The Leading Multicultural Events Portal

NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties.

Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to EthnicEvents.com in greater numbers. In 2008, EthnicEvents.com received over 20,000 unique visitors per month who are actively benefitting from the site’s offerings and resources, which include leading brands as well as the Obama and McCain presidential campaign headquarters. This portal continues grow in 2009.
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WASHINGTON – Renowned digital media research scientist Mimi Ito will keynote the NAB Show Technology Luncheon, exploring how people use new digital media and mobile technologies in their everyday lives. The Luncheon will be held Wednesday, April 22 in Las Vegas.

As a research scientist and cultural anthropologist, Ito primarily focuses on how children and young adults use communications technologies to establish and build relationships. She has studied a wide range of new media practices, from the production, distribution and marketing practices of children’s software to the cultural effects of online gaming, social communities and other forms of digital media.

Ito has worked on a variety of research projects, including the recently completed study titled Kids’ Informal Learning with Digital Media, a three-year project examining how new media and digital technologies change the way children learn, play, socialize and participate in everyday life. She also coordinated 24/7: A DIY (do-it-yourself) Video Summit, an Internet video event that taught amateur video makers about digital and online video production and Internet distribution.
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Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel

NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors the companies who are successfully utilizing and leading the adoption of the mobile channel for marketing purposes. The awards will be presented at the Annual Global Awards dinner and ceremony on November 13 in San Diego, concluding the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).

The MMA received submissions from companies across the globe across 12 categories. Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
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LAS VEGAS – Cenicola-Helvin Enterprises, a provider of BannerView.com E-Business Solutions and Fennemore Craig, one of the Southwest’s oldest and largest law firms, have teamed up to present the Las Vegas business seminar “Establishing your Online Presence: Build It, Promote It, Maintain It, Protect It.” Attendees will learn from experienced professionals in conducting business online with discussed topics including brand awareness, Web site promotion and intellectual property issues online. Attendees will enjoy a full breakfast spread while networking and learning how to effectively compete in the digital age.

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Largest Blogging Conference in the World Brings Together New Media Mavericks and Experts to Inform, Share Experiences and Inspire

LAS VEGAS – BlogWorld & New Media Expo, the first and only conference dedicated to blogging and new media, is bringing an all-star roster of speakers to Las Vegas – with more than 150 thought leaders across every major industry. The Conference and Expo will be held Sept. 20-21 at the Las Vegas Convention Center. Registration is open at www.blogworldexpo.com.

As the only industry-wide tradeshow, conference and media event dedicated to promoting blogging and new media, BlogWorld includes more than 50 seminars, panel discussions and keynotes from industry luminaries iconic personalities, and world-renowned blogging and new media experts.
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Exclusive Pre-Show Event on Sept 19th Focuses on Corporate Blogging, the Use of New Media in Business Environments and Will Feature Fortune 500 Senior Executives

LAS VEGAS–(BUSINESS WIRE)–BlogWorld & New Media Expo, the first and only industry-wide tradeshow, conference and media event dedicated to blogging and new media, will offer companies critical real-world information on integrating blogs into their corporate communications strategy in order to improve customer relations, build community around their products or services, and energize their brands.
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Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit

Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum in 2007 and is poised to hit the mainstream in 2009 according to Jupiter analyst Emily Riley who presented a keynote address at the Revenue Science Partner Summit. According to recent Jupiter Advertiser Executive studies, 49 percent of advertisers surveyed plan to use behaviorally targeted ads in 2008, and 31 percent claimed that determining where/how to reach their target audience will present the greatest challenge to planning and implementing online advertising in 2008.

With the number of attendees doubling in size from last year, the Partner Summit in Las Vegas brought advertisers, agencies, publishers and industry luminaries together to discuss actual successes, challenges and solutions, present case studies, and learn from each other and the Revenue Science team about the company’s advanced targeting and segmentation capabilities.

As the Internet becomes increasingly fragmented and consumers get bombarded by more and more messages every day, behavioral targeting is helping advertisers reach not only consumers that have interest in their product or service, but also actual intent to purchase. Revenue Science’s richer segmentation based on Boolean logic allows its advertisers to find the type of consumers they are looking for.
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