SAN FRANCISCO and NEW YORK, May 7, 2013 –Third-party data collection across many leading websites continues at very significant levels while data collection via social media/sharing widgets is growing rapidly according…
Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
Krux today announced the selection of the Krux data management platform to power GateHouse’s audience data strategy.
Krux today announced the adoption and deployment of its data management platform (DMP) by Wikia. Krux has also published a case study (http://bit.ly/KruxWikia) highlighting breakthrough results from some of Wikia’s early efforts. With Krux, Wikia is able to harness the power of their considerable first-party audience and content assets to drive more relevant and valuable advertising experiences and deeper consumer engagement.
Triad Retail Media has selected Krux to power its consumer data and targeting services for the world’s leading e-commerce sites. Krux’s cloud-based infrastructure helps companies like Triad analyze consumer Web data with new levels of precision and turn those insights into action. With the Krux data management platform, Triad will be able to deliver Web experiences that are more relevant, more valuable, and more secure for retailers, brands, marketers, and consumers alike.
Krux (www.krux.com), the technology leader in cloud-based consumer data solutions, today released its second annual Cross-Industry Study (CIS). The report provides quantitative and qualitative analysis of web data collection activity and highlights key year-over-year trends. Across the publishers included in the study, Krux observed a 400% increase in the average number of data collection events per page. Further, 54% of the collection was performed by companies who were ‘ushered’ to the page by other third-parties rather than by the publishers themselves.
Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Matt Kilmartin to its leadership team, joining as Vice President of Sales. Kilmartin is a seasoned sales leader with a proven track record of driving business results and client success. Prior to Krux, he spent nearly 9 years at Akamai Technologies serving in a variety of roles. He was a top performer in their Enterprise Sales division, and, more recently, he led Sales and Account Management for the Advertising Decision Solution (ADS) business unit (formerly aCerno).
Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private, invitation-only exchange platform supported by Krux’s leading publisher data management technology.
Krux (www.krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Gordon McLeod to its executive team, joining as the company’s president.
Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users; and drive more revenue from advertising.
