Sounds of the Game: Audiences Hush for the Ads, Go Wild for Big Plays
Ever notice how some people say “Quiet down, the ads are on” during the Big Game? In Deutsch LA’s first Sounds of the Game Study, the advertising agency used decibel meters to see if people really did quiet down for the ads—and what made them get loud. They measured every second of the crowd’s response to Sunday’s Big Game in ten crowded sports bars.
