use of Mobile Marketing, Branding:

APAC

* Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
* OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
* TigerSpike – Virgin Festival Buddy, Virgin Mobile Music Festival 2008

EMEA

* BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
* BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
* Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD

LATAM

* Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
* Pontomobi Interactive, Center Norte Christmas
* Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign

NA

* Anheuser-Busch, Apology Bot 3000
* AT&T, AT&T and Rock the Vote Go Mobile
* Golden Gekko S.L., Absolut Drinks in Your Mobile

Best Use of Mobile Marketing, Cross-Media Integration:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Mobiento and Initiative Universal Media, Snickers Peanut Power
* Mobile Dreams Factory, TIENES UN PLAN
* MOBILERA Turkey & Mindshare Turkey/NIKE Football Campaign: “Take it to the Next Level”

LATAM

* Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
* Pontomobi Interactive, MOVE
* QuickMedia, Pasalo de dedo en dedo

NA

* ABC.com, The Oscars® Mobile program
* HipCricket, TXT4Dummies
* The Hyperfactory, Peyton Manning’s Priceless Pep Talks

Best Use of Mobile Marketing, Direct Response:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
* The Hyperfactory, United Nations “Voices” Campaign

EMEA

* Incentivated, Bookstart DRTV Campaign
* Mobile Dreams Factory, Voice Push
* YOC AG and KRAFT FOODS, Jacobs 3für1/2für1

NA

* Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
* MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
* Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS

Best Use of Mobile Marketing, Product/Services Launch:

APAC

* Bharti Airtel Ltd., iPhone Launch on Airtel
* FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
* The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile

EMEA

* iconmobile GmbH, BMW VideoCall
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* AKQA, Nike PHOTOiD

LATAM

* F.biz, Seda Teens
* Pontomobi Interactive, One Missed Call
* Pontomobi Interactive, Reach One

NA

* Edelman Mobile, Dove Fresh Takes
* INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
* KADOINK, Jason Mraz Mobile Album Premier

Best Use of Mobile Marketing, Promotion:

APAC

* AURA Interactive, Paramount Pictures BlueZone® campaign
* WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
* WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo

EMEA

* AERODEON, SHOW YOUR EMOTIONS!
* Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
* Mobile Dreams Factory, IDRINKS

LATAM

* HANZO SA, HANZO Online Mobile Marketing Campaigning
* Mobext, ADIDAS FAIRPLAY
* Pontomobi Interactive, Besni in cinemas

NA

* Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
* Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
* The Weather Channel Mobile, Mobile Month

Best Use of Mobile Marketing, Relationship-Building:

APAC

* AURA Interactive, Hoyts BlueZone® network
* GroupM Media India Pvt Ltd, Pepsi – Youngistaan – A New Cult for Youth!
* TigerSpike – Mobile Warnie, VB Summer of Spin

EMEA

* Mobile Dreams Factory, IDRINKS
* OMD International and Vodafone, Vodafone Mobile – Football
* R/GA, Nokia Urbanista Diaries

NA

* CellTrust Corp., Harlem Case Study
* Edelman Mobile, Dove Fresh Takes
* Obama for America, Obama for America Mobile

Innovation:

EMEA

* Ad Infuse, Strongbow: Turning Virtual Pints into Reality
* AKQA, Nike PHOTOiD
* Praekelt Foundation, TxtAlert

NA

* Cellfire Inc., Cellfire Mobile Grocery Coupons
* Polo Ralph Lauren, Mobile Commerce – Two-dimensional barcodes
* Rhythm NewMedia, vSNAX Videos

Innovation for Creativity in Media

* Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
* Mobile Dreams Factory, INFORMATION IN YOUR PHONE
* Mobile Dreams Factory, THE PARTY PROJECT

Innovation for Creativity in Technology

EMEA

* MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
* Mobile Dreams Factory, IDRINKS
* R/GA, Nokia Urbanista Diaries

NA

* Macrovision / TVGuide, Dynamic mobile ad-network for publishers
* Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
* R/GA, Nike Basketball Ballers Network

The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards. Regional award winners will be eligible to win the Global awards for their category which will also be presented at the awards ceremony.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

Presenters:
Mark Cenicola
Before founding Cenicola-Helvin Enterprises in 1999, Mark worked as a Network Engineer (Certified Novell Engineer) for the City of North Las Vegas responsible for helping with the design, layout and maintenance of a new multi-million dollar computer network. Mark was a shareware computer software author with titles written for both the Macintosh and PC which have been featured in magazines and CD-ROMs across the globe in places like Japan, France, and the US.

Jeff Helvin
Prior to co-founding Cenicola-Helvin Enterprises, Jeff held mid-level management positions at nationwide retailer, Williams-Sonoma, with emphasis in customer service and employee management. He began a rigorous self-motivated study program in HTML, web design, and client side application development. He has honed his skills in advanced HTML, DHTML, JavaScript, and Graphic Design.

David LeGrand
David LeGrand of Fennemore Craig, a full service law firm with more than 190 attorneys, has represented a variety of corporate and individual clients during his twenty-five year career, generally as outside general counsel or securities counsel. His practice has included advising private and public companies on formation, operational, tax and securities matters.

Ray Harris
Ray Harris of Fennemore Craig practices in the area of commercial litigation, including trade secret, trademark, trade dress, computer software copyright, and other intellectual property protection matters.

Date: September 18, 2008

Time: 7:00am to 10:00am

Location:
Las Vegas Chamber of Commerce
6671 S. Las Vegas Blvd. Suite 300
Las Vegas, NV 89119
Inside Town Square

Cost:
$25/person before September 12; $30 thereafter

Sponsors:
The CEO-CFO Group
Business Wire

For more information and to register for this Las Vegas Business Seminar, visit the BannerView.com Web site at http://www.bannerview.com/seminar/

About Cenicola-Helvin Enterprises — http://www.Cenicola-Helvin.com & http://www.BannerView.com

Cenicola-Helvin Enterprises is an Internet information resource company publishing a variety of Web sites ranging from Internet communities to classified advertising and provides e-business solutions under its BannerView.com brand. E-business solutions range from Web site development, e-mail marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance.

LAS VEGAS – BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, is bringing an all-star roster of speakers to Las Vegas – with more than 150 thought leaders across every major industry. The Conference and Expo will be held Sept. 20-21 at the Las Vegas Convention Center. Registration is open at www.blogworldexpo.com.

As the only industry-wide tradeshow, conference and media event dedicated to promoting blogging and new media, BlogWorld includes more than 50 seminars, panel discussions and keynotes from industry luminaries iconic personalities, and world-renowned blogging and new media experts.

Featured in the exciting line-up is a keynote panel with Tim Ferriss, author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek; Rohit Bhargava, senior vice president of Digital Strategy & Marketing at Ogilvy 360 and author of Personality Not Included; and Mike Shinoda, of the multi-platinum selling band Linkin Park.

A key highlight of the conference is quite possibly the single biggest blockbuster monetization panel ever assembled, featuring five of the world’s most successful online entrepreneurs. This session, “Making Money Online with a Blog,” will be moderated by leading expert, Jim Kukral. Panel participants include big-time money making bloggers – John Chow, Brian Clark, Zac Johnson, Darren Rowse, and Shoemoney.

Other speakers in BlogWorld’s all-star line-up for 2008 include:

* Leading Milblogger (military blogger) voices including: Matt Burden (Black Five), Greyhawk (Mudville Gazette), General George William Casey, Jr. (the 36th and current Chief of Staff of the United States Army), Bill Roggio, and Pam Spaulding.
* Political bloggers such as Ed Morrissey (Hot Air, Formerly Captains Quarters), Jane Hamsher (Firedog Lake), Hugh Hewitt, Roger L. Simon (Pajamas Media), John Hinderacker (Powerline Blog), Matt Yglesias (Think Progress), and Erin Kotecki Vest (Queen of Spain).
* A diverse list of prominent new media experts and practitioners, including Laura Fitton (Pistachio on Twitter), Chris Brogan, Brian Solis, Shawn Collins, Jason Falls, Deborah Ng, Lee Odden, Elisa Camahort Page, Wendy Piersall, Lucretia Pruitt (Geek Mommy), Steve Rubel, Tim Street (FrenchMaidTV), and Lorelle Van Fossen (Lorelle on WordPress).

Alongside the conference, BlogWorld features the world’s largest blogging tradeshow with an abundance of products and services designed to help bloggers and new media entrepreneurs improve the look and functionality of their blogs, increase their readership and monetize their blog. On the BlogWorld show floor, bloggers will find suppliers like Web hosting companies, blog publishing software, podcasting services, RSS syndication services, new media advertising networks, news readers, aggregators, computer hardware and software, widgets, badges and plug-ins, Wi-Fi services and affiliate program partners.

BlogWorld & New Media Expo sponsors include Investor Village, Six Apart, Southwest Airlines, Fast Company, Pajamas Media, Mashable, b5media, Technorati, YBN and more. Additional information on BlogWorld & New Media Expo, including speaker topics, session descriptions and registration details, is available at www.blogworldexpo.com.

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of blogging and new media. BlogWorld features dozens of seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and Internet-savvy business. Designed to give participants the strategies, tools and technologies they need to stake their claim in the blogosphere, BlogWorld takes place at the Las Vegas Convention Center, Sept. 20-21. More information on BlogWorld & New Media Expo can be found at www.blogworldexpo.com.

LAS VEGAS–(BUSINESS WIRE)–BlogWorld & New Media Expo, the first and only industry-wide tradeshow, conference and media event dedicated to blogging and new media, will offer companies critical real-world information on integrating blogs into their corporate communications strategy in order to improve customer relations, build community around their products or services, and energize their brands.

The exclusive pre-show Executive & Entrepreneur conference will feature advice, insight, and experiences as shared by senior executives from Fortune 500 companies and industry thought leaders, all of whom have already fought the battles, made the tough decisions, and successfully implemented social media operations at their own companies.

Blogworld Expo will be held Sept. 20-21, 2008 at the Las Vegas Convention Center. Registration is still open at www.blogworldexpo.com.

Featured speakers at the pre-show event on Sept. 19 include John Andrews, Sr. Marketing Manager – Emerging Media at Walmart; Michael Brito, Social Media Evangelist at Intel; Hilary Weber, Director, Internet Marketing Services at Kaiser Permanente; and Michael E. Rubin, Vice President of Community at The Blog Council.

With more than 112 million blogs and over 250 million pieces of tagged social media online (1), the business of blogging continues to boom. The medium is disrupting the traditional channels of business communications, as companies – such as Nike, Southwest Airlines, Motorola, Intel, Johnson & Johnson, Ford, and General Electric – have turned to blogs as a catalyst for creating more personalized customer service, branding, humanization, and community cultivation.

A study conducted by Burson-Marsteller earlier this year found that 15% of Fortune 500 companies communicate with consumers via blogs. According to the agency, this figure represents an approximate 270% increase compared to when Wired magazine and Socialtext began tracking Fortune 500 blogs in December 2005. This same study found that larger companies are more likely to be using blogs than their smaller counterparts – as blogs can be found at nearly one-third (32%) of the Fortune 50, 16% of the Fortune 201-250, and only 2% of the Fortune 451-500.

BlogWorld & New Media Expo brings together visionaries, senior-level executives, and pioneers from the corporate blogging world, as well as those looking to make their first leap into blogging, livecasts, podcasts, micromedia, and other social media programs. Companies can learn first hand how to use blogs to increase brand awareness, build a passionate community, establish thought leadership, and improve customer service. Attendees will see tangible results and proof points from real-world success stories in social media to help understand the business case and ensure buy-in for their corporate blogging and social media programs.

BlogWorld & New Media Expo sponsors include Investor Village, Six Apart, Southwest Airlines, b5media and Pajamas Media. Additional information on BlogWorld & New Media Expo, including speaker topics, session descriptions and registration details, is available at www.blogworldexpo.com.

About BlogWorld & New Media Expo

BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of blogging and new media. BlogWorld features dozens of seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and Internet-savvy business. Designed to give participants the strategies, tools and technologies they need to stake their claim in the blogosphere, BlogWorld takes place at the Las Vegas Convention Center, Sept. 20-21. More information on BlogWorld & New Media Expo can be found at www.blogworldexpo.com.

Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to recent Jupiter Advertiser Executive studies, 49 percent of advertisers surveyed plan to use behaviorally targeted ads in 2008, and 31 percent claimed that determining where/how to reach their target audience will present the greatest challenge to planning and implementing online advertising in 2008.

With the number of attendees doubling in size from last year, the Partner Summit in Las Vegas brought advertisers, agencies, publishers and industry luminaries together to discuss actual successes, challenges and solutions, present case studies, and learn from each other and the Revenue Science team about the company’s advanced targeting and segmentation capabilities.

As the Internet becomes increasingly fragmented and consumers get bombarded by more and more messages every day, behavioral targeting is helping advertisers reach not only consumers that have interest in their product or service, but also actual intent to purchase. Revenue Science’s richer segmentation based on Boolean logic allows its advertisers to find the type of consumers they are looking for.

“There is enormous revenue potential for behavioral targeting as online communication evolves and provides a wealth of information available to improve the consumer experience,” said Marla Schimke, VP of Marketing for Revenue Science. “Social media, user-generated content and the technology changes in offline media are changing the landscape significantly, and we’re thrilled to bring all of these diverse groups together to learn from each other and really find out how to most effectively adapt to and harness those changes.”

JPMorgan’s senior media equity analyst Imran Khan addressed the fact that rapid growth in page views on sites such as social networks, video sharing and online gaming sites cause audience fragmentation, but provide more opportunity to find your customers with behavioral targeting, no matter where they are online. He noted that pageviews have increased 33 percent over the past 4 years, while CPMs have declined 18 percent. Janet Balis, President of Digital Media Strategies, highlighted the publisher benefits of behavioral targeting such as increased utilization and eCPMs for lower tier inventory, the ability to create new solutions for advertisers, and access to more revenue channels. Agency representatives shared real life case studies discussing their implementations and philosophies about behavioral targeting.

About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.